DFW Security

What DFW Security does

DFW Security is an independently owned, private security integrator headquartered in Fort Worth, Texas, founded in the early 1990s by four industry leaders and serving the Dallas-Fort Worth Metroplex within an approximately 80-mile radius of both Dallas and Fort Worth downtowns. The company provides residential, small business, and commercial security with 101–250 employees, primarily W-2 technicians (no subcontractors), and licenses its alarm operations under Texas B-08964, Texas ACR-1663259, and Oklahoma AC-441021.

The technology backbone is the Alarm.com cloud platform on which DFW Security is a Gold Level Premier Partner. The core offering is a 7-inch touchscreen SMART Hub that integrates LTE/5G cellular alarm monitoring, 24/7 professional 5-Diamond Rated monitoring, two-way voice, glassbreak detection, Bluetooth touchless disarming, and patented crash-and-smash protection. Around the hub, DFW Security packages indoor/outdoor cameras, doorbell and floodlight cameras, commercial surveillance, smart locks, thermostats, garage controls, lighting, sensors, access control, fire protection, and wellness medical monitoring, all managed through a single mobile app and integrated with Amazon Alexa, Google Home, Apple Siri, Apple CarPlay, and Android Auto. Differentiated AI features include video analytics for object classification, facial recognition on disarm photos, anomaly-detection-based Unexpected Activity Alerts, autonomous A.I. Deterrence that speaks to intruders, and GEO Services that automate lights/locks/thermostats/garage/arming based on phone location.

DFW Security generates revenue primarily through recurring monthly monitoring subscriptions (tiers from $19.95 to $90/month), upfront equipment sales or interest-free financing through Smart Home Pay (up to 60 months), the Platinum Service Plan extended warranty, and one-time installation/programming fees for existing-system takeovers. Go-to-market is a sales-led, direct-to-consumer and field-sales model: phone outreach (877-372-0350), website-driven leads, and in-person commercial consultations for properties over 5,000 square feet, supported by radio (105.3 The Fan, The Ticket, The Eagle 97.1) and podcast (iHeart) sponsorship plus a referral program that pays $100 per converted customer.

Name

DFW Security

Legal name

DFW Security

Website

https://dfwsecurity.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

DFW Security is an independently owned, Fort Worth-based Alarm.com Gold Premier Partner that installs and monitors smart security, video, access control, and automation systems for residential, SMB, and commercial customers across the Dallas-Fort Worth Metroplex.

Ownership category

akta.pro rank

Product category

Security Systems and Monitoring Services

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Alarm System Installation, Maintenance & Repair (HSAHAAAD)

akta.pro secondary industry

Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH)

Keywords

• Home security systems
• Alarm monitoring services
• Commercial security cameras
• Access control systems
• Smart home automation

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Monitoring Services: Recurring monthly fees for 24/7 professional alarm monitoring. Plans include wireless LTE/5G cellular monitoring, mobile app access, firmware updates, data encryption, cloud storage, custom notifications, smart automation, and video analytics where applicable.
2. Equipment Purchase or Financing: Customers can pay upfront for equipment or finance through Smart Home Pay partner with interest-free financing up to 60 months with no prepayment penalty. Monthly financing payments add to recurring revenue.
3. Platinum Service Plan: Extended warranty plan covering equipment for as long as the customer is monitored, including no trip charge, no labor, and no co-pay. Adds to monthly recurring revenue.
4. Existing System Takeover Services: One-time installation and programming fees for connecting existing compatible alarm systems to DFW Security monitoring, plus ongoing monthly monitoring fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

DFW Security sells, installs, and monitors smart security systems, surveillance cameras, access control, fire protection, and home automation solutions for residential and commercial customers across the Dallas-Fort Worth Metroplex. The company combines professional installation with 24/7 alarm monitoring services delivered through its central monitoring station.

