PHARMEDIGROUP
Pharmedigroup is a French private digital health platform founded in 2022 that connects roughly 12,000 French pharmacies with 750+ laboratories through five integrated modules: B2B marketplace, in-pharmacy audio advertising, market research, call center, and digital training.
- Company typePrivate
- Founded2022
- HeadquartersAzay-sur-cher, France
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What PHARMEDIGROUP does
Pharmedigroup is a privately held French digital health platform founded in 2022 and headquartered in Azay-sur-Cher, France, that connects approximately 12,000 pharmacies with 750+ laboratories, brands, and health-industry service providers through a single multi-module ecosystem. The company is led by CEO Antoine Laurent, operates with 11–50 employees, and has no disclosed external funding, no parent company, and no public financial reporting. Its operational footprint is exclusively French, sitting within a total addressable market of roughly 20,931 pharmacies nationwide, of which it claims to reach about 57% through registered accounts. The platform is structured as a parent brand with five wholly-owned service modules: Pharmedistore (a B2B e-commerce marketplace aggregating 750 laboratories and 35,000 product references), Pharmedisound (an in-pharmacy audio advertising network reaching 15 million patient visits monthly), Pharmedinsight (an ESOMAR- and ASOCS-certified market research institute built on an 11,340-pharmacy panel with stated 48-hour response times), Pharmedicall (a dedicated call center with 7 staff handling 500 daily pharmacy contacts across 37 active client projects), and Pharmedischool (a digital training platform with gamified micro-learning, gift-card rewards, and native iOS/Android applications). The technology base is a multi-tenant web extranet (extranet.pharmedigroup.com) plus a separate marketplace storefront at pharmedistore.com, an in-house audio recording studio, and a certified survey panel infrastructure.
The business model is a hybrid freemium/marketplace construct: pharmacies, pharmacy teams, and students access all five modules free of charge, while laboratories, brands, agencies, and pharmacy groupements pay for the demand-side services. Revenue streams include marketplace commissions and product listing fees on Pharmedistore, audio advertising campaign fees on Pharmedisound, professional-services fees for quantitative and qualitative studies on Pharmedinsight, outbound call-campaign fees on Pharmedicall, and a usage-based subscription under €500 per month on Pharmedischool where laboratories pay per completed training. Customer acquisition is primarily digital, combining corporate and sub-platform websites, organic social (LinkedIn, Facebook, Instagram), content marketing through white papers, pharmacy-community referrals, and dedicated account management for enterprise laboratory clients, with pharmacy groupements acting as a channel/reseller layer that onboards member pharmacies. The company's data and certification assets (the certified research panel, the recording studio, and the aggregated training content library) plus multi-module integration create meaningful switching frictions on both sides of the marketplace.
PHARMEDIGROUP firmographics
Firmographics- Name
- PHARMEDIGROUP
- Legal name
- Pharmedigroup
- Website
- https://pharmedigroup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pharmedigroup is a French private digital health platform founded in 2022 that connects roughly 12,000 French pharmacies with 750+ laboratories through five integrated modules: B2B marketplace, in-pharmacy audio advertising, market research, call center, and digital training.
- Ownership category
- akta.pro rank
PHARMEDIGROUP industry classification
Industry- Product category
- Pharmacy B2B Platform
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422)
- akta.pro primary industry
- Health, Wellness & Pharmacy Marketplaces (CRAFABAF)
Keywords
Where PHARMEDIGROUP is headquartered
LocationHeadquarters
- HQ city
- Azay-sur-cher
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
PHARMEDIGROUP business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace commissions (Pharmedistore): Platform fees from laboratories and brands for product visibility and transaction facilitation on Pharmedistore marketplace connecting 750+ laboratories with pharmacies
- Radio advertising (Pharmedisound): In-pharmacy audio advertising campaigns targeting pharmacists, pharmacy staff, and patients. Reaches 15 million patient visits monthly across 12,000 pharmacies.
- Market research (PharmedInsight): Custom and DIY survey services for laboratories. 11,340 pharmacy panel enables quantitative and qualitative studies with 48-hour response times.
- Outbound calling campaigns (Pharmedicall): Call center services for appointment booking, order capture, information campaigns, and patient/staff recruitment for client projects.
