TREND Viagens

What TREND Viagens does

TREND Viagens (legal name: Trend Viagens Operadora de Turismo S.A.) is a Brazilian B2B travel consolidator founded in 1993 and headquartered in Santo André, Brazil. The company operates exclusively through a network of 14,000+ partner travel agencies and 20,000+ registered travel agents, with no direct-to-consumer sales channel. It positions itself as the largest hotel consolidator in Brazil, offering access to 500,000+ hotels worldwide and processing BRL 2+ billion in annual reservations through its proprietary booking platforms. The product portfolio spans hotels, car rentals (Localiza, Movida, Unidas, Hertz, Avis, Dollar, Thrifty, Europcar, Alamo), cruises (30+ cruise lines including MSC, Royal Caribbean, Carnival, Norwegian, Disney, Regent Seven Seas, Silversea), travel insurance (Assist Card exclusive partnership with 40K to 1M BRL coverage tiers), theme park tickets (Disney, Universal, SeaWorld, Beto Carrero, Beach Park), and pre-packaged tour circuits (Miller, Renaissance, Europamundo, Sato Tours).

The company is built around two proprietary online booking platforms: NATREND Corporativo for corporate travel and NATREND Lazer for leisure travel, supplemented by the exclusive Krooze cruise booking system. It does not expose public APIs or SDKs, and no AI/ML capabilities are present in the product. The company invests in agent enablement through Universidade Trend (training platform) and Segue Viagem (content portal), and runs continuous promotional campaigns with major suppliers. The business model is transaction-fee based, earning commissions on every booking channeled through its network. B2B onboarding, commercial operations, and career infrastructure (cvccorp.gupy.io, b2b.cvccorp.com.br) are hosted under CVC Corp domains, indicating a structural or affiliated relationship with the largest travel operator in Latin America, though this is not explicitly confirmed in available sources.

Revenue mechanics rely on commission spreads from a diverse supplier base, with no subscription, SaaS, or fixed-fee revenue lines. The company has 32 years of continuous operation, no public funding rounds, and no disclosed headcount or revenue figures, suggesting a privately held, mature, and likely cash-flow funded business. The competitive position rests on the size of its agent distribution network, the depth of its supplier portfolio, and the switching costs created by its proprietary technology stack and agent training programs.

Name

TREND Viagens

Legal name

Trend Viagens Operadora de Turismo S.A.

Website

https://new.trendviagens.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TREND Viagens is Brazil's largest B2B hotel consolidator, founded in 1993, operating exclusively through 14,000+ travel agencies and 20,000+ agents via proprietary NATREND and NATREND Lazer booking platforms spanning hotels, cruises, cars, insurance, and tours.

Ownership category

akta.pro rank

Product category

Travel Consolidation Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Traveler Accommodation (7211), Scenic and Sightseeing Transportation, Water (48721)

akta.pro industry

PRIMARYTHAKAJAC

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Travel Consolidators & Wholesalers

SECONDARYTHALAGAI

Commission, Incentives & Revenue Optimization (ARC/BSP, Overrides)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Agency & TMC Technology (Mid/Back Office, CRM, Duty of Care)

SECONDARYTHAKAAAH

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHAEACAF

River Cruise Booking & Distribution (Direct/Agents/OTAs)

Travel & Hospitality/Cruises & Maritime Leisure Travel/River Cruise Operators

SECONDARYTHALAFAH

Package Travel & Dynamic Packaging Marketplaces (Flight+Hotel+Car)

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

Keywords

• Travel consolidation services
• Hotel booking platform
• Cruise booking agency
• Corporate travel distribution
• Travel agent platform

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Booking Commissions: As Brazil's largest hotel consolidator with 32 years of tradition, TREND Viagens earns commissions on hotel reservations made through their network of 14,000+ travel agencies. They offer over 500,000 hotels worldwide with BRL 2+ billion in annual reservations.
2. Cruise Bookings: Commissions from booking cruises through their exclusive Krooze online system, covering maritime, river, and expedition cruise lines globally.
3. Car Rental Bookings: Revenue from car rental reservations through partnered operators including Localiza, Movida, Unidas, Hertz, Avis, Dollar, Thrifty, Europcar, and Alamo.
4. Theme Park and Attraction Tickets: Sales of tickets to major attractions including Disney World, Universal Orlando, SeaWorld, Beto Carrero World, Beach Park, and other global attractions.
5. Travel Insurance (Assist Card): Commissions from selling Assist Card travel insurance products covering medical, baggage, trip cancellation, and other travel-related coverage.
6. Tour Circuits: Revenue from packaged circuit tours in Europe, South America, Asia, and Africa through partnerships with global operators like Miller, Renaissance, Europamundo, and Sato Tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TREND Viagens is a Brazilian travel consolidator that aggregates and distributes hotel, cruise, car rental, travel insurance, tour circuit, and theme park inventory through proprietary NATREND and NATREND Lazer platforms exclusively to a network of 14,000+ partner travel agencies. The company operates as a B2B wholesaler, providing agents with booking technology, exclusive rates, supplier integrations, and 24/7 trilingual support to serve end customers.

Product overview

TREND Viagens is a Brazilian travel consolidator and B2B platform serving travel agencies exclusively. The company operates a unified platform architecture centered on its proprietary NATREND Lazer and NATREND Corporativo booking portals, which aggregate and distribute a comprehensive travel portfolio. The core product lineup includes Hotel (the company's flagship offering and largest hotel consolidator in Brazil with 500,000+ properties), Carros (car rental aggregation from major national and international providers), Cruzeiros (ocean, river, and expedition cruise bookings via the exclusive Krooze platform), Seguro Viagem (Assist Card travel insurance), Circuitos (pre-packaged international tour circuits), Ingressos (theme park and attraction tickets), and Grupos (group travel services). The company connects travel agents to suppliers across hotels, car rentals, cruises, insurance, tours, tickets, and packages, serving both corporate and leisure segments.

Differentiator

Problem solved

Functional benefit

Brands

• NATREND: Online booking portal for travel agents to reserve hotels and travel services
• NATREND Lazer
• Universidade Trend
• Segue Viagem

Products and services

• NATREND Corporativo Proprietary online booking portal for corporate travel, enabling travel agencies to search, quote, and reserve hotels and other corporate travel services for business travelers.
• NATREND Lazer Proprietary online booking portal for leisure travel, providing travel agencies access to hotels, packages, cruises, attractions, and other leisure services for vacationers.
• Hotel Booking Consolidation Hotel booking aggregation and distribution service offering access to over 500,000 hotels in Brazil and worldwide for travel agents serving their end clients.
• Cruise Bookings (Krooze) Cruise booking service covering maritime, river, and expedition cruises through the exclusive Krooze online booking system, with access to over 30 cruise line partners including MSC, Royal Caribbean, Norwegian, Celebrity, Disney, Costa, Princess, Hurtigruten, and luxury lines such as Regent Seven Seas, Silversea, Seabourn, and Oceania.
• Car Rental Bookings Car rental aggregation service connecting travel agencies with Brazilian operators (Localiza, Movida, Unidas) and international rental companies (Hertz, Avis, Budget, Dollar, Thrifty, Europcar, Alamo) for land transportation bookings.
• Assist Card Travel Insurance Travel insurance products underwritten by Assist Card, the exclusive insurance partner, offering international coverage tiers from BRL 40K to 1M and national coverage from BRL 50K to 100K, including medical, baggage, trip cancellation, and VIP lounge access benefits.
• Tour Circuit Packages Pre-packaged tour circuits to Europe, South America, Asia, and Africa, offered in partnership with global tour operators including Miller, Renaissance, Europamundo, and Sato Tours for leisure travelers seeking guided multi-destination itineraries.
• Theme Park and Attraction Tickets Theme park and attraction tickets service offering access to Walt Disney World Resort, Universal Orlando Resorts, SeaWorld Parks, Beto Carrero World, Beach Park, and other major global attractions as well as event tickets such as Formula 1 and Rock in Rio.
• Group Travel Services Group travel quotation and booking service for groups of 10 or more passengers, offering guaranteed block bookings, extended deadlines, and negotiated special conditions for events, corporate trips, and leisure groups.

