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Eaton Financial

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uuid000hmoa

Namestring
Eaton Financial
Legal namestring
Eaton Financial Group
Websiteurl
eatonfinancialgroup.com
Company typeenum
Private
Founded yearint
1996
Descriptiontext

Eaton Financial Group is a financial advisory firm headquartered in Coral Springs, Florida, providing investment advisory and wealth management services to clients requiring professional management of their investment portfolios. Founded in 1996, the firm operated as a small, privately-held Registered Investment Advisor with 1-10 employees and approximately $400 million in client assets under management (AUM) at the time of its acquisition. Its core offering is discretionary and/or non-discretionary investment management for individual and institutional clients, with the founder — Douglas Eaton — functioning as the primary client-facing advisor. Pricing, fee schedules, and underlying portfolio construction methodology are not publicly disclosed; go-to-market is through direct advisory relationships with clients.

The firm's business model is the standard RIA model: fee revenue tied to AUM, distributed through direct enterprise and high-net-worth client relationships. No technology platform, proprietary product, certifications, or patents are disclosed in the available data; the underlying capability is the personal advisory relationship and the founder's reputation rather than a productized offering. The firm is a DBA of Eaton Financial Group, operates as a private company with no public listing, and serves clients domestically in the United States.

Effective July 1, 2026, Eaton Financial Group was acquired by Parallel Advisors, LLC, a strategic acquirer consolidating RIA platforms. Douglas Eaton joined Parallel Advisors as a Managing Principal along with his entire team, and MarshBerry served as advisor to Eaton on the transaction. The acquisition marked Parallel's first expansion into Florida and established a foundation for continued growth across the Southeast; Eaton Financial now operates as part of Parallel Advisors' platform rather than as an independent firm.

Short descriptiontext

Eaton Financial Group is a Coral Springs, Florida-based investment advisory firm founded in 1996, managing approximately $400 million in client assets for individuals and institutions. The firm was acquired by Parallel Advisors, LLC effective July 1, 2026.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersCoral Springs, United States
HQ citystring
Coral Springs
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
investment advisory services, wealth management services, financial advisory firm, asset management services, portfolio management
Industry2 codes
1Registered Investment Advisor (RIA) Wealth Management
CodeFSAEABAAPrimaryYes
2Fee-Based Advisory
CodeFSAEAAAMPrimaryNo
NAICS code1 code
  • Portfolio Management and Investment Advice523940
SIC code1 code
  • Investment Advice6282
Product category
Investment Advisory
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Eaton Financial Group is a private investment advisory firm that provides professional investment management, wealth management, and financial planning services to clients seeking professional management of their investment portfolios. The firm managed approximately $400 million in client assets under management from its Coral Springs, Florida headquarters before being acquired by Parallel Advisors, LLC effective July 1, 2026.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Investment Advisory Services
CategoryInvestment Advisory
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Carson Wealth
TypeBroad incumbent
Description

Carson Group is a diversified RIA and wealth management firm that actively recruits advisor teams and acquires smaller practices, comparable to Parallel's growth model that absorbed Eaton Financial.

2Mercer Advisors
TypeBroad incumbent
Description

Mercer Advisors is a national RIA with a strong Southeast presence that has scaled through acquisitions of smaller advisory practices, comparable to the type of platform Eaton now operates within.

3Focus Financial Partners
TypeBroad incumbent
Description

Focus Financial Partners is a leading partnership of independent RIAs and wealth management firms, serving as a key comparable for the consolidator/acquirer model that absorbed Eaton Financial.

4Wealth Enhancement Group
TypeBroad incumbent
Description

Wealth Enhancement Group is a national RIA that has rapidly grown through the acquisition of small and mid-sized advisory firms, directly comparable to Parallel Advisors' roll-up strategy involving Eaton.

5Parallel Advisors
TypeDirect peer
Description

Parallel Advisors is the acquiring firm and now the parent platform for Eaton Financial Group. It is a national RIA consolidator, making it the most directly comparable peer as the integrated entity Eaton now operates within.

6Cerity Partners
TypeBroad incumbent
Description

Cerity Partners is a national wealth management and RIA firm that has expanded through acquisitions of smaller advisory practices, comparable to the consolidator model Eaton joined.

7Commonwealth Financial Network
TypeEmerging player
Description

Commonwealth is a large independent broker-dealer and RIA support platform that works with small advisory firms, comparable as an alternative consolidator/support ecosystem for firms like Eaton.

8HighTower Advisors
TypeBroad incumbent
Description

HighTower is a national RIA built on an advisor-friendly platform that recruits breakaway advisors and acquires small practices, comparable to the type of acquirer/service platform Eaton now sits within.

9Mariner Wealth Advisors
TypeBroad incumbent
Description

Mariner is a large national RIA that has grown aggressively through advisor recruitment and tuck-in acquisitions in the Southeast and across the U.S., directly comparable in consolidator strategy but at much greater scale.