- Training platform (Pharmedischool): Laboratory-paid training creation and distribution platform. Laboratories pay per completed training (under 500 EUR/month) while pharmacy teams access for free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Pharmacy teams access all training content for free with no hidden costs; even rewarded for completing trainings |
| Usage-based | Monthly | Laboratory training platform with pay-per-completed-training model |
| Freemium | Monthly | Pharmadistore marketplace with free formula for cautious users |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
PHARMEDIGROUP product offering
Product offeringCore offering
Pharmedigroup operates a digital services platform connecting more than 10,000 French pharmacists and their teams with health industry stakeholders (laboratories, insurers, service providers, and brands) through five integrated sub-platforms: PharmediStore (B2B marketplace with 750 laboratories and 35,000 product references), PharmediSound (in-pharmacy audio advertising reaching 15 million monthly patient visits), PharmediInsight (ESOMAR-certified market research with an 11,340-pharmacy panel), PharmediCall (dedicated pharmacy call center making 500 daily contacts), and PharmediSchool (digital micro-learning training platform for pharmacy teams). Pharmacies access services for free via the corporate extranet, while laboratories and brands pay for marketplace visibility, advertising, market research, calling campaigns, and training creation.
Product overview
Pharmedigroup is a platform-plus-modules architecture providing a comprehensive digital ecosystem for the French pharmacy industry. The parent Pharmedigroup Platform serves as the central hub connecting pharmacies with health industry stakeholders. Five specialized modules extend the platform: PharmediStore (B2B e-commerce marketplace with 750 laboratories), PharmediSound (in-pharmacy audio advertising), PharmediInsight (market research institute with 11,340 pharmacy panel), PharmediCall (outbound call center service), and PharmediSchool (digital training platform for 7,000+ pharmacies). Together they cover the full value chain from product distribution, communication, market intelligence, customer outreach, to staff training.
Differentiator
Problem solved
Functional benefit
Brands
- PharmediStore: Single ordering platform connecting pharmacies with laboratories, featuring 750 laboratories and 35,000 product references
- PharmediSound
- PharmediInsight
- PharmediCall
- PharmediSchool
Products and services
- Pharmedigroup Platform Parent digital services platform enabling more than 10,000 pharmacist owners and their teams to interact in real time with all health industry stakeholders (laboratories, insurers, service providers, brands) in their ecosystem; connects 12 pharmacy groupements, 1,800 pharmacies, 108 laboratories, and 4,800 product references through the unified extranet.
- PharmediStore Centralized B2B ordering and e-commerce marketplace platform connecting pharmacies with 750 laboratories and 35,000 product references covering CAP offerings, equipment, consumables, parapharmacy products, and service providers; offers transaction guarantees, a free access formula, and a modern intuitive interface enabling pharmacies to boost margins on key product ranges.
- PharmediSound In-pharmacy radio advertising service (régie radiophonique) enabling audio content distribution in pharmacy sales spaces targeting pharmacists, technicians, and patients simultaneously; features an integrated recording studio and pool of scientific writers for sound creation; reaches 15 million patient visits monthly across 12,000 pharmacies.
- PharmediInsight Expert market research institute specializing in the pharmacy retail market, conducting quantitative and qualitative data collection in pharmacy settings; operates an ESOMAR and ASOCS-certified panel of 11,340 pharmacies with 48-hour response time for custom and DIY surveys.
- PharmediCall 100% pharmacy and health-dedicated call center based near Tours, France, contacting 500 pharmacies daily; offers commercial services (appointment setting, order capture) and scientific/marketing support (panel recruitment, ad hoc studies); a team of 7 permanent staff manages over 37 ongoing projects.
- PharmediSchool First 360-degree digital training platform dedicated to pharmacy; enables laboratories to create interactive training accessible to pharmacists and technicians; offers owners training management and competency tracking tools, and provides pharmacy teams gamified micro-learning modules with 3-minute videos, quiz-based competency validation, performance dashboards, and gift card rewards; available on iOS and Android; laboratories pay per completed training (under 500 EUR/month) while pharmacy teams access for free.
Quantifiable outcome
- 500 pharmacies contacted daily by call center
- +3 more outcomes
Companies that use PHARMEDIGROUP
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
PHARMEDIGROUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PHARMEDIGROUP partnerships and signals
Strategic signalScale indicators18 records
Recent moves6 records
Expansion highlights5 records
PHARMEDIGROUP competitors and assessment
Company assessmentEmerging players
- Lifen: Lifen is a French health data exchange platform that connects healthcare providers with digital services and document workflows. It shares the French B2B health platform DNA with Pharmedigroup, focused on enabling digital interactions between healthcare stakeholders.
- Docaposte: Docaposte (La Poste group's digital health arm) provides trusted digital services, health data hosting, and platforms for the French healthcare ecosystem. Its B2B health platform ambitions overlap with Pharmedigroup's role as a digital intermediary between pharmacies, labs, and health stakeholders in France.
