Able Roofing
Able Roofing is a Columbus, Ohio-based full-service residential and commercial exterior renovation contractor serving Central Ohio homeowners since 1981, with 500,000+ completed installations as a subsidiary of Crane Renovation Group.
- Company typePrivate
- Founded1981
- HeadquartersColumbus, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Able Roofing does
Able Roofing, LLC is a Columbus, Ohio-based full-service residential and commercial exterior renovation contractor founded in 1981 and operating as a subsidiary of Crane Renovation Group. The company employs 251-500 people and serves Central Ohio homeowners (with additional reach into Cleveland and Cincinnati), completing over 500,000 installations cumulatively and maintaining a self-described position as Columbus' largest residential roofing contractor. The core product portfolio spans roofing, siding, windows, gutters, masonry, and insulation, with roofing segmented into three branded tiers — RoofGuard/HomeShield (5-year warranty), RoofGuard+/ProShield (20-year), and ThunderGuard/TitanShield (lifetime warranty) — all backed by a lifetime transferable workmanship warranty and installed by in-house crews rather than subcontractors.
The company's technical stack is centered on installation craftsmanship and third-party software rather than proprietary technology. Key integrations include Hover for 3D property measurement and visualization, Salesforce as CRM, ServiceTitan Ads Optimizer for marketing operations, and Google/Meta/LinkedIn Customer Match plus Enhanced Conversions/CAPI for attribution and audience targeting. The business model is project-based, one-time revenue with typical roof replacements in Columbus ranging $9,000-$18,000 and repairs $350-$1,900. Go-to-market relies on direct field sales with on-site inspections, insurance-claim advocacy as a conversion lever, 24/7 emergency storm response as an acquisition channel, and a $1,000 promotional offer plus 0% interest financing for 6 years through third-party lenders. Customer concentration is diffuse across hundreds of thousands of individual homeowners, and the company holds Owens Corning Platinum Preferred Contractor status and an A+ BBB rating as key credentialing assets.
Able Roofing firmographics
Firmographics- Name
- Able Roofing
- Legal name
- Able Roofing, LLC
- Website
- https://ableroof.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Able Roofing is a Columbus, Ohio-based full-service residential and commercial exterior renovation contractor serving Central Ohio homeowners since 1981, with 500,000+ completed installations as a subsidiary of Crane Renovation Group.
- Ownership category
- akta.pro rank
Able Roofing industry classification
Industry- Product category
- Residential Roofing Services
- NAICS
- Roofing Contractors (23816), Roofing Contractors (238160), Residential Building Construction (23611)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Roof Repair & Leak Remediation (HSAPAKAB), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Chimney, Parapet & Roofline Masonry Repair (HSAPAKAL), Roof Drainage Components Repair (Gutters/Downspouts/Scuppers as Roof-Related) (HSAGAKAL), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ)
Keywords
Where Able Roofing is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Able Roofing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Roofing Services: Primary revenue stream from roof replacement and repair services. Roof replacements range from $9,000-$18,000 in the Columbus market, with repairs typically $350-$1,900. Revenue is generated through one-time project fees with financing options available through third-party lenders.
- Exterior Home Services: Additional revenue from siding, windows, gutters, masonry, and insulation services. These are one-time project-based services often bundled with roofing projects. The company reports bundling can boost home value significantly.
- Financing Partnerships: Revenue is supported through financing partnerships with third-party lenders. The company offers 0% interest financing for 6 years on qualifying projects, earning referral or partnership benefits from lending institutions.
- Emergency and Storm Damage Services: 24/7 emergency roofing services including tarping, storm damage assessment, and immediate repairs. These services provide immediate revenue and often lead to full replacement projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RoofGuard (GOOD) - Basic weather protection with 5-year warranty |
| Unit Pricing | Pay-as-you-go | RoofGuard+ (BETTER) - Reinforced weather protection with 20-year warranty |
| Unit Pricing | Pay-as-you-go | ThunderGuard (BEST) - Extreme weather protection with lifetime warranty |
| Other | Multi-year contract | 0% Interest Financing for 6 Years |
| Other | One time/ perpetual license | $1,000 Off Promotional Offer |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Able Roofing product offering
Product offeringCore offering
Able Roofing is a full-service residential and commercial exterior renovation contractor based in Columbus, Ohio, providing roof replacement and repair, siding, windows, gutters, masonry, and insulation services. The company delivers installations using company-employed (non-subcontracted) crews, offers 24-hour emergency storm response, and assists homeowners with insurance claim navigation. Projects are backed by lifetime transferable warranties and supported through third-party financing partnerships.
Product overview
Able Roofing operates as a residential exterior renovation company offering a unified portfolio of home improvement services centered on roofing, with complementary siding, windows, gutters, masonry, and insulation services. The core offering consists of roofing services (replacement and repair) available in three product tiers: RoofGuard (GOOD/HomeShield), RoofGuard+ (BETTER/ProShield), and ThunderGuard (BEST/TitanShield), differentiated by warranty coverage (5-year, 20-year, and lifetime respectively) and weather protection levels. The company provides proprietary product lines branded as HomeShield, ProShield, and TitanShield for weather protection, alongside a 3D Home Exterior Visualizer tool for customer design assistance. Services are delivered through company-employed crews rather than subcontractors, backed by transferable lifetime warranties. The product ecosystem integrates with third-party platforms including Salesforce (CRM), ServiceTitan Ads Optimizer (marketing), and Hover (3D property measurement) to support sales, marketing, and service delivery operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Roofing Services
- Siding Services
- Windows Services
- Gutters Services
- Masonry Services
- Commercial Services
- Insulation Services
- Emergency Storm Damage Response
Quantifiable outcome
- 0% interest financing for 6 years available on qualifying projects
- +5 more outcomes
Companies that use Able Roofing
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Able Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Able Roofing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Owens CorningcoreAble Roofing is an Owens Corning Platinum Preferred Contractor, representing the highest tier of the manufacturer's contractor network. This partnership provides access to premium roofing materials, extended warranties, and manufacturer-backed quality assurances that are valued by homeowners and recognized by appraisers during home sales.
