Lone Star Financing

What Lone Star Financing does

Lone Star Financing is a Texas-based residential and commercial mortgage broker operating as a DBA of Crestmark Lending LLC (NMLS #2789535), headquartered at 1560 E Southlake Blvd, Suite 100, Southlake, TX. Founded in 2005 by Ryan Collins, the company connects borrowers with 30+ wholesale lending partners, providing access to loan programs not typically available through single-lender retail banks. The product suite spans Conventional, FHA, VA, USDA, Jumbo, DSCR (investor), Non-QM, HELOC, Home Equity, and refinance products, plus commercial real estate loans routed through the CommLoan platform. Specialized programs include a Texas First Responder Home Loan Program offering fee waivers up to $1,200, and a free DSCR Loan Calculator for investor self-qualification.

The technology stack centers on a consumer-facing online application portal (apply.lonestarfinancing.com), SEO-driven inbound marketing, and a multi-channel presence across Google, Facebook, Twitter, LinkedIn, and YouTube. The company claims an AI and advanced tech stack to reduce paperwork and accelerate processing, targeting closings in 21 days or less. Distribution combines direct-to-consumer digital lead capture (website, phone at (855) 314-8080) with a Texas-wide realtor referral network, formalized by a July 2025 partnership with The Chris Sears Group Allied Partner Community.

Revenue is generated through origination fees and commissions paid by wholesale lending partners when mortgages close (transaction-fee model). The customer base is highly fragmented across individual residential homebuyers and real estate investors, with named segments including first-time buyers, veterans, self-employed borrowers, real estate investors, first responders, and commercial property investors. The company employs 1-10 people, including a six-person originator team led by Branch Manager Brett Dempsey.

Name

Lone Star Financing

Legal name

Crestmark Lending LLC

Website

https://lonestarfinancing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Lone Star Financing is a Texas-based mortgage broker (DBA of Crestmark Lending LLC, NMLS #2789535) founded in 2005 that connects residential and commercial borrowers with 30+ wholesale lenders, serving first-time buyers, veterans, investors, and self-employed borrowers statewide.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Government Wholesale Lending (FHA/VA/USDA) (FSALACAE)

akta.pro secondary industries

Construction & Development (C&D) Lending — Commercial/Multifamily (FSALADAH), SBA/Government-Backed & Development Finance Loans (FSAKAGAI)

Keywords

• Residential mortgage lending
• Mortgage brokerage services
• Home loan origination
• Commercial real estate financing
• Refinance loan services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Mortgage Origination Fees: Lone Star Financing earns origination fees and commissions from lenders when mortgages are closed. As a mortgage broker, they compare multiple wholesale lending partners to find competitive rates for borrowers and earn revenue from the lending institutions they partner with.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lone Star Financing is a Texas-based residential and commercial mortgage brokerage that connects borrowers with more than 30 wholesale lending partners. Operating as a DBA of Crestmark Lending LLC (NMLS #2789535), the company originates purchase and refinance loan products across conventional, FHA, VA, USDA, jumbo, non-QM, DSCR, and commercial programs, providing personalized rate quotes and loan guidance to individual consumers and investors throughout Texas.

Product overview

Lone Star Financing operates as a Texas-based mortgage broker (DBA of Crestmark Lending LLC, NMLS #2789535) offering a comprehensive suite of residential and commercial mortgage products through a network of 30+ wholesale lending partners. The product portfolio spans purchase mortgages (Conventional, FHA, VA, USDA, Jumbo), investor-focused financing (DSCR loans, Non-QM), refinancing options (rate/term, cash-out, FHA Streamline, VA IRRRL), home equity products (HELOC, Home Equity Loans), and commercial real estate loans. Specialized programs include a Texas First Responder Home Loan Program offering free appraisals and reduced lender fees, plus a DSCR Loan Calculator tool for investment property qualification. All products are delivered via a direct-to-consumer digital application portal (apply.lonestarfinancing.com) and supported by loan officers across Texas service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Texas Home Loans (Purchase) Residential purchase mortgage products for Texas homebuyers seeking financing for primary residences, with access to conventional, FHA, VA, USDA, and other loan programs through 30+ wholesale lending partners.
• Texas FHA Loans Federal Housing Administration-insured mortgage loans for Texas borrowers with lower down payment requirements and more flexible credit guidelines.
• Texas VA Loans Veterans Affairs-backed mortgage loans for eligible Texas veterans, active-duty service members, and their families, typically offering zero down payment and competitive rates.
• Conventional Loans Conforming mortgage loans that meet Fannie Mae and Freddie Mac guidelines, available to Texas borrowers through the company's wholesale lending partners.
• Refinance Loans Rate-and-term refinance loans allowing Texas homeowners to replace an existing mortgage with a new loan at more favorable terms.
• Cash-Out Refinance Refinance product that allows Texas homeowners to tap home equity by replacing an existing mortgage with a larger loan and receiving the difference in cash.
• FHA Streamline Refinance Simplified refinance option for existing FHA loan borrowers in Texas, requiring reduced documentation to obtain a new FHA-insured loan.
• VA IRRRL Refinance Interest Rate Reduction Refinance Loan for Texas veterans and military borrowers with existing VA loans, providing a streamlined process to lower the interest rate.
• Jumbo Loans Mortgage loans exceeding conforming loan limits for Texas borrowers purchasing higher-value properties, sourced through wholesale lending partners.
• Non-QM Loans Non-qualified mortgage programs for Texas borrowers who do not fit standard agency guidelines, including self-employed borrowers and those with non-traditional income.
• DSCR Loans Debt Service Coverage Ratio loans for Texas real estate investors, qualifying based on the rental income of the subject property rather than personal income.
• USDA Loans United States Department of Agriculture rural housing loans for Texas borrowers purchasing homes in eligible rural areas, typically with zero down payment.
• First Time Home Buyer Loans Mortgage programs tailored to first-time Texas homebuyers, including FHA, VA, USDA, and conventional options with low down payment requirements.
• Texas HELOC Loans Home Equity Lines of Credit allowing Texas homeowners to draw against home equity on a revolving basis through wholesale lending partners.
• Home Equity Loans Fixed-amount home equity loans for Texas homeowners borrowing against accumulated home equity as a lump sum.
• Texas First Responder Home Loan Program Specialized home loan program for Texas first responders (police, firefighters, EMS) offering tailored terms and benefits.
• Commercial Loans Commercial real estate and business financing for Texas small businesses and investors, originated through the CommLoan platform and partner network.

