BedHead Pajamas
BedHead Pajamas is a premium DTC sleepwear brand under Charles Komar & Sons, selling GOTS-certified organic cotton pajamas, loungewear, intimates, and pet apparel for women, men, children, and pets through e-commerce, wholesale, and flagship retail stores in the U.S.
- Company typePrivate
- Founded1998
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What BedHead Pajamas does
BedHead Pajamas is a premium sleepwear and loungewear brand operating as a consumer-facing label within Charles Komar & Sons, Inc., a diversified sleepwear conglomerate headquartered in Jersey City, New Jersey. The brand designs, sources, and sells pajamas, robes, chemises, sleepshirts, lounge sets, intimates, and pet apparel made primarily from GOTS-certified organic cotton fabrics, including knit cotton stretch, woven 100% cotton sateen, and supersoft cotton poplin. Its assortment spans women, men, children (2T-12), infants (3-24 months), and pets, with inclusive sizing from XXS to 3X and dedicated petite and tall options. A distinguishing feature is the family-matching product architecture, which allows coordinated prints across adult, child, and pet categories within the same collection.
The company generates revenue primarily through direct-to-consumer e-commerce via its Shopify-powered bedheadpjs.com website, supplemented by two physical flagship retail stores (West Village NYC at 332 Bleecker Street and an upcoming location at Mosaic District in Fairfax, VA) and a wholesale program for retail partners. Pricing is positioned in the premium-but-accessible tier: women's sleep sets range from $98-$120, men's sets from $110-$140, children's sets from $42-$44, and pet pajamas at $24. The brand deploys a multi-channel acquisition strategy combining email marketing (Klaviyo), Instagram organic social, an influencer program (Bedhead Influencers), a loyalty program (BedHead Insiders, powered by Rivo), and a steady cadence of licensed IP collaborations (Wheel of Fortune, The Devil Wears Prada, The Wizard of Oz, Peanuts) and designer partnerships (Trina Turk, Mr Turk, Bronwyn Newport, Bronwyn Newport, Liberty Fabrics). A cause-marketing collaboration with Susan G. Komen extends the brand into purpose-driven apparel. Distribution is concentrated in the United States, with no disclosed international operations.
BedHead Pajamas firmographics
Firmographics- Name
- BedHead Pajamas
- Legal name
- Charles Komar & Sons, Inc.
- Website
- https://bedheadpjs.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BedHead Pajamas is a premium DTC sleepwear brand under Charles Komar & Sons, selling GOTS-certified organic cotton pajamas, loungewear, intimates, and pet apparel for women, men, children, and pets through e-commerce, wholesale, and flagship retail stores in the U.S.
- Ownership category
- akta.pro rank
BedHead Pajamas industry classification
Industry- Product category
- Premium Sleepwear & Loungewear
- NAICS
- Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE), Sleepwear & Loungewear Cut & Sew (IMAOAEAI), Sleepwear & Loungewear (Children) (CRAAAHAH)
Keywords
Where BedHead Pajamas is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BedHead Pajamas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Revenue generated through direct-to-consumer sales of sleepwear, loungewear, and intimates across multiple product categories including pajamas, robes, chemises, bralettes, underwear, and pet apparel. Products sold at fixed retail prices with periodic sales and clearance events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's Sleepwear Sets |
| Unit Pricing | Pay-as-you-go | Men's Sleepwear |
| Unit Pricing | Pay-as-you-go | Children's Sleepwear |
| Unit Pricing | Pay-as-you-go | Pet Apparel |
| Unit Pricing | Pay-as-you-go | Intimates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
BedHead Pajamas product offering
Product offeringCore offering
BedHead Pajamas designs, manufactures, and sells premium organic cotton sleepwear and loungewear for women, men, children, infants, and pets, plus women's intimates. The brand sells GOTS-certified organic cotton pajamas, robes, chemises, lounge sets, and coordinating family-matching collections through its own Shopify e-commerce site, two flagship retail stores, and a wholesale program, differentiated by whimsical prints, inclusive sizing, and licensed and designer collaborations.
Product overview
BedHead Pajamas is an e-commerce sleepwear and loungewear brand operated by Charles Komar & Sons, Inc. The product portfolio centers on organic cotton pajamas and sleepwear for women, men, children, and pets, supplemented by an intimates line. Key product categories include long sleep sets, cropped sets, shorty sets, chemises, robes, lounge wear, and pet pajamas. The brand differentiates through licensed collaborations (Wheel of Fortune, The Devil Wears Prada, The Wizard of Oz), designer partnerships (Trina Turk, Mr Turk, Bronwyn Newport), Liberty Fabrics capsules, and cause-marketing collections supporting Susan G. Komen. Core fabrics include GOTS-certified organic knit cotton stretch and woven cotton sateen/poplin. The company operates a flagship retail store in NYC's West Village with a second location opening in Fairfax, VA.
Differentiator
Problem solved
Functional benefit
Brands
- BedHead Insiders: Loyalty rewards program for customers
Products and services
- Women's Pajamas
Companies that use BedHead Pajamas
Customer profileSegments6 records
Ideal customer profiles5 records
BedHead Pajamas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
BedHead Pajamas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Susan G. KomencorePhilanthropic partnership featuring BedHead X Susan G. Komen collection, supporting breast cancer awareness and research. Dedicated collection page and special product line.
- Liberty FabricscoreLuxury fabric collaboration using Liberty of London fabrics in BedHead sleepwear collections. 'Made with Liberty Fabrics' collection features premium prints.
- Trina TurkcoreDesigner collaboration with Trina Turk featuring signature bold prints and colors in sleepwear and loungewear collections.
- Bronwyn NewportminorInfluencer/designer collaboration featuring the Chic Boxers collection across women's and children's sleepwear.
- Mr. TurkminorMen's sleepwear collaboration with Mr. Turk designer brand featuring signature prints in men's pajama sets.
Scale indicators3 records
Expansion highlights5 records
BedHead Pajamas competitors and assessment
Company assessmentBroad incumbents
- Natori: Natori is a heritage women's intimates and sleepwear brand with department store and DTC distribution. It competes with BedHead in the premium women's sleepwear and intimates category and has a long-standing licensed and designer collaboration model.
- Aritzia: Aritzia is a Canadian women's apparel retailer with significant loungewear exposure (e.g., Sunday Best group). It competes with BedHead at the premium end of loungewear but across a much broader apparel portfolio including outerwear, denim, and dresses.
- SKIMS: SKIMS is a celebrity-founded apparel brand spanning loungewear, sleepwear, intimates, and shapewear with massive scale and marketing reach. It competes with BedHead in loungewear and intimates but operates across a much broader category footprint and price architecture.
- Victoria's Secret (PINK): Victoria's Secret operates the PINK line and broader intimates/sleepwear assortment with national retail and DTC distribution. It competes with BedHead at the lower-priced end of the sleepwear/intimates category and offers a multi-brand, multi-channel alternative.
Direct peers
- Lunya: Lunya is a DTC premium sleepwear and washable silk loungewear brand operating in a similar price band with direct-to-consumer emphasis and flagship retail. Both brands compete for the same premium sleepwear/loungewear customer with technical fabric innovation as a key differentiator.
- Olivia von Halle: Olivia von Halle is a luxury women's sleepwear and loungewear brand known for silk and printed pajama sets with designer aesthetics and similar premium price points. Its licensed collaborations (e.g., Disney, Missoni) overlap with BedHead's IP-collaboration model.
- Cozy Earth: Cozy Earth is a premium DTC loungewear and bedding brand built around bamboo and premium knit fabrics with celebrity-driven marketing. Its loungewear assortment competes with BedHead's lounge sets and shares the premium-DTC playbook.
- Hill House Home: Hill House Home is a DTC lifestyle brand best known for the Nap Dress and has expanded into matching sleepwear and loungewear. It targets a similar premium female customer and competes directly with BedHead on coordinated family/loungewear drops.
- Eberjey: Eberjey is a premium DTC sleepwear and loungewear brand founded in 1996 with comparable price points and a similar focus on soft, comfortable women's sleepwear sets. It operates through its own e-commerce site and select wholesale channels, directly competing with BedHead in the premium women's sleepwear category.
- Lake Pajamas: Lake is a DTC women's sleepwear brand built around family matching sets, similar price points ($90-$150 for sets), and a focus on comfortable cotton and knit fabrics. Its Mommy & Me and family matching merchandising directly overlaps with BedHead's signature family-matching positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BedHead Pajamas social profiles
Digital presenceBedHead Pajamas compliance and trust
Trust signalCompliance4 records
BedHead Pajamas financial estimates
Financial estimateRevenue estimate
Valuation estimate
BedHead Pajamas leadership team
Management profileNumber of profiles
BedHead Pajamas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BedHead Pajamas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BedHead Pajamas
What does BedHead Pajamas do?
BedHead Pajamas designs, manufactures, and sells premium organic cotton sleepwear and loungewear for women, men, children, infants, and pets, plus women's intimates. The brand sells GOTS-certified organic cotton pajamas, robes, chemises, lounge sets, and coordinating family-matching collections through its own Shopify e-commerce site, two flagship retail stores, and a wholesale program, differentiated by whimsical prints, inclusive sizing, and licensed and designer collaborations.
Is BedHead Pajamas a public or private company?
BedHead Pajamas is a private company. It is classified as corporate owned and is currently operating.
When was BedHead Pajamas founded?
BedHead Pajamas was founded in 1998. It employs 51 to 100 people.
Where is BedHead Pajamas based?
BedHead Pajamas is headquartered in Los Angeles, United States, in the North America region.
How does BedHead Pajamas make money?
One revenue line is on record: direct Product Sales.
Who are BedHead Pajamas's main competitors?
Broad incumbents on record are Natori, Aritzia, SKIMS and Victoria's Secret (PINK). Direct peers are Lunya, Olivia von Halle, Cozy Earth, Hill House Home, Eberjey and Lake Pajamas.
Does BedHead Pajamas have an API?
No public API is recorded for BedHead Pajamas.
What industry is BedHead Pajamas in?
BedHead Pajamas's product category is Premium Sleepwear & Loungewear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAIAE, Sleepwear & Nightwear (Pajamas, Nightgowns). Its NAICS code is 315 and its SIC code is 2300.