BackOffice Thinking
BackOffice Thinking is a US-based nonprofit technology consulting firm offering CRM implementation, website design, systems integration, and managed support services to over 1,250 nonprofit, land trust, museum, and association clients, with its proprietary LOCATE product built on Salesforce for land trusts.
- Company typePrivate
- Founded2006
- HeadquartersWest Chester, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BackOffice Thinking does
BackOffice Thinking is a West Chester, Pennsylvania-based technology consulting firm founded in 2006 that exclusively serves nonprofit organizations across four primary verticals: general nonprofits, land trusts, museums and gardens, and associations. The firm provides consultative CRM implementation, website design, systems integration, ongoing technical support, and technology assessment services, with documented work for over 1,250 organizations including FosterClub, InFaith, Desert Botanical Garden, Chorus America, and Plummer Youth Promise.
The firm's core proprietary product is LOCATE, a conservation management application built natively on Salesforce for the land trust vertical. LOCATE centralizes land records, contact management, stewardship, monitoring, easements, and donor engagement, and includes a bi-directional integration with ArcGIS for geospatial data. Beyond LOCATE, the firm delivers implementations across the major nonprofit technology stacks: Salesforce (with NPSP expertise), CiviCRM (where it holds founding partner status), Neon One, Drupal, WordPress, and Webflow, with additional integrations to Tableau, Mosaico, and standard ecommerce and payment processing platforms.
The business model is project-based professional services revenue supplemented by recurring managed services contracts (multi-year, with 24 consecutive quarters of cited exceptional NPS). Pricing is quote-based and tailored per engagement, with discovery calls and technology assessments preceding proposals. The firm operates a single headquarters in West Chester, PA and serves a US-only customer base, reaching clients primarily through SEO, content marketing, and direct consultative enterprise sales rather than self-service channels. The firm is privately held by founders Paul Keogan (CEO) and Dave Schafer (CTO), with no institutional capital, parent company, or M&A activity disclosed.
BackOffice Thinking firmographics
Firmographics- Name
- BackOffice Thinking
- Legal name
- BackOffice Thinking LLC
- Website
- https://backofficethinking.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BackOffice Thinking is a US-based nonprofit technology consulting firm offering CRM implementation, website design, systems integration, and managed support services to over 1,250 nonprofit, land trust, museum, and association clients, with its proprietary LOCATE product built on Salesforce for land trusts.
- Ownership category
- akta.pro rank
Where BackOffice Thinking is headquartered
LocationHeadquarters
- HQ city
- West Chester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BackOffice Thinking business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - CRM/Database Management: Consulting and implementation services for CRM platforms including Salesforce, CiviCRM, Neon One. Includes technology assessment, platform selection, data migration, and implementation support.
- Website Design Services: Website design and development services using Drupal, WordPress, and other CMS platforms. Includes user interface design, content design, and digital strategy.
- Ongoing Support and Managed Services: Top-rated ongoing technical support services including proactive monitoring, on-demand troubleshooting, and managed services for CRM and website platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
BackOffice Thinking product offering
Product offeringCore offering
BackOffice Thinking is a nonprofit technology consulting firm that helps nonprofit organizations select, implement, and support CRM platforms (Salesforce, CiviCRM, Neon One), design and develop websites (Drupal, WordPress, Webflow), integrate disparate systems, and provide ongoing technical support. They also develop LOCATE, a proprietary conservation management application built on Salesforce for land trusts.
Product overview
BackOffice Thinking is a nonprofit technology consulting firm offering a portfolio of services rather than a single software product. The core proprietary product is LOCATE, a conservation management application built on Salesforce specifically for land trusts. Services include CRM/Database Management (implementing and supporting Salesforce, Neon One, and CiviCRM), Website Design (Drupal, WordPress, Webflow), Ongoing Support, Systems Integration, and Technology Assessment. The company operates a services-led model where LOCATE represents their primary packaged software product, while other offerings are professional services engagements.
Differentiator
Problem solved
Functional benefit
Brands
- LOCATE: The Conservation APP built on Salesforce, designed specifically for Land Trusts to streamline stewardship, land acquisition, and donor engagement.
Products and services
- LOCATE Conservation software application built on Salesforce for land trusts, centralizing land records, contact management, geospatial data, stewardship, monitoring, donor engagement, and featuring bi-directional ArcGIS integration.
- CRM/Database Management Services
- Website Design Services Nonprofit website design and development using Drupal, WordPress, and Webflow CMS platforms, including user interface design, content design, and digital strategy.
- Ongoing Support Services Technical support for Drupal, WordPress, CiviCRM, Neon One, and Salesforce including proactive monitoring, on-demand troubleshooting, and managed services.
- Systems Integration Services Integration services connecting CRM systems, websites, ecommerce, payment processing, and other platforms to work together seamlessly for nonprofit organizations.
- Technology Assessment Services Technology roadmapping and assessment services to evaluate nonprofit technology needs and create strategic implementation plans.