- Maiia: Maiia is Cegedim's French teleconsultation and patient-facing digital health platform. As a Cegedim subsidiary, it illustrates how a larger French health IT platform can extend into consumer/patient touchpoints, similar to how PharmediSound extends Pharmedigroup into patient reach inside pharmacies.
Broad incumbents
- McKesson: McKesson is a global pharmaceutical distribution and healthcare services company with pharmacy technology, data, and clinical solutions. Its pharmacy services and pharma manufacturer-facing tools compete with Pharmedigroup's marketplace and research offerings at a global scale.
- IQVIA: IQVIA is a global provider of health data, analytics, market research, and sales/CRM solutions to pharmaceutical and life sciences companies. Its market research and pharma marketing services overlap with Pharmedigroup's PharmediInsight research panel and PharmediSound in-pharmacy media offerings.
- Doctolib: Doctolib is a leading French digital health platform offering appointment booking, teleconsultation, and practitioner-facing software. While its core focus is physician-side workflows, it shares the French B2B/B2C health platform model and ecosystem reach that Pharmedigroup pursues in the pharmacy channel.
- Alliance Healthcare: Alliance Healthcare (a Walgreens Boots Alliance company) is a major European pharmaceutical wholesaler and pharmacy services provider. Its distribution-plus-services model and pharmacy network relationships compete with Pharmedigroup's PharmediStore marketplace and broader pharmacy services portfolio.
Others
- Crossix (Veeva): Crossix, now part of Veeva, provides health data analytics and audience solutions for pharma marketing and measurement. It competes with Pharmedigroup's PharmediInsight research and PharmediSound measurement capabilities in providing data-driven marketing intelligence to pharmaceutical advertisers.
- Veeva Systems: Veeva Systems is a leading cloud software provider for the pharmaceutical and life sciences industry, with CRM, data, and commercial solutions. While Veeva primarily serves pharma manufacturers (not pharmacies directly), it competes for the same laboratory and brand marketing budgets that fund Pharmedigroup's marketplace and advertising offerings.
Direct peers
- Cegedim: Cegedim is a French health IT company that provides pharmacy management software (LGPI, Smart RX), market research, and digital services to pharmacies and pharmaceutical companies across Europe. Like Pharmedigroup, it operates a multi-product platform connecting pharmacies with labs, brands, and health stakeholders.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PHARMEDIGROUP social profiles
Digital presencePHARMEDIGROUP compliance and trust
Trust signalCompliance2 records
PHARMEDIGROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
PHARMEDIGROUP leadership team
Management profileNumber of profiles
Profiles4 records
PHARMEDIGROUP subsidiaries and ownership
Company hierarchySubsidiaries5 records
PHARMEDIGROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PHARMEDIGROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PHARMEDIGROUP
What does PHARMEDIGROUP do?
Pharmedigroup operates a digital services platform connecting more than 10,000 French pharmacists and their teams with health industry stakeholders (laboratories, insurers, service providers, and brands) through five integrated sub-platforms: PharmediStore (B2B marketplace with 750 laboratories and 35,000 product references), PharmediSound (in-pharmacy audio advertising reaching 15 million monthly patient visits), PharmediInsight (ESOMAR-certified market research with an 11,340-pharmacy panel), PharmediCall (dedicated pharmacy call center making 500 daily contacts), and PharmediSchool (digital micro-learning training platform for pharmacy teams). Pharmacies access services for free via the corporate extranet, while laboratories and brands pay for marketplace visibility, advertising, market research, calling campaigns, and training creation.
Is PHARMEDIGROUP a public or private company?
PHARMEDIGROUP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PHARMEDIGROUP founded?
PHARMEDIGROUP was founded in 2022. It employs 11 to 50 people.
Where is PHARMEDIGROUP based?
PHARMEDIGROUP is headquartered in Azay-sur-cher, France, in the Europe region.
How does PHARMEDIGROUP make money?
Five revenue lines are on record. Marketplace commissions (Pharmedistore) is the primary driver. The others are radio advertising (Pharmedisound), market research (PharmedInsight), outbound calling campaigns (Pharmedicall) and training platform (Pharmedischool).
Who are PHARMEDIGROUP's main competitors?
Emerging players on record are Lifen, Docaposte and Maiia. Broad incumbents are McKesson, IQVIA, Doctolib and Alliance Healthcare. Others are Crossix (Veeva) and Veeva Systems. Cegedim is listed as a direct peer.
Does PHARMEDIGROUP have an API?
No public API is recorded for PHARMEDIGROUP.
What industry is PHARMEDIGROUP in?
PHARMEDIGROUP's product category is Pharmacy B2B Platform. Its primary akta.pro industry code is CRAFABAF, Health, Wellness & Pharmacy Marketplaces. Its NAICS code is 561422.