AAA DATA
AAA DATA is a Paris-based data valorization firm, founded in 1964, that licenses French vehicle registration (SIV) data from the Ministry of Interior and serves automotive manufacturers, dealers, marketing firms, public-sector bodies, and financial institutions with analytical reports, market studies, and SIV-compliance software.
- Company typePrivate
- Founded1964
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What AAA DATA does
AAA DATA is a Paris-based data valorization company founded in 1964 that operates as a licensed sub-processor of the French vehicle registration system (SIV) under three licenses granted by the Ministry of the Interior — statistical, commercial, and technical — pursuant to Article L.330-5 of the French Road Code. Its core data asset is a database of approximately 50 million vehicles enriched with 17 million consumer contact points, built and continuously updated over six decades.
The product portfolio combines licensed raw SIV data, recurring analytical publications (the monthly Intelligence Auto report, monthly 2/3-wheel bulletins, and periodic études marché), and a regulated software solution — Auto-Immat® — which in April 2026 added an NF Z42-020-certified digital safe to meet the 1 July 2025 mandate requiring SIV professionals to archive registration supporting documents for five years. All offerings are GDPR-compliant, with a designated DPO and triple-role (statistical/commercial/technical) data processing capabilities.
The business is a privately held SASU (single-shareholder simplified joint-stock company) with ~50 employees (of whom 25 are data experts), €8,744,900 in capital, and a sales-led B2B go-to-market targeting automotive manufacturers and dealers, marketing agencies, public-sector bodies, and financial/insurance institutions in France. Revenue mechanics include multi-year licensing contracts, recurring subscriptions to studies and bulletins, and Auto-Immat® tiered subscriptions priced on fixed 2-year terms; specific pricing is otherwise negotiated on request.
AAA DATA firmographics
Firmographics- Name
- AAA DATA
- Legal name
- AAA DATA
- Website
- https://aaa-data.fr
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AAA DATA is a Paris-based data valorization firm, founded in 1964, that licenses French vehicle registration (SIV) data from the Ministry of Interior and serves automotive manufacturers, dealers, marketing firms, public-sector bodies, and financial institutions with analytical reports, market studies, and SIV-compliance software.
- Ownership category
- akta.pro rank
Where AAA DATA is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
AAA DATA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Data Licensing: AAA DATA generates revenue through licensing of automotive and vehicle registration data under three license types granted by the Ministry of Interior: statistical license for global vehicle information and technical data, commercial license for contact information of vehicle certificate holders and lessees, and technical license for vehicle information used for economic activity security.
- Intelligence Studies and Reports: Sale of market intelligence studies, monthly bulletins, and automotive market analyses to businesses and professionals.
- Professional Solutions: Software solutions such as Auto-Immat® digital safe for SIV professionals with subscription-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact-based pricing for data solutions and studies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AAA DATA product offering
Product offeringCore offering
AAA DATA licenses and valorizes French vehicle registration (SIV) data under three Ministry of Interior licenses (statistical, commercial, technical) and sells automotive market intelligence — including monthly bulletins (Intelligence Auto, 2/3 wheels), market studies, and the Auto-Immat® software solution (a certified NF Z42-020 digital safe) — to automotive, marketing, public sector, and finance clients.
Product overview
AAA DATA is a data valorization company specializing in augmented data solutions for the French market. The company's portfolio centers on automotive data intelligence, offering a combination of vehicle registration data services under Ministry of the Interior licenses, analytical publications, and software tools. Core offerings include Auto-Immat® (a certified SIV registration management solution with digital safe), Intelligence Auto (monthly market reports), 2/3 Wheels monthly bulletins, and comprehensive automotive market studies. All data services operate under strict GDPR and French data protection compliance with triple-role data processing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto-Immat® Digital solution for SIV (Système d'Immatriculation des Véhicules) professionals that streamlines and secures vehicle registration processes, featuring a certified NF Z42-020 digital safe for storing registration supporting documents for 5 years. Targeted at SIV-registered automotive professionals.
- Intelligence Auto Monthly automotive intelligence publication providing in-depth analysis of the French new and used car markets, including pricing trends, market shares by propulsion type, and regional purchasing patterns. Targeted at automotive industry professionals.
- Bulletins mensuels 2/3 roues Monthly market bulletins tracking the evolution of the 2/3 wheels (motorcycles, scooters, and similar vehicles) market in France, with periodic focus topics. Targeted at automotive industry professionals.
- Études marché automobile Comprehensive market studies analyzing the French automotive sector, including annual trends, electrification dynamics, fleet purchasing patterns, and macroeconomic forecasting models. Targeted at automotive manufacturers, dealers, and financial institutions.
- Données du SIV (Système d'Immatriculation des Véhicules) Licensed access to French vehicle registration data under statistical, commercial, and technical licenses granted by the French Ministry of the Interior (Article L.330-5 of the French Road Code), covering vehicle information, registration holder data, and purchase declarations. Targeted at businesses requiring vehicle/consumer data.
