What Xplored does

Xplored S.r.l. is an Italian private limited company founded in 2008, headquartered in Rapallo, Liguria, with a regional office in Genova. The company operates at the intersection of physical and digital entertainment, describing itself as developing hardware solutions for "Smart Toys" alongside video games. Its product portfolio is organized into three categories: Gaming Platforms (interactive entertainment infrastructure), Phygital Games (experiences blending tangible physical play with digital components), and Videogames (traditional digital gaming content). The company frames its differentiator around a proprietary "phygital" concept that combines tactile and technology-augmented play.

Underlying technology is not publicly disclosed — no specific stack, proprietary model, SDK, API, or platform architecture is described in the source material, leaving the technical basis of the gaming platforms and Smart Toys hardware opaque to outside observers. The business model is similarly undisclosed: no pricing model, no customer segments, no go-to-market motion, no marketing channels, no distribution partners, and no named customers appear in the data. The entity is privately held under Italian S.r.l. law with a €50,000 subscribed share capital and a stated employee range of 11–50, indicating a small, independent operation. Markets served are described only at the continent level (Europe), with no country-level distribution or revenue split provided. There is no public record of funding rounds, M&A activity, partnerships, regulatory actions, or leadership changes, leaving the company's commercial trajectory and competitive standing largely unobservable from the available inputs.

Name

Xplored

Legal name

Xplored S.r.l.

Website

https://xplored.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Xplored S.r.l. is an Italian private company (founded 2008, based in Rapallo/Genova) that develops hardware for Smart Toys and video games, organized around a "phygital" concept combining physical and digital gaming products for European markets.

Ownership category

akta.pro rank

Product category

Smart Toys / Phygital Gaming Hardware

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital/Hybrid Board Games & Companion-App Enabled Games Retail (CRALALAO)

akta.pro secondary industry

Handheld & Mobile Gaming Hardware (Dedicated Handhelds, Accessories) (MPAFAGAB)

Keywords

• Smart toy hardware
• Phygital gaming platforms
• Video game development
• Physical digital games
• Interactive entertainment

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Core offering

Xplored researches and develops hardware solutions for Smart Toys and creates video games under a "phygital" concept that bridges physical and digital play. Its portfolio consists of Gaming Platforms (interactive entertainment infrastructure), Phygital Games (toys that combine physical components with digital gameplay), and Videogames (traditional digital game titles).

Product overview

Xplored is a gaming company offering a portfolio of interactive entertainment products centered around an integrated phygital (physical + digital) gaming ecosystem. Their core product portfolio consists of three main offerings: Gaming Platforms (providing the underlying infrastructure for interactive experiences), Phygital Games (experiences that blend physical and digital elements), and Videogames (traditional digital gaming content). The company operates across Italy with headquarters in Rapallo and a regional office in Genova, positioning itself at the intersection of physical and digital entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming Platforms Gaming platform offering from Xplored that provides the underlying infrastructure for interactive entertainment experiences for end-user gamers.
• Phygital Games Phygital gaming experiences that combine physical smart toy hardware and digital game elements, bridging real-world and virtual interactions for consumers.
• Videogames Traditional digital video game products developed or published by Xplored for digital gaming audiences.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Hasbro: Hasbro is the most direct comparable — a global toy and games company with a portfolio of app-enabled board games (Monopoly Plus, Boggle With Friends) and connected smart toys. Like Xplored, Hasbro blends physical play with digital companion experiences, making it the clearest benchmark for Xplored's phygital product strategy.
• Mattel: Mattel develops connected smart toys such as Hot Wheels id and Pictionary Air that pair physical products with mobile apps. Mattel's phygital R&D and toy + digital model closely mirror Xplored's "Phygital Games" concept and target market overlap.
• Spin Master: Spin Master is a global children's entertainment company with a portfolio of tech-enabled toys (Hatchimals, PAW Patrol pups with app integration, Etch A Sketch Sketchpad). Its hybrid hardware-software toy strategy and focus on connected play make it a direct peer to Xplored.
• CMON (Cool Mini Or Not): CMON produces tabletop board games and miniatures (Zombicide, Bloodborne: The Board Game) and has developed companion apps that extend the physical game experience digitally. Its hybrid physical+digital board gaming model directly parallels Xplored's "Phygital Games" line.
• WowWee: WowWee designs smart robotic toys (Fingerlings, Miposaur, CHiP) that integrate sensors, mobile apps, and physical hardware. Its dedicated focus on connected smart toys makes it one of the closest direct peers to Xplored's smart toy R&D activity.

Broad incumbents

• Nintendo: Nintendo is the dominant incumbent in phygital gaming through products like Nintendo Labo, amiibo, and the Switch ecosystem that bridges physical accessories with digital play. As a broad incumbent with vastly greater scale, Nintendo validates the market Xplored targets while setting the competitive ceiling.
• Ubisoft: Ubisoft operates major phygital franchises like Just Dance (which uses a smartphone companion app with physical motion) and Mario + Rabbids (physical figurine + digital game). Its experience bridging physical toys with videogames makes it a strong broad incumbent comparable to Xplored's cross-format portfolio.
• Bandai Namco Entertainment: Bandai Namco combines classic phygital toy franchises (Tamagotchi, Pac-Man arcade cabinets) with a major videogame publishing business. Its dual focus on physical toys and digital games mirrors Xplored's three-product portfolio structure (smart toys + phygital + videogames).

Emerging players

• Merge: Merge (formerly Merge VR) builds AR/VR-based educational and entertainment hardware (Merge Cube, Merge EDU) that connects physical objects with digital experiences. As a smaller, hardware-focused player in phygital consumer products, Merge is a relevant emerging comparable.
• Mantic Games: Mantic Games develops tabletop miniatures and board games (Kings of War, Deadzone) and has experimented with app-driven digital companion features. As a smaller tabletop games publisher moving into phygital, Mantic is an emerging peer to Xplored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/xplored

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xplored