Bradley and Montgomery

What Bradley and Montgomery does

Bradley and Montgomery (BaM) is an independent, privately held branding and marketing agency founded in late 1999 in Indianapolis, Indiana by Mark Bradley and Scott Montgomery, who had collaborated as a creative team since meeting at Herron School of Art in 1982. The firm provides six integrated service disciplines: Strategy Services (audience insights, competitor and marketing strategy), Branding Services (identity design, brand strategy, positioning, voice, and guidelines), Advertising Services (broadcast, OTT, digital, radio, outdoor, social, print, direct mail with media planning/buying), Design Services (web, packaging, signage, environmental, store displays), Events and Experiential Marketing, and Production Services (in-house film, photography, 3D, animation, motion graphics, video editing, web development). The agency's strategic offering centers on a proprietary "Be Magnetic" methodology and "Leverageable Loves" research framework, which synthesize client data, proprietary research, social intelligence, secondary research, and online surveys into audience insights that inform creative development. BaM also operates a specialized sub-brand, BaM Sports, focused on sports and entertainment clients.

The firm serves a client base spanning financial services (Chase, J.P. Morgan, Mastercard, First Financial Bank, Zelle), technology (Microsoft, Apple, Xbox, Facebook, Bing, Skype, Weebly, Oculus, ECOVACS, Comptia), sports and entertainment (Paramount, Sony Pictures, MTV, Viacom, VH1, Indiana Pacers, Big Ten, Mecum Auctions), consumer/hospitality (Conrad Hotels, Angie's List, DirectBuy), and non-profit/healthcare (Bell Flower Clinic, Riley Hospital for Children). Notably, the firm has maintained continuous engagements with Chase for over 21 years and with Microsoft for over 16 years, and has supported high-profile outcomes including a Chase digital adoption campaign that reduced teller transactions by 100 million in a single year and Apple Card brand strategy work that helped grow cardholders from 3.1 million to 6.4 million.

The agency's go-to-market is project-based and campaign-focused rather than the traditional agency-of-record retainer model, allowing flexible engagement with enterprise, mid-market, small business, and non-profit clients. BaM positions itself as deliberately lean and unlayered relative to holding-company competitors, with the founders explicitly emphasizing independence from holding companies. Revenue is generated through professional services fees for strategy, branding, advertising, design, events, and production work, distributed through direct client engagement (globally for enterprise, domestically for SMB and non-profit) and supported by client referrals, the firm's website portfolio and case studies, social media presence on Instagram and LinkedIn, and select industry events.

Name

Bradley and Montgomery

Legal name

Bradley Montgomery, Inc.

Website

https://bamideas.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Bradley and Montgomery is an independent Indianapolis-based branding and marketing agency founded in 1999 that provides strategy, branding, advertising, design, events, and production services to enterprise, mid-market, small business, and non-profit clients on a project-based model.

Ownership category

akta.pro rank

Product category

Advertising and Branding Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Branding and advertising
• Creative agency services
• Brand strategy consulting
• Marketing campaign services
• Experiential marketing design

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Project-Based Work: Agency generates revenue through branded marketing projects and campaigns rather than traditional AOR retainer model. Services include strategy, branding, advertising, design, events, and production work.
2. Consulting and Strategy Services: Brand strategy development, audience insights, and marketing strategy services as part of comprehensive agency offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bradley and Montgomery is a branding and marketing agency providing integrated creative services across six disciplines: Strategy, Branding, Advertising, Design, Events/Experiential Marketing, and Production. Services are delivered through a flexible project-based and campaign-focused model to enterprise clients, mid-market companies, small businesses, and non-profits, supported by in-house film, photography, animation, motion graphics, and web development capabilities.

Product overview

Bradley and Montgomery (BaM) is a branding and marketing agency that operates as a single integrated service offering rather than a platform-plus-modules architecture. The agency provides a comprehensive suite of creative services organized into six core disciplines: Strategy Services, Branding Services, Advertising Services, Design Services, Events and Experiential Marketing, and Production Services. These services work together to deliver end-to-end brand solutions for clients. The agency also operates a specialized sub-brand called BaM Sports, which focuses specifically on sports and entertainment industry clients. Services are delivered through a project-based model rather than a traditional AOR retainer structure, allowing flexibility for clients ranging from large enterprise brands to small businesses and non-profits.

