Skyltmax
Skyltmax is a Swedish custom signage manufacturer and e-commerce retailer, founded in 2008, that produces and ships personalized signs (posters, decals, nameplates, acrylic, eco board, tactile/Braille) to consumers and businesses across 17 countries.
- Company typePrivate
- Founded2008
- HeadquartersPartille, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Skyltmax does
Skyltmax (legal entity: Signmax AB) is a Swedish manufacturer and direct-to-customer retailer of custom signs, headquartered in Landvetter near Gothenburg and founded in 2008. Its product range spans posters and banners, decals, nameplates, door signs, magnetic signs, acrylic signs, eco board signage, and tactile/Braille signs, with individual SKUs typically priced in the 52-212 SEK range and bulk ordering supported through an Excel import workflow. The company serves both consumer (B2C) and business (B2B) buyers, with templates and category coverage that extend into healthcare, hospitality, retail, and light-industrial use cases.
Skyltmax firmographics
Firmographics- Name
- Skyltmax
- Legal name
- Signmax AB
- Website
- https://skyltmax.se
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Skyltmax is a Swedish custom signage manufacturer and e-commerce retailer, founded in 2008, that produces and ships personalized signs (posters, decals, nameplates, acrylic, eco board, tactile/Braille) to consumers and businesses across 17 countries.
- Ownership category
- akta.pro rank
Skyltmax industry classification
Industry- Product category
- Custom Signage Manufacturing
- NAICS
- Sign Manufacturing (33995), Sign Manufacturing (339950)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
- akta.pro secondary industry
- Trade Show Giveaways & Event Premiums (BPAFAMAG)
Keywords
Where Skyltmax is headquartered
LocationHeadquarters
- HQ city
- Partille
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Skyltmax business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Sign Sales: One-time purchase model for custom-manufactured signs. Customers design their own signs using the online tool or request quotes for bulk/complex orders. Prices range from approximately 52 SEK for basic plastic signs to 212 SEK for aluminum letterbox signs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual custom signs ranging from basic plastic to premium materials |
| One time/ perpetual license | Pay-as-you-go | Custom quote-based pricing for bulk orders and specialized products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Skyltmax product offering
Product offeringCore offering
Skyltmax manufactures and sells custom-made signs, decals, name tags, posters, banners, and rollups through an e-commerce platform. Products are produced via digital printing and laser engraving in materials such as plastic, aluminum, stainless steel, brass, wood, acrylic, magnetic substrates, and eco-friendly board, with an online design tool (Skyltomaten) enabling customers to personalize signs with live preview before ordering.
Product overview
Skyltmax is a Swedish online custom signage manufacturer offering a comprehensive portfolio of personalized signs and printed products for both private individuals and businesses. The offering includes two primary production methods: digital printing (for vibrant colors and detailed graphics) and engraving (for elegant, durable solutions). The core product line features signs in various materials including plastic, aluminum, stainless steel, brass, wood, acrylic, and magnetic substrates. Key product categories span mailbox signs, house numbers, door signs, name tags, parking signs, warning and safety signs, office signs, vehicle signs, and decorative decals. The company differentiates through its online design tool (Skyltomaten) enabling customers to create custom signage with live preview, plus bulk ordering capabilities with Excel import for business customers managing large volumes or number series.
Differentiator
Problem solved
Functional benefit
Products and services
- Mailbox Signs (Brevlådeskyltar)
- Name Tags (Namnskyltar)
- Vinyl Decals and Stickers (Dekaler/Klistermärken)
- House Signs (Husskyltar)
- Door Signs (Dörrskyltar)
- Posters (Affischer)
- Rollups and Banners
- Safety and Warning Signs (Varningsskyltar/Förbudsskyltar)
- Industrial Marking Signs (Märkskyltar)
- Vehicle and Boat Signs (Bilskyltar/Båtskyltar)
- Office and Business Signs (Kontorsskyltar/Företagsskyltar)
- Tactile and Braille Signs (Taktila skyltar)
- Pet and Animal Signs (Djurskyltar)
Quantifiable outcome
- 100% climate compensated operation
- +1 more outcomes
Companies that use Skyltmax
Customer profileSegments2 records
Ideal customer profiles2 records
Skyltmax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Skyltmax partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Skyltmax competitors and assessment
Company assessmentBroad incumbents
- FedEx Office: Provides custom signs, banners, posters, and business printing via its retail and online channels — competes with Skyltmax in the on-demand SMB printing/sign category as a scaled incumbent.
