Avalon HR
Avalon HR is a Pensacola, Florida-based Professional Employer Organization providing outsourced payroll, HR administration, employee benefits, and workers' compensation services to small and medium-sized businesses across the Gulf Coast region of Florida and Alabama.
- Company typePrivate
- Founded2008
- HeadquartersPensacola, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Avalon HR does
Avalon HR is a Pensacola, Florida-based Professional Employer Organization (PEO) founded in 2008 when Don Rider spun off the payroll business from his CPA firm. Operating under a co-employment model, the company delivers outsourced payroll processing, HR administration, employee benefits management, and workers' compensation coverage to small and medium-sized businesses across the Gulf Coast region of Florida and Alabama. Avalon HR holds IRS Certified Professional Employer Organization (CPEO) status and ESAC accreditation, placing it in the top regulatory tier of the U.S. PEO industry, and is a member of the National Association of Professional Employer Organizations (NAPEO).
The company's service offering rests on four integrated product modules — Payroll Services, HR Solutions, Employee Benefits, and Workers' Compensation — delivered through a cloud-based technology stack built on the PrismHR client and employee portals and integrated with Swipeclock for time tracking and scheduling. The platform supports over 125 reporting options, employee self-service for PTO and attendance, direct deposit, tax filing (FICA, FUTA, SUTA), and W-2/I-9 form completion. The proprietary footprint is limited; differentiation is primarily service-oriented (localized support, CPA-pedigree leadership, regulatory credentials) rather than technology-led.
Revenue is generated through managed-services fees typical of the PEO model — administrative charges structured as a percentage of client payroll or a per-employee-per-month rate — supplemented by workers' compensation premium pass-through and benefits administration fees. The go-to-market is consultative and sales-led, driven by free consultations, direct phone and email outreach, and localized SEO landing pages across roughly 32 Florida and Alabama cities. The company is privately held by the Rider/Wilson family, with no disclosed external investors, and operates with a small leadership team of approximately ten people across payroll, HR, tax/compliance, and business development functions.
Avalon HR firmographics
Firmographics- Name
- Avalon HR
- Legal name
- Avalon HR
- Website
- https://avalonhr.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avalon HR is a Pensacola, Florida-based Professional Employer Organization providing outsourced payroll, HR administration, employee benefits, and workers' compensation services to small and medium-sized businesses across the Gulf Coast region of Florida and Alabama.
- Ownership category
- akta.pro rank
Avalon HR industry classification
Industry- Product category
- Professional Employer Organization (PEO) Services
- NAICS
- Professional Employer Organizations (56133), Professional Employer Organizations (561330), Human Resources Consulting Services (541612)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
- akta.pro secondary industry
- HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)
Keywords
Where Avalon HR is headquartered
LocationHeadquarters
- HQ city
- Pensacola
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avalon HR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- PEO/HR Outsourcing Services: As a Professional Employer Organization (PEO), Avalon HR co-employs workforce and provides comprehensive HR services including payroll administration, benefits management, workers' compensation, and compliance. Revenue is generated through administrative fees typically structured as a percentage of payroll or per-employee pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom enterprise HR solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Avalon HR product offering
Product offeringCore offering
Avalon HR operates as a Professional Employer Organization (PEO) that co-employs client workforces and delivers integrated payroll processing, HR management, employee benefits administration, and workers' compensation services to small and mid-sized businesses. The firm combines these four core service modules with the PrismHR client/employee portal and Swipeclock time tracking, supported by a localized Gulf Coast support team based in Pensacola, Florida.
Product overview
Avalon HR is a Professional Employer Organization (PEO) providing a unified HR management platform with four core integrated service modules: Payroll Services, HR Solutions, Employee Benefits, and Worker's Compensation. The platform integrates with PrismHR for client/employee portal access and offers Swipeclock for time tracking. Additional capabilities include time clocks, over 125 reporting options, and government compliance assistance.
Differentiator
Problem solved
Functional benefit
Companies that use Avalon HR
Customer profileSegments2 records
Ideal customer profiles2 records
Avalon HR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Avalon HR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PrismHRcoreTechnology platform partnership providing the client portal for Avalon HR's PEO services. Clients access payroll processing, employee management, and HR administration through the PrismHR platform.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Avalon HR competitors and assessment
Company assessmentDirect peers
- CoAdvantage: Florida-based PEO serving SMBs with co-employment payroll, benefits, HR, and workers' comp; one of Avalon's closest geographic competitors in the same regional Florida/Southeast PEO market.
- Insperity: Large U.S. PEO providing co-employment HR, