COROOS

What COROOS does

COROOS is a Dutch family-owned food processing company founded in 1957 by Cor Oostrom and headquartered in Kapelle, with two production facilities in Kapelle and Geldermalsen. The company processes fresh vegetables, fruits, and pulses into healthy, plant-based, shelf-stable products sold predominantly under supermarket private labels across Europe, alongside its own Servero brand in the Netherlands and Beanspired, COROOS Professional, and COROOS Export lines internationally.

The company's core technology is a partially patented mild pasteurization process that preserves nutrients, taste, and texture while delivering extended shelf life of at least 30 days without additives, and 12 months at room temperature for polybag products. A new production line commissioned in Geldermalsen in 2023 uses this technology to produce purees, pastes, and meal components from pulses, vegetables, and fruits, including the Legusol functional ingredient line for hybrid meat and hummus applications and aquafaba derived from chickpea processing. COROOS holds IFS, BRCGS, EKO, Skal, GMP+, Sedex, and Kosher certifications across both legal entities.

COROOS generates revenue through private label manufacturing for European supermarket chains, direct B2B ingredient supply to food manufacturers and foodservice operators, own-brand retail sales via Servero, and international distribution through partners such as Food Team International in the UK. Annual gross turnover is approximately €300 million with roughly 650 daily employees (approximately 450 permanent), and the company is described as the largest conserves company in its field in the Netherlands. Additional revenue streams include the Servero Dutch consumer brand, COROOS Export for non-European markets, and the Banana Factory's rescued-banana puree produced since 2023; multiple sustainability and category expansion initiatives are underway through 2034.

Name

COROOS

Legal name

COROOS Conserven B.V.

Website

https://coroos.nl

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

COROOS is a Dutch family-owned food processor (founded 1957) that converts fresh vegetables, fruits, and pulses into plant-based, shelf-stable products, primarily sold as private label to European supermarkets and as functional ingredients to food manufacturers and foodservice operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Kapelle

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: COROOS manufactures products under private label for European supermarkets. Products and assortment are assembled based on customer specifications with high delivery reliability year-round.
2. Own Brand - Servero: Sale of equivalent products under the Servero brand in the Netherlands, including portion-packaged fruit puree in cups and squeeze bags, and vegetables, fruit and pulses in cans and glass packaging.
3. COROOS Export: Sales outside Europe with local relevance as starting point. Assortment, specifications and labels are adjusted to legislation and taste per market, building sustainable relationships with distributors and retail.
4. Ingredients for Food Industry: Supply of high-quality basic products in large packaging or bulk for further processing within the food industry. Products include bases for soups and sauces, pulse pastes, pulse mixes and basic materials as alternatives for animal proteins like aquafaba.
5. COROOS Professional / Polybags: Ready-to-(h)eat pulses in smart polybags. Shelf-stable at room temperature, consistent quality and directly deployable in professional kitchens and industry. Suitable for soups, salads and hot preparations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

COROOS processes fresh vegetables, fruits, and pulses into healthy, plant-based, shelf-stable foods using partially patented mild pasteurization technology. Products are primarily sold under private label to European supermarket chains, with equivalent products also offered under own brands Servero (Netherlands) and via COROOS Export outside Europe. The company also supplies high-quality basic products in bulk for food manufacturers and ready-to-eat pulses in polybags for professional kitchens and foodservice.

Product overview

COROOS is a Dutch family-owned food processing company (established 1957) that produces healthy, plant-based, shelf-stable foods from fresh vegetables, fruits, and pulses. The portfolio includes: the main COROOS brand sold as private label to European supermarkets; own brands Servero (Netherlands), Beanspired (world flavors), COROOS Professional (ready-to-eat polybags), and COROOS Export (worldwide outside Europe); and Legusol functional ingredients for hybrid meat and hummus applications. Individual products span carrots, chickpeas, potatoes, apple puree, peas, red cabbage, green beans, sweet potato puree, and various pulse pastes and purees. The company operates two production facilities in Geldermalsen and Kapelle, processing approximately 650 employees daily and generating around 300 million euros in annual gross revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Servero: Pure vegetable and fruit products with short ingredient lists and familiar flavors for the whole family. Fair recipes, recognizable textures, and daily convenience.
• Legusol
• Beanspired
• COROOS Professional
• COROOS Export