- Vistaprint (Cimpress): Global custom-print and signage platform under Cimpress, serving small businesses and consumers with signage, marketing materials, and branded merchandise — overlapping with Skyltmax's online custom-sign offering but at vastly greater scale and broader catalog.
- Brady Corporation: Global manufacturer of identification and safety solutions, including industrial signs, labels, cable markers, and facility signage — overlaps with Skyltmax's industrial marking and safety-sign B2B segments but at much larger scale.
- Accuform Signs: US manufacturer of safety signs, facility signs, and industrial marking products — directly comparable in the safety/warning/industrial sub-segment of Skyltmax's B2B offering.
Direct peers
- Signomatic: Headquartered in Sweden, Signomatic is a direct competitor offering custom signs, nameplates, and decals via an online design tool to both consumers and businesses across Europe — nearly identical product catalog and target segments as Skyltmax.
- Signs.com: US-based custom sign manufacturer offering business signs, banners, decals, and yard signs via an online design experience — directly comparable in product mix, online self-service model, and B2B/B2C dual segment approach.
- Pixartprinting: European custom-printing platform (Cimpress-owned) producing signs, posters, banners, decals, and visual communication products for businesses across the EU — strong overlap with Skyltmax's B2B product line and European footprint.
- SmartSign: US-based manufacturer and online retailer of custom signs, safety signs, parking signs, and property signage — overlaps directly with Skyltmax's safety/warning/parking categories and B2B use cases.
- Solopress: UK-based online custom printer offering signage, posters, banners, and business printing with next-day delivery — comparable e-commerce-led custom-print model and overlapping European SMB customer base.
- Helloprint: European online print marketplace connecting SMBs to local printers for signs, banners, and promotional products — competes with Skyltmax in the same European B2B signage category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Skyltmax social profiles
Digital presenceSkyltmax compliance and trust
Trust signalCompliance3 records
Skyltmax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skyltmax leadership team
Management profileNumber of profiles
Skyltmax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skyltmax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skyltmax
What does Skyltmax do?
Skyltmax manufactures and sells custom-made signs, decals, name tags, posters, banners, and rollups through an e-commerce platform. Products are produced via digital printing and laser engraving in materials such as plastic, aluminum, stainless steel, brass, wood, acrylic, magnetic substrates, and eco-friendly board, with an online design tool (Skyltomaten) enabling customers to personalize signs with live preview before ordering.
Is Skyltmax a public or private company?
Skyltmax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skyltmax founded?
Skyltmax was founded in 2008. It employs 101 to 250 people.
Where is Skyltmax based?
Skyltmax is headquartered in Partille, Sweden, in the Europe region.
How does Skyltmax make money?
One revenue line is on record: custom Sign Sales.
Who are Skyltmax's main competitors?
Broad incumbents on record are FedEx Office, Vistaprint (Cimpress), Brady Corporation and Accuform Signs. Direct peers are Signomatic, Signs.com, Pixartprinting, SmartSign, Solopress and Helloprint.
Does Skyltmax have an API?
No public API is recorded for Skyltmax.
What industry is Skyltmax in?
Skyltmax's product category is Custom Signage Manufacturing. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of BPAFAMAG, Trade Show Giveaways & Event Premiums. Its NAICS code is 33995 and its SIC code is 7330.