Metro branding

What Metro branding does

Metro Branding AS is a Norwegian full-service communications and brand agency founded in 2004 and headquartered in Sandefjord, with a second office in Oslo. The firm serves primarily Norwegian and Scandinavian large enterprises and mid-market companies across sectors including automotive (Bertel O. Steen, BestDrive), paint and coatings (Jotun), energy and insulation (GLAVA), floristry (Interflora), insurance (Storebrand), telecom (Telia), aviation (SAS), dairy (Tine), retail (Maxbo, Fjellsport, Vikingbad, City Self-Storage) and utilities (Lede, GK Norge), as well as public-sector and nonprofit clients such as Studentsamskipnaden i Sørøst-Norge and Stiftelsen Norsk Mat.

The agency's offering is organized around three integrated practice areas — Strategy (brand development, communication strategy, MarTech, analytics, PR), Creativity (advertising, concept, design, content, film/photo), and Technology & User Experiences (digital consulting, UX, websites, applications, SEO) — supported by the proprietary BrandBooster market-insights tool and the Metrometoden methodology. Its underlying technology stack combines AI-assisted content management, PIM and digital experience platforms, UX research and design tools, and paid-media infrastructure across Google, Meta, LinkedIn, Snapchat, TikTok and programmatic channels, with a recently developed AI-Search Optimization Framework positioned for AI-driven discovery.

Metro Branding generates revenue through project-based and retainer professional-services engagements covering brand strategy, creative concept development, digital platform delivery, and performance marketing / media buying for enterprise and mid-market clients in Norway and selectively across Scandinavia. The firm operates 11-50 staff, is privately held without external investment, and emphasizes long-term partnerships with its key accounts, evidenced by deep multi-year work with anchor clients.

Name

Metro branding

Legal name

Metro Branding AS

Website

https://metrobranding.no

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Metro Branding AS is a Norwegian full-service communications and brand agency founded in 2004, serving enterprise and mid-market clients across Norway and Scandinavia with integrated strategy, creative, and digital UX services.

Ownership category

akta.pro rank

Product category

Advertising and Brand Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

akta.pro secondary industry

Employer Brand Strategy & Talent Branding (BPAFAEAH)

Keywords

• Brand strategy services
• Creative communications agency
• Digital experience design
• Performance media buying
• Visual identity design

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services — Strategy and Creative: Metro Branding generates revenue primarily through client-service engagements, including brand strategy consulting, communication strategy, MarTech strategy, creative concept development, campaign execution, and digital experience design. Engagements are project-based or retainer-based with enterprise and mid-market clients.
2. Performance Marketing and Media Buying: Revenue generated through planning, buying, and optimizing paid advertising across channels including Google Ads, Meta, LinkedIn, Snapchat, TikTok, programmatic, outdoor, radio, podcast, TV, cinema, and influencer collaborations. Mediated through close partnerships with major commercial media houses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

Metro Branding is a full-service Norwegian communications agency that builds strong brands and reputations by integrating strategy, creativity, technology, and AI under one roof. They offer brand strategy, communication strategy, creative concept development, advertising campaigns, visual identity and graphic design, UX/digital experience design, performance media buying across digital and traditional channels, and content production for enterprise and mid-market clients.

