KARAAT

What KARAAT does

KARAAT is a privately held, Espoo (Finland)-based direct-to-consumer fine jewelry brand founded in 2019, producing engagement rings, wedding bands, earrings, necklaces, bracelets, and bespoke pieces using lab-grown certified diamonds set in 100% recycled 18k gold (yellow, white, rose). The core technology is materials-driven rather than software-driven: HRD-certified stones of 0.5ct and above, a proprietary bezel setting technique positioned for everyday wear durability, and lifetime warranty on craftsmanship. There is no proprietary software platform, AI system, or data product in the stack — the company operates on Shopify-based e-commerce with a broad set of payment integrations (Klarna, PayPal, Apple/Google Pay, regional rails like MobilePay, iDEAL, Bancontact, BLIK).

The business model is unit-priced B2C sales with no subscription or recurring revenue. AOV ranges from €390 (entry studs) to €5,995 (Emerald Bezel Tennis Bracelet), with solitaire engagement rings starting at €915 and bespoke/large-stone pieces quoted on request. Digital gift cards (€50–€2,000), a Borrow a Ring proposal service, and a Christmas Gifts Collection provide gifting and seasonal levers. Marketing is multi-channel organic content (Instagram, TikTok, Pinterest, journal blog, email newsletter) supplemented by earned media (Vogue feature). The brand narrative — Nordic design sensibility combined with Italian craftsmanship and ethical sourcing — is the primary differentiator.

Distribution is fully DTC and controlled: a global e-commerce flagship (karaatjewelry.com), a localized Swedish storefront (karaat.se with SEK pricing), and two owned physical showrooms — Helsinki and Stockholm Strandvägen. Customer concentration risk is structurally low given the anonymous, transactional B2C mix. No funding rounds, management bios, investor names, or financial disclosures are present in the source data; the company appears bootstrapped and operating with 1–10 employees.

Name

KARAAT

Legal name

KARAAT

Website

https://karaatjewelry.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

KARAAT is a Finland-based DTC fine jewelry brand selling lab-grown diamond engagement rings, wedding bands, and everyday jewelry set in recycled 18k gold via e-commerce and showrooms in Helsinki and Stockholm, targeting sustainability-minded European consumers.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Engagement Rings (CRAKACAA)

akta.pro secondary industries

Lab-Grown Diamond Bridal Jewelry (CRAKACAF), Wedding Bands (Bridal Rings) (CRAKACAB), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Lab-grown diamond jewelry
• Recycled gold jewelry
• Engagement rings
• Sustainable fine jewelry
• Ethical diamond jewelry

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Direct-to-consumer sales of diamond jewelry including engagement rings, wedding bands, earrings, necklaces, bracelets, and bespoke pieces. Products are priced from €390 to €5,995, with solitaire rings starting at €915 and custom pieces available on request.
2. Digital Gift Cards: E-gift cards available in denominations from €50 to €2,000, delivered via email with unique codes that can be forwarded to recipients.
3. Bespoke/Custom Jewelry: Custom-designed engagement rings and jewelry pieces created according to customer preferences, including larger stones (5, 6, 7+ carats) sourced and set on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

KARAAT designs, manufactures, and sells sustainable fine jewelry crafted with 18k recycled gold (yellow, white, and rose) and certified lab-grown diamonds. Its core assortment spans engagement rings (solitaire, halo, pavé, trilogy), wedding bands, men's rings, earrings, necklaces, bracelets, and curated gift collections, complemented by bespoke design services and a 'Borrow a Ring' proposal service. Distribution is direct-to-consumer via the karaatjewelry.com e-commerce site, a localized Swedish store (karaat.se), and two physical showrooms in Helsinki and Stockholm.

Product overview

KARAAT is a luxury diamond jewelry company offering an integrated portfolio of fine jewelry products centered on lab-grown diamonds and recycled 18k gold. The core product line includes Solitaire Rings (with variants including Halo and Pavé Band settings), Trilogy Rings, Wedding Rings, and Men's Rings, complemented by Earrings (studs, hoops, drop earrings), Necklaces (pendants, station necklaces, tennis necklaces), and Bracelets (tennis, bezel, station). Specialized collections include Morning Gifts for weddings and a Christmas Gifts Collection. Services include Bespoke Jewelry for custom designs and a Borrow a Ring service for engagement proposals. The company also offers Digital Gift Cards. All pieces are crafted in 18k recycled gold (available in yellow, white, and rose gold) with lab-grown certified diamonds. Showrooms are located in Helsinki and Stockholm.