Quantifiable outcome
- 1.63 million new vehicle sales recorded in 2025, 5.4 million used vehicle transactions analyzed
Companies that use AAA DATA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
AAA DATA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AAA DATA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ministry of InteriorcoreAAA DATA holds official licensing from the Ministry of Interior to reuse vehicle registration data (SIV - Système d'Immatriculation des Véhicules). This includes statistical license for research and historical purposes, commercial license for business prospecting, and technical license for economic activity security. AAA DATA acts as sub-processor under the authority of the Ministry of Interior.
- Clients and Partners ListThe company mentions having a list of clients and partners available at their website (https://www.aaa-data.fr/wp-content/uploads/2025/02/Liste_Clients_et_Partenaires_2024_v2.pdf) but specific partner names are not detailed in the source content.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
AAA DATA competitors and assessment
Company assessmentDirect peers
- Autobiz: Autobiz provides vehicle data, market intelligence, and fleet management analytics to automotive professionals across multiple European countries. Its mix of registration data, market studies, and software tools targeting dealers, leasing, and remarketing is directly comparable to AAA DATA's offerings.
- JATO Dynamics: JATO Dynamics is a global provider of automotive market intelligence, including new vehicle registrations, pricing, specifications, and competitor analysis across 50+ markets. It is the closest comparable to AAA DATA's Intelligence Auto and automotive market research offerings, with a similar subscription/data-licensing model targeting manufacturers, dealers, and leasing companies.
- Marklines: Marklines provides global automotive market intelligence, including registration data, supplier relationships, and OEM strategy analysis. It overlaps with AAA DATA's market intelligence and registration-tracking services for OEMs and industry professionals.
- Eurotax / Autovista Group: Eurotax (now part of Autovista Group) provides vehicle valuation, market intelligence, and automotive data services across Europe. Like AAA DATA, it serves dealers, leasing companies, manufacturers, and insurers with vehicle data and market analysis, making it a directly comparable European peer.
Regional players
- Barchetta (Nomisma group): Barchetta provides Italian automotive market intelligence and registration data, including monthly market analyses and dealer tools. As a sibling niche player focused on a different national market, its data licensing and intelligence product model closely mirrors AAA DATA's French franchise.
- Pinpoint Information: Pinpoint Information is a UK-based provider of automotive market intelligence, including registration data, forecourt analysis, and dealer-level insights. Its data subscription model for UK automotive professionals parallels AAA DATA's Intelligence Auto and market-study subscriptions in France.
- CEGEDIM: CEGEDIM is a French-based data, software, and services company with automotive data and fleet management offerings (e.g., CEGEDIM Auto). It is a comparable French-headquartered data services firm operating in adjacent automotive data, marketing, and CRM verticals.
Emerging players
- Carvertical: Carvertical aggregates vehicle history and market data from multiple sources across Europe, offering vehicle history reports and valuation tools. As a newer, data-aggregator entrant, it competes in the same vehicle data and dealer/marketing enablement space as AAA DATA, albeit with a more technology/aggregator-led approach.
Broad incumbents
- Carfax (Europe): Carfax provides vehicle history and registration data to consumers, dealers, and insurers across Europe. While consumer-facing and broader in scope, it competes with AAA DATA's vehicle registration and contact-data licensing offerings in the dealer and automotive-professional segments.
- S&P Global Mobility: S&P Global Mobility (formerly IHS Markit/Polk) is a global automotive data and analytics powerhouse offering vehicle registration, forecasting, and component-level intelligence. Although broader and far larger, its automotive registration and market intelligence offerings overlap with AAA DATA's SIV-derived data licensing business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AAA DATA social profiles
Digital presenceAAA DATA compliance and trust
Trust signalCompliance3 records
AAA DATA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AAA DATA leadership team
Management profileNumber of profiles
Profiles3 records
AAA DATA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AAA DATA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AAA DATA
What does AAA DATA do?
AAA DATA licenses and valorizes French vehicle registration (SIV) data under three Ministry of Interior licenses (statistical, commercial, technical) and sells automotive market intelligence — including monthly bulletins (Intelligence Auto, 2/3 wheels), market studies, and the Auto-Immat® software solution (a certified NF Z42-020 digital safe) — to automotive, marketing, public sector, and finance clients.
Is AAA DATA a public or private company?
AAA DATA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AAA DATA founded?
AAA DATA was founded in 1964. It employs 101 to 250 people.
Where is AAA DATA based?
AAA DATA is headquartered in Paris, France, in the Europe region.
How does AAA DATA make money?
Three revenue lines are on record. Data Licensing is the primary driver. The others are intelligence Studies and Reports and professional Solutions.
Who are AAA DATA's main competitors?
Direct peers on record are Autobiz, JATO Dynamics, Marklines and Eurotax / Autovista Group. Regional players are Barchetta (Nomisma group), Pinpoint Information and CEGEDIM. Carvertical is listed as an emerging player. Broad incumbents are Carfax (Europe) and S&P Global Mobility.
Does AAA DATA have an API?
No public API is recorded for AAA DATA.