10Creative Planning
TypeBroad incumbent
Description

Creative Planning is a large, multi-office RIA serving high-net-worth and institutional clients, with an active M&A pipeline acquiring smaller advisory firms — closely comparable in product mix and acquisition strategy to Eaton's acquirer.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Eaton Financial

Investment Advisoryeatonfinancialgroup.com

Eaton Financial Group is a Coral Springs, Florida-based investment advisory firm founded in 1996, managing approximately $400 million in client assets for individuals and institutions. The firm was acquired by Parallel Advisors, LLC effective July 1, 2026.

What Eaton Financial does

Eaton Financial Group is a financial advisory firm headquartered in Coral Springs, Florida, providing investment advisory and wealth management services to clients requiring professional management of their investment portfolios. Founded in 1996, the firm operated as a small, privately-held Registered Investment Advisor with 1-10 employees and approximately $400 million in client assets under management (AUM) at the time of its acquisition. Its core offering is discretionary and/or non-discretionary investment management for individual and institutional clients, with the founder — Douglas Eaton — functioning as the primary client-facing advisor. Pricing, fee schedules, and underlying portfolio construction methodology are not publicly disclosed; go-to-market is through direct advisory relationships with clients.

The firm's business model is the standard RIA model: fee revenue tied to AUM, distributed through direct enterprise and high-net-worth client relationships. No technology platform, proprietary product, certifications, or patents are disclosed in the available data; the underlying capability is the personal advisory relationship and the founder's reputation rather than a productized offering. The firm is a DBA of Eaton Financial Group, operates as a private company with no public listing, and serves clients domestically in the United States.

Effective July 1, 2026, Eaton Financial Group was acquired by Parallel Advisors, LLC, a strategic acquirer consolidating RIA platforms. Douglas Eaton joined Parallel Advisors as a Managing Principal along with his entire team, and MarshBerry served as advisor to Eaton on the transaction. The acquisition marked Parallel's first expansion into Florida and established a foundation for continued growth across the Southeast; Eaton Financial now operates as part of Parallel Advisors' platform rather than as an independent firm.

Eaton Financial firmographics

Firmographics
Name
Eaton Financial
Legal name
Eaton Financial Group
Website
https://eatonfinancialgroup.com
Company type
Private
Founded year
1996
Operating status
Acquired
Headcount range
1–10 employees
Short description
Eaton Financial Group is a Coral Springs, Florida-based investment advisory firm founded in 1996, managing approximately $400 million in client assets for individuals and institutions. The firm was acquired by Parallel Advisors, LLC effective July 1, 2026.
Ownership category
akta.pro rank

Eaton Financial industry classification

Industry
Product category
Investment Advisory
NAICS
Portfolio Management and Investment Advice (523940)
SIC
Investment Advice (6282)
akta.pro primary industry
Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
akta.pro secondary industry
Fee-Based Advisory (FSAEAAAM)

Keywords

  • Investment advisory services
  • Wealth management services
  • Financial advisory firm
  • Asset management services
  • Portfolio management

Where Eaton Financial is headquartered

Location

Headquarters

HQ city
Coral Springs
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Eaton Financial business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Eaton Financial product offering

Product offering

Core offering

Eaton Financial Group is a private investment advisory firm that provides professional investment management, wealth management, and financial planning services to clients seeking professional management of their investment portfolios. The firm managed approximately $400 million in client assets under management from its Coral Springs, Florida headquarters before being acquired by Parallel Advisors, LLC effective July 1, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

  • Investment Advisory Services

Companies that use Eaton Financial

Customer profile

Segments1 record

Ideal customer profiles1 record

Eaton Financial technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Eaton Financial partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Eaton Financial competitors and assessment

Company assessment

Broad incumbents

  • Carson Wealth: Carson Group is a diversified RIA and wealth management firm that actively recruits advisor teams and acquires smaller practices, comparable to Parallel's growth model that absorbed Eaton Financial.
  • Mercer Advisors: Mercer Advisors is a national RIA with a strong Southeast presence that has scaled through acquisitions of smaller advisory practices, comparable to the type of platform Eaton now operates within.
  • Focus Financial Partners: Focus Financial Partners is a leading partnership of independent RIAs and wealth management firms, serving as a key comparable for the consolidator/acquirer model that absorbed Eaton Financial.
  • Wealth Enhancement Group: Wealth Enhancement Group is a national RIA that has rapidly grown through the acquisition of small and mid-sized advisory firms, directly comparable to Parallel Advisors' roll-up strategy involving Eaton.
  • Cerity Partners: Cerity Partners is a national wealth management and RIA firm that has expanded through acquisitions of smaller advisory practices, comparable to the consolidator model Eaton joined.
  • HighTower Advisors: HighTower is a national RIA built on an advisor-friendly platform that recruits breakaway advisors and acquires small practices, comparable to the type of acquirer/service platform Eaton now sits within.
  • Mariner Wealth Advisors: Mariner is a large national RIA that has grown aggressively through advisor recruitment and tuck-in acquisitions in the Southeast and across the U.S., directly comparable in consolidator strategy but at much greater scale.
  • Creative Planning: Creative Planning is a large, multi-office RIA serving high-net-worth and institutional clients, with an active M&A pipeline acquiring smaller advisory firms — closely comparable in product mix and acquisition strategy to Eaton's acquirer.

