RougeGorge Lingerie

What RougeGorge Lingerie does

RougeGorge Lingerie is a French intimate apparel retailer that designs, sources, and sells lingerie, swimwear, nightwear, hosiery, activewear, and ready-to-wear through a network of 260+ owned and franchise stores in France and Belgium and a direct e-commerce storefront at rougegorge.com. The brand positions itself in the affordable mid-market segment, with everyday bras from €25.99 and equalized pricing across cup sizes A to G via the Courbes+ plus-size line, supported by a 3-year commercial warranty on signature collections (Dentelle, Douce, Perfect) and free in-store returns across the full network. The assortment includes dedicated sub-brands and collections such as ROSE (sensual lingerie), Club Paradisio (swimwear), Soutien Rose (post-operative co-created with breast cancer survivors), and maternity and menstrual ranges, alongside exclusive French distribution of US partner Evelyn & Bobbie's patented seamless wire-free technology.

The company's revenue model is direct-to-consumer retail, augmented by a multi-brand loyalty program (Club Paradisio), private sales (Ventes Privées) with up to 50% discounts, Click & Collect, and a second-hand resale channel (Seconde Vie) operated in partnership with Abracadabra Lingerie. Distribution is hybrid, blending physical retail fitting and advisory services with digital channels, and the firm is differentiated by an unusually deep women's-health and sustainability positioning: 100% renewable store energy since January 2024, Oeko-Tex Standard 100 certified fabrics, Positive Company 2-star RSE certification, and co-development of a post-operative bra for Lattice Medical's Mattisse bioresorbable 3D-printed breast implant. Back-end capabilities include co-ownership of the Valiuz customer data alliance, integration of multiple payment options (CB, Google Pay, Apple Pay, Alma, PayPal), and environmental product data via Crystal Chain for AGEC compliance. The company is privately held, headquartered in the Hauts-de-France region, and expanded via its first disclosed M&A in April 2024 with a majority stake in Elia, a Paris-based organic-fiber menstrual lingerie start-up.

Name

RougeGorge Lingerie

Legal name

RougeGorge Lingerie

Website

https://rougegorge.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RougeGorge Lingerie is a French mid-market intimate apparel retailer operating 260+ stores in France and Belgium plus an e-commerce site, selling affordable size-inclusive lingerie, swimwear, nightwear, and activewear under sub-brands such as ROSE, Courbes+, Club Paradisio, and Soutien Rose.

Ownership category

akta.pro rank

Product category

Women's Lingerie and Intimate Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Shapewear & Body Contouring (CRAAAIAC), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Plus Size & Extended Sizes Apparel Retail (CRAAABAJ), Intimates Accessories (Hosiery, Garters, Lingerie Care) (CRAAAIAI), Personal Styling for Plus-Size & Inclusive Fit (HSACAJAI)

Keywords

• Women's lingerie retail
• Intimate apparel
• Plus-size lingerie
• Swimwear retail
• Maternity lingerie

Headquarters

HQ city

Wasquehal

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct retail sales of intimate apparel: RougeGorge generates revenue through direct sales of lingerie, swimwear, nightwear, hosiery, activewear, and ready-to-wear. Products are sold through owned e-commerce and 260+ physical stores in France and Belgium. The company emphasizes affordability, with core bra collections starting at €25.99, and offers private sales (Ventes Privées) with discounts up to 50%.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

RougeGorge Lingerie designs and retails affordable, size-inclusive women's intimate apparel including bras, underwear, nightwear, swimwear, hosiery, and activewear, sold through 260+ physical stores in France and Belgium and an owned e-commerce storefront. The brand covers a wide size range (85A to 110G) with collections tailored to specific life stages such as maternity, post-operative recovery, and plus-size fits, supported by sub-brands like Courbes+, Rose, and Soutien Rose.

Product overview

RougeGorge Lingerie is a French women's lingerie and underwear retailer operating 260+ physical stores in France and Belgium plus an e-commerce platform. The core product portfolio includes soutiens-gorge (bras), culottes (underwear), lingerie de nuit (nightwear), maillots de bain (swimwear), and collants (hosiery). Key sub-brands and collections include Courbes+ (plus-size inclusive line), Rose (sensual lingerie), Club Paradisio (swimwear), and signature collections Dentelle, Douce, Perfect/Invisibles, and menstrual lingerie. The company acquired Elia in 2024, a Parisian start-up specializing in organic fiber menstrual lingerie. Services include a loyalty program, Click & Collect, personalized lingerie coaching appointments, and the Seconde Vie second-hand resale program with partner Abracadabra Lingerie. RougeGorge also offers partner brands like Evelyn & Bobbie and supports female entrepreneurs through the annual Prix RougeGorge program.

