Ocean Holidays
- Company typePrivate
- Founded2004
- HeadquartersRochford, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Ocean Holidays firmographics
Firmographics- Name
- Ocean Holidays
- Legal name
- Ocean Holidays Ltd
- Website
- https://ocean-holidays.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ocean Holidays industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Tour Operators (561520)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where Ocean Holidays is headquartered
LocationHeadquarters
- HQ city
- Rochford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Ocean Holidays business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Package Holidays (Direct to Consumer): Ocean Florida sells package holidays to Florida including flights, villas, hotels, car hire and attractions directly to consumers through website and call centres. Revenue grew from £40m (2020) to £77m (2021) to near £100m (2022)
- Villa & Hotel Wholesale (B2B Trade): Ocean Beds operates as the largest worldwide provider of Florida vacation home rentals to the global travel trade, providing wholesale rates to over 6,000 hotels and 3,000+ villas to travel agents and tour operators
- Luxury Travel Management: Winged Boots provides bespoke luxury travel management for high-net-worth individuals and corporate clients, covering flights, accommodation, yacht charter, private jet charter, and concierge services
- Trade Distribution Commissions: Ocean Florida Trade division generates revenue through commissions from travel agents, offering competitive commissions payable on all elements of a booking. Trade represented 40% of company business by 2025
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ocean Florida Package Holidays - starting from £629pp |
| Transaction based/ take rate | Pay-as-you-go | Trade Commissions - up to £600 per booking |
| Transaction based/ take rate | Pay-as-you-go | Ocean Beds Wholesale Rates |
| Other | Pay-as-you-go | Winged Boots Luxury Travel - bespoke pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Ocean Holidays product offering
Product offeringCore offering
Ocean Holidays is a UK-based independent travel group operating three distinct brands: Ocean Florida sells direct-to-consumer Florida package holidays (flights, villas, hotels, car hire, attractions) via website and call centres; Winged Boots provides bespoke luxury travel management and concierge services for high-net-worth leisure and corporate clients; and Ocean Beds serves as a B2B wholesaler of Florida villa rentals and hotels to the global travel trade. The group also operates Ocean California as a specialist brand for California itineraries.
Product overview
Ocean Holidays is a travel group comprising three distinct sub-brands serving different market segments: Ocean Florida (direct-to-consumer and trade Florida specialist with villa and package holidays), Winged Boots (luxury travel concierge for high-net-worth clients), and Ocean Beds (B2B wholesale platform for the travel trade offering villa and hotel inventory). The company operates consumer-facing websites, a trade booking platform (oceanbeds.com), and provides both package holidays and accommodation-only options through multiple distribution channels including direct sales and travel agent partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Ocean Florida: The largest direct-to-consumer Florida specialist in Europe, providing package holidays to Florida with a focus on villa rentals. Features a dedicated team of Florida experts who have all traveled and experienced the Sunshine State.
- Winged Boots
- Ocean Beds
- Ocean Florida Trade
- The Extra Mile
Products and services
- Ocean Florida Package Holidays Direct-to-consumer Florida package holidays combining flights, villa or hotel accommodation, car hire and attractions for families, couples and groups. The largest direct-to-consumer Florida specialist in Europe, with over 2,500 villas, dedicated Florida-expert call-centre advisors, ATOL/TTA protected bookings, low deposits from £125pp and prices starting from £629pp for a 7-night Disney Area villa.
- Winged Boots Bespoke Luxury Travel Bespoke luxury travel management and concierge service for high-net-worth individuals and corporate clients worldwide. Covers flights, accommodation, yacht charter, private jet charter, exclusive experiences and end-to-end concierge support, delivered by nationwide remote personal travel specialists and supported by The Extra Mile event programme and (from May 2025) physical retail stores.
- Ocean Beds B2B Villa & Hotel Wholesale B2B wholesale of Florida vacation home rentals and North American hotel inventory exclusively to the global travel trade - tour operators, OTAs, travel agents and home workers across 25+ countries. Provides wholesale rates to over 3,000+ Florida villas and 6,000+ hotels, with advanced API integration, instant booking and back-office system connections enabling near-instant property onboarding. Supported by an in-resort Florida team providing 24/7 customer service.
