MeasureSchool
MeasureSchool is a digital marketing analytics education platform that trains marketers to implement Google Tag Manager, GA4, Looker Studio, and related tracking tools via video courses, a paid MeasureMasters membership, and professional services for agencies and businesses.
- Company typePrivate
- Founded2014
- HeadquartersWan Chai, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What MeasureSchool does
MeasureSchool, founded in 2014 by Julian Juenemann, is a digital marketing analytics education platform that teaches marketers how to implement and operate tracking and measurement tools without relying on developers. The company is registered/operates from Wan Chai, Hong Kong, but runs a fully remote, globally distributed team. Its core content covers Google Tag Manager, Google Analytics 4, Looker Studio, BigQuery, Meta Pixel, and Google Ads, delivered through a library of 600+ YouTube videos (150,000+ subscribers), free beginner courses, a blog, and a newsletter with 16,000+ subscribers.
The product portfolio spans three layers. At the free entry point, MeasureSchool offers beginner courses and tools (UTM Builder, Geo Tracking Script, GTM Templates, GA4 Configuration Planner, Measurement SOPs) designed to drive top-of-funnel acquisition. At the paid core, the MeasureMasters annual membership bundles 20+ in-depth courses, the measurement toolkit, MasterCircle community access, monthly live trainings, AskUs sessions, and MeasureMentor coaching. At the services layer, the company sells analytics implementation, server-side GTM setup, consulting/troubleshooting calls, and MeasureHero (an agency-focused multi-client tracking management offering). The platform also maintains a Sub-brand presence (MeasureMasters) and ancillary tools.
The business model combines a subscription-recurring revenue stream (MeasureMasters annual membership) with a professional services revenue stream (implementation, consulting, agency services). Go-to-market is product-led growth, with free content (YouTube, blog, free courses, free tools) feeding a self-serve funnel into paid membership, supplemented by a community-led retention layer. Customers are predominantly digital marketers, freelance marketers, and digital marketing agencies (horizontal segmentation), with a secondary segment of career changers moving into analytics roles. Geographic markets served include USA, GBR, DEU, AUS, and CAN, with global distribution through self-serve digital channels and direct sales for enterprise services.
MeasureSchool firmographics
Firmographics- Name
- MeasureSchool
- Legal name
- MeasureSchool
- Website
- https://measureschool.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MeasureSchool is a digital marketing analytics education platform that trains marketers to implement Google Tag Manager, GA4, Looker Studio, and related tracking tools via video courses, a paid MeasureMasters membership, and professional services for agencies and businesses.
- Ownership category
- akta.pro rank
MeasureSchool industry classification
Industry- Product category
- Marketing Analytics Education
- NAICS
- Educational Services (611), Educational Support Services (611710)
- akta.pro primary industry
- Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)
- akta.pro secondary industry
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK)
Keywords
Where MeasureSchool is headquartered
LocationHeadquarters
- HQ city
- Wan Chai
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
MeasureSchool business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- MeasureMasters Annual Membership: Annual subscription membership providing access to course library, tools, monthly live trainings, MasterCircle community, and coaching sessions. The platform markets this as a comprehensive growth platform for digital marketers.
- Professional Services: Paid implementation services for analytics setup, server-side GTM services, and consulting/troubleshooting calls for agencies and businesses needing expert hands-on help with tracking.
- MeasureHero Agency Tool: Specialized tool offering for agencies to manage client tracking implementations at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MeasureMasters Annual Membership - Full access to all training, tools, community and coaching |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MeasureSchool product offering
Product offeringCore offering
MeasureSchool is an online education platform that teaches digital marketers how to implement and use analytics and tracking tools such as Google Tag Manager, Google Analytics 4, Looker Studio, and BigQuery. It offers free courses and tools, a premium annual membership (MeasureMasters) with training library, tools, and community, and paid professional services including implementation, server-side GTM setup, and consulting for agencies and businesses.
Product overview
MeasureSchool is an educational platform for digital marketers offering both free and paid learning resources focused on tracking, analytics, and marketing technology. The core offerings include free beginner-friendly courses and tools (UTM Builder, Geo Tracking Script, GTM Templates), a YouTube channel with 150k+ subscribers and 600+ videos, and the premium MeasureMasters annual membership providing 20+ in-depth courses, measurement toolkit, community access, and mentorship support. The platform also offers professional services including analytics implementation, server-side GTM services, and consulting/troubleshooting calls for businesses needing expert assistance with their tracking setup.
Differentiator
Problem solved
Functional benefit
Brands
- MeasureMasters: An all-in-one growth platform providing digital marketers with training courses, measurement tools, monthly live trainings, MasterCircle community, and AskUs sessions for mastering tracking, analysis, and reporting.
Products and services
- MeasureMasters Annual Membership Premium annual subscription membership providing access to 20+ in-depth training courses (GTM, GA4, Looker Studio, BigQuery, JavaScript, HTML/CSS), measurement toolkit with templates and SOPs, MasterCircle community access, monthly live trainings, AskUs sessions, and MeasureMentor support from the founder and team. Stated value of $27,000 with 14-day money-back guarantee.
