Shaltz Automation
Shaltz Automation is a Flint, Michigan-based industrial automation distributor founded in 1975, selling robotics, pneumatics, controls, safety, and vision components from brands such as Mitsubishi Electric, Festo, SICK, Phoenix Contact, and Universal Robots to manufacturers and municipalities across Michigan and Northern Ohio.
- Company typePrivate
- Founded1975
- HeadquartersFlint, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shaltz Automation does
Shaltz Automation is a privately held industrial automation and fluid power distributor founded in 1975 and headquartered in Flint, Michigan. The company sells and supports a portfolio of automation components and systems sourced from major brands including Mitsubishi Electric (where it holds Diamond Elite Distributor status), Festo, SICK, Phoenix Contact, Universal Robots, Piab, and Euchner. Its coverage spans robotics, pneumatics, controls, safety, vision, and mechatronics, with a focused geographic footprint in Michigan and Northern Ohio.
The company's go-to-market is built around a 38-person engineering bench (23 Sales Engineers and 15 Applications Engineers) that provides consultative selling and integration support to industrial manufacturers, with a secondary municipal wastewater lift station vertical that integrates Mitsubishi Electric PLCs, VFDs, SCADA, and IoT-enabled monitoring. Pricing is quote-based and channel mix includes a direct field sales force, an e-commerce storefront at store.shaltzautomation.com, and authorized brand distribution relationships.
The business model is a hybrid of hardware distribution (the dominant revenue stream) and higher-margin professional services including application engineering, training, and electronic repairs. The company operates as an independent regional distributor with no disclosed parent company, external investment, or acquisition activity, and is unencumbered by public reporting requirements.
Shaltz Automation firmographics
Firmographics- Name
- Shaltz Automation
- Legal name
- Shaltz Automation
- Website
- https://shaltzautomation.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shaltz Automation is a Flint, Michigan-based industrial automation distributor founded in 1975, selling robotics, pneumatics, controls, safety, and vision components from brands such as Mitsubishi Electric, Festo, SICK, Phoenix Contact, and Universal Robots to manufacturers and municipalities across Michigan and Northern Ohio.
- Ownership category
- akta.pro rank
Shaltz Automation industry classification
Industry- Product category
- Industrial Automation Distribution
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333), Industrial Machinery Manufacturing (3332), Refrigeration Equipment and Supplies Merchant Wholesalers (42374)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)
- akta.pro secondary industries
- Refrigeration & Cold-Chain Equipment Service (IMAIABAE), Labeling, Coding & Marking Systems (IMAHAOAE)
Keywords
Where Shaltz Automation is headquartered
LocationHeadquarters
- HQ city
- Flint
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shaltz Automation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Automation Product Distribution: Distribution of automation components and systems from major brands including Mitsubishi Electric, SICK, Festo, Phoenix Contact, Universal Robots, Piab, and Euchner
- Engineering and Technical Support: Application engineering services provided by 15 Applications Engineers to assist customers with automation integration and implementation
- Training Services: Training programs for automation and fluid power systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B industrial automation products sold via quote requests |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Shaltz Automation product offering
Product offeringCore offering
Shaltz Automation distributes industrial automation components, systems, and engineering services from leading brands including Mitsubishi Electric, Festo, SICK, Phoenix Contact, Universal Robots, Piab, and Euchner. The company supplies robotics, pneumatics, controls, safety, vision, mechatronics, hydraulics, and lubrication products to industrial manufacturers and municipalities, and complements product sales with application engineering, electronic repair services, training, and specialized wastewater lift station automation solutions.
Product overview
Shaltz Automation is a Michigan-based industrial automation distributor offering a comprehensive portfolio of automation products and solutions. Their core offering encompasses multiple product categories: Automation (encompassing robotics, pneumatics, controls, safety, vision, and mechatronics), Hydraulics and Lubrication, and Collaborative Robots. They serve as a distributor for major industrial automation brands including Festo (pneumatic and electric automation components), Mitsubishi Electric (PLCs, HMIs, VFDs, servo motion controls, industrial robots, SCADA), SICK (sensors, safety systems, machine vision), Phoenix Contact (PLC controllers, I/Os, HMI panels, power supplies, circuit breakers), Universal Robots (collaborative cobots), and Piab (material handling). The company also provides electronic repairs and training services, and offers specialized wastewater lift station solutions integrating Mitsubishi Electric technology with IoT-enabled monitoring capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Automation Distribution Distribution of industrial automation components and systems including pneumatics, controls, safety, vision, and mechatronics products from Mitsubishi Electric, Festo, SICK, Phoenix Contact, Piab, and Euchner, sold to industrial manufacturers in Michigan and Northern Ohio.
- Collaborative Robots (Cobots) Universal Robots collaborative robot series (UR3e, UR5e, UR10e, UR16e, UR20e, UR30) for machine tending, palletizing, assembly, screwdriving, and material handling tasks in industrial settings.
- Hydraulics and Lubrication Systems Hydraulic systems and lubrication solutions for industrial automation applications.
- Electronic Repair Services Repair services for industrial electronic automation components.
- Automation Training Services Training programs for automation and fluid power systems, helping customers develop operational and integration expertise on distributed products.
- Wastewater Lift Station Automation Solutions Integrated automation solutions for municipal wastewater lift stations combining Mitsubishi Electric VFDs, PLC/HMI, SCADA, IoT-enabled monitoring, and real-time diagnostics to prevent pump failures and reduce energy costs.