Direct peers

  • Parallel Advisors: Parallel Advisors is the acquiring firm and now the parent platform for Eaton Financial Group. It is a national RIA consolidator, making it the most directly comparable peer as the integrated entity Eaton now operates within.

Emerging players

  • Commonwealth Financial Network: Commonwealth is a large independent broker-dealer and RIA support platform that works with small advisory firms, comparable as an alternative consolidator/support ecosystem for firms like Eaton.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Eaton Financial social profiles

Digital presence

Eaton Financial financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Eaton Financial leadership team

Management profile

Number of profiles

Eaton Financial funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Eaton Financial M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eaton Financial

What does Eaton Financial do?

Eaton Financial Group is a private investment advisory firm that provides professional investment management, wealth management, and financial planning services to clients seeking professional management of their investment portfolios. The firm managed approximately $400 million in client assets under management from its Coral Springs, Florida headquarters before being acquired by Parallel Advisors, LLC effective July 1, 2026.

Is Eaton Financial a public or private company?

Eaton Financial is a private company. It is classified as corporate owned and is currently acquired.

When was Eaton Financial founded?

Eaton Financial was founded in 1996. It employs 1 to 10 people.

Where is Eaton Financial based?

Eaton Financial is headquartered in Coral Springs, United States, in the North America region.

Who are Eaton Financial's main competitors?

Broad incumbents on record are Carson Wealth, Mercer Advisors, Focus Financial Partners, Wealth Enhancement Group, Cerity Partners, HighTower Advisors, Mariner Wealth Advisors and Creative Planning. Parallel Advisors is listed as a direct peer. Commonwealth Financial Network is listed as an emerging player.

Does Eaton Financial have an API?

No public API is recorded for Eaton Financial.

What industry is Eaton Financial in?

Eaton Financial's product category is Investment Advisory. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAEAAAM, Fee-Based Advisory. Its NAICS code is 523940 and its SIC code is 6282.

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Live signals
Defense WorldEaton Financial Holdings Company LLC Acquires 2,452 Shares of Microsoft Corporation $MSFTEaton Financial Holdings acquired 2,452 Microsoft shares in Q2, raising its stake by 19.7% to 14,889 shares. The position is worth $5.55 million, making Microsoft its 20th largest holding. Other funds also adjusted positions, and analysts maintain a Moderate Buy rating with a $571.18 price target.Defense WorldEaton Financial Holdings Company LLC Raises Position in Meta Platforms, Inc. $METAEaton Financial Holdings increased its Meta Platforms stake by 12.2% in Q2, holding 12,612 shares worth $7.1 million. The position is its 15th largest, and insiders sold 32,987 shares in the last 90 days. Meta's stock opened at $616.77, with a consensus price target of $785.22.American Banking and Market NewsMeta Platforms, Inc. $META Shares Purchased by Eaton Financial Holdings Company LLCEaton Financial Holdings increased its Meta Platforms stake by 12.2% in Q2, buying 1,372 shares. Meta reported Q2 EPS of $6.18, missing the $7.19 consensus, with revenue of $60.80 billion, up 28% year-over-year. Analysts have a consensus "Moderate Buy" rating with an average price target of $785.22.Defense WorldAlphabet Inc. $GOOGL Stock Holdings Decreased by Eaton Financial Holdings Company LLCEaton Financial Holdings Company LLC cut its Alphabet stake by 11.4% in the second quarter, holding 22,517 shares worth $8,047,000, or about 2.2% of its portfolio and its 13th largest position. Several other funds added small stakes, while insiders sold 451,945 shares over the quarter. Analysts hold a "Buy" average rating with a $420.19 target.Defense WorldEaton Financial Holdings Company LLC Has $6.20 Million Position in Micron Technology, Inc. $MUEaton Financial Holdings LLC cut its Micron Technology stake by 30.3% in the second quarter, leaving 5,375 shares worth $6.20 million, or 1.7% of its portfolio. Other investors including Heritage Trust, Castleark Management, Legacy Wealth Management and Oppenheimer & Co. added positions. Micron reported $25.11 EPS and $41.46 billion revenue, up 345.8% year over year.FinancialContent Business PageParallel Advisors, LLC Announces Acquisition of Eaton Financial GroupParallel Advisors, LLC announced the acquisition of Eaton Financial Group, an investment advisory firm based in Coral Springs, Florida, with approximately $400 million in client assets under management. Douglas Eaton, founder of Eaton Financial Group, will join Parallel Advisors as a Managing Principal along with his entire team, marking Parallel's first expansion into Florida and establishing a foundation for continued growth across the Southeast. The transaction was effective July 1, 2026, with MarshBerry serving as advisory to Eaton; terms were not disclosed.NewswireParallel Advisors, LLC Announces Acquisition of Eaton Financial GroupParallel Advisors acquired Eaton Financial Group, an investment advisory firm in Coral Springs, Florida, effective July 1, 2026. Eaton, founded by Douglas Eaton in 1996, manages nearly $400 million in assets. The acquisition marks Parallel's first move into Florida, with MarshBerry serving as advisor.