iMedicina

What iMedicina does

iMedicina is a Brazilian healthtech company headquartered in Belo Horizonte, founded in 2016 under the legal entity FUTURAMED TECNOLOGIA S.A., that provides a cloud-based SaaS platform integrating electronic medical records (Prontuário Eletrônico), AI-powered clinical documentation (DoctorAssistant), intelligent scheduling, telemedicine, digital prescriptions, financial management, and medical marketing services for individual physicians and small clinics across Brazil.

The platform's technical core is the DoctorAssistant AI module, which captures consultation audio in real time, transcribes it into structured clinical records following specialty-specific anamnesis templates, suggests CID/ICD-10 codes for physician review, generates intelligent summaries of prior anamneses, and reads uploaded exams to highlight results outside reference ranges. The platform operates on AWS infrastructure with ISO 27018 alignment, SSL 256-bit encryption, and LGPD compliance, and integrates with Superlógica for payment processing, Cloudia for WhatsApp automation, and Google Calendar for appointment syncing. Native mobile apps are not offered — the product is browser-delivered — and a public API is not available.

iMedicina operates on a tiered freemium SaaS model: Start (free, capped at 30 patients, 8 teleconsultations, 5 AI records), Essential (R$ 103–129/month, individual professional), and Intelligence (R$ 399.20–499/month, up to 4 professionals with bundled DoctorAssistant AI license). Additional revenue streams include Medical Marketing Services (Google Ads management R$ 300–3,000/month per professional, website creation, content production, SEO), SMS credits (R$ 0.08 each), extra teleconsultations (R$ 2.95 each), and additional professional or AI licenses. Distribution combines self-service website signup with WhatsApp-led inside sales consultation (+55 11 5192-1280), targeting SMB individual physicians (autônomos) and small medical clinics as primary segments.

Name

iMedicina

Legal name

FUTURAMED TECNOLOGIA S.A.

Website

https://imedicina.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

iMedicina is a Brazilian healthtech providing a cloud-based SaaS platform with AI-powered electronic medical records, scheduling, telemedicine, and medical marketing services for individual physicians and small clinics across Brazil.

Ownership category

akta.pro rank

Product category

Medical Practice Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)

akta.pro secondary industries

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Patient Intake, Digital Registration & eForms (HLACAEAF), Urgent Care + ePrescribing & Lab/Imaging Ordering Telehealth Platforms (HLALAJAL), Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Medical practice management
• Electronic health records
• Medical marketing services
• Clinical AI documentation
• Telemedicine platform

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Software Platform: Recurring subscription model with three tiers (Start free, Essential R$ 103-129/month, Intelligence R$ 399.20-499/month). Annual and semi-annual billing options with discounts. Additional revenue from per-consultation teleconsultation fees (R$ 2.95 excess), SMS credits (R$ 0.08 each), and additional professional licenses (R$ 90 per professional).
2. Medical Marketing Services: Fees for digital marketing services including Google Ads management (R$ 300-3,000/month minimum per professional), website construction, content production, SEO optimization, and Google Business Profile setup. Additional charges for marketing access on Premium plans (R$ 200 per professional).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

iMedicina provides a cloud-based SaaS platform for medical practice management in Brazil, combining an AI-powered electronic medical record (Prontuário Eletrônico com IA) with intelligent scheduling, telemedicine, digital prescriptions, multi-channel patient reminders, financial control, and bundled medical marketing services. Its proprietary DoctorAssistant AI captures consultation audio and converts it into structured clinical records, while the marketing pillar delivers website creation, SEO, paid traffic management, and content production for physician digital presence.