- Ocean Florida Trade Division Trade distribution programme for travel agents selling Florida and wider USA holidays, offering competitive commissions (up to £600 per booking) payable on all elements of a booking, low deposits from £125pp, training resources, monthly webinars (The Zoe and Clare Show), a 132-page Trade Travel Guide and a dedicated Facebook community (@ocean4agents).
- Ocean California California travel specialist offering itineraries, hotels and destinations across California including Yosemite, San Francisco and the Golden State.
Quantifiable outcome
- 6,000+ accessible holidays booked generating nearly £13.5 million in revenue since 2022
- +5 more outcomes
Companies that use Ocean Holidays
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Ocean Holidays technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ocean Holidays partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Zoe Place and Clare HarveycoreKey Account Directors hosting The Zoe and Clare Show - monthly travel trade webinar series exclusively for agent partners. Sessions provide deep dives into products, top tips, expert advice and exclusive trade updates to help agents boost knowledge and confidence.
- Swords TravelminorSuccessful retail agent based in Wimbledon consulted for advice on retail operations ahead of Winged Boots' first retail store launch on Shenfield High Street.
- Attraction Tickets Ltd / DoSomethingDifferent.comcoreLong-standing 15+ year partnership with Attraction Tickets Ltd, provider of attraction tickets. CEO Oliver Brendon founded Play It Forward charity. Both companies are leading entrepreneurial businesses that have grown organically in UK travel industry.
- Play It ForwardminorZambian charity founded by Oliver Brendon (CEO of Attraction Tickets). Empowers young people in Livingstone through sport, education, nutrition and sexual health awareness. Ocean's 13 team ran 190.5KM to raise £10,000 for the charity.
- Maddox GalleryminorPartnered with Maddox Gallery for annual charity clay pigeon shooting Shoot Day event at The Royal Berkshire Shooting School, raising £13,700 for Haven House.
- Michelle Begy / Ignite DatingminorIndustry expert and internationally accredited matchmaker who assessed submissions and paired participants for 'Love at First Flight' campaign - world-first all-inclusive first date to Florida worth over £25,000.
- Hidden Disabilities SunflowercoreOcean Holidays became a registered member of the global Hidden Disabilities Sunflower network to ensure travelling abroad is accessible for all. Demonstrates commitment to supporting travellers with hidden disabilities.
- Visit FloridaminorPartnership with Visit Florida to promote Florida as an accessible holiday destination, including collaboration with influencers Hannah and Becky Cheetham.
- Haven House Children's HospicecoreLong-term corporate charity partner supporting West Essex children's hospice. Ocean Holidays committed to fundraising in 2019 and has raised over £100K through annual clay pigeon shooting events, Rudy's Ramble sponsored walks, skydives and bake sales. Haven House provides critical medical support to children with life threatening conditions across West Essex, North-East London and Hertfordshire.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Ocean Holidays competitors and assessment
Company assessmentBroad incumbents
- TUI UK & Ireland: TUI UK is the UK's largest tour operator, offering package holidays across long-haul and short-haul destinations through a mix of airline, hotel, retail and digital channels. It competes with Ocean Holidays for UK holidaymakers on Florida and broader long-haul routes but at much greater scale and with vertically integrated hotels and cruise.
- Booking.com: Booking.com is the world's largest online travel agency with broad accommodation and travel product coverage including Florida villas and hotels. It competes with Ocean Holidays and Ocean Beds on the discoverability and price-comparison layer for accommodation, but does not offer the curated, Florida-specialist package and accessibility proposition.
- Hays Travel: Hays Travel is the UK's largest independent travel agency chain with a national retail network and growing homeworking arm. It is comparable to Ocean Holidays as a UK-focused multi-channel travel seller and reportedly participated in a 2025 transaction with the group, but is much broader across destinations and not specialised in Florida.