Differentiator

Problem solved

Functional benefit

Brands

• ROSE: A sub-brand offering high-sensuality lingerie from size 85A to 100G.
• Club Paradisio
• Elia
• Dentelle
• Douce
• Perfect
• Courbes+
• Soutien Rose

Products and services

• Bras (Soutiens-gorge) Core bra collection sold through stores and online, available across sizes 85A to 110G, including corbeille, push-up, bandeau, sans-armatures, grande taille, and post-operative styles. Targeted at women seeking everyday and special-occasion bras at accessible prices.
• Underwear (Culottes) Women's underwear range including tanga, shorty, string, taille haute, ventre plat/gainant, and menstrual culottes, sold in stores and online. Designed for comfort, invisibility under clothing, and body inclusivity.
• Swimwear (Maillots de bain) Women's swimwear sold under the Club Paradisio bathing brand with sub-collections such as Spritz Per Favore, Intemporels, Sunset California, Sea Treasure, Jungle Vibes, Summer Vibes, and Cuba Libre, including post-operative and mastectomy swimsuits.
• Nightwear (Lingerie de nuit) Women's nightwear including pyjamas, nuisettes, peignoirs, hauts and bas de pyjama, and post-operative nightwear, available in stores and online. Includes a maternity nightwear range.
• Courbes+ Plus-Size Lingerie Inclusive lingerie line for fuller busts in sizes 90C to 110G, with equal pricing from A to G cup and styles designed for support and comfort of curvier figures.
• Rose High-Sensuality Lingerie High-sensuality lingerie sub-brand available in sizes 85A to 100G, combining glamour with comfort, distributed through the RougeGorge network.
• Soutien Rose Post-Operative Lingerie Post-operative lingerie collection co-created with breast cancer survivors, featuring soft cotton-lined bras for post-mastectomy support. Includes 15 bras, 6 swimsuits, and nightwear adapted to post-operative needs.
• Maternity Lingerie Maternity and nursing lingerie collection designed for comfort and adaptability during pregnancy and breastfeeding, available in stores and online.
• Hosiery and Tights Women's hosiery, tights, socks, and porte-jarretelles, sold as part of the core intimate apparel range.
• Ready-to-Wear (Prêt-à-porter) Women's ready-to-wear apparel sold through the e-commerce platform and stores, complementing the lingerie range.
• Activewear Sports-active lingerie and athletic wear collection for fitness activities, integrated with the broader lingerie and nightwear assortment.
• Elia Organic Menstrual Lingerie Organic fiber menstrual lingerie sold as part of the Elia brand within RougeGorge's network, positioned as a reusable, zero-waste alternative to disposable hygiene products in various absorbency levels.
• Club Paradisio Loyalty Program Free loyalty program offering a €10 welcome e-card, points/hearts on every purchase, birthday rewards, exclusive pre-sales and private sales access, and free in-store delivery across 260+ locations.
• Seconde Vie Second-Hand Resale Service Second-hand lingerie resale program operated with Abracadabra Lingerie, offering cleaned and inspected pre-owned RougeGorge bras starting at €10. Includes collection points in all RougeGorge stores and over 8,500 pre-owned models online.
• Click & Collect Buy-online-pick-up-in-store service allowing customers to order on rougegorge.com and collect at one of 260+ stores in France and Belgium, with free delivery to the store.
• Lingerie Coaching Appointments Personalized lingerie consultation appointments with trained in-store advisors, including post-operative fitting sessions for breast cancer survivors, available by reservation.