Quantifiable outcome
- 1,250+ organizations have trusted BackOffice Thinking to further their mission
- +3 more outcomes
Companies that use BackOffice Thinking
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
BackOffice Thinking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature4 records
BackOffice Thinking partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- CiviCRMflagshipBackOffice Thinking is a founding CiviCRM partner, the premier US-based CiviCRM partner for nonprofits. They provide expert implementation, tailored solutions, targeted improvements, and ongoing support for CiviCRM implementations of all sizes. Offers CiviCRM Extended Security Release (ESR) plan.
- SalesforcecoreLong-time partners with nonprofits using Salesforce. Built proprietary LOCATE application on Salesforce platform for land trusts. Recognized Salesforce experts for nonprofits providing implementation, NPSP expertise, and managed services.
- ArcGIScoreBi-directional integration between LOCATE and ArcGIS. Enables syncing of easement and property data, field monitoring, and offline data collection for land trust stewardship activities.
- Neon OnecoreLeading strategic partner for Neon One, specializing in complex data migrations from Raiser’s Edge, Salesforce, and legacy SQL databases. Provides advanced implementation, custom development, API integrations, and managed services.
- Conservation OrganizationscorePartnership network including Piedmont Environmental Council, Mohonk Preserve, Scenic Hudson, Colorado Cattlemen’s Agricultural Land Trust, and Iowa Natural Heritage Foundation who rely on BackOffice Thinking for technology services.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
BackOffice Thinking competitors and assessment
Company assessmentDirect peers
- RoundCorner: Salesforce nonprofit AppExchange ISV and implementation partner (acquired by Salesforce) — comparable as a Salesforce-centric nonprofit software and consulting player; a relevant benchmark for LOCATE-style vertical app economics.
- Whole Whale: Digital agency and consulting firm for nonprofits offering CRM, analytics, and marketing services — comparable scale, vertical focus, and services mix to BackOffice Thinking.
- Vera Solutions: Salesforce implementation partner focused on international development and nonprofit organizations — directly comparable on CRM platform services (Salesforce/NPSP), vertical specialization, and managed-services model.
- Idealist Consulting: Specialized Drupal, CiviCRM, and WordPress consulting firm serving nonprofit clients — competes head-to-head for the same mid-sized nonprofit website and CRM engagements that BackOffice Thinking targets.
- Big Duck: Branding, communications, and marketing firm exclusively serving nonprofits — overlaps on the nonprofit-vertical specialization axis and competes for the same mission-driven marketing and website budgets.
- KELL Solutions: Small team providing Salesforce, CiviCRM, and website consulting specifically for nonprofits — closely mirrors BackOffice Thinking's services catalog, partner stack, and customer profile.
- Wired Impact: Digital agency serving nonprofits with website design, CRM support, and digital strategy — comparable positioning as a small specialist firm addressing the same nonprofit technology buyer.
Emerging players
- Cuseum: Digital experience platform for museums, galleries, and cultural institutions — overlaps with BackOffice Thinking's museums-and-gardens segment, but as a SaaS product rather than a consulting services model.
Others
- Salesforce.org: Salesforce's social-impact arm and NPSP product owner — not a direct competitor but the central ecosystem player whose partner program, product direction, and free/discounted offerings shape BackOffice Thinking's market opportunity.
Broad incumbents
- Slalom Consulting: Large global consultancy with an established nonprofit technology practice — competes on larger implementation engagements and represents the scale-incumbent competitive pressure on smaller specialty firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BackOffice Thinking social profiles
Digital presenceBackOffice Thinking financial estimates
Financial estimateRevenue estimate
Valuation estimate
BackOffice Thinking leadership team
Management profileNumber of profiles
Profiles7 records
BackOffice Thinking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BackOffice Thinking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BackOffice Thinking
What does BackOffice Thinking do?
BackOffice Thinking is a nonprofit technology consulting firm that helps nonprofit organizations select, implement, and support CRM platforms (Salesforce, CiviCRM, Neon One), design and develop websites (Drupal, WordPress, Webflow), integrate disparate systems, and provide ongoing technical support. They also develop LOCATE, a proprietary conservation management application built on Salesforce for land trusts.
Is BackOffice Thinking a public or private company?
BackOffice Thinking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BackOffice Thinking founded?
BackOffice Thinking was founded in 2006. It employs 11 to 50 people.
Where is BackOffice Thinking based?
BackOffice Thinking is headquartered in West Chester, United States, in the North America region.
How does BackOffice Thinking make money?
Three revenue lines are on record. Professional Services - CRM/Database Management is the primary driver. The others are website Design Services and ongoing Support and Managed Services.
Who are BackOffice Thinking's main competitors?
Direct peers on record are RoundCorner, Whole Whale, Vera Solutions, Idealist Consulting, Big Duck, KELL Solutions and Wired Impact. Cuseum is listed as an emerging player. Salesforce.org is listed as an others. Slalom Consulting is listed as a broad incumbent.
Does BackOffice Thinking have an API?
No public API is recorded for BackOffice Thinking.