Bricklet
- Company typePrivate
- Founded2019
- HeadquartersManly, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Bricklet firmographics
Firmographics- Name
- Bricklet
- Legal name
- Bricklet Ltd
- Website
- https://bricklet.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bricklet industry classification
Industry- Product category
- Shared Equity Home Ownership Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)
Keywords
Where Bricklet is headquartered
LocationHeadquarters
- HQ city
- Manly
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bricklet business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees - Buy: A buy fee of 1% of the value of a bricklet is payable by a Member purchasing the bricklet in a secondary sale.
- Transaction Fees - Sell: A sell fee of 1% of the value of a bricklet is payable by a Member wishing to sell the bricklet in a secondary sale.
- Equity Share Rent: Participants in the shared equity model pay rent equivalent to 6% of the investor's equity share to property investors who hold the equity portion (typically 20%).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buy/Sell Transaction Fee: 1% of bricklet value |
| Unit Pricing | Pay-as-you-go | Entry with as little as $20,000 |
| Other | Monthly | Ongoing rent at 6% of investor share |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Bricklet product offering
Product offeringCore offering
Bricklet operates a shared equity home ownership platform that enables buyers to purchase residential property with a deposit as low as $20,000. Buyers acquire up to 80% of the property's value while property investors hold the remaining equity (typically 20%); buyers pay rent equivalent to 6% of the investor's share. The Bricklet Platform underpins the model with a Member Wallet, APCOR Register integration, co-ownership deed management, and PEXA connectivity for settlement.
Product overview
Bricklet operates as a shared equity home ownership platform that offers multiple integrated products. The core offering is the Bricklet Homeowner Platform, which enables buyers to purchase property with minimal deposit through a shared equity model where investors acquire typically 20% equity. Supporting this are the Member Wallet (for deposits, withdrawals, and bricklet purchases) and Member Portal (for account access). The company also offers Farmlet as a separate farm co-ownership product. All products are accessible through the unified Bricklet Platform, which connects buyers with investors, property developers, lenders, and other service providers via the Australian Property Co-Ownership Register (APCOR Register).
Differentiator
Problem solved
Functional benefit
Products and services
- Bricklet Homeowner Platform Shared equity home ownership platform enabling buyers to purchase residential property with a deposit as low as $20,000 by partnering with property investors who acquire equity (typically 20%) in the home; buyers obtain a mortgage for the remaining portion and pay rent on the investor's share.
- Bricklet Platform Overarching digital platform operated by Bricklet Ltd that enables members to view and access property digital information, purchase or sell equitable interests in assets or properties (bricklets), access property management services, and send instructions regarding buying and selling of bricklets.
- Farmlet
Quantifiable outcome
- Property buyers can enter the market with as little as $20,000
- +2 more outcomes
Companies that use Bricklet
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Bricklet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Bricklet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AMP BankcoreIndustry-first partnership between AMP Bank and Bricklet to support first-home buyers. AMP Bank provides the home loan component while Bricklet facilitates the shared equity arrangement, enabling buyers without large deposits but with appropriate income to service their loan to purchase residential property as owner-occupiers. This partnership combines Bricklet's innovative shared equity platform with AMP Bank's established lending infrastructure.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
Bricklet competitors and assessment
Company assessmentDirect peers
- Hometap: Hometap is a US-based home equity investment company that provides homeowners with cash in exchange for a share of their home's future value — the closest direct analogue to Bricklet's shared equity model, just US-focused.
- Point: Point offers home equity investments to US homeowners, taking a share of future appreciation in exchange for upfront cash — a near-identical shared equity / fractional ownership model to Bricklet's bricklets.
- Unlock Technologies: Unlock provides home equity agreements allowing US homeowners to convert home equity into cash without monthly payments — comparable shared equity model and a similar mission of expanding access to housing wealth.
- Figure Technologies: Figure combines blockchain-based lending with home equity products and HELOCs — adjacent to Bricklet's marketplace for property-backed financing, with broader capital markets exposure.
- OwnHome: Australian co-ownership / shared equity platform helping first-home buyers purchase with a smaller deposit — the closest direct Australian competitor with an essentially identical shared equity model.
Emerging players
- Doma (formerly Knowledge): Listed US-based title and real estate technology company with home equity offerings — comparable adjacency to Bricklet's property transaction infrastructure (title, settlement) augmented by equity products.
- Easyfolio / Brickfloor (AU fractional property): Australian fractional property investment platforms — early-stage comparators exploring shared equity / fractional ownership of Australian property with different delivery models.
Regional players
- KeyWe: Australian home loan fintech offering streamlined mortgage applications — a regional competitor in Bricklet's mortgage broker-led funnel for first-time buyers, though without the shared equity component.
Others
- PropertyMe: Australian property management SaaS for landlords — an ecosystem participant on the property technology stack, indirectly comparable as part of Bricklet's broader property operations context.
- Homely: Australian property search and data platform — comparable as an ecosystem participant in the Australian online property transaction funnel where Bricklet acquires customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Bricklet social profiles
Digital presenceBricklet compliance and trust
Trust signalCompliance2 records
Bricklet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bricklet leadership team
Management profileNumber of profiles
Profiles3 records
Bricklet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bricklet M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bricklet
What does Bricklet do?
Bricklet operates a shared equity home ownership platform that enables buyers to purchase residential property with a deposit as low as $20,000. Buyers acquire up to 80% of the property's value while property investors hold the remaining equity (typically 20%); buyers pay rent equivalent to 6% of the investor's share. The Bricklet Platform underpins the model with a Member Wallet, APCOR Register integration, co-ownership deed management, and PEXA connectivity for settlement.
Is Bricklet a public or private company?
Bricklet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bricklet founded?
Bricklet was founded in 2019. It employs 1 to 10 people.
Where is Bricklet based?
Bricklet is headquartered in Manly, Australia, in the Oceania region.
How does Bricklet make money?
Three revenue lines are on record. Transaction Fees - Buy is the primary driver. The others are transaction Fees - Sell and equity Share Rent.
Who are Bricklet's main competitors?
Direct peers on record are Hometap, Point, Unlock Technologies, Figure Technologies and OwnHome. Emerging players are Doma (formerly Knowledge) and Easyfolio / Brickfloor (AU fractional property). KeyWe is listed as a regional player. Others are PropertyMe and Homely.
Does Bricklet have an API?
No public API is recorded for Bricklet.
What industry is Bricklet in?
Bricklet's product category is Shared Equity Home Ownership Platform. Its primary akta.pro industry code is FSAKAHAG, Real Estate / Property-Backed Marketplace Lending (Non-mortgage). Its NAICS code is 52231 and its SIC code is 6531.