Quantifiable outcome

• BRL 2+ billion in annual reservations processed through the platform
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

47 partnerships are on record, tiered core.

• Assist CardcoreGTM or Marketing PartnerAssist Card is the exclusive travel insurance provider for TREND Viagens. They offer comprehensive coverage including medical, baggage, trip cancellation, VIP lounge access, and pet insurance for both international and national travel.
• AmaWaterwayscoreGTM or Marketing PartnerLuxury river cruise line since 2002, featuring exclusive double-balcony cabins, award-winning gastronomy, and Chaine des Rôtisseurs-recognized service. TREND supports agents with booking facilitation and client presentations.
• MSC CruzeiroscoreGTM or Marketing PartnerContemporary cruise line with strong presence in Europe, South America, and Caribbean. Features MSC Yacht Club luxury option, international gastronomy, and family entertainment.
• Royal CaribbeancoreGTM or Marketing PartnerGlobal cruise leader operating some of the world's largest ships with innovative attractions including surf simulators, climbing walls, and Broadway-style shows.
• Norwegian Cruise Line (NCL)coreGTM or Marketing PartnerInnovative contemporary cruise line founded in 1966, known for Freestyle Cruising concept allowing passengers flexibility without fixed meal times or dress codes.
• Celebrity CruisescoreGTM or Marketing PartnerPremium cruise line since 1988, part of Royal Caribbean Group. Offers elegant design, refined gastronomy, and personalized service with worldwide itineraries.
• Disney Cruise LinecoreGTM or Marketing PartnerPremium family cruise line with themed experiences from Disney, Marvel, Pixar, and Star Wars. Includes private island Castaway Cay and itineraries to Caribbean, Europe, and Alaska.
• Costa CruzeiroscoreGTM or Marketing PartnerContemporary cruise line since 1948 with Mediterranean lifestyle, Italian gastronomy, and strong presence in Europe and South America.
• Princess CruisescoreGTM or Marketing PartnerPremium cruise line since 1965 with modern fleet and MedallionClass technology. Offers sophisticated itineraries worldwide combining comfort and cultural immersion.
• HurtigrutencoreGTM or Marketing PartnerNorwegian expedition cruise company navigating exclusive Norway and Greenland routes with luxurious ships and focus on sustainability.
• LocalizacoreGTM or Marketing PartnerLeading Brazilian car rental company with monthly tariffs from 28 days, Localiza Fast service, Localiza Way app with GPS/WiFi, and Localiza Pass for tolls/parking.
• MovidacoreGTM or Marketing PartnerBrazilian car rental with diverse fleet including electric vehicles (XE group), Carbon Free sustainability program, web check-in, and delivery/collection services.
• UnidascoreGTM or Marketing PartnerBrazilian car rental with Venda Livre guarantee, Carbono Neutro program (R$1.99/day), protection options, and flexible policies for young drivers.
• HertzcoreGTM or Marketing PartnerInternational car rental with Portuguese contracts in Florida, free additional driver for USA rentals, and presence in Europe, Latin America, and worldwide.
• EuropcarcoreGTM or Marketing PartnerInternational car rental present in 140+ countries including Argentina, Chile, USA, Europe, Australia. Offers Selection luxury category and self-service kiosks.
• Walt Disney World ResortcoreGTM or Marketing PartnerPremier theme park destination offering tickets and packages to Disney's magic kingdom parks and attractions.
• Universal Orlando ResortscoreGTM or Marketing PartnerMajor theme park destination with Universal Studios, Islands of Adventure, Volcano Bay, and Epic Universe attractions.
• Emerald CruisescoreGTM or Marketing PartnerPremium river cruise since 2013, associated with Scenic Tours. Features pool-to-cinema transformation and retractable glass balconies. Ideal for travelers 45+.