Companies that use Shaltz Automation
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Shaltz Automation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Shaltz Automation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Mitsubishi ElectriccoreShaltz Automation is a Diamond Elite Distributor of Mitsubishi Electric, offering their complete suite of automation technologies including PLCs, HMIs, VFDs, servo motion controls, industrial robots, and SCADA systems.
- FestocoreAuthorized distributor of Festo pneumatic and electrical automation products including valves, cylinders, electric actuators, servo drives, grippers, and air preparation equipment.
- SICKcoreAuthorized distributor of SICK sensors, safety solutions, and vision systems including photoelectric sensors, proximity sensors, distance sensors, safety light curtains, laser scanners, and machine vision products.
- Phoenix ContactcoreAuthorized distributor of Phoenix Contact automation and control solutions including PLCs, I/Os, HMI panels, industrial PCs, power supplies, circuit protection, and industrial communication products.
- Universal RobotscoreAuthorized distributor of Universal Robots collaborative robots (cobots) including UR3e, UR5e, UR10e, UR16e, UR20e, and UR30 models for machine tending and palletizing applications.
- PiabsupportingAuthorized distributor of Piab automation products including vacuum grippers and material handling solutions.
- EuchnersupportingAuthorized distributor of Euchner safety switches and control solutions for industrial automation applications.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Shaltz Automation competitors and assessment
Company assessmentDirect peers
- Electro-Matic Products: Michigan-based industrial automation distributor offering similar automation components, sensors, and controls to manufacturers in the Midwest. Closest geographic and product peer to Shaltz Automation with overlapping automation distribution model and engineering support.
- McNaughton-McKay Electric Company: Regional industrial automation and electrical distributor serving manufacturers across the Midwest and Mid-Atlantic with field engineers and applications support. Direct functional peer to Shaltz with comparable consultative field-sales model and multi-brand automation portfolio.
Emerging players
- AutomationDirect: Online-direct industrial automation component retailer selling PLCs, sensors, drives, and motion control products at value pricing. Competes with Shaltz's online store channel (store.shaltzautomation.com) for price-sensitive mid-market customers in the same product categories.
Broad incumbents
- Kaman Industrial Technologies: Large industrial distributor (now part of DXP) offering automation, motion control, bearings, and fluid power across North America. Overlaps with Shaltz's automation and fluid power distribution business but operates at much greater scale with broader product and geographic coverage.
- Applied Industrial Technologies: Large US industrial distributor covering bearings, power transmission, fluid power, and automation components with a multi-channel sales model. Comparable to Shaltz in product categories served but materially larger in scale, footprint, and breadth.
- Motion Industries: North American industrial distribution leader (a subsidiary of Genuine Parts Company) selling automation, fluid power, bearings, and industrial supplies. Overlaps with Shaltz in automation and fluid power categories but serves national accounts at significantly greater scale.
- Rexel USA: Global electrical and automation distributor with US operations serving industrial customers with controls, automation, and energy management products. Comparable product portfolio to Shaltz with national coverage and enterprise-scale operations.
- Graybar Electric Company: Large US electrical and communications products distributor with automation and controls offerings serving commercial and industrial customers. Overlaps with Shaltz's automation distribution business but at national scale and with broader electrical product breadth.
- DXP Enterprises: Industrial distribution and service provider covering rotating equipment, bearings, power transmission, and industrial services. Comparable distributor business model with field-engineer-led sales, though broader in product scope than Shaltz's automation-focused offering.
Others
- WAGO Corporation: Manufacturer of automation and interconnection solutions (PLCs, I/O, power supplies) that competes with several of the brands Shaltz distributes (notably Phoenix Contact). Comparable automation technology stack but operates as a manufacturer rather than a distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shaltz Automation social profiles
Digital presenceShaltz Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shaltz Automation leadership team
Management profileNumber of profiles
Shaltz Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shaltz Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shaltz Automation
What does Shaltz Automation do?
Shaltz Automation distributes industrial automation components, systems, and engineering services from leading brands including Mitsubishi Electric, Festo, SICK, Phoenix Contact, Universal Robots, Piab, and Euchner. The company supplies robotics, pneumatics, controls, safety, vision, mechatronics, hydraulics, and lubrication products to industrial manufacturers and municipalities, and complements product sales with application engineering, electronic repair services, training, and specialized wastewater lift station automation solutions.
Is Shaltz Automation a public or private company?
Shaltz Automation is a private company. It is classified as unknown and is currently operating.
When was Shaltz Automation founded?
Shaltz Automation was founded in 1975. It employs 11 to 50 people.
Where is Shaltz Automation based?
Shaltz Automation is headquartered in Flint, United States, in the North America region.
How does Shaltz Automation make money?
Three revenue lines are on record. Automation Product Distribution is the primary driver. The others are engineering and Technical Support and training Services.
Who are Shaltz Automation's main competitors?
Direct peers on record are Electro-Matic Products and McNaughton-McKay Electric Company. AutomationDirect is listed as an emerging player. Broad incumbents are Kaman Industrial Technologies, Applied Industrial Technologies, Motion Industries, Rexel USA, Graybar Electric Company and DXP Enterprises. WAGO Corporation is listed as an others.
Does Shaltz Automation have an API?
No public API is recorded for Shaltz Automation.
What industry is Shaltz Automation in?
Shaltz Automation's product category is Industrial Automation Distribution. Its primary akta.pro industry code is IMALAOAL, Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines), with a secondary code of IMAIABAE, Refrigeration & Cold-Chain Equipment Service. Its NAICS code is 3333 and its SIC code is 5084.