Differentiator

Problem solved

Functional benefit

Products and services

• Solitaire Rings Classic engagement rings featuring a single center stone in round, oval, emerald, pear, radiant, and cushion cuts; designed for individuals and couples buying engagement jewelry.
• Solitaire Rings with Halo Solitaire engagement rings with tiny diamonds surrounding the center stone for added sparkle and brilliance; aimed at engagement buyers.
• Solitaire Rings with Pavé Band Solitaire engagement rings with a center stone highlighted by a row of smaller diamonds along the band.
• Trilogy Rings Engagement rings featuring three stones symbolizing past, present, and future; targeted at couples seeking meaningful engagement jewelry.
• Wedding Rings Bands exchanged during wedding ceremonies, available in eternity and classic designs in recycled 18k gold.
• Men's Rings Diamond and gold rings designed for men, including wedding bands and fashion rings.
• Earrings Diamond earrings including studs, hoops, drop earrings, and huggies in various diamond cuts and sizes.
• Rings Collection Diamond rings including eternity rings, pavé rings, curve rings, and bands in various styles and metals, for everyday and gift wear.
• Necklaces Diamond necklaces including pendants, station necklaces, tennis necklaces, and letter pendants.
• Bracelets Diamond bracelets including tennis bracelets, bezel bracelets, and station bracelets.
• Morning Gifts Traditional diamond jewelry gifts given the morning after a wedding, featuring romantic and timeless pieces.
• Gifts Collection Curated diamond jewelry gifts for birthdays, anniversaries, Valentine's Day, Christmas, Mother's Day, graduations, and baby showers.
• Christmas Gifts Collection Holiday-themed diamond jewelry gift collection featuring timeless pieces for Christmas gifting.
• Bespoke Jewelry Custom-designed jewelry service allowing customers to create unique pieces, including engagement rings with larger lab-grown diamonds (5, 6, 7+ carats), tailored to their specifications.
• Borrow a Ring Ring borrowing service that lets customers borrow an engagement ring for the proposal, then choose and finalize the ring together afterward.
• Digital Gift Card Electronic gift cards available in denominations from €50 to €2,000, delivered via email with a unique code that can be forwarded to the recipient.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Vrai: Vrai is a vertically-integrated DTC lab-grown diamond jewelry brand owned by Diamond Foundry. Highly comparable to KARAAT across product (solitaires, wedding bands, earrings, tennis bracelets), sustainability narrative, and direct-to-consumer model—Vrai's substantially larger scale makes it the leading peer benchmark.
• Brilliant Earth: Brilliant Earth is a U.S.-based DTC ethical diamond jeweler with showrooms and a curated mined-plus-lab-grown assortment. Closely comparable to KARAAT on bridal focus, ethical-sourcing positioning, multichannel DTC, and customization, though at materially larger scale and including mined stones.
• Clean Origin: Clean Origin is a pure-play DTC lab-grown diamond jewelry retailer with engagement, wedding, and fine jewelry categories. Overlaps KARAAT almost entirely on product, sustainability messaging, and DTC sales motion, representing the closest U.S. analogue.
• Morganite by Maison / Kimai: Kimai is a European DTC fine jewelry brand pivoting toward lab-grown diamonds with an ethical, accessible-luxury positioning. Direct peer to KARAAT on European geography, lab-grown bridal focus, and modern minimalist design language.
• Mejuri: Mejuri is a major DTC fine jewelry brand building everyday luxury and engagement lines. Comparable on DTC omnichannel model, social-first marketing, direct millenial/Gen Z audience, and price-point segmentation from entry stud earrings up through engagement pieces.
• Charles & Colvard: Charles & Colvard sells lab-created moissanite and now lab-grown diamond jewelry through DTC channels. Comparable to KARAAT on the lab-created stone category, ethical value proposition, and direct-to-consumer bridal assortment.
• Blue Nile: Blue Nile is a long-established DTC diamond and engagement ring retailer, now under Signet. Direct peer to KARAAT on the bridal-focused online-first jewelry model and broad assortment of diamond rings, earrings, necklaces, and bracelets.
• Ritani: Ritani is an online-first diamond engagement ring retailer offering customization and a curated marketplace. Comparable to KARAAT on DTC bridal focus, lab-grown and mined options, and bespoke configuration flows.

Broad incumbents

• Lightbox (De Beers): Lightbox is De Beers' lab-grown diamond jewelry brand, with the backing of the world's largest diamond miner. Comparable to KARAAT purely on lab-grown material and price-range, but Lightbox operates at incumbent scale with vertically integrated supply economics.
• Pandora (Brilliance line): Pandora, the global mass-market jewelry giant, launched Pandora Brilliance to enter the lab-grown diamond market with lab-grown solitaires. A broad incumbent using lab-grown diamonds as a strategic extension—comparable to KARAAT on material and engagement ring category, with very different scale and channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/karaatjewelry
• TikToktiktok.com/@karaatjewelry
• Pinterestpinterest.com/karaatjewelry
• Facebookfacebook.com/karaatjewelry
• LinkedInlinkedin.com/company/karaat-jewelry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KARAAT