Product overview

iMedicina is a Brazilian healthtech platform offering a unified ecosystem that combines clinical management, AI-powered electronic medical records, and medical marketing in a single solution. The core platform is built around the Prontuário Eletrônico com IA (Electronic Medical Record with AI), which is augmented by the proprietary DoctorAssistant AI assistant for real-time audio transcription and clinical documentation. The platform spans multiple integrated modules: Agenda Médica Inteligente (intelligent scheduling), Agendamento Online (patient-facing online booking), Lembrete de Consulta (multi-channel appointment reminders via WhatsApp/SMS/email), Telemedicina (telehealth), Prescrição Digital (digital prescriptions), Gestão Financeira (financial management), Assinatura Digital (e-signatures), Armazenamento de Exames (exam storage), and Relacionamento e Retenção de Pacientes (patient relationship). The marketing pillar — Marketing Médico — offers website creation with SEO, Google Ads, Meta Ads, content production, and patient acquisition strategy. The platform is offered through tiered pricing plans (Start/free, Essential at R$129/month, and Intelligence at R$399.20/month) plus an add-on educational materials library. All modules share a common data layer and are accessible from a single cloud-based platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Prontuário Eletrônico com IA (Electronic Medical Record with AI) AI-enhanced electronic medical record system that captures consultation audio, transcribes it into structured clinical notes, suggests CID/ICD codes, generates anamnesis summaries, and intelligently reads and organizes exam results. Targeted at individual physicians and medical clinics in Brazil.
• DoctorAssistant (IA no iMedicina) iMedicina's proprietary AI assistant that captures consultation audio in real time and converts it into a structured clinical record following specialty-specific anamnesis templates. Bundled with the Intelligence plan and available as an add-on AI license.
• Marketing Médico Medical marketing services including professional website creation with SEO, Google Ads campaigns, Meta Ads management, content production for blogs and social media, Google Business Profile setup, email marketing, patient relationship automation, and NPS collection. Targeted at physicians and clinics seeking digital patient acquisition.
• Agenda Médica Inteligente Intelligent medical scheduling system that manages appointments across multiple professionals, supports online booking, handles shifts/blocks/overlaps, integrates with reminders, and connects to the electronic medical record and telehealth modules. Targeted at solo physicians and multi-professional clinics.
• Agendamento Online Online patient appointment booking via a web page integrated with the medical schedule. Allows 24/7 bookings without requiring patient account creation, with configurable rules for professionals, hours, insurance plans, procedures, units, and minimum lead time.
• Lembrete de Consulta Automated appointment reminder and confirmation system using WhatsApp, SMS, and email. Includes Google Calendar integration, personalized message templates, and telehealth-specific reminders with access instructions.
• Telemedicina Telehealth consultation module enabling remote medical appointments via video, without requiring app installation from the patient. Provides access to clinical history during the session and integrated appointment reminders with access links.
• Prescrição Digital Digital prescription module integrated with certified digital signature and medication information access, connected to the electronic medical record for a seamless prescribing workflow.
• Gestão Financeira Financial management module covering revenue tracking, expense control, cash flow, custom reports, and per-professional, per-insurance, or per-period breakdowns with detailed financial statements.
• Assinatura Digital Digital and electronic signature capability for medical documents and prescriptions, enabling authenticated and legally valid document signing within the platform.
• Armazenamento de Exames Exam storage and management feature allowing upload and organization of patient exam files with intelligent reading that highlights results outside reference ranges.
• Relacionamento e Retenção de Pacientes Patient relationship and retention tools including automated communications, NPS collection after consultations, email marketing, and segmentation via custom tags for targeted patient outreach.
• Materiais Educativos (E-books) Collection of downloadable educational e-books covering digital tools, smart scheduling, AI in medicine, reducing bureaucracy, financial automation, digital authority, patient journey, telehealth, and medical reception training.

Quantifiable outcome

• Less typing, more consultation - more efficient operation prepared to transform interest into patient return
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• SuperlógicacoreTechnology or IntegrationPayment gateway partner for processing subscription payments including boleto bancário, credit card recurring charges, and platform-integrated billing. All payment processing and approval handled through Superlógica infrastructure with no direct iMedicina involvement in payment operations.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider for data storage. iMedicina stores user data on AWS cloud with end-to-end encryption, automated backups every 12 hours, SSL 256-bit certificate, and ISO 27018 certification compliance for personal data protection in cloud.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• SimplePractice: SimplePractice is a US-based, scaled practice-management SaaS for health and wellness providers offering scheduling, documentation, telehealth, and billing — broadly comparable in product architecture to iMedicina but operating in a more mature US market with broader feature depth.
• Tebra (Kareo + PatientPop): Tebra is a US practice-management and patient-experience platform combining EHR, scheduling, billing, telehealth, and marketing — directly comparable in the all-in-one EMR + marketing positioning that iMedicina pursues in Brazil, but at much larger scale and US-focused.
• Doctoralia Ads / Docplanner Marketing Services: Docplanner's broader portfolio (including Doctoralia and Doctoralia Ads) bundles SaaS practice management with paid patient-acquisition services for physicians — conceptually the same platform-plus-marketing positioning iMedicina's Marketing Médico service replicates in Brazil.

Direct peers

• Memed: Memed is a Brazilian healthtech offering digital prescriptions, patient management, and increasingly EMR-adjacent workflow tools used by Brazilian physicians. It competes directly with iMedicina's Prescrição Digital and Prontuário Eletrônico modules in the same physician SMB segment.
• Ninsaúde: Ninsaúde is a Brazilian clinic management software providing EMR, scheduling, financial, and telemedicine modules to physicians and clinics — closely comparable to iMedicina's integrated platform in both product scope and target customer.
• Doctoralia (Docplanner): Doctoralia, part of Docplanner Group, is the leading doctor-discovery and practice-management platform in Brazil offering appointment booking, patient CRM, and telemedicine tools — directly overlapping with iMedicina's EMR + scheduling + telehealth + patient-acquisition stack for the same SMB physician and clinic segment.
• Amplimed: Amplimed offers electronic medical records, telemedicine, scheduling, and patient management software for Brazilian physicians and clinics, directly competing with iMedicina's core product suite in the same SMB primary-care and specialty segment.
• Conexa Saúde: Conexa Saúde is a Brazilian telehealth and integrated practice-management platform serving physicians, clinics, and corporate health programs — comparable to iMedicina's Telemedicina and EMR offering with a heavier enterprise/health-plan tilt.
• Feegow: Feegow is a Brazilian cloud-based clinic and practice management software offering electronic medical records, scheduling, financial management, and digital marketing — a near-direct comparable to iMedicina's core platform serving the same individual-physician and small-clinic SMB market.
• Clinic-web (E-SAÚDE / MV): Clinic-web / MV Saúde is a Brazilian EMR and practice management vendor for clinics and physician offices, comparable to iMedicina's Prontuário Eletrônico and Gestão modules though typically serving slightly larger clinic accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@imedicina936/featured
• Facebookfacebook.com/imedicina20
• LinkedInlinkedin.com/company/imedicina
• Instagraminstagram.com/imedicinabr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMedicina