Signomatic.co.uk

What Signomatic.co.uk does

Signomatic.co.uk is the UK-localized e-commerce storefront of Signmax AB, a Swedish private limited company founded in May 2008 by cousins David Engstrand (a programmer who built the original online sign-ordering software) and John Eskilsson. The company sells fully custom-made signs — aluminium, plastic, acrylic, brass, stainless steel, wood, magnetic, vinyl, PVC and Eco Board — directly to consumers and businesses through its own country-specific websites, with no minimum order quantity and per-unit pricing published in GBP. Its centrepiece is the proprietary web-based "Design Page" configurator, which lets customers pick material, shape, size, colour, text, fonts, fixing method and uploaded images/logos (supporting vector PDF/EPS/SVG and raster JPG/BMP/GIF/PNG/TIFF), preview the sign live and place single-sign or multi-thousand-quantity orders.

Manufacturing is fully in-house at a single facility in Landvetter, east of Gothenburg, Sweden, using laser engraving (fiber laser for metals; multilayer plastic engraving), digital printing, drilling, laminating, bending, milling and laser printing. Centralized production serves a network of 20+ localized storefronts (UK, US, Germany, Spain, France, Italy, Netherlands, Belgium, Switzerland, Austria, Ireland, Sweden, Denmark, Norway, Finland, Poland, Czech Republic, Estonia, Australia, New Zealand) and ships to more than 120 countries, with close to 80 employees across design, customer service, sign manufacturing and packaging.

Revenue is generated primarily through direct e-commerce sales of made-to-order signs, supplemented by tiered shipping fees (Royal Mail/DHL), an optional £3 invoice-payment service fee, a paid "Prioritised Production" add-on and a dedicated #itsnotvisible charity decal range sold in partnership with Mental Health Europe. Pricing is transparent, pay-as-you-go with VAT shown, and the company offers a 30-day satisfaction guarantee plus a 12-month product guarantee. B2B buyers (business signs, industrial labels, name badges, wayfinding) are served via dedicated business accounts, a 2–4 hour fast-quote promise and 30-day invoice terms; B2C buyers (house signs, letterbox signs, decorative plaques, decals) buy with no minimum order. Signomatic holds ISO 9001 and ISO 14001 certifications, is 100% climate-compensated via a Gold Standard-certified Indian solar offset project, and has reduced its climate impact by 89% since 2018 through green energy and 474 rooftop solar panels covering 32% of electricity use.

Name

Signomatic.co.uk

Legal name

Signmax AB

Website

https://signomatic.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Signomatic.co.uk (Signmax AB, Sweden, est. 2008) is an online custom-sign manufacturer that sells made-to-order aluminium, plastic, acrylic, brass, wood and vinyl signs via a proprietary web-based Design Page configurator, serving both B2C and B2B buyers across 20+ localized storefronts and 120+ countries from a centralized Landvetter production facility.

Ownership category

akta.pro rank

Product category

Custom Signs Manufacturing

NAICS

Sign Manufacturing (339950), Sign Manufacturing (33995)

SIC

Commercial Printing (2750)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

Keywords

• Custom signs online
• Engraved plaques
• Industrial labels
• Safety signage
• Sign manufacturing

Headquarters

HQ city

Landvetter

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct e-commerce sales of custom-made signs: Revenue from one-time, made-to-order sign purchases placed through the online storefront, with prices published in GBP (incl. and excl. VAT) per unit. No minimum order quantity — single signs to thousands in the same order. Manufacturing is in-house at the Landvetter facility.
2. Shipping and delivery fees: Shipping charges per order, tiered by method (Letter untracked £4.39 incl. VAT, Letter tracked £6.68, Parcel tracked £11.89), chosen at checkout and disclosed before order completion.
3. Invoice payment service fee: £3 excl. VAT fee added when customers choose to pay by invoice; standard late-payment reminder fee of £5 applies, with unrecovered debts passed to a debt-collection partner.
4. Charity/awareness campaign product sales: Sale of dedicated #itsnotvisible transparent decals (Small £4, Medium £7, Large £10 incl. VAT), with collected funds supporting the advocacy and anti-stigma work of Mental Health Europe.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Signomatic designs, manufactures and sells fully custom signs (aluminium, plastic, acrylic, stainless steel, brass, wood, magnetic, vinyl, eco board) through its own country-localized e-commerce storefronts, configured by a proprietary web-based Design Page tool that supports live preview and no-minimum-order custom-to-spec production. Manufacturing is performed in-house at the Landvetter, Sweden facility using fiber-laser engraving, digital printing and finishing equipment, with sales fulfilled directly to consumers, businesses and industrial buyers across 120+ countries via Royal Mail and DHL.