Quantifiable outcome

• Close home loans in 21 days or less
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• The Chris Sears GroupcoreGTM or Marketing Partner · 12 July 2025Lone Star Financing officially partnered with The Chris Sears Group and became a proud member of their Allied Partner Community - a dynamic network of trusted industry professionals committed to supporting agents and clients across Texas. The partnership reflects shared commitment to excellence, collaboration, and community-driven growth. Lone Star Financing is a mortgage lending partner providing fast, reliable, and flexible loan solutions for their buyers and investors.
• Sears Partners / Allied Partner CommunitycoreGTM or Marketing PartnerAllied Partner Community network of trusted industry professionals. Lone Star Financing sponsored Juneteenth Happy Hour events hosted by Brett Dempsey and Chris Lederer, bringing together real estate agents, team members, and allied partners.
• Crestmark Lending LLCcoreOthersLone Star Financing operates as a DBA of Crestmark Lending LLC (NMLS #2789535). Crestmark Lending is the parent/legal entity under which Lone Star Financing operates as a mortgage broker.
• 30+ Wholesale Lending PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of 30+ wholesale lending partners including conventional, FHA, VA, USDA, and specialty lenders. As a mortgage broker, Lone Star Financing accesses wholesale pricing from these lenders on behalf of borrowers.
• Texas Realtor Partners NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of trusted Texas real estate agents who refer clients to Lone Star Financing. Partners include The Underwood Team (Austin), Monica McCormick (Dallas), Robert Miller (Dallas), Johnie Palmer (Frisco), Lauren D Gonzalez (McAllen), Patricia Trevino (RGV), Raoul Rowe (Austin), Joan Armijo (Dallas Fort Worth), Lana Nimri (New Braunfels), Sandra Lagos (San Antonio), Andrea Perez (Austin), and Carla Weaver (Round Rock).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PrimeLending: Texas-headquartered residential mortgage lender offering purchase, refinance, FHA, VA, USDA, and renovation loans through retail and broker channels. Directly comparable to Lone Star Financing as a similarly positioned Texas mortgage provider with overlapping product mix and broker-style origination model.
• TexasLending.com: Texas-focused mortgage lender offering a broad menu of purchase and refinance products to in-state homebuyers. Closely mirrors Lone Star Financing's Texas-only geographic concentration, multi-channel loan officer model, and product breadth across conventional and government programs.
• Paramount Residential Mortgage Group (PRMG): Large wholesale and retail mortgage lender with strong presence in government-backed and non-QM products. Comparable to Lone Star Financing as a wholesale-channel partner network providing the FHA, VA, and specialty loan products Lone Star's brokers offer to borrowers.
• Supreme Lending: Texas-based mortgage company originating conventional, FHA, VA, USDA, and non-QM loans across multiple states with a strong retail and wholesale presence. Comparable to Lone Star Financing in regional focus, broker-style distribution, and specialty government loan programs.

Broad incumbents

• Movement Mortgage: Large national mortgage lender with significant Texas retail and broker operations, offering conventional, government, and specialty loan products. Comparable as a much larger incumbent in the same residential mortgage broker/lender space, particularly competing for the same realtor-driven purchase flow in Texas.
• loanDepot: National retail and wholesale mortgage lender with a significant broker channel. Comparable to Lone Star Financing as a multi-channel originator offering purchase, refinance, HELOC, and specialty products, but at substantially greater scale and brand investment.
• Rocket Mortgage: Largest U.S. retail mortgage lender and the dominant direct-to-consumer brand in mortgages. Sets the competitive bar on SEO, digital experience, and rate competitiveness that Lone Star Financing must match or differentiate against, even though they do not primarily operate in the broker channel.
• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender, serving independent mortgage brokers like Lone Star Financing. Not a direct competitor for borrower relationships but directly shapes the economics and product access for brokers and is the dominant counterparty in the wholesale channel Lone Star relies on.
• Guaranteed Rate: National retail and wholesale mortgage lender offering conventional, FHA, VA, USDA, and specialty loan programs. Overlaps with Lone Star Financing in product menu and broker-channel distribution but operates at significantly greater scale with national brand recognition.

Emerging players

• Better.com: Digital-first mortgage lender competing aggressively on direct-to-consumer purchase and refinance. Represents the type of technology-led entrant that pressures traditional brokers like Lone Star Financing on conversion, closing speed, and borrower acquisition costs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LoneStarRates
• YouTubeyoutube.com/@lonestarfinancing
• Facebookfacebook.com/LoneStarFinancingTX
• LinkedInlinkedin.com/company/lone-star-financing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lone Star Financing