• Scenic CruisescoreGTM or Marketing PartnerLuxury river cruise since 2008 with space ship concept, spacious suites, contemporary design, and acclaimed gastronomy including River Café.
• Uniworld Boutique River CruisescoreGTM or Marketing PartnerBoutique luxury river cruise since 2004 with refined decor, comfortable suites, high-end gastronomy, and intimate itineraries on Europe's major rivers.
• Regent Seven Seas CruisescoreGTM or Marketing PartnerUltra-luxury all-inclusive cruise line with medium-sized ships, 550+ destinations, unlimited excursions, premium beverages, and WiFi included.
• Silversea CruisescoreGTM or Marketing PartnerUltra-luxury cruise with personalized butler service, spacious suite balconies, 900+ destinations including Antarctica, Arctic, and Galápagos expeditions.
• Seabourn CruisescoreGTM or Marketing PartnerUltra-luxury intimate cruise with yacht-like atmosphere, spacious balconied suites, award-winning gastronomy, and all-inclusive experience sailing all seven continents.
• Oceania CruisescoreGTM or Marketing PartnerLuxury cruise since 2002 with medium-sized ships, culinary focus including Jacques Pépin-signed cuisine, and 400+ worldwide destinations.
• CunardcoreGTM or Marketing PartnerBritish luxury cruise with 180+ years of history, iconic transatlantic crossings on Queen Mary 2, elegant afternoon tea, and gala evenings.
• AzamaracoreGTM or Marketing PartnerPremium cruise focused on immersive cultural experiences with overnight stays in smaller ports, emphasizing destination immersion.
• Carnival Cruise LinecoreGTM or Marketing PartnerContemporary cruise with 'Fun for All, All for Fun' philosophy, 29-ship modern fleet featuring water parks, casinos, Broadway shows, and roller coasters.
• Celestyal CruisescoreGTM or Marketing PartnerContemporary cruise specializing in Eastern Mediterranean and Arabian Gulf with medium-sized ships and cultural immersion at Mykonos, Santorini, Istanbul, Doha, and Dubai.
• Explora JourneyscoreGTM or Marketing PartnerLuxury cruise from MSC Group, super-yacht style experience with elegant design, spacious suites, refined gastronomy, and cultural immersion.
• Holland America LinecoreGTM or Marketing PartnerPremium cruise with 150+ years of tradition, medium-sized ships, classic elegance, excellent cuisine, and itineraries to Alaska, Caribbean, Europe, and worldwide.
• Star ClipperscoreGTM or Marketing PartnerPremium sailing cruise with famous tall ships offering informal voyages, close sea contact, and unique sailing experiences.
• AustraliscoreGTM or Marketing PartnerChilean-Argentinian expedition cruise specializing in Patagonia and remote fjords since 1990. Features Stella Australis and Ventus Australis with zodiac excursions and wildlife viewing.
• Poseidon ExpeditionscoreGTM or Marketing PartnerExpedition cruise specializing in Arctic and Antarctic icebreaker voyages with adventure, comfort, and direct nature contact.
• SkorpioscoreGTM or Marketing PartnerChilean pioneer expedition cruise since 1978 with icebreaker ships exploring Chilean Patagonia fjords and San Rafael Glacier.
• Viva CruisescoreGTM or Marketing PartnerPremium all-inclusive river cruise since 2018 with European river itineraries, elegant cabins, refined gastronomy, and personalized service.
• PromoAção CruzeiroscoreGTM or Marketing PartnerSpecialized in contemporary and themed musical festival cruises aboard MSC ships featuring Brazilian music stars and diverse musical styles.
• Iberostar CruzeiroscoreGTM or Marketing PartnerPremium Amazon river cruise with Negro and Solimões itineraries including community visits, jungle trails, and guided tours.
• SeaWorld ParkscoreGTM or Marketing PartnerMajor marine theme park brand offering tickets to SeaWorld parks.
