NZ Digital

What NZ Digital does

NZ Digital is a privately held, full-service digital agency founded in 2011 by Adam Harris and headquartered at 41 High Street, Auckland Central, New Zealand. The firm operates as NZ Digital Limited and employs between 11 and 50 staff. It delivers an integrated portfolio spanning website design and development across WordPress, Shopify, Shopify Plus, and SilverStripe; paid media management on Google Ads, Google Merchant, Microsoft Ads, Meta (Facebook and Instagram), and LinkedIn; organic services including SEO, content marketing, and social media; email and SMS automation via Mailchimp and Klaviyo; conversion rate optimisation; analytics; and proprietary VPS hosting built on Cloudflare, MaxCDN, and Amazon S3 with a custom firewall. Agency-level ad accounts across Google, Meta, TikTok, Snapchat, and Twitter provide verified status and accelerated review. An AI Opportunity Audit offering extends the portfolio into AI consulting for clients.

The business model combines monthly retainer engagements for marketing services (typical $1,000-$1,500/month at the named package level, with 4-week cancellation notice), project-based website builds priced across three milestones (33/33/34), VPS hosting subscriptions on 12-month minimum terms ($149-$299/month), annual domain registration, and a 5% carrying fee on third-party ad spend. Go-to-market is sales-led with a structured onboarding process (Digital Game Plan) that includes discovery calls, performance audits, competitor analysis, and implementation roadmaps. Customers are New Zealand SMB and mid-market businesses across building & construction, primary industry, eCommerce, health & fitness, beauty, real estate, and professional services, with named accounts including Howick Golf, Wool.Life, Formsteel, Antipodes, AJ Park, Williams Corporation, Bayleys Canterbury, and Bookreps.

The agency holds Google Partner and Mailchimp Partner statuses, maintains certified developer relationships with Shopify, Klaviyo, WordPress, SilverStripe, Cloudflare, and Amazon S3, and operates with no disclosed external investment, no parent company, no subsidiaries, and no M&A activity. Operating geographies are confined to Auckland and New Zealand, and there is no public revenue disclosure.

Name

NZ Digital

Legal name

NZ Digital Limited

Website

https://nzdigital.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

NZ Digital is a privately held, full-service Auckland-based digital agency founded in 2011. It provides website design, paid media management, SEO, email marketing, and VPS hosting to small and mid-market businesses across New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Monthly retainer-based digital marketing services including SEO, Google Ads, social media advertising, content marketing, email marketing, and analytics. Services billed monthly in advance with 4-week minimum notice for cancellation.
2. Website Design and Development: Custom website design and development services using WordPress, Shopify, Shopify Plus, and Silverstripe. Project fees split over 3 payments (33% kick-off, 33% design approval, 34% prior to go-live).
3. Website Hosting: VPS hosting services with monthly billing for minimum 12-month terms. Plans range from $149 to $299/month plus GST. Includes SSL certificate management at $299/year.
4. Ad Spend Management: Third-party advertising spend (Google, Meta, LinkedIn, TikTok) paid by NZ Digital on behalf of clients, with 5% carrying fee applied. Client reimburses full ad spend plus carrying fee.
5. Domain Name Registration: Domain registration and annual renewal services, billed yearly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels14 records

Core offering

NZ Digital is a full-service Auckland-based digital marketing and web design agency delivering done-for-you services to New Zealand businesses. Core offerings span website design and development (WordPress, Shopify, Shopify Plus, SilverStripe), paid advertising management across Google, Microsoft, Meta, and LinkedIn, SEO, content and social media marketing, email and SMS marketing (Mailchimp, Klaviyo), conversion rate optimisation, AI opportunity audits, and managed VPS website hosting with proprietary firewall, CDN, and security infrastructure.