Product overview

Signomatic.co.uk (operated by Signmax AB, founded May 2008) is a custom-sign e-commerce platform rather than a single physical product. Its centrepiece is the web-based "Design Page" configurator, through which customers design and order signs and the front end that ties the whole catalogue together. The catalogue is organised by material line — Aluminium Signs, Plastic Signs, Acrylic Signs, Stainless Steel Signs, Brass Plaques, Wood Signs, Magnetic Signs, Vinyl Lettering, Decals, Banners, Pull-up Banners (Standard PET and ECO polyester), Posters, Eco Board, PVC Signs, Contour-cut Signs and Engraved Signs and Plaques — with additional product categories built on top, including Name Badges, Industrial Labels, House Signs, Door Signs, Parking Signs, Letterbox Signs and the umbrella "Custom Signage" hub. The #itsnotvisible campaign adds a stand-alone transparent-decal product line in partnership with Mental Health Europe. Manufacturing (drilling, laminating, bending, milling, laser etching, engraving and laser printing) is performed in-house at the Landvetter facility near Gothenburg, Sweden, and the platform is supported by a UK sales site (signomatic.co.uk) backed by sister sites in 17+ other countries.

Differentiator

Problem solved

Functional benefit

Brands

• Signomatic: Primary multi-country sign-manufacturing brand owned by Signmax AB, used across 20+ country-specific storefronts.

Products and services

• Aluminium Signs

Quantifiable outcome

• Almost 8 million signs sold in 15 years across 120+ countries
• +5 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship campaign partner, core csr partner (2025), core payment infrastructure, core payment option, core uk delivery partner, core worldwide delivery partner, core climate advisor, core climate-offset partner and core advertising partner.

