Give Freely
Give Freely is a free browser extension and iPhone app that automatically finds coupons at 15,000+ online stores and donates 100% of the resulting affiliate commissions to the user's selected 501(c)(3) charity, targeting everyday online shoppers and serving a directory of more than one million nonprofits.
- Company typePrivate
- Founded2023
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Give Freely does
Give Freely, LLC is a Delaware Public Benefit LLC that operates a free browser extension and iPhone mobile app enabling consumers to generate charitable donations as a byproduct of ordinary online shopping. The product installs in under 60 seconds, requires no credit card, and works by automatically surfacing discount coupons at more than 15,000 partner e-commerce stores. When a user clicks 'activate' on a coupon and completes a purchase, the partner store pays Give Freely an affiliate commission (typically 1–15% of the purchase price, averaging 2–3%), and 100% of that commission is routed to the user's selected 501(c)(3) nonprofit from a directory of more than one million eligible organizations. A $5 welcome donation is paid on new account creation, and the extension can be suppressed or removed at any time. The platform was launched in October 2023 and is distributed via the Google Chrome Web Store and Apple App Store; the iOS app was introduced in October 2024 to capture mobile shopping volume.
The company is structured around a non-revenue model: Give Freely explicitly does not retain a cut of affiliate commissions, and all operating costs are paid separately by founder and CEO Steve Kaufer, who co-founded and led TripAdvisor as CEO for more than 20 years before stepping down in July 2022. Co-founder and CTO Brendan Buono leads the technology side. Donation funds are routed monthly through Our Change Foundation (OCF), a 501(c)(3) donor-advised fund operated in partnership with third-party technology provider GetChange, which disburses funds to recipient charities within 15 days. As of April 6, 2026, Give Freely had paid out $485,979 to charities with an additional $977,523 in pending commissions. The company is also exploring adjacent consumer browser extensions through sub-brands JokeTab and sister site Grinning Labs.
Give Freely firmographics
Firmographics- Name
- Give Freely
- Legal name
- Give Freely, LLC
- Website
- https://givefreely.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Give Freely is a free browser extension and iPhone app that automatically finds coupons at 15,000+ online stores and donates 100% of the resulting affiliate commissions to the user's selected 501(c)(3) charity, targeting everyday online shoppers and serving a directory of more than one million nonprofits.
- Ownership category
- akta.pro rank
Give Freely industry classification
Industry- Product category
- Cause Marketing Software
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
Keywords
Where Give Freely is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Give Freely business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Commission Donation Pass-Through: When a user shops at one of 15,000+ online partner stores, the store pays Give Freely an affiliate commission (typically 1-15% of purchase amount; average 2-3%). 100% of these commissions are donated to the user's selected charity. Operating costs are paid separately by the company (founder-funded). Give Freely sends donations to OCF monthly, which then disburses to charities within 15 days. Pending donations (earned but not yet collected from stores) totaled $977,523 as of April 6, 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Consumer Plan - Full access to all features at no cost |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Give Freely product offering
Product offeringCore offering
Give Freely offers a free Chrome browser extension and iPhone mobile app that automatically discover and surface discount coupons at over 15,000 online partner stores. When a user activates a coupon and completes an eligible purchase, the store pays Give Freely an affiliate commission (typically 1-15% of the purchase price), and 100% of that commission is donated to a 501(c)(3) charity chosen by the user from a directory of over one million eligible nonprofits. Operating costs are funded separately by the founder, and new users receive a $5 instant welcome donation to their selected charity upon signup.
Product overview
Give Freely offers a platform built around charitable giving integrated into everyday online shopping. The core product is a free browser extension that automatically finds coupons at over 15,000 online stores and donates the resulting affiliate commissions to users' chosen charities. A companion iOS mobile app extends the platform to mobile shopping. The platform also includes a searchable directory of over one million nonprofit organizations users can support. The company does not take a cut of affiliate commissions; 100% of commissions go to charities, with operating costs funded separately by the founder.
Differentiator
Problem solved
Functional benefit
Brands
- JokeTab: A partner browser extension offered by Give Freely alongside the main Give Freely extension.
- Grinning Labs
Products and services
- Give Freely Browser Extension A free Chrome browser extension that automatically finds and surfaces discount coupons at over 15,000 online partner stores. When users activate coupons and complete purchases, the store pays an affiliate commission that is 100% donated to the user's selected 501(c)(3) charity.
- Give Freely Mobile App (iOS) A free iPhone mobile app that allows users to browse, shop, and generate charitable donations on their phones. Extends the browser extension's coupon-and-donate experience to mobile e-commerce.
- Give Freely Charity Directory
Quantifiable outcome
- 100% of affiliate commissions donated to user's chosen charity (avg. 2-3% of purchase price, range 1-15%)
- +3 more outcomes
Companies that use Give Freely
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Give Freely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Give Freely partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Our Change Foundation (OCF)coreOur Change Foundation is a 501(c)(3) tax-exempt public charity that serves as the donor-advised fund through which Give Freely channels all donations. Give Freely sends affiliate commissions to OCF monthly, and OCF disburses 100% of funds to user-designated charities within 15 days of month-end. Give Freely partners with OCF via GetChange (the technology platform operating the fund).
- GetChangecoreGetChange is Give Freely's third-party technology partner for delivering funds to charities. They operate the Our Change Foundation donor-advised fund and manage the fund disbursement process to registered charities. Nonprofits must sign up at getchange.io to receive payments from OCF.
- 15,000+ Online Partner StorescoreOnline e-commerce stores that participate in Give Freely's affiliate program. When users make purchases at these stores, the stores pay Give Freely an affiliate commission (typically 1-15% of purchase price). These commissions are then donated to the user's chosen charity. The company works with over 15,000 partner stores.
- Chrome Web Store / GooglecoreGive Freely distributes its browser extension through the Chrome Web Store, operated by Google. Users install the extension from this marketplace, making it the primary distribution channel for the product.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Give Freely competitors and assessment
Company assessmentDirect peers
- Capital One Shopping (formerly Wikibuy): Capital One Shopping is a free browser extension and web tool that automatically applies coupon codes and offers price comparisons. Owned by Capital One, it competes head-to-head on the coupon-discovery UX layer of Give Freely's product.
- Rakuten (formerly Ebates): Rakuten operates the largest pure cashback shopping platform, returning a percentage of purchase price to users via affiliate commissions. It is the closest direct cashback peer to Give Freely and competes for the same retailer affiliate programs and consumer wallet share.
- Honey (PayPal): Honey is the dominant coupon/cashback browser extension, now owned by PayPal (acquired for ~$4B in 2020). It is the most direct product substitute: an automatic coupon finder at checkout with a large installed base and strong browser mindshare, directly competing for the same affiliate commissions and user attention.
- GoodShop: GoodShop is a charitable shopping platform that donates a portion of purchases to a cause the shopper supports. It is the closest historical and conceptual peer to Give Freely on the donation-routing side of the value proposition.
Emerging players
- Cently: Cently is a smaller browser extension that automatically finds and applies coupons and cashback offers at online stores. It is a more direct niche competitor than Honey/Rakuten in the extension-only coupon space.
- FlipGive: FlipGive is a team-based cashback shopping app that turns online shopping into fundraising for schools, sports teams, and other groups. It targets a more team-centric fundraising use case but shares the affiliate-to-charitable-cause model.
- CouponCabin: CouponCabin is an online coupon and cashback site that pays users back a percentage of purchases at thousands of retailers. It sits in the same affiliate-shopping category as Give Freely, though without the donation-routing layer.
- Giving.com (by GreaterGood): Giving.com (operated by GreaterGood) channels shopping and everyday actions into donations to charitable causes. It overlaps with Give Freely's mission of embedding giving into routine consumer activity, though distribution and execution differ.
Broad incumbents
- Swagbucks (Prodege): Swagbucks is a large rewards/cashback platform that returns a percentage of online purchases as points redeemable for gift cards or PayPal credit. It is a broader incumbent competing for the same affiliate-driven shopping economy that funds Give Freely.
- Amazon (Amazon Smile, defunct): Amazon Smile was the predecessor and category-defining product for charitable online shopping before being shut down in early 2023. Amazon as an incumbent could reintroduce a similar program or extend its own affiliate infrastructure, materially threatening Give Freely's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Give Freely social profiles
Digital presenceGive Freely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Give Freely leadership team
Management profileNumber of profiles
Profiles3 records
Give Freely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Give Freely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Give Freely
What does Give Freely do?
Give Freely offers a free Chrome browser extension and iPhone mobile app that automatically discover and surface discount coupons at over 15,000 online partner stores. When a user activates a coupon and completes an eligible purchase, the store pays Give Freely an affiliate commission (typically 1-15% of the purchase price), and 100% of that commission is donated to a 501(c)(3) charity chosen by the user from a directory of over one million eligible nonprofits. Operating costs are funded separately by the founder, and new users receive a $5 instant welcome donation to their selected charity upon signup.
Is Give Freely a public or private company?
Give Freely is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Give Freely founded?
Give Freely was founded in 2023. It employs 1 to 10 people.
Where is Give Freely based?
Give Freely is headquartered in Boston, United States, in the North America region.
How does Give Freely make money?
One revenue line is on record: affiliate Commission Donation Pass-Through.
Who are Give Freely's main competitors?
Direct peers on record are Capital One Shopping (formerly Wikibuy), Rakuten (formerly Ebates), Honey (PayPal) and GoodShop. Emerging players are Cently, FlipGive, CouponCabin and Giving.com (by GreaterGood). Broad incumbents are Swagbucks (Prodege) and Amazon (Amazon Smile, defunct).
Does Give Freely have an API?
No public API is recorded for Give Freely.
What industry is Give Freely in?
Give Freely's product category is Cause Marketing Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of MPACAFAF, Creator Commerce & Affiliate Monetization Platforms.