Product overview

NZ Digital is a full-service Auckland-based digital marketing agency offering an integrated portfolio of web design, digital marketing, and managed hosting services. The core offering spans website development across WordPress, Shopify, Shopify Plus, and SilverStripe platforms; paid advertising across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), and LinkedIn; organic marketing including SEO and content creation; email/SMS marketing via Mailchimp and Klaviyo; conversion rate optimisation; and VPS hosting with three pricing tiers. Services are delivered as managed retainer agreements, one-time strategic workshops (Digital Game Plan), and project-based engagements. An AI Opportunity Audit offering provides consulting to assess AI applications for clients. The agency operates under a 'done-for-you' model with dedicated campaign managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development Services Expert user-focused web design and development services covering WordPress, Shopify, Shopify Plus, and SilverStripe platforms for New Zealand businesses.
• Google Ads Management Pay-per-click advertising campaigns on Google search and display networks to drive qualified traffic and leads for NZ businesses.
• Google Merchant Ads Product listing ads on Google to capture shopper intent with high-performance shopping campaigns.
• Microsoft Ads Bing and Microsoft search advertising campaigns to reach customers on Microsoft platforms.
• Facebook & Instagram Ads Meta advertising campaigns across Facebook and Instagram to build brand awareness, drive traffic, and generate leads.
• LinkedIn Ads Professional network advertising to generate leads, drive website traffic, and build brand awareness in B2B markets.
• Remarketing & Retargeting Audience retargeting campaigns to re-engage website visitors and convert warm prospects.
• Digital Strategy Strategic digital marketing planning and consulting services to align digital efforts with business objectives.
• Content Marketing Content creation including blog articles, guides, and resources to attract and engage target audiences.
• Social Media Content Marketing Social media content creation and campaign management across Facebook, Instagram, and LinkedIn.
• Mailchimp Email Marketing Certified Mailchimp partner providing email campaign management, design, automation setup, and reporting.
• Klaviyo Email & SMS Marketing eCommerce-focused email and SMS marketing automation leveraging customer data for personalised communications and revenue growth.
• Search Engine Optimisation (SEO) SEO services including technical audits, keyword research, content optimisation, local SEO, and ongoing performance tracking for Google and AI-powered search.
• Conversion Rate Optimisation (CRO) Website conversion rate optimisation through testing, analysis, and data-driven improvements to generate more qualified leads and customers.
• Analytics & Insights Data analytics and insights services to drive better business decisions and measure marketing performance.
• Shopify Plus Development Enterprise-level Shopify Plus platform development for high-volume merchants requiring scalable eCommerce infrastructure.
• VPS Website Hosting State-of-the-art VPS hosting in three tiers (Start-Up $149/mo, Professional $199/mo, Enterprise $299/mo) featuring Cloudflare CDN, DDoS protection, Amazon S3 daily backups, SSL management, and proprietary firewall.
• Digital Game Plan One-time strategy workshop combining a vision workshop, performance audit, competitor analysis, campaign strategy, measurement plan, and implementation roadmap.
• AI Opportunity Audit Assessment service that maps highest-impact AI applications for specific businesses, quantifies opportunity in hours and dollars, and delivers a prioritised implementation roadmap.
• Done-For-You Digital Marketing Comprehensive done-for-you digital marketing package combining strategy, campaign management, creative design, and transparent reporting with a dedicated campaign manager.

Quantifiable outcome

• 3x to 10x return on ad spend for clients
• +7 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial Google Partner with agency-level ad accounts providing green status verification, accelerated ad review, and direct platform support access across Google Ads, Google Merchant Ads, and related services.
• MailchimpcoreTechnology or IntegrationMailchimp Partner with recognized expertise in email marketing. NZ Digital is part of the Mailchimp Partner Program community of top email marketing agencies with exclusive benefits and insights.
• KlaviyocoreTechnology or IntegrationKlaviyo email and SMS marketing platform specialist for eCommerce, offering deep integration with Shopify and advanced segmentation and automation capabilities for New Zealand stores.
• ShopifycoreTechnology or IntegrationCertified Shopify and Shopify Plus developers offering eCommerce website design, development, and optimization for online retailers.
• WordPresscoreTechnology or IntegrationWordPress website development specialists offering custom theme development, plugin integration, and CMS management.
• Meta (Facebook & Instagram)coreTechnology or IntegrationAgency-level ad accounts for Meta advertising platforms including Facebook and Instagram Ads with verified account status and accelerated support.
• CloudflarecoreTechnology or IntegrationCloudflare integration for DDoS protection, advanced network hosting, and CDN services within proprietary VPS hosting infrastructure.
• Amazon S3coreTechnology or IntegrationDaily website backups stored on Amazon S3 with encryption in transit and at rest for data protection and disaster recovery.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spotty Dog Digital: Auckland-based boutique digital agency offering web design, SEO and paid media to NZ SMBs — a directly comparable local peer competing for the same Auckland client base.
• Online Republic: New Zealand digital business offering web development, digital marketing and eCommerce solutions — a same-geography competitor for NZ mid-market digital engagements.
• First Page: Auckland-based full-service digital marketing agency offering SEO, Google/Meta ads, web design and CRO to NZ SMB and mid-market clients — a near-direct competitor in the same geography and service stack as NZ Digital.
• Zib Digital: NZ/Australia digital agency providing web design, SEO, Google Ads and social media marketing to SMBs — closely comparable in service mix, customer profile and trans-Tasman market focus.
• Engage Digital: New Zealand digital agency offering web design, SEO, paid media and digital strategy to NZ businesses — a directly comparable boutique agency competing for the same Auckland/NZ mid-market clients.

Broad incumbents

• Single Grain: US digital marketing agency focused on SEO, paid media and content for SaaS and eCommerce brands — comparable services with a stronger mid-market and remote-delivery orientation.
• WebFX: Large US full-service digital marketing agency offering SEO, PPC, web design, CRO and email — a much broader incumbent against which NZ Digital competes for any NZ clients with cross-border buying options.
• Thrive Internet Marketing Agency: US-based full-service digital agency providing web design, SEO, social media, PPC and email marketing to SMB and mid-market clients — comparable service portfolio at significantly larger scale.
• Ignite Visibility: US performance marketing agency specialising in SEO, paid media, social and email — a larger, established agency competing for any NZ clients seeking offshore providers.

Regional players

• Pure SEO: Sydney-based digital agency focused on SEO and Google Ads for SMB and mid-market clients across Australia and NZ — comparable in service mix and customer profile but primarily serving the Australian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nzdigital.agency
• LinkedInlinkedin.com/company/new-zealand-digital
• Instagraminstagram.com/nzdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NZ Digital