Direct peers
- Audley Travel: Audley Travel is a UK-based bespoke long-haul tailor-made travel specialist serving HNW and mid-market clients through a network of country specialists and phone/online sales. It is comparable to Winged Boots and Ocean Florida's higher-end long-haul offering on personalised service, but with a broader global footprint.
- Jet2holidays: Jet2holidays is the UK's largest ATOL-protected package holiday specialist with a strong long-haul proposition including Florida, using own-brand airlines, hotels and a trade-friendly distribution model. Like Ocean Holidays it sells package holidays combining flights, accommodation and attractions, but it is several times larger and vertically integrated with its own airline.
- ITC Luxury Travel: ITC Luxury Travel is a UK luxury tour operator selling tailor-made high-end holidays with personal travel consultants. It is directly comparable to Winged Boots on luxury customer segment, concierge-style service and UK retail/homeworking mix, but with a broader global destination portfolio.
- Elegant Resorts: Elegant Resorts is a UK luxury tour operator selling bespoke long-haul holidays to HNW clients through personal travel consultants. It is the closest direct peer to Winged Boots in serving luxury UK travellers with tailor-made itineraries, though it does not specialise in Florida/USA.
- Trailfinders: Trailfinders is a UK privately held travel agency specialising in long-haul tailor-made holidays and flights, with a national retail network and dedicated trade service. It overlaps with Ocean Holidays' long-haul, tailor-made product mix and trade support offering but operates at significantly greater scale and across the whole world.
- Virgin Holidays: Virgin Holidays is a UK-based long-haul package holiday specialist with Florida as a flagship destination, selling flights-plus-stay packages directly and via trade. It is a direct analogue to Ocean Florida in product mix, customer base and ATOL-protected distribution, though larger and with Virgin Atlantic integration.
- CV Villas: CV Villas is a UK-based villa holiday specialist offering hand-picked villas worldwide including a strong Florida/Caribbean programme, selling direct and via travel agents. It is the closest peer to Ocean Beds' villa wholesale business and to Ocean Florida's villa-led product, but smaller and without the trade platform scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Ocean Holidays social profiles
Digital presenceOcean Holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocean Holidays leadership team
Management profileNumber of profiles
Profiles10 records
Ocean Holidays subsidiaries and ownership
Company hierarchySubsidiaries4 records
Ocean Holidays funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocean Holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocean Holidays
What does Ocean Holidays do?
Ocean Holidays is a UK-based independent travel group operating three distinct brands: Ocean Florida sells direct-to-consumer Florida package holidays (flights, villas, hotels, car hire, attractions) via website and call centres; Winged Boots provides bespoke luxury travel management and concierge services for high-net-worth leisure and corporate clients; and Ocean Beds serves as a B2B wholesaler of Florida villa rentals and hotels to the global travel trade. The group also operates Ocean California as a specialist brand for California itineraries.
Is Ocean Holidays a public or private company?
Ocean Holidays is a private company. It is classified as family owned and is currently operating.
When was Ocean Holidays founded?
Ocean Holidays was founded in 2004. It employs 51 to 100 people.
Where is Ocean Holidays based?
Ocean Holidays is headquartered in Rochford, United Kingdom, in the Europe region.
How does Ocean Holidays make money?
Four revenue lines are on record. Package Holidays (Direct to Consumer) is the primary driver. The others are villa & Hotel Wholesale (B2B Trade), luxury Travel Management and trade Distribution Commissions.
Who are Ocean Holidays's main competitors?
Broad incumbents on record are TUI UK & Ireland, Booking.com and Hays Travel. Direct peers are Audley Travel, Jet2holidays, ITC Luxury Travel, Elegant Resorts, Trailfinders, Virgin Holidays and CV Villas.
Does Ocean Holidays have an API?
No public API is recorded for Ocean Holidays.
What industry is Ocean Holidays in?
Ocean Holidays's product category is Travel Agency Services. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies. Its NAICS code is 561520.