• Mental Health Europe (MHE)flagship campaign partnerGTM or Marketing PartnerCo-launch of the #itsnotvisible campaign to increase mental health awareness and end stigma around mental ill health. All collected funds from #itsnotvisible decal sales support MHE's advocacy and anti-stigma work. MHE is described as the main European umbrella organisation advocating for the rights of people with mental health problems.
• Hand in Handcore csr partner (2025)Strategic or Co-development Partner2025 Signomatic Supports initiative: Signomatic/Skyltmax funds a Hand in Hand anti-poverty-through-entrepreneurship project in a village in India, educating and training women and young people in running small businesses. Signomatic will carry out small-scale activities to follow the village's journey in 2025 and visit the entrepreneurs.
• Mindcore csr partner (2025)Strategic or Co-development Partner2025 Signomatic Supports partnership with Mind, focused on mental health awareness. Signomatic staff can volunteer to answer calls and chats with people who need to talk (anxiety, hopelessness, loneliness, suicidal thoughts). Previously collaborated on the #detsynsinte/#itsnotvisible-style campaign.
• Adyen B.V.core payment infrastructureTechnology or IntegrationAdyen B.V. processes card payments (Visa, Mastercard) for Signomatic with secure encryption, PCI-DSS compliance and 3D Secure. Signomatic accesses via Adyen the cardholder's name, card type, last 4 digits and the IP address of the payment for repayment and incorrect-charge investigation.
• PayPalcore payment optionTechnology or IntegrationPayPal is offered as a payment method at checkout. PayPal acts as data controller for the data it processes; Signomatic accesses only information needed to manage the payment and investigate any incorrect payments.
• Royal Mailcore uk delivery partnerChannel Partner/ Reseller/ DistributorRoyal Mail is the primary UK carrier for letters (4–11 business days) and tracked letters (4–5 business days); also handles parcels for private customers via the nearest postal agent.
• DHLcore worldwide delivery partnerChannel Partner/ Reseller/ DistributorDHL provides Economy Tracked (5–11 business days) and Express (2–5 business days) delivery for Signomatic orders, used both for UK and international shipments.
• Wellfishcore climate advisorImplementation/ SI/ Consulting PartnerIndependent expert that ensures Signomatic's climate-accounting process adheres to the international Greenhouse Gas Protocol calculation and accounting standard, covering manufacture of materials, production, transport and employee commuting.
• Gold Standard (Bhadla Solar Power Plant)core climate-offset partnerStrategic or Co-development PartnerSignomatic offsets 100% of its emissions (+10% margin, 772 tonnes CO2 per year) by investing in the Gold Standard-certified Bhadla Solar Power Plant project in India, which generates clean electricity using solar energy.
• Metacore advertising partnerGTM or Marketing PartnerCustomer-matching partner: Signomatic shares encrypted contact data (email, phone, name, city, postal code, county, country, age, mobile advertiser/device IDs) with Meta for advertising and personalised offers.
• Googlecore advertising partnerGTM or Marketing PartnerCustomer-matching partner used by Signomatic for targeted ads and personalisation, alongside Meta. Data shared is encrypted and deleted after the matching process.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Signs.com: US-based online custom sign retailer offering business signs, yard signs, banners, decals, vehicle wraps and trade-show displays ordered through a web configurator. Operates the same direct-to-consumer custom-sign e-commerce model as Signomatic, competing head-to-head in the US and globally on similar material lines.
• Discount Signs: US online retailer of custom signs, banners, vehicle graphics and decals offering quantity-based pricing and a web design tool. Comparable to Signomatic on custom-sign e-commerce, volume discounts and broad SMB customer base.
• Signazon.com: Online custom sign and large-format printer offering banners, signs, decals, vehicle wraps and trade-show displays via web ordering. Direct competitor in the online custom-sign space with overlapping material lines and SMB target market.
• BuildASign: Online custom sign, banner and decal manufacturer headquartered in Austin, Texas, serving SMB and consumer buyers with a web-based design tool. Directly comparable to Signomatic on configurable custom-sign e-commerce, broad material catalogue and no-minimum-order production.
• SnapSigns / Snap Printing: Online custom sign and printing service operating in the US and Canada with a web-based design tool for signs, decals, banners and business stationery. Overlaps Signomatic on configurator-driven custom sign and decal e-commerce for SMBs.
• CustomSigns.com: US online custom-sign specialist offering yard signs, real estate signs, aluminium and plastic signs through a web design tool with no minimum order. Closely comparable to Signomatic in product range, configurator-led ordering and SMB/individual customer mix.

Broad incumbents

• Brady Corporation: US-listed specialist in industrial identification, safety and facility signage products (labels, tags, signs, printers) with global distribution. Comparable to Signomatic on the industrial labels and safety signage portion of the catalogue, but at much larger scale and with deeper industrial/B2B channel penetration rather than SMB/consumer e-commerce.
• Vistaprint (Cimpress): Global custom print and marketing materials platform (Vistaprint parent Cimpress) operating mass-customised production for business cards, signage, banners, decals and promotional products across multiple countries. Directly comparable to Signomatic on online configurator plus custom manufacturing, but at much greater scale and with a broader print catalogue that includes signage as one of many categories.
• Grainger: US-listed MRO and industrial supplies distributor whose catalogue includes signage, labels, and facility identification products. Comparable to Signomatic on the industrial/wayfinding/safety signage category, particularly for B2B buyers, but as a broad-line distributor rather than a custom-manufacturer.

Regional players

• Solopress: UK-based online custom print manufacturer offering business signs, banners, stickers, posters and exhibition graphics via a web ordering platform. Comparable to Signomatic on UK-focused custom-sign e-commerce and broad print/sign catalogue, and competes for the same UK SMB customers served by signomatic.co.uk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/signomatic.co.uk
• LinkedInlinkedin.com/company/signomatic-co-uk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signomatic.co.uk