- MeasureSchool Free Courses Free beginner-friendly online courses covering Google Tag Manager, Google Analytics 4 (GA4), Looker Studio, and related marketing measurement topics for marketers seeking foundational skills.
- MeasureSchool Free Tools Suite Suite of free proprietary tools including UTM Builder, Geo Tracking Script, GTM Templates, Data Pipeline, GA4 Configuration Planner, and measurement SOPs designed to simplify marketing measurement implementation.
- Analytics Implementation Services Paid professional service providing expert hands-on help with tracking implementation, including fresh installations and fixing broken tracking setups for businesses needing specialized assistance.
- Server-Side GTM Services Paid technical implementation service for setting up server-side Google Tag Manager configurations for clients requiring advanced tracking infrastructure.
- Google Analytics Consulting / Troubleshooting Call Paid consulting service providing Google Analytics implementation guidance and troubleshooting support for clients via scheduled expert calls.
- MeasureHero for Agencies Specialized service offering tailored for digital marketing agencies to manage client tracking implementations at scale, providing ongoing analytics and tracking support across multiple client accounts.
Quantifiable outcome
- Career advancement - customers report getting analytics jobs after completing courses
- +2 more outcomes
Companies that use MeasureSchool
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
MeasureSchool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MeasureSchool partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
MeasureSchool competitors and assessment
Company assessmentBroad incumbents
- HubSpot Academy: HubSpot Academy delivers free certifications across inbound marketing, content, and analytics. Overlaps with MeasureSchool in marketer upskilling but covers the full marketing stack and is funded by a much larger CRM vendor.
- Google Skillshop: Google's official training platform for Google Ads, Analytics, and other Google products. Directly competes for the same GA4/GTM learning intent MeasureSchool monetizes, though it remains free.
- LinkedIn Learning: LinkedIn Learning offers professional courses on marketing, analytics, and analytics tools. Significantly broader catalog and enterprise distribution, but overlapping audience of marketers seeking technical upskilling.
- Coursera: Coursera partners with universities and companies to offer marketing and analytics courses and certifications. Comparable as a marketplace/subscription learning platform serving professionals, with broader catalog and credentialing focus.
- Pluralsight: Pluralsight provides subscription-based technology and data training. Overlaps with MeasureSchool in serving professionals learning analytics and martech, with a more enterprise-tilted pricing and skill-assessment platform.
- Skillshare: Skillshare is a creator-led online course marketplace covering marketing and analytics. Comparable subscription model and creator-driven supply, though Skillshare spans creative and business categories more broadly.
Direct peers
- Ahrefs Academy: Ahrefs Academy provides free and paid courses on SEO and marketing analytics from a leading martech vendor. Direct competitor in creator-led, vendor-adjacent digital marketing education with similar YouTube-and-membership funnels.
- Semrush Academy: Semrush Academy offers free certifications and courses on SEO and digital marketing analytics. Comparable in marrying platform vendor expertise with an education/community funnel aimed at marketers and agencies.
- Moz Academy: Moz Academy provides paid and free SEO and analytics education. Comparable as a creator-led training brand for technical marketers with subscription-style premium content.
Others
- Thinkific: Thinkific is a platform enabling creators and educators to build, market, and sell online courses. Adjacent rather than directly competing - potential tooling partner or platform alternative for MeasureSchool's course business.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MeasureSchool social profiles
Digital presenceMeasureSchool financial estimates
Financial estimateRevenue estimate
Valuation estimate
MeasureSchool leadership team
Management profileNumber of profiles
Profiles2 records
MeasureSchool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MeasureSchool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MeasureSchool
What does MeasureSchool do?
MeasureSchool is an online education platform that teaches digital marketers how to implement and use analytics and tracking tools such as Google Tag Manager, Google Analytics 4, Looker Studio, and BigQuery. It offers free courses and tools, a premium annual membership (MeasureMasters) with training library, tools, and community, and paid professional services including implementation, server-side GTM setup, and consulting for agencies and businesses.
Is MeasureSchool a public or private company?
MeasureSchool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MeasureSchool founded?
MeasureSchool was founded in 2014. It employs 11 to 50 people.
Where is MeasureSchool based?
MeasureSchool is headquartered in Wan Chai, Hong Kong SAR China, in the Asia region.
How does MeasureSchool make money?
Three revenue lines are on record. MeasureMasters Annual Membership is the primary driver. The others are professional Services and measureHero Agency Tool.
Who are MeasureSchool's main competitors?
Broad incumbents on record are HubSpot Academy, Google Skillshop, LinkedIn Learning, Coursera, Pluralsight and Skillshare. Direct peers are Ahrefs Academy, Semrush Academy and Moz Academy. Thinkific is listed as an others.
Does MeasureSchool have an API?
No public API is recorded for MeasureSchool.
What industry is MeasureSchool in?
MeasureSchool's product category is Marketing Analytics Education. Its primary akta.pro industry code is EDAFAHAG, Assessment & Quiz Item Authoring Tools (within course builders), with a secondary code of MPACALAK, Assessments, Quizzes & Learning Analytics Tools. Its NAICS code is 611.