Differentiator

Problem solved

Functional benefit

Brands

• BaM Sports: Sports-focused division of Bradley and Montgomery, operating at https://bamsports.com/

Products and services

• Strategy Services Strategic consulting services including Audience Insights, Audience Analysis, Customer Journey, Competitor Analysis, Marketing Strategy, and Media Strategy to help brands develop actionable plans.
• Branding Services Brand identity development including Identity Design, Identity Standards, Brand Strategy, Brand Positioning, Brand Voice, and Brand Guidelines to establish consistent brand presence.
• Advertising Services Multi-channel advertising across Broadcast, OTT, Digital, Radio, Outdoor, Social, Print, and Direct Mail, with Media Planning and Buying capabilities.
• Design Services Visual design services including Website Design, Graphic Design, Packaging, Sign Design, Environmental Design, Store Displays, and Store Merchandising.
• Events and Experiential Marketing Event design, event management, event amplification, guerrilla marketing, and sponsorship activation services for brand experiences.
• Production Services In-house production capabilities including Film, Radio, Photography, 3D Modeling, Animation, Motion Graphics, Video Editing, and Web Development.
• BaM Sports A specialized sports marketing and branding division of Bradley and Montgomery, focusing on sports and entertainment industry clients.

Quantifiable outcome

• Reduced teller transactions by 100 million in single year for Chase (goal reached 4 months early)
• +9 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Portland-based, founder-owned independent creative agency widely regarded as the gold standard for independent full-service creative shops. Comparable to BaM as a privately held, holding-company-independent creative agency that has built decades-long relationships with major brands (Nike, Coca-Cola).
• 72andSunny: Los Angeles-headquartered independent creative agency with strong brand campaign and integrated communications work for clients like Google, Samsung, and Activision. Comparable to BaM as an independent (non-holding-company) creative agency known for big-idea brand campaigns.
• The Martin Agency: Richmond, Virginia-based independent creative agency with a long history of integrated brand campaigns (Geico, UPS, Oreo). Comparable to BaM as an independent, mid-size creative agency with similar vertical mix and a strong brand-campaign pedigree.
• Crispin Porter + Bogusky: Miami-based independent creative agency historically known for integrated brand work (Burger King, Domino's, IKEA). Comparable to BaM as an independent (non-holding-company) full-service creative agency operating outside the major holding-company networks.

Direct peers

• Anomaly: New York-based independent creative agency that combines advertising, brand strategy, design, and content production. Directly comparable to BaM in model: independent, non-retainer-leaning, integrated creative services across brand and product marketing.
• Mother: Globally recognized independent creative agency network (Mother NYC, Mother LA, Mother London). Directly comparable as an independent (non-holding-company) full-service creative shop working on brand campaigns, advertising, and design for major brands.
• Barkley: Kansas City-based independent creative, media, and brand agency. Directly comparable to BaM as a Midwest-headquartered, independent, founder-influenced creative agency offering brand strategy, advertising, design, and production under one roof.
• Preacher: Austin-based independent creative agency known for brand strategy, campaign work, and integrated creative production. Comparable to BaM as a privately held, independent (non-holding-company) creative shop serving enterprise brands with campaign-led work.
• Butler, Shine, Stern & Partners: Sausalito, California-based independent creative agency offering brand strategy, advertising, and design. Directly comparable to BaM in size, independent (non-holding-company) structure, and integrated creative services for tech and consumer clients.
• Translation LLC: New York-based independent creative and brand agency that grew out of hip-hop culture and works with brands like Google, NBA, and McDonald's. Comparable to BaM as an independent (non-holding-company) creative agency emphasizing cultural fluency and brand campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bradley-and-montgomery
• Instagraminstagram.com/bamideas
• Xx.com/bamideas
• Facebookfacebook.com/bamideas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradley and Montgomery