Renessence
Renessence is a privately held, founder-owned bioengineered hair care company selling a three-step Follicle Forever renewal system (shampoo, conditioner, serum) targeting men and women with aging or thinning hair through DTC e-commerce and prestige retail partners like Bergdorf Goodman and Bluemercury.
- Company typePrivate
- Founded2012
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Renessence does
Renessence, L.L.C. is a privately held, founder-owned bioengineered hair care company headquartered in Louisville, Kentucky. Founded by plastic surgeon and scientist Dr. Gregory Bays Brown — who previously created RéVive Skincare in 1997 — Renessence applies biotechnology originally developed for treating burns and skin injuries to hair renewal. The company operates with 11-50 employees and sells a three-step Follicle Forever Renewal System: a Strengthening Shampoo ($32), Thickening Conditioner ($32), and Renewal Serum, each priced at $32 and sold individually rather than on subscription. The brand serves men and women of all ages experiencing aging or thinning hair, as well as preventative users, and is formulated at the same strength for both genders.
The product platform centers on proprietary biotech ingredients — most notably the Biorenewal-Stem Cell-Complex, the Mirroirté™ bioengineered molecule in the Renewal Serum, and clinically recognized actives Capixyl (DHT blocker), Procapil (scalp circulation), and Dynagen — positioned to address hormonal DHT, circulatory deficiency, and follicular stem-cell dormancy. Reported in-house study outcomes include 94% stronger hair, 85% new growth, 97% density/volume improvement, 91% shine, and 87% hairline integrity improvement, though these are based on 30+ participant panels over 2 months rather than independent clinical trials. The products are paraben-free, sulfate-free, and safe for color-treated hair, and incorporate skincare-style ingredients such as proprietary peptides and hyaluronic acid.
Renessence monetizes through one-time direct-to-consumer e-commerce at renessencehair.com, supported by seasonal promotions (e.g., 25% Summer Sale, free shipping over $50) and email-list capture (10% newsletter discount). Wholesale distribution is concentrated in prestige retail — Bergdorf Goodman, Bluemercury — supplemented by specialty beauty stores, hair-loss niche e-tailers, and a network of high-end pharmacies and medi-spas across New York, Connecticut, Kentucky, and California. Geographic reach is primarily the contiguous US, with international shipping available upon request and reported customer activity in the UK and Canada. The company has secured earned media in Vogue, Elle, Vanity Fair, Women's Wear Daily, New Beauty, Town & Country, and IntoTheGloss, and owns registered trademarks for the Renessence® and Follicle Forever® brands. No external funding, M&A, or institutional investors are disclosed.
Renessence firmographics
Firmographics- Name
- Renessence
- Legal name
- Renessence, L.L.C.
- Website
- https://renessencehair.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Renessence is a privately held, founder-owned bioengineered hair care company selling a three-step Follicle Forever renewal system (shampoo, conditioner, serum) targeting men and women with aging or thinning hair through DTC e-commerce and prestige retail partners like Bergdorf Goodman and Bluemercury.
- Ownership category
- akta.pro rank
Renessence industry classification
Industry- Product category
- Anti-Aging Hair Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)
- akta.pro secondary industries
- Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB)
Keywords
Where Renessence is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Renessence business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Direct Product Sales: Renessence generates revenue through direct-to-consumer sales of its hair renewal products. The main products are Follicle Forever Strengthening Shampoo and Follicle Forever Thickening Conditioner, each priced at $32. The company also offers a Follicle Forever Renewal Serum as part of the 3-step system. Products are sold individually with seasonal promotions such as the Summer Sale offering 25% off plus free standard shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Follicle Forever Strengthening Shampoo - $32 |
| Unit Pricing | Pay-as-you-go | Follicle Forever Thickening Conditioner - $32 |
| Unit Pricing | Pay-as-you-go | Follicle Forever Renewal Serum (part of 3-Step System) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Renessence product offering
Product offeringCore offering
Renessence sells a bioengineered 3-Step Hair Renewal System consisting of Follicle Forever Strengthening Shampoo ($32), Follicle Forever Thickening Conditioner ($32), and Follicle Forever Renewal Serum, formulated to combat aging and thinning hair by addressing hormonal DHT, circulatory deficiency, and stem cell dormancy. The products are sold directly to consumers online and through specialty beauty retailers, pharmacies, and department stores for men and women of all ages.
