What Electro-Matic Ventures does

Electro-Matic Ventures is a value-added industrial automation distributor and solutions integrator founded in 1969 and headquartered in Farmington Hills, Michigan, operating as a SunSource subsidiary. The company serves U.S. industrial manufacturers, machine builders, and commercial/retail customers from regional offices in Michigan (Farmington Hills, Grand Rapids), Ohio (Solon, Columbus), Florida (Winter Haven), and Tennessee (Memphis), with its configured products supported across five continents.

Its core offering is a Siemens-centric automation portfolio spanning controllers (SIMATIC S7-1200, S7-1500, S7-300, S7-400, and PCS 7 distributed control), HMIs, industrial PCs, SINAMICS drives, SINUMERIK CNC, SIMOTICS motors, SITOP power supplies, Rittal enclosures and Blue e+ climate control, plus complementary lines from Yaskawa (robotics), Datalogic (vision and identification), Turck, Festo, WAGO, Fortress Interlocks, Pilz, EPLAN, and SensoPart. Electro-Matic differentiates through proprietary configured solutions including Power Distribution Panels, IP67 Drive and Motor Starter Cables, "Drive in a Box," Mobile Robotic Weld Cart, Industrial Edge in a Box (pre-configured SIMATIC IPC edge computing in Small/Medium/Large/XL variants), and the Minijector miniature injection molding line.

Revenue is generated across three streams: industrial automation product distribution via direct field sales and an e-commerce storefront (shop.electro-matic.com), value-added configured solutions and integration services (HMI assemblies, cable assemblies, modified enclosures, robotic weld systems, industrial edge), and certified professional technical training delivered as Siemens SITRAIN courses priced $3,800-$4,250 per student. A separate Electro-Matic Visual division, active since 1991, sells LED signage and digital displays for industrial and commercial markets. Go-to-market combines enterprise field sales, technical workshops and the flagship Manufacturing in America event at Ford Field, and e-commerce for transactional volume.

Name

Electro-Matic Ventures

Legal name

Electro-Matic

Website

https://electro-matic.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Electro-Matic Ventures is a value-added industrial automation distributor and integrator serving U.S. manufacturers and machine builders since 1969. The company distributes Siemens and allied components, builds configured solutions, delivers certified technical training, and operates an LED signage division.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (3353), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Electrical Industrial Apparatus (3620), Electronic Components & Accessories (3670), Electronic Connectors (3678)

akta.pro primary industry

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)

akta.pro secondary industries

Industrial Communication & Interface Components (Transceivers, PHYs, isolators, level shifters, fieldbus/Ethernet ICs) (IMAGAJAI), Electromechanical Components (Relays, Switches, Potentiometers, Encoders) (IMAGAJAB), Power Management & Power ICs (HDAHAAAE)

Keywords

• Industrial automation distribution
• Configured automation solutions
• PLC and motion control
• Machine safety systems
• Siemens SITRAIN training

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Automation Products Distribution: Electro-Matic distributes industrial automation components from manufacturers like Siemens, Rittal, Turck, Festo, and others. Revenue comes from product markups as a value-added distributor. They offer configured and modified products, providing single part number solutions for automation and control system needs.
2. Configured Solutions and Integration: Value-added configured, modified and connectivity products and services including HMI assemblies, power distribution panels, cable assemblies, modified enclosures, robotic weld systems, and industrial edge solutions. Custom engineering and assembly services for specific customer applications.
3. Professional Technical Training: Certified professional training courses including Siemens SITRAIN training, hands-on workshops, and seminars. Courses range from $3,850 to $4,250 per student. Offerings include SIMATIC Programming, TIA Portal, SINUMERIK CNC, and safety training.
4. LED Visual Solutions: Electro-Matic Visual provides LED signage and LED lighting solutions for industrial and commercial markets. Includes design, manufacture, and installation of indoor and outdoor electronic message centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Electro-Matic is a value-added distributor and integrator of industrial automation components from manufacturers such as Siemens, Rittal, Turck, Festo, and Yaskawa, selling PLCs, HMIs, drives, motors, safety systems, sensors, enclosures, and industrial software. The company engineers and assembles proprietary configured solutions (Power Distribution Panels, Industrial Edge in a Box, Drive in a Box, IP67 cable assemblies, Minijector injection molding, robotic weld systems) and delivers Siemens SITRAIN-certified technical training, with a separate Electro-Matic Visual division offering LED signage and displays.

