KeyPay
KeyPay is a cloud-based payroll and workforce management SaaS platform serving 200,000+ businesses across Australia, the UK, New Zealand, Singapore, and Malaysia, automating multi-country payroll compliance, leave, timesheets, and rostering through its KeyBot compliance engine and WorkZone employee self-service app.
- Company typePrivate
- Founded2012
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What KeyPay does
KeyPay is a cloud-based payroll and workforce management SaaS platform founded in 2012 and headquartered in Sydney, Australia, serving more than 200,000 businesses across five regulated markets: Australia, the United Kingdom, New Zealand, Singapore, and Malaysia. The platform automates payroll processing, employee self-service, leave and timesheet management, rostering, and country-specific compliance reporting (Australian Single Touch Payroll, UK Construction Industry Scheme, NZ Payday Filing via IRD, Singapore CPF, and related regimes). Core technical components include a proprietary compliance engine ("KeyBot"), an employee-facing mobile application ("WorkZone"), an iPad-based time and attendance module ("Clock Me In"), a public REST API, and a Partner Dashboard that lets payroll bureaus manage multi-tenant client accounts. Infrastructure runs on AWS Asia Pacific (Sydney), with ISO/IEC 27001:2013, PCI DSS, and GDPR compliance and mandatory two-factor authentication enforced since March 2022.
Revenue is generated primarily through a pay-as-you-go monthly subscription model with a 30-day free trial and an annual subscription option, supplemented by SMS usage fees and partner bureau arrangements. Go-to-market is hybrid: product-led growth via self-serve onboarding coexists with sales-led outreach for enterprise clients, payroll bureaus, and accounting/bookkeeping partners across each regional market. Distribution combines direct country-specific websites (keypay.com.au, .co.uk, nz/sg/my.keypay.com), an enterprise sales motion for bureaus and large accounts (e.g., EPG Payroll, JBM), and an ecosystem of strategic partner memberships — ICNZB, NZQBA, CA ANZ, NZPPA, DSPANZ, the Global Payroll Association, and integrations with Xero and Zoho Books. KeyPay is now operated by Webscale Pty Ltd as a subsidiary brand of Employment Hero following its 2022 acquisition, with multi-country registrations maintained through Webscale Pty Ltd (Australia) and KeyPay Limited Partnership (New Zealand, NZBN 9429048779524).
The customer base is diversified across verticals with high shift-based or variable-hour payroll complexity — retail, hospitality, restaurants and cafes, agriculture, construction, healthcare — alongside accounting practices and payroll bureaus, mitigating single-segment concentration risk. Product investment has continued through 2021–2022 with calendar integration in WorkZone, leave-liability journal provisioning, automatic timesheet approval, flatfile data importing, first-to-market UK CIS functionality, and expanded AI-assisted drafting features rolled out under the parent group's "AI for Everyone" initiative.
KeyPay firmographics
Firmographics- Name
- KeyPay
- Legal name
- Webscale Pty Ltd
- Website
- https://keypay.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KeyPay is a cloud-based payroll and workforce management SaaS platform serving 200,000+ businesses across Australia, the UK, New Zealand, Singapore, and Malaysia, automating multi-country payroll compliance, leave, timesheets, and rostering through its KeyBot compliance engine and WorkZone employee self-service app.
- Ownership category
- akta.pro rank
KeyPay industry classification
Industry- Product category
- Cloud Payroll Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Employer of Record (EOR) & Global Payroll (FSAMAKAB), Global Payroll & Multi-Country Payroll Management (BPACAHAC)
Keywords
Where KeyPay is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
KeyPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Fees: Monthly subscription fees for cloud payroll software access. All subscriptions include 30-day free trial, then billed monthly. Pro-rata charges for partial months. Annual subscription available with no refunds for unused months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with 30-day free trial |
| Subscription | Annual | Annual subscription option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
KeyPay product offering
Product offeringCore offering
KeyPay provides a cloud-based payroll and workforce management SaaS platform that automates payroll processing, multi-country regulatory compliance (Australian STP, UK CIS, NZ Holidays Act, Singapore CPF), rostering, and time and attendance for employers, accountants, bookkeepers, and payroll bureaus. The platform is offered across Australia, the UK, New Zealand, Singapore, and Malaysia, and includes employee self-service via the WorkZone mobile app, iPad-based Clock Me In time tracking, and a partner dashboard for bureaus managing multiple client accounts.
Product overview
KeyPay is an all-in-one cloud payroll platform with a modular architecture. The core product is the KeyPay Cloud Payroll Platform, which provides payroll processing, compliance automation, and workforce management. This core platform integrates with specialized modules including WorkZone (employee self-service mobile app for leave, expenses, and timesheets), Clock Me In (iPad time and attendance application), and the KeyPay API for custom integrations. The KeyPay Partner Dashboard enables bureaus to manage multiple client accounts. The platform is available across five markets (Australia, UK, New Zealand, Singapore, Malaysia) and has been rebranded as part of Employment Hero's Employment Operating System in some regions.
Differentiator
Problem solved
Functional benefit
Brands
- WorkZone: Employee self-service mobile app for leave, expenses, timesheets and payroll management
Products and services
- KeyPay Cloud Payroll Platform Cloud-based payroll management system designed for employers, accountants, bookkeepers, and payroll bureaus to manage all payroll processes in a single platform. Available across Australia, UK, New Zealand, Singapore, and Malaysia with automated compliance for multi-country payroll legislation.