- ServiceTitan Ads OptimizersupportingServiceTitan platform used for advertising optimization and marketing campaign management. Enables targeted advertising, conversion tracking, and revenue attribution across digital channels.
- SalesforcesupportingCRM platform integrated for customer relationship management, audience modeling, and marketing automation. Used for customer data management and Lookalike Audience targeting.
- GooglesupportingGoogle Customer Match integration for targeted advertising, Google Enhanced Conversions for Leads, and Lookalike Audience modeling. Utilizes data hashing for privacy-compliant targeting.
- Meta (Facebook/Instagram)supportingMeta Conversions API (CAPI) integration for offline conversion tracking, Customer Match targeting, and value-based bidding optimization across Facebook and Instagram advertising.
- LinkedInsupportingLinkedIn Customer Match integration for B2B and professional demographic targeting in the Central Ohio market.
- HoversupportingHover 3D measurement and visualization technology provider enabling property scanning for accurate roof measurements and customer visualization of potential installations.
- Crane Renovation GroupcoreParent company (Able Roofing, LLC is 'A Crane Renovation Group Company'). Provides corporate backing, operational resources, and organizational scale benefits.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Able Roofing competitors and assessment
Company assessmentBroad incumbents
- Tecta America: Large national commercial roofing contractor providing context on Able's commercial services arm, but primarily serving non-residential customers and so a wider-portfolio peer rather than direct competitor.
- Window World: National replacement-window and exterior remodeling franchisor with overlapping siding/window/door offerings that compete for the same Central Ohio homeowner wallet share, though not a primary roofing specialist.
Direct peers
- DaBella: Regional home-remodeling contractor focused on roofing, siding, windows, baths and gutters, using a direct sales-led model targeting homeowners with bundled exterior renovation offerings similar to Able.
- Bone Dry Roofing: Midwest-focused residential roofing contractor operating across Indiana, Ohio, Kentucky and surrounding states with comparable direct-sales, on-site estimate, repair-and-replace model. Closest like-for-like comparable given overlapping Ohio footprint and similar homeowner segmentation.
- Erie Construction: Large direct-sales residential exterior renovation company offering roofing, siding and windows to homeowners with an in-home sales motion analogous to Able's field-estimate approach, with relevant overlap in product mix and bundling strategy.
- Power Home Remodeling: Large direct-to-homeowner exterior remodeling company offering roofing, siding, windows, doors and gutters, with a similar in-home consultation GTM motion and emphasis on warranty/financing as conversion levers.
- Klaus Roofing Systems: Regional residential roofing contractor network serving the Northeast and Midwest with full-service roof replacement, repair and related exterior services under a similar sales-led, free-estimate model.
Others
- Owens Corning: Roofing systems and shingles manufacturer whose Platinum Preferred Contractor program Able participates in; included as the strategic supplier and brand-credential partner underpinning Able's premium warranty positioning.
Emerging players
- Long Home Remodeling: Mid-Atlantic and Midwest residential exterior remodeler offering roofing, windows, baths and doors under a direct-sales model that competes on bundling and financing, with partial Midwest footprint overlap.
- LeafFilter Gutter Protection: National direct-sales gutter and gutter-guard specialist with significant overlap on the gutter segment Able bundles into roofing jobs, competing for the same homeowner's exterior envelope budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Able Roofing social profiles
Digital presenceAble Roofing compliance and trust
Trust signalCompliance2 records
Able Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Able Roofing leadership team
Management profileNumber of profiles
Able Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Able Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Able Roofing
What does Able Roofing do?
Able Roofing is a full-service residential and commercial exterior renovation contractor based in Columbus, Ohio, providing roof replacement and repair, siding, windows, gutters, masonry, and insulation services. The company delivers installations using company-employed (non-subcontracted) crews, offers 24-hour emergency storm response, and assists homeowners with insurance claim navigation. Projects are backed by lifetime transferable warranties and supported through third-party financing partnerships.
Is Able Roofing a public or private company?
Able Roofing is a private company. It is classified as corporate owned and is currently operating.
When was Able Roofing founded?
Able Roofing was founded in 1981. It employs 251 to 500 people.
Where is Able Roofing based?
Able Roofing is headquartered in Columbus, United States, in the North America region.
How does Able Roofing make money?
Four revenue lines are on record. Roofing Services are the primary driver. The others are exterior Home Services, financing Partnerships and emergency and Storm Damage Services.
Who are Able Roofing's main competitors?
Broad incumbents on record are Tecta America and Window World. Direct peers are DaBella, Bone Dry Roofing, Erie Construction, Power Home Remodeling and Klaus Roofing Systems. Owens Corning is listed as an others. Emerging players are Long Home Remodeling and LeafFilter Gutter Protection.
Does Able Roofing have an API?
No public API is recorded for Able Roofing.
What industry is Able Roofing in?
Able Roofing's product category is Residential Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAB, Roof Repair & Leak Remediation. Its NAICS code is 23816 and its SIC code is 7340.