• Beto Carrero WorldcoreGTM or Marketing PartnerBrazil's largest theme park offering tickets through TREND Viagens.
• Beach ParkcoreGTM or Marketing PartnerBrazilian water park destination offering tickets and packages.
• Avis/BudgetcoreGTM or Marketing PartnerInternational car rental with presence in USA, Latin America, Europe. Portuguese contracts in Florida and tablet-based service.
• Dollar/ThriftycoreGTM or Marketing PartnerInternational car rental brands with competitive pricing for travel agents.
• AlamocoreGTM or Marketing PartnerInternational car rental in USA, Canada, Latin America, Caribbean, Europe with self-service kiosks and Portuguese support.
• Miller TourscoreGTM or Marketing PartnerGlobal tour operator partner for European and international circuit tours.
• Renaissance TourscoreGTM or Marketing PartnerTour operator partner for international circuit experiences.
• EuropamundocoreGTM or Marketing PartnerEuropean tour operator specializing in comprehensive circuit tours.
• Sato TourscoreGTM or Marketing PartnerInternational tour operator partner for circuit experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotelbeds: Global B2B hotel bed bank and travel distribution company. Closest functional comparable to TREND's hotel consolidator business, operating at much larger international scale and serving travel agents and tour operators worldwide.
• WebBeds: Global B2B travel distributor (acquired by Webjet) offering hotel, ground transportation and attractions inventory to the travel trade. Directly comparable B2B consolidator model targeting travel agents, with strong presence in Latin America.
• RexturAdvance: Brazilian B2B travel wholesaler and consolidator serving travel agencies with hotels, packages, cruises and other services. Direct domestic competitor to TREND in the Brazilian agent channel.
• HotelDo: Brazilian hotel consolidator and B2B platform offering travel agents access to global hotel inventory. Comparable business model, scale and customer base to TREND Viagens in the Brazilian market.
• W2M (World2Meet): Spain-headquartered B2B travel distribution platform (part of Avoris/Barceló group) providing hotels, flights and packages to travel agents. Comparable B2B consolidator model, though operating primarily in Europe and select international markets.
• Orinter Tour & Travel: Brazilian tour operator and B2B travel wholesaler offering packaged tours, circuits and hotel distribution to travel agencies. Comparable in product mix (tours + accommodations) and agent-channel focus.

Broad incumbents

• CVC Corp: Brazil's largest tourism group, the apparent parent ecosystem of TREND Viagens (CVC Corp URLs, b2b.cvccorp.com.br for cadastro, gupy.io for careers). Operates a wide portfolio including retail travel agencies, with TREND sitting as the B2B consolidator arm.

Regional players

• Decolar (Despegar): Latin America's leading online travel agency, operating in Brazil, Argentina and across the region. Comparable in product breadth (hotels, flights, packages) and end-market focus, but sells direct to consumer rather than through an exclusive agent channel.

Others

• Meliá Hotels International: Global hotel chain that is both a TREND supplier partner and a comparable accommodation provider. Useful benchmark for room-night pricing, commission economics and direct-booking initiatives that affect consolidator margins.

Emerging players

• GetYourGuide: Global tours, activities and attractions marketplace with growing B2B/API distribution. Comparable product vertical to TREND's theme park/attractions and circuit offerings, but with a digital-first, consumer-led go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TrendViagens
• LinkedInlinkedin.com/company/trend-viagens
• Instagraminstagram.com/trendviagens
• Xx.com/trendviagens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREND Viagens