Product overview

Metro Branding is a Norwegian communications agency that operates as a single unified offering rather than a platform-plus-modules architecture. Their services are organized into three main practice areas: Strategy (brand development, communication strategy, MarTech, analytics, PR), Creativity (advertising, concept development, social media, design, content, film/photo), and Technology/User Experiences (digital consulting, UX design, websites, applications). These services are delivered holistically through client projects, with notable work including visual identity rebranding for Jotun, Interflora, and Fjellsport; digital platform development for Interflora and SSN; campaign work for Glava and BestDrive; and sustainability campaigns for Grøntløftet. The agency also uses proprietary tools like BrandBooster for insights and applies their Metro Method methodology across engagements.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 86% increase in branded search for BestDrive within months of rebranding launch
• +5 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Qvisten AnimationminorStrategic or Co-development PartnerMetro Branding collaborated with Qvisten Animation to develop the 3D animated character 'Bertel' for Bertel O. Steen. Workshops defined character attributes and personality; Qvisten handled animation while Metro Branding developed supplementary 3D elements.
• Seeds (technologiselskap)coreStrategic or Co-development PartnerMetro Branding partnered with Seeds to design and develop new websites for Studentsamskipnaden i Sørøst-Norge (SSN), combining Metro's UX/brand expertise with Seeds' technical development capabilities.
• CustomPublishcoreTechnology or IntegrationMetro Branding partnered with CustomPublish alongside Seeds and Interflora to deliver the new Interflora.no website, combining brand design with CMS platform implementation.
• Brusjan FilmbyråminorStrategic or Co-development PartnerMetro Branding collaborated with Brusjan Filmbyrå for creative production of Glava's B2C 'strømsjokk' (electricity shock) video campaign, which ran on VGTV and programmatic channels.
• Stories (robotstyrt kameraproduksjon)minorStrategic or Co-development PartnerMetro Branding partnered with Stories for robot-controlled camera technology to produce the Jotun LADY premium paint campaign, enabling precise camera movements and seamless transitions from interior scenes to product close-ups.
• All major Norwegian commercial media housescoreChannel Partner/ Reseller/ DistributorMetro Branding has close partnerships and media advisory relationships with all major Norwegian commercial media houses, enabling preferential rates and strategic media buying across programmatic, social, outdoor, radio, TV, cinema, and influencer channels.
• FUS! (filmproduksjon)minorStrategic or Co-development PartnerMetro Branding worked with FUS! film production company for the BestDrive 'Pitstop' campaign film, with Sebastian Andrés Knutsen directing.
• Oskar Westerlin (TikTok influencer)minorGTM or Marketing PartnerTikTok influencer engaged for GLAVA® apprentice awareness campaign ('Rate byggeplass-lunsjer'). Campaign generated over 10M impressions and 16% increase in brand awareness of GLAVA's 3-company structure.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ANTI: Oslo-based creative and strategic communications agency offering brand, design, and digital services. Closely comparable to Metro Branding in service scope, premium enterprise client focus, and integrated full-service positioning in the Norwegian market.
• Kitchen: Oslo-based creative agency with brand strategy, design, and digital capabilities. Comparable in scale, service mix, and target client segment to Metro Branding for Norwegian enterprise brand briefs.
• Trigger: Norwegian creative agency offering strategy, concept development, and digital execution for enterprise and consumer brands. Directly comparable in service mix and Norwegian target market to Metro Branding.
• TRY (Apt): One of Norway's largest independent creative agencies, offering integrated brand, design, and digital services. Comparable in full-service positioning and premium enterprise client base, but typically larger in headcount than Metro Branding.
• SMFB: Oslo-based creative agency with strong brand and design capabilities. Comparable in offering to Metro Branding with a similar Norwegian enterprise client roster and integrated creative/digital model.
• Schjærven Reklamebyrå: Norwegian advertising agency offering brand, creative, and digital services. Directly comparable in service scope and Norwegian enterprise focus; a former employer of a current Metro senior content designer.

Broad incumbents

• McCann: Global advertising network with a Norwegian office that competes for the same enterprise brand and creative briefs as Metro, but offers broader geographic reach, larger production capacity, and integrated media/creative capabilities.
• Dentsu: Global advertising and media network with Norwegian operations that competes for Norwegian enterprise accounts. Notably, a current Metro performance marketer previously worked at Dentsu, illustrating cross-pollination in the local market.
• Ogilvy: Norwegian office of Ogilvy, the global WPP-owned brand and advertising network. Competes for enterprise brand strategy and creative briefs with global network scale and broader service breadth than an independent like Metro.
• Publicis: Norwegian arm of Publicis Groupe, one of the world's largest advertising holding companies. Competes for the same Norwegian enterprise brand and media briefs as Metro Branding but with global network resources and procurement-scale buying power.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/metrobrandingNO
• Facebookfacebook.com/metrobranding
• LinkedInlinkedin.com/company/metro-branding-as
• Instagraminstagram.com/metrobranding

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro branding