Product overview

DFW Security offers a unified smart security and automation platform centered on the Alarm.com-powered SMART Hub. The core offering includes smart security systems with 24/7 professional alarm monitoring, supplemented by an extensive portfolio of add-on modules including indoor/outdoor security cameras, doorbell cameras, floodlight cameras, commercial camera systems, smart home devices (locks, thermostats, garage controllers, lights), security sensors, access control, fire protection, and wellness monitoring. The system is managed through a single mobile app with AI-powered video analytics that differentiates between people, vehicles, and animals. Key differentiators include included Wi-Fi mesh networking for camera reliability, two-way voice communication, AI deterrence features, facial recognition for disarming, GEO location-based automation, and a Platinum Service Plan for comprehensive equipment coverage. The platform integrates with Amazon Alexa, Google Home, Apple Siri, Apple CarPlay, and Android Auto.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Security Systems

Quantifiable outcome

• Monitoring agents respond to alarms and contact proper authorities in less than 20 seconds (usually around 11 seconds)
• +4 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature10 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Rick Ware RacingminorGTM or Marketing Partner · 14 October 2021NASCAR Xfinity Series team partnership. DFW Security sponsored JJ Yeley #17 car at Texas Motor Speedway Andy’s Frozen Custard 335 on October 16, 2021.
• Alarm.comcoreTechnology or IntegrationAlarm.com provides the cloud-based technology platform for DFW Security's services. DFW Security is Alarm.com Gold Level Premier Partners—the highest partnership tier. Alarm.com was founded in 2000 and serves over 7.6 million subscribers with over 100 million connected devices (Nasdaq: ALRM). They handle data processing, encrypted communication, and mobile app interface.
• 105.3 The Fan (Shan Shariff)minorGTM or Marketing PartnerRadio station partnership for on-air mentions and sponsorship. Dan O'Malley from The Russ Martin Show features DFW Security on air.
• The Ticket Sports Radio (96.7 | 1310)minorGTM or Marketing PartnerSports radio station partnership for on-air mentions and sponsorship.
• The Eagle 97.1minorGTM or Marketing PartnerRadio station partnership featuring DFW Security in on-air discussions about smart home security.
• iHeart PodcastsminorGTM or Marketing PartnerPodcast network partnership for sponsorship and brand mentions.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CPI Security: Alarm.com authorized regional security installer and monitoring provider serving the Carolinas and Southeast. Closely comparable to DFW Security in go-to-market (residential + commercial installer model), product scope (smart security, cameras, automation), and recurring-monitoring revenue model.
• Ackerman Security: Regional Alarm.com authorized security installer and 24/7 monitoring company serving the Mid-Atlantic. Comparable to DFW Security across employee-installer model, residential/SMB/commercial mix, and contract-based recurring monitoring subscriptions.
• Bay Alarm Company: Family-owned regional security and alarm monitoring company in California, in operation for decades. Comparable to DFW Security as a long-tenured, regionally anchored installer with an in-house monitoring center serving both residential and commercial customers.
• Vector Security: Regional security solutions provider covering the Northeast, Mid-Atlantic, and Midwest with residential, commercial, and national-account programs. Closely comparable to DFW Security's installer-and-monitor model and Alarm.com-aligned technology stack.
• Guardian Protection: Multi-state regional home and business security provider offering installation, monitoring, smart-home automation, and fire protection. Directly comparable product set, customer segmentation, and recurring-monitoring subscription model to DFW Security.

Broad incumbents

• ADT: Largest US residential and commercial security provider with national coverage, professional installation, 24/7 monitoring, and smart-home integration. Overlaps DFW Security's offerings but at materially larger scale and broader geographic reach — a primary competitive incumbent in the DFW market.
• Vivint Smart Home: National smart-home security specialist combining professionally installed security, video, and automation with smart-home platform positioning. Closely comparable feature set (smart cameras, smart locks, thermostats) but operates at substantially larger scale than DFW Security.
• Brinks Home Security: National home security provider offering professionally installed alarm systems, monitoring, and smart-home integration. Overlaps DFW Security's residential and commercial offering but with much larger national marketing reach and a national direct-sales footprint.

Emerging players

• SimpliSafe: DIY home security brand with no-contract professional monitoring plans, widely distributed in retail. Adjacent threat to DFW Security's traditional installer-and-contract model as a price-disrupting, self-install alternative for the same residential customer base.
• Frontpoint Security: DIY home security provider with cellular-connected equipment and no-contract monitoring. Competes in the same residential customer segment as DFW Security but with a self-install, e-commerce-led go-to-market that pressures the traditional installer model's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SecureDFW
• YouTubeyoutube.com/channel/UCQPcPkkJoe98fSwblVe2puQ
• Facebookfacebook.com/119643011449593
• LinkedInlinkedin.com/pub/guy-page/16/a03/310

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DFW Security