Product overview

Electro-Matic Ventures is a technology-driven industrial automation distributor and solutions integrator operating since 1969. The company offers a comprehensive portfolio organized into four main divisions: (1) Industrial Automation Products spanning PLCs/PACs (SIMATIC S7 series), HMIs, industrial PCs, power supplies, drives (SINAMICS family), motors (SIMOTICS), CNC systems (SINUMERIK), safety solutions, sensing/identification systems, fluid power, and enclosures/climate control from manufacturers like Siemens, Rittal, Datalogic, Festo, Turck, and Yaskawa; (2) Configured Solutions providing value-added customized products including Power Distribution Panels, HMI assemblies, IP67 drive cables, Drive in a Box, robotic weld systems, Industrial Edge in a Box edge computing solutions, Minijector miniature injection molding, and modified enclosures; (3) Professional Technical Training offering Siemens SITRAIN certified courses on SIMATIC programming, TIA Portal, SINUMERIK CNC, and various hands-on workshops; and (4) LED Signage and A/V Integration (Electro-Matic Visual) delivering outdoor/indoor LED signs, digital billboards, and industrial displays since 1991. The company distributes through multiple US locations (Michigan, Ohio, Florida, Tennessee) and is a SunSource company.

Differentiator

Problem solved

Functional benefit

Brands

• Minijector: Miniature injection molding machines for prototyping and low volume production runs
• Electro-Matic Visual

Products and services

• Industrial Automation Components Distributed industrial automation components — including SIMATIC S7-1200/1500/300/400 PLCs and PCS 7 DCS, Comfort and Mobile HMI Panels, ET 200 I/O, Box/Panel/Rack Industrial PCs, SITOP power supplies, SINAMICS drives, SIMOTICS motors, and SINUMERIK CNC systems — sold to industrial manufacturers and machine builders for factory automation.
• Industrial Connectivity Solutions Cable assemblies (servo motor, automation/tooling, fieldbus), cordsets (M8/M12/M16/M23), circular connectors (M15–M58), fieldbus connectors (DeviceNet, EtherNet/IP, PROFIBUS, PROFINET), rectangular connectors (Han-Modular series), and industrial cables sold to automation engineers and machine builders.
• Enclosures and Climate Control Industrial enclosures (TS 8 Modular, SE 8 System, wall-mount AX/CM/EL/WM, freestanding, IT enclosures) and Rittal climate control solutions including Blue e+ air conditioners, sold to industrial manufacturers for protecting and cooling automation equipment.
• Fluid Power Components Pneumatic and hydraulic components including actuators, air motors, air preparation units, fittings, tubing, pneumatic valves, valve manifolds, compressors, and vacuum systems for factory automation applications.
• Mechatronics Components Precision motion components including ball screws, screw jacks, gearboxes, linear actuators, linear motion systems, conveyor technology, and cable cat track assemblies for industrial automation.
• Robotics and Machine Vision Industrial robots (collaborative and industrial), machine vision systems including Datalogic cameras, smart cameras, vision sensors, vision processors, and IMPACT vision software for industrial automation customers.
• Safety Solutions Machine safety solutions including SIMATIC S7-1200F/1500F safety controllers, safety I/O, safety motion control, SIRIUS 3SK/3RT 3RH2 contactors, mGard/amGardpro/tGard safety switches, safety light curtains, safety laser scanners, and safety fencing/machine guarding for industrial manufacturers.
• Sensing and Traceability Identification and sensor solutions including Datalogic Powerscan 9100/95X1/950X/9600 barcode scanners, Falcon X4 and Memor 10/20 mobile computers, flow/level/mechanical/optical/pressure/ultrasonic sensors, and RFID systems for industrial traceability.
• Automation and Engineering Software Automation and engineering software including TIA Portal, SIMATIC MindSphere apps, SCADA, process control software, virtual commissioning tools (Plant Simulation, robotics simulation), and EPLAN CAE tools (Electric P8, Harness proD, Pro Panel).
• Configured Solutions Engineered, value-added configured products — Power Distribution Panels, HMI assemblies, IP67 drive and motor starter cables, Drive in a Box, robotic weld systems, modified industrial enclosures, stack light assemblies, and Minijector miniature injection molding machines — delivered as single part-number integrated solutions for industrial manufacturers and machine builders.
• Industrial Edge in a Box Pre-configured SIMATIC IPC edge computing devices (BX-21A, BX-39A, BX-59A, IPC847E) with Industrial Edge Management, built-in encryption, Intel Boot Guard, secure boot, and centralized backup/restore capabilities, sold to industrial manufacturers implementing edge analytics.
• Rittal AC Audit Service Free air conditioning audit service for industrial enclosures providing cooling unit evaluation, energy usage analysis, maintenance recommendations, and climate control optimization to prevent control component failures.
• Professional Technical Training Siemens SITRAIN-certified technical training courses including SIMATIC Programming, TIA Portal programming, SINUMERIK CNC commissioning and service, and safety-integrated training, plus hands-on workshops and seminars for industrial automation personnel.
• LED Signage and A/V Integration Design, manufacture, and installation of indoor and outdoor LED signs, electronic message centers, LED digital billboards, and industrial LED displays sold to commercial and retail customers under the Electro-Matic Visual brand.

Quantifiable outcome

• 80% of control component failures are caused by failing cooling solutions - addressed through Rittal AC Audits
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• WAGOcoreChannel Partner/ Reseller/ Distributor · 11 June 2026Electro-Matic expanded their WAGO partnership into the Memphis market in June 2026, building on successful partnership in other regions. WAGO is a manufacturer of electrical connection and automation products including terminal blocks, controllers, and interface modules.
• SensoPartcoreTechnology or Integration · 13 May 2026Electro-Matic announced a new partnership with SensoPart, an industrial technology leader known for easy-to-use vision sensors including the VISOR Robotic series. The partnership brings precision to robotic guidance applications.
• SiemensflagshipChannel Partner/ Reseller/ DistributorPrimary manufacturer partnership for automation products including SIMATIC PLCs, SINAMICS drives, SINUMERIK CNC controls, industrial PCs, and TIA Portal software. Electro-Matic offers certified Siemens SITRAIN technical training.
• RittalflagshipChannel Partner/ Reseller/ DistributorKey partnership for enclosures and climate control products including Blue e+ air conditioners, enclosure systems, and climate control solutions. Joint Rittal AC Audit program for free air conditioning inspections.
• Fortress InterlockscoreChannel Partner/ Reseller/ DistributorSafety solutions provider for demanding industries including food & beverage and battery manufacturing. Products include mGard, tGard, and amGard safety interlocks and gate switches.
• YaskawacoreChannel Partner/ Reseller/ DistributorRobotics and motion control partner providing collaborative robots, industrial robots, and servo drive technology for automation applications.
• PilzcoreChannel Partner/ Reseller/ DistributorSafety automation partner for machine safety solutions. Joint safety workshops conducted by Pilz safety experts covering industrial standards and safe machinery operation.
• DatalogiccoreChannel Partner/ Reseller/ DistributorVision and identification partner providing cameras, smart cameras, vision sensors, barcode scanners, laser safety scanners, and light curtains for industrial automation.
• TurckcoreChannel Partner/ Reseller/ DistributorAutomation products partner for sensors, fieldbus systems, and interface solutions including IP67 safety I/O modules.
• FestocoreChannel Partner/ Reseller/ DistributorPneumatics and automation partner providing pneumatic valves, actuators, air preparation systems, and control panels for factory automation.
• EPLANcoreChannel Partner/ Reseller/ DistributorEngineering software partner for electrical CAD, fluid power engineering, and harness design including EPLAN Electric P8, EPLAN Pro Panel, and EPLAN Harness proD.
• SunSourceflagshipOthersParent company relationship. Electro-Matic is A SunSource Company, extending their automation solutions and market reach through the SunSource distribution network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Allied Electronics & Automation (RS Components): A direct competitor in industrial automation and electronic component distribution serving North American manufacturers, overlapping heavily with Electro-Matic on PLCs, drives, sensors, and connectivity products.
• Radwell International: Specialized industrial automation parts distributor and repair provider; competes for MRO and replacement automation component spend with similar value-added distribution and repair services.
• AX Control: Surplus and new industrial automation parts distributor focused on PLCs, drives, and CNCs; overlaps with Electro-Matic's customer base and competes particularly on legacy Siemens and Allen-Bradley product lines.

Broad incumbents

• WESCO International: Large diversified electrical and communications distributor with a substantial industrial automation portfolio; competes for the same U.S. industrial customers at much greater scale and geographic reach.
• Rexel: Global electrical and automation distributor with U.S. operations spanning industrial controls, drives, and automation solutions — a much larger incumbent with overlapping supplier relationships.
• Graybar: U.S. electrical and communications products distributor with growing industrial automation exposure; comparable in serving large industrial accounts but with broader product breadth and national footprint.

Emerging players

• AutomationDirect: Direct-to-customer e-commerce automation products retailer offering PLCs, drives, and HMIs at low prices — a structural threat to traditional value-added distributors like Electro-Matic by undercutting on price and convenience.
• Digi-Key Electronics: Massive electronic components distributor with growing industrial automation catalog; competes for component-level spend and threatens traditional distributor pricing on commodity automation parts.
• Mouser Electronics: Global electronic component distributor with a broad industrial and automation catalog; competes for design-in and component-level procurement that historically went through regional value-added distributors.

Others

• SunSource (Parent / Affiliated Distributor Network): Electro-Matic's parent company and a network of industrial distribution and service businesses; relevant as a comparison for sister companies under the SunSource umbrella that operate in adjacent automation and fluid power segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/electromaticmi
• LinkedInlinkedin.com/company/electro-matic-products-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electro-Matic Ventures