The Staging Company

What The Staging Company does

The Staging Company is a Texas-founded home staging and interior design services firm operating across Texas and Florida. Founded in 2008 in San Antonio, the company provides vacant-home staging, occupied-home staging, apartment staging, model-home staging for builders, full-service interior decorating, and turnkey vacation rental furnishing for short-term rental hosts. It serves four primary customer segments — real estate agents and realtors, home builders, individual home sellers/homeowners, and vacation rental investors — plus a secondary segment of real estate investors and house flippers. The company was extended into Florida through the 2021 acquisition of Systematic Home Staging, which was rebranded as The Staging Company Florida with a regional office in Longwood.

The company's core intellectual property is its proprietary Home Story Method™ (HSM), a methodology that pairs staging decisions with buyer psychology and emotional storytelling. Its delivery infrastructure is anchored by a 16,000 sq ft warehouse holding inventory sufficient to furnish more than 100 homes concurrently, supported by two 17-foot trucks and two-person installation crews that enable 48-hour staging turnaround and 5-day de-staging notice flexibility. Service offerings are structured in four tiers — FLIP QUICK, Essentials, Signature, and Luxe — with pricing varying by metro area (Central FL, Tampa, San Antonio, Austin/Hill Country), and accompanied by a pay-at-close financing option for sellers. Professional photography is included in the Signature tier and above, and the Signature and Luxe tiers offer optional add-on packages for kitchens, bathrooms, linens, outdoor areas, and other spaces.

The Staging Company operates with a direct-to-consumer go-to-market model, with demand generated through an online quote tool (under 3 minutes), dedicated Texas and Florida phone lines, direct builder engagement for preferred-vendor relationships, and real-estate-agent referral flows. Marketing relies on SEO-optimized city landing pages, a blog with case studies (e.g., a San Marcos home achieving 111% ROI in 5 days, an Adkins TX property moving from 0 offers in 6 months to 4+ offers within a week of staging), client testimonials, and email. The company has been recognized by IAHSP, HSRA, and PT50 industry awards and has had media partnerships with HGTV, A&E Network, and Architectural Digest. Brandon Blake serves as Owner and CEO, with Alyssa Powell as Operations Manager (TX) and Josh Fox as Sales Manager (TX).

Name

The Staging Company

Legal name

The Staging Company

Website

https://thestaging.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Staging Company is a home staging, interior decorating, and vacation rental furnishing firm serving real estate agents, home builders, homeowners, and short-term rental investors across Texas and Florida via physical staging services and a proprietary design methodology.

Ownership category

akta.pro rank

Product category

Home Staging Services

NAICS

Interior Design Services (54141), Real Estate Property Managers (53131)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Staging & Pre-Listing Organization (HSAFAFAJ)

akta.pro secondary industries

New-Listing Onboarding, Setup & Launch Services (THAMAKAO), Renovation & Staging Full-Service Storage (HSAKAHAI)

Keywords

• Home staging services
• Interior decorating
• Vacation rental furnishing
• Model home staging
• Real estate staging

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Home Staging Services: One-time staging fees for preparing properties for sale, including furniture placement, décor styling, professional photography, delivery, and removal. Tiered packages (FLIP QUICK, Essentials, Signature, Luxe) are priced by market area (Central FL, Tampa, San Antonio, Austin/Hill Country). Revenue is earned per staging engagement with flexible de-staging typically within 5 days notice.
2. Vacation Rental Furnishing: Turnkey furnishing and decorating services for short-term rental properties, with custom-curated furniture, décor, linens, and living essentials delivered and installed within approximately 2 weeks. Sold as one-time project engagements with optional add-on packages (Chef's Kitchen, Basic Kitchen, Media, Bathroom, Linen, Game Night, Coffee Bar, Baby, Outdoor).
3. Interior Decorating: Expert-level interior decorating services offered to homeowners, ranging from full-room redesigns to targeted room makeovers. Delivered by accredited decorators (e.g., Kellie Lacko, Interior Designer; Alexis, designer) with furniture procurement, styling, and installation included. Primically a project-based, one-time service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Staging Company is a design and home staging firm that physically furnishes, decorates, and styles residential properties for sale or short-term rental use across Texas and Florida. Services span vacant and occupied home staging, full interior decorating, vacation rental (Airbnb/VRBO) turnkey furnishing, and model home staging for residential builders, delivered through tiered packages (FLIP QUICK, Essentials, Signature, Luxe). All work is performed by in-house crews using the company's 16,000 sq ft warehouse inventory and proprietary Home Story Method™ methodology.

Product overview

The Staging Company operates as a service-based home staging and interior decorating company offering physical staging services across Texas and Florida. Their portfolio consists of four main service lines: Home Staging Services (vacant, occupied, apartment, and real estate staging), Vacation Rental Furnishing (2-week STR turnkey solutions), Interior Decorating (expert room makeovers), and Model Home Staging for builders. These core services are delivered through tiered package offerings—Luxe (premium/designer), Signature (new mixed-quality), Essentials (gently used), and FLIP QUICK (expedited)—each progressively tailored to budget and timeline needs. The company also employs its proprietary Home Story Method™ as a differentiator. Professional photography is included on Signature packages and above. The company does not offer a digital product, API, or software platform; all value is delivered through physical furniture staging, decorating, and design services.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Staging Services

Quantifiable outcome

• Homes sell 76% faster than unstaged listings
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Airbnb:
• Hayneedle / Wayfair Professional: Wayfair Professional (incorporating the former Hayneedle trade program) sells furniture and décor in bulk to stagers, builders, and design professionals. It is a relevant supplier/comparator in the home staging value chain and competes for the same builder and STR furnishing wallet.

Emerging players

• Havenly: Havenly is an online interior design service offering room-by-room design packages with a dedicated designer. It is adjacent to The Staging Company's Interior Decorating offering, targeting homeowners seeking designer-grade results without full-service staging.
• Decorilla: Decorilla is an online interior design marketplace that pairs consumers with vetted designers for room makeovers — overlapping with The Staging Company's Interior Decorating line, though delivered via a virtual-first model rather than physical staging crews.

Direct peers

• Meridith Baer Home: Meridith Baer Home is a high-end, celebrity-stager-founded firm serving luxury listings in Los Angeles and other major metros. It is comparable as a premium-tier staging brand targeting luxury real estate agents and sellers — directly overlapping The Staging Company's Luxe tier.
• Stage Right Staging: Stage Right is a regional home staging company offering vacant and occupied staging, model home merchandising, and redesign services in select US metros. It competes head-to-head with The Staging Company for realtor and builder accounts in shared markets.
• Showhomes Home Staging: Showhomes is the largest home-staging franchise in the United States, offering vacant-home staging, occupied-home updates, and model-home merchandising. It is the closest national-scale direct competitor to The Staging Company's core offering.

Broad incumbents

• CBRE Group: CBRE is the world's largest commercial real estate services firm with residential and corporate advisory arms that interact with staging and design partners at scale. It is relevant as a broad real-estate incumbent whose capital markets and brokerage activity shape overall transaction volume in The Staging Company's served markets.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate brokerage whose affiliates frequently recommend or bundle staging for premium listings. It is a comparable channel partner and adjacent incumbent influencing the same high-end seller and builder demand that drives The Staging Company's Luxe-tier work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/systematic-home-staging

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Staging Company