Quantifiable outcome

• 85% of customers find prices fair relative to product quality (5,751 respondents, Positive Company survey 2023)
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Lattice MedicalcoreStrategic or Co-development Partner · 1 January 2024RougeGorge and Lattice Medical co-developed the first evolutive post-operative bra designed to accompany the Mattisse bior esorbable 3D-printed breast implant for breast reconstruction. RougeGorge's stylists and pattern makers contributed to the technical specifications based on patient needs at different post-operative stages.
• Valiuz AlliancecoreTechnology or Integration · 1 March 2019Valiuz is a customer data and analytics alliance co-owned by RougeGorge and other participating retailers. It aggregates customer browsing and purchase data (with consent) to enable personalized advertising, product recommendations, and communications across participating websites and third-party platforms. RougeGorge is a co-owner of the alliance.
• Abracadabra LingeriecoreStrategic or Co-development PartnerLilloise (Lille-based) circular fashion start-up. Together with RougeGorge, Abracadabra manages collection, cleaning, quality control, and resale of pre-owned RougeGorge lingerie. More than 8,500 second-hand models are available online, and physical resale corners are present in 25 stores. Products cleaned and certified in Hauts-de-France.
• Ruban RosemajorOthersBreast cancer awareness association behind October Rose campaign in France. Over €3.3 million donated to research since 2004. RougeGorge participates in annual fundraising and awareness campaigns.
• Mon Réseau Cancer du SeinmajorOthersAssociation running secure social networks for breast cancer patients, relatives, and scientific committees since 2014. Partnership focuses on regional action and visibility support for the association.
• Mon Bonnet RosemajorOthersAssociation collecting and redistributing chemo turbans and operating La Maison Mon Bonnet Rose, a wellness center for women in treatment. RougeGorge participates in Bonnet and ACT ROSE challenges and corporate fundraising. More than €300,000 raised by the regional collective.
• Octobre Rose en NordminorOthersRegional collective of companies in Hauts-de-France united to support breast cancer causes. RougeGorge helped found the group in 2022. Over 3 years and with 40+ companies, €300,000 was raised for La Maison Rêvée by Mon Bonnet Rose. In 2025, the collective also supports Professor Chann Lagadec's research at ONCOlille.
• Vivre Comme Avant (Belgium)minorOthersBelgian association of breast cancer survivors who provide peer support in hospitals to recently operated patients. RougeGorge has donated more than €10,000 since 2017 through in-store micro-donations.
• Mes Amis Mes AmoursminorOthersAssociation raising funds for wigs through running events organized by founder Jo Guilmain. RougeGorge is the official sponsor of the annual Yul' event and provides volunteering, skills sponsorship, and donations. 2025 micro-donations from Hauts-de-France stores will support this association.
• L'Association des NanasminorOthersAssociation gifting post-operative adapted lingerie to women. RougeGorge donates prototypes and excess collection items to the association for distribution to women in need.
• SOLFAminorOthersAssociation accompanying women in vulnerable situations in Hauts-de-France towards a better future through listening, welcoming, and guidance. RougeGorge trained 120+ employees as victim support helpers, raises awareness in stores, and collects round-up donations (more than €55,000 since 2021).
• CIDFF (Centre d'Information sur les Droits des Femmes et des Familles)minorOthersPartnership to co-animate professional reinsertion workshops for women in difficulty. In 2023: 29 workshops, 80h of skills sponsorship, and 50+ women accompanied in Tourcoing and Rouen. Also provides victim support training for headquarters collaborators.
• CVFE (Centre d'Aide aux Victimes des violences Faites aux femmes, Belgium)minorOthersBelgian partner for violence against women support. RougeGorge collects round-up donations in Belgian stores for CVFE, with more than €55,000 raised in total (with SOLFA) since 2021.
• Fou De CoudreminorOthersAssociation using RougeGorge's prototype samples as training materials to teach future seamstresses. This upcycling initiative also supports the circular economy goals of the brand.
• Evelyn & BobbiecoreChannel Partner/ Reseller/ DistributorAmerican lingerie brand specializing in wire-free, seamless, inclusive lingerie (cups A to G, sizes 34 to 48). RougeGorge distributes Evelyn & Bobbie products exclusively in France, leveraging its retail and e-commerce network.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Victoria's Secret: Global lingerie retail giant. Indirect overlap in intimates, swimwear and loungewear; relevant as a competitive benchmark for store experience, brand marketing, and category innovation.
• Calzedonia: Italian apparel group with Intimissimi lingerie brand operating large physical retail networks across Europe. Comparable on multi-channel retail scale, affordable premium positioning, and European footprint expansion patterns.
• Hanesbrands (Champion, Bonds): Global intimate apparel and basics manufacturer/brand owner (parent of Dim). Relevant as a wholesale competitor and as a benchmark for category pricing and size-inclusive manufacturing scale.

Direct peers

• Princesse Tam Tam: French lifestyle lingerie and loungewear brand, sister to Etam. Competes with RougeGorge across similar price points, daytime-to-evening wear, and physical retail in France.
• Chantelle: Heritage French lingerie brand with broad size range and own retail/wholesale. Directly comparable on inclusive sizing (A to G+), premium-but-accessible pricing, and French heritage brand storytelling.
• Maison Lejaby: French lingerie brand with a strong corsetry and inclusive-size positioning. Competes in similar mid-premium French lingerie segment with comparable bra architecture and size range.
• Aubade: French luxury lingerie brand operating boutiques and department-store concessions in France. Comparable on French market focus, sensuality-led sub-lines (akin to ROSE), and brand heritage.
• Etam: Long-standing French mid-market lingerie and ready-to-wear retailer with comparable positioning on price, size range, and omnichannel retail. Most direct French competitor to RougeGorge in the accessible lingerie segment.
• Dim: Iconic French hosiery and lingerie brand owned by Hanesbrands. Overlaps directly with RougeGorge's collants/hosiery and everyday lingerie categories at similar accessible price points.
• Barbara: French lingerie brand offering accessible, comfortable everyday bras with broad size coverage. Directly comparable on inclusive sizing strategy and French mass-to-mid-market positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RougeGorgeLingerie
• Facebookfacebook.com/RougeGorgeLingerie
• LinkedInlinkedin.com/company/rougegorge-lingerie/posts/?feedView=all
• Instagraminstagram.com/rougegorgelingerie
• Pinterestpinterest.fr/rougegorgelingerie
• Xx.com/rougegorgel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RougeGorge Lingerie