Product overview
Renessence is a bioengineered hair renewal system created by plastic surgeon Dr. Gregory Bays Brown. The company offers a 3-Step Renewal System consisting of Follicle Forever Strengthening Shampoo, Follicle Forever Thickening Conditioner, and Follicle Forever Renewal Serum. These products work together to combat aging and thinning hair by addressing hormonal DHT, circulatory deficiency, and stimulating the body's stem cell reserve through proprietary peptides and the Mirroirté™ bioengineered molecule. The products are formulated for both men and women of all ages and are paraben-free, sulfate-free, and safe for color-treated hair. Renessence products incorporate skincare ingredients such as proprietary peptides and hyaluronic acid to treat hair issues.
Differentiator
Problem solved
Functional benefit
Brands
- Follicle Forever®: Product line including Follicle Forever Strengthening Shampoo and Follicle Forever Thickening Conditioner
- Biorenewal-Stem Cell-Complex
- Mirroirté™
Products and services
- Follicle Forever Strengthening Shampoo A daily cleanser, priced at $32, that removes harmful debris including dead cells, oil, sebum, and product buildup that strangles hair follicles; anchors follicles for stronger hair with less thinning and shedding and creates a healthier scalp. Features the Dynagen ingredient to strengthen follicles. Fragrance-, paraben-, and sulfate-free and safe for color and chemically treated hair. Targeted at men and women of all ages experiencing aging or thinning hair.
- Follicle Forever Thickening Conditioner A lightweight conditioning moisturizer, priced at $32, that delivers essential nutrients to hair for superior volume, shine, and manageability; positions underneath opened hair cuticles to retain and enhance volume. Paraben- and sulfate-free formula leaves hair silky and lustrous. Targeted at men and women experiencing thinning or aging hair.
- Follicle Forever Renewal Serum The exclusive cornerstone of the Renessence Hair Renewal System, a Mirroirté™-powered serum that stimulates dormant stem cells within hair follicles to resurrect dying follicles and facilitate new hair growth. Non-sticky, lightweight daily-use formula with results typically seen in 60–120 days. Targeted at men and women with aging or thinning hair.
- Follicle Forever System (3-Step Renewal System) A complete hair renewal system bundling the Follicle Forever Strengthening Shampoo, Thickening Conditioner, and Renewal Serum. Designed to address hormonal DHT, circulatory deficiency, and stem cell reserve to combat aging and thinning hair in men and women.
Quantifiable outcome
- 94% reported stronger, healthier hair
- +4 more outcomes
Companies that use Renessence
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Renessence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Renessence partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- BluemercurycoreNational specialty beauty retailer carrying Renessence products online through bluemercury.com, making products available to their customer base of luxury beauty consumers.
- Bergdorf GoodmancoreIconic New York department store featuring Renessence in their beauty department, positioning the brand as a luxury hair care option.
- AlrossaminorOnline retailer partner carrying Renessence products through alrossa.com.
- Lock and ManeminorOnline hair care specialty retailer partner through lockandmane.com.
- Thicker HairminorOnline hair growth products retailer through thickerhair.com.
- Beauty Collection (Calabasas, CA)minorCalifornia-based beauty specialty retailer at Commons at Calabasas, Unit E, Calabasas, CA 91302.
- CaloSpa Rejuvenation Center (Lexington & Louisville, KY)minorKentucky-based cosmetic surgery and spa centers offering Renessence products at their Lexington (824 Euclid Ave, Suite 100-A) and Louisville (2341 Lime Kiln Lane) locations.
- Salzman Cosmetic Surgery & Spa (Louisville, KY)minorLouisville-based cosmetic surgery practice and spa at 4702 Chamberlain Lane offering Renessence hair renewal products.
- Apthorp Pharmacy (New York, NY)minorHistoric New York pharmacy at 2201 Broadway carrying Renessence products.
- Greenwich RX Family Pharmacy (Connecticut)minorConnecticut pharmacy with locations at 116 Greenwich Avenue and 118 Main Street, New Canaan, CT.
- Eisler Chemists (New York, NY)minorNew York pharmacy at 1142 Lexington Avenue specializing in personalized pharmaceutical services.
- New London Pharmacy (New York, NY)minorNew York pharmacy at 246 Eighth Avenue carrying Renessence products.
- Zitomer (New York, NY)minorIconic Madison Avenue pharmacy in New York at 969 Madison Avenue featuring Renessence.
- New Canaan Pharmacy (Connecticut)minorConnecticut pharmacy at 44 East Avenue carrying Renessence products.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Renessence competitors and assessment
Company assessmentDirect peers
- Nioxin: Nioxin is a long-established professional thinning-hair care brand offering shampoos, conditioners, and scalp treatments sold through salons and DTC. Directly competes with Renessence in the anti-thinning / hair retention category and shares a multi-product regimen model.
- Nutrafol: Nutrafol is a leading hair-growth supplement and topical brand sold DTC and through dermatologists, targeting men and women with thinning hair. Direct overlap with Renessence's anti-aging hair loss customer base and clinical-efficacy-led positioning.
- Vegamour: Vegamour is a plant-based, DTC-first hair growth brand offering serums, shampoos, and supplements targeting thinning hair. Targets the same consumer with natural-positioned alternatives and shares Renessence's premium $30-$60 price band.
- Hims & Hers Health (Hims): Hims offers a hair-loss treatment kit (topical + oral minoxidil/finasteride) via telehealth and DTC, targeting the same male hair-loss consumer as Renessence at a lower price point and with massive paid acquisition spend.
- Keeps: Keeps is a DTC telehealth brand offering finasteride and minoxidil for male pattern baldness. Direct competitor in hair loss, operating in the same channel (DTC + subscription) and targeting a similar demographic with a lower-priced, more clinical offering.
- Olaplex: Olaplex is a premium bond-repair haircare brand sold in professional salons, Sephora, and DTC at comparable price points. Competes in the luxury haircare shelf space and the broader bond/biology angle overlaps with Renessence's bioengineered positioning.
Broad incumbents
- Rogaine (Minoxidil): Rogaine is the branded Minoxidil-based hair regrowth treatment owned by Johnson & Johnson, the most clinically established OTC hair-loss product. Competes directly in the hair renewal category where Renessence's Capixyl is positioned as an alternative to Minoxidil.
- Kérastase: Kérastase is L'Oréal's luxury professional haircare brand with full ranges including anti-thinning lines sold through salons globally. Represents the incumbent luxury/hair-loss competitor against which Renessence competes for premium retail shelf space.
Emerging players
- Prose: Prose is a DTC customized haircare brand offering personalized shampoo, conditioner, and scalp products via online consultation. Overlaps with Renessence in the haircare category and targets a similar premium DTC consumer, though focused on customization vs. anti-aging.
Others
- RéVive Skincare: RéVive Skincare is Dr. Gregory Bays Brown's prior beauty venture, a luxury biotech skincare brand. While not a direct competitor, RéVive offers important strategic context as Renessence's sister brand and proof point of the founder's biotech-beauty thesis and channel positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Renessence social profiles
Digital presenceRenessence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renessence leadership team
Management profileNumber of profiles
Profiles1 record
Renessence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renessence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renessence
What does Renessence do?
Renessence sells a bioengineered 3-Step Hair Renewal System consisting of Follicle Forever Strengthening Shampoo ($32), Follicle Forever Thickening Conditioner ($32), and Follicle Forever Renewal Serum, formulated to combat aging and thinning hair by addressing hormonal DHT, circulatory deficiency, and stem cell dormancy. The products are sold directly to consumers online and through specialty beauty retailers, pharmacies, and department stores for men and women of all ages.
Is Renessence a public or private company?
Renessence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Renessence founded?
Renessence was founded in 2012. It employs 11 to 50 people.
Where is Renessence based?
Renessence is headquartered in Louisville, United States, in the North America region.
How does Renessence make money?
One revenue line is on record: direct Product Sales.
Who are Renessence's main competitors?
Direct peers on record are Nioxin, Nutrafol, Vegamour, Hims & Hers Health (Hims), Keeps and Olaplex. Broad incumbents are Rogaine (Minoxidil) and Kérastase. Prose is listed as an emerging player. RéVive Skincare is listed as an others.
Does Renessence have an API?
No public API is recorded for Renessence.
What industry is Renessence in?
Renessence's product category is Anti-Aging Hair Care. Its primary akta.pro industry code is CRABABAE, Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth), with a secondary code of CRABABAA, Shampoo & Scalp Cleansers. Its NAICS code is 456120 and its SIC code is 2844.