- WorkZone Mobile App Employee self-service mobile application enabling employees to manage leave requests, expenses, timesheets, view roster details, clock in and out of shifts, and update personal information.
- Clock Me In
Quantifiable outcome
- Trusted by over 200,000 businesses globally
- +2 more outcomes
Companies that use KeyPay
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles4 records
KeyPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature10 records
KeyPay partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Institute of Certified New Zealand Bookkeepers (ICNZB)coreKeyPay entered into a National Sponsorship agreement with ICNZB to support growing NZ bookkeepers. This partnership provides ICNZB members with access to KeyPay's payroll solutions and demonstrates KeyPay's commitment to the bookkeeping community.
- New Zealand Qualified Bookkeepers Association (NZQBA)coreStrategic partner status with NZQBA, providing payroll solutions to the bookkeeper community.
- Chartered Accountants Australia New Zealand (CA ANZ)coreStrategic partner status with CA ANZ, supporting chartered accountants with payroll integration capabilities.
- Global Payroll Association (GPA)coreMEMBER status with Global Payroll Association, demonstrating industry leadership and participation in payroll community.
- New Zealand Payroll Practitioners Association (NZPPA)coreMEMBER status with NZPPA, supporting payroll professionals in New Zealand.
- Digital Service Providers Australia New Zealand (DSPANZ)coreMEMBER status with DSPANZ, the industry body for digital service providers in ANZ.
- Auckland Business ChamberminorMEMBER status with Auckland Business Chamber for local business networking and support.
- Zoho BookscoreIntegration partnership with Zoho Books enabling automated payroll and accounting experience. Shared users benefit from streamlined payroll reporting into accounting systems.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
KeyPay competitors and assessment
Company assessmentBroad incumbents
- Paychex: US SMB payroll and HR outsourcer with a SaaS arm. Comparable in serving SMB payroll buyers and the bureau/partner channel strategy that KeyPay employs.
- ADP: Global payroll and HR services giant with RUN, Workforce Now and ADP Celego offerings. Competes with KeyPay at the upper end of the SMB and mid-market in AU/UK, especially for multi-country employers.
- Employment Hero: Parent company of KeyPay and a broader Employment Operating System that spans payroll, HR, benefits and AI-for-HR. Overlaps directly with KeyPay but at a wider portfolio scale.
Regional players
- PayFit: European cloud payroll and HR platform serving SMBs in France, Spain, Germany and the UK. Comparable product shape and target buyer, but geographically distinct from KeyPay's APAC-heavy footprint.
Emerging players
- Rippling: Unified workforce management platform combining payroll, HR, IT and finance. Competes for the same mid-market and multi-country customers KeyPay targets, particularly through its global payroll ambitions.
- Remote: Global payroll, EOR and contractor management platform competing in the same multi-country payroll category Deel addresses, putting pressure on KeyPay's expansion ceiling.
- Deel: Global payroll and Employer of Record platform competing for international payroll mandates. While not overlapping in KeyPay's core ANZ SMB segment, it defines the upper-bound competitive threat for multi-country payroll.
Direct peers
- Gusto: US-headquartered cloud payroll, HR and benefits platform serving SMBs with a similar all-in-one, compliance-led value proposition. Closest international comparable in product shape and GTM.
- Xero Payroll: Xero's native payroll module is deeply embedded in the same ANZ/UK accounting ecosystem KeyPay integrates with. It is the most direct competitor for SMB cloud payroll in KeyPay's core markets.
- MYOB: Long-standing ANZ payroll and accounting incumbent with strong SMB share. Competes head-to-head with KeyPay on cloud payroll for Australian and New Zealand businesses and accountants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
KeyPay social profiles
Digital presenceKeyPay compliance and trust
Trust signalCompliance3 records
KeyPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
KeyPay leadership team
Management profileNumber of profiles
Profiles3 records
KeyPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KeyPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KeyPay
What does KeyPay do?
KeyPay provides a cloud-based payroll and workforce management SaaS platform that automates payroll processing, multi-country regulatory compliance (Australian STP, UK CIS, NZ Holidays Act, Singapore CPF), rostering, and time and attendance for employers, accountants, bookkeepers, and payroll bureaus. The platform is offered across Australia, the UK, New Zealand, Singapore, and Malaysia, and includes employee self-service via the WorkZone mobile app, iPad-based Clock Me In time tracking, and a partner dashboard for bureaus managing multiple client accounts.
Is KeyPay a public or private company?
KeyPay is a private company. It is classified as corporate owned and is currently operating.
When was KeyPay founded?
KeyPay was founded in 2012. It employs 51 to 100 people.
Where is KeyPay based?
KeyPay is headquartered in Sydney, Australia, in the Oceania region.
How does KeyPay make money?
One revenue line is on record: subscription Fees.
Who are KeyPay's main competitors?
Broad incumbents on record are Paychex, ADP and Employment Hero. PayFit is listed as a regional player. Emerging players are Rippling, Remote and Deel. Direct peers are Gusto, Xero Payroll and MYOB.
Does KeyPay have an API?
Yes. KeyPay offers a public API that enables developers to integrate with and extend the platform. The API reference documentation is available for New Zealand at api.keypay.com.au/new-zealand/reference. Usage limitations apply including monthly transaction volumes and permitted API calls as specified in the Terms of Service. Developer documentation is at api.keypay.com.au/new-zealand/reference.
What industry is KeyPay in?
KeyPay's product category is Cloud Payroll Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of FSAMAKAB, Employer of Record (EOR) & Global Payroll. Its NAICS code is 541214 and its SIC code is 7361.