Products and services

• COROOS Private Label Manufacturing Contract manufacturing of canned, jarred, pouch, and processed vegetable, fruit, and pulse products for European supermarket chains under their own retail brands. Assortments are customized per retailer with high year-round delivery reliability, supported by IFS, BRCGS, Skal, EKO, GMP+, Sedex, and Kosher certifications.
• Servero COROOS's own consumer brand in the Netherlands offering pure vegetable and fruit products with short ingredient lists and recognizable flavors, including portion-packaged fruit puree in cups and squeeze bags, and vegetables, fruits, and pulses in cans and glass packaging. Targeted at Dutch families seeking daily convenience.
• Beanspired COROOS's own consumer brand of beans with world flavors: accessible, nutritious, and quick to prepare. Recognizable flavor profiles and transparent ingredients make varying with legumes accessible. Targeted at Dutch consumers seeking convenient plant-based meals.
• COROOS Professional (Polybags) Ready-to-eat pulses in resealable smart polybags, shelf-stable at room temperature for 12 months. Directly deployable in professional kitchens and industry without soaking or cooking. Suitable for soups, salads, and hot preparations. Vegan, allergen-, GMO-, and listeria-free. Targeted at foodservice operators and professional kitchens.
• COROOS Export Worldwide delivery of COROOS products outside Europe with local relevance as starting point. Assortment, specifications, and labels are adjusted per market legislation and taste, building sustainable distributor and retail relationships. Targeted at international distributors and retailers outside Europe.
• Legusol Line of functional pulse-based ingredients. Neutral in taste, strong in texture and binding, pH-neutral, high in fiber and low in fat. Used as the basis for hummus, spreads, sauces, soups, and hybrid meat concepts. Delivers up to 20% reduction in processing costs, constant quality with fixed dry matter percentage, no seasonal variation, and 12-month shelf life at room temperature. Targeted at food manufacturers and hybrid meat producers.
• Chickpea Paste (Hummus Solution) 100% cooked chickpeas with consistent dry matter for clean-label, vegan hummus, spreads, and dressings base. Scalable for professional kitchens and food manufacturers requiring ready-to-use chickpea ingredient without soaking, cooking, or extra processing.
• Aquafaba Protein-rich cooking liquid collected from chickpea processing that serves as a raw material replacement for egg whites. Targeted at food manufacturers seeking vegan egg-white alternatives for baking, confectionery, and plant-based formulations.

Quantifiable outcome

• Up to 20% reduction in processing costs for food manufacturers using Legusol in hybrid meat applications
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Coöperatie ZeeuwindcoreStrategic or Co-development Partner · 1 January 2023Long-term cooperation for green electricity supply. Since January 1, 2023, COROOS uses 100% green electricity from Zeeuwind for both production facilities. The partnership includes exploring renewable energy initiatives and contributed to COROOS achieving 100% green electricity usage.
• The Banana FactorycoreStrategic or Co-development Partner · 1 January 2023Banana processing facility opened within COROOS facilities in January 2023. The Banana Factory produces banana puree from rejected bananas that would otherwise be destroyed. Now also produces organic certified banana puree. Over 5.5 million bananas have been rescued since opening.
• PAKTminorStrategic or Co-development PartnerServero became a partner of PAKT in Project CLEAN for reusable packaging systems.
• Salacia SolutionsminorImplementation/ SI/ Consulting PartnerPartner supporting COROOS in collecting and analyzing data for full CSRD reporting and sustainability disclosures.
• Bean Deal (Green Deal Eiwitrijke Gewassen)coreStrategic or Co-development PartnerCOROOS joined the Bean Deal in 2023 to promote cultivation and processing of significantly more Dutch-grown pulses. This supports their sustainability strategy and local sourcing goals.
• CZAVcoreStrategic or Co-development PartnerAgricultural cooperative supplying inputs and expertise for Dutch pulse cultivation. In cooperation with CZAV and Casibeans, over 100 hectares of Red Kidney Beans are sown for COROOS.
• CasibeanscoreStrategic or Co-development PartnerPartner in Dutch pulse cultivation and processing. In cooperation with CZAV and Casibeans, over 100 hectares of Red Kidney Beans are sown for COROOS in Zeeland and Hoeksche Waard.
• Food Team InternationalcoreChannel Partner/ Reseller/ DistributorUK distributor for COROOS products since 2005. Specializes in alternative sourcing and intelligent food solutions for food manufacturers and foodservice operators. UK distributor showcasing COROOS Legusol at IFE 2026.
• Monkeys by the SeaminorStrategic or Co-development PartnerStartup initiative that initiated the OPZuid project for plant-based seafood development. COROOS contributes knowledge on mild preservation for developing plant-based fish substitutes.
• MEATLESSminorStrategic or Co-development PartnerProject partner in OPZuid specialized in new protein texturates for plant-based seafood development.
• ENOUGHminorStrategic or Co-development PartnerProject partner in OPZuid that developed a new ingredient - mycoprotein fermentation protein - brewed in a brand new factory. Used in plant-based seafood development.
• MVO NederlandminorStrategic or Co-development PartnerDutch vegetable oils association. COROOS collaborates on sustainability initiatives and protein transition efforts.
• Bakers & BananasminorStrategic or Co-development PartnerCollaboration on sustainability initiatives supporting circular economy and food waste reduction.
• Impuls ZeelandminorStrategic or Co-development PartnerRegional development agency collaborating on water reuse project addressing salinization in Zeeland agriculture.
• Gemeente KapelleminorStrategic or Co-development PartnerLocal municipality collaborating on water reuse project addressing salinization in Zeeland.
• Waterschap ScheldestromenminorStrategic or Co-development PartnerWater board collaborating on water reuse project - purified process water offered to local farmers for irrigation to combat salinization.
• ZLTOminorStrategic or Co-development PartnerAgricultural organization collaborating on water reuse project and Dutch pulse cultivation initiatives.
• Provincie ZeelandminorStrategic or Co-development PartnerProvincial government co-financing OPZuid project and water reuse initiatives.
• Wageningen URminorStrategic or Co-development PartnerResearch partnership in R&D for product development and food innovation.
• Universiteit GentminorStrategic or Co-development PartnerAcademic research partnership in R&D for food innovation and product development.

Scale indicators18 records

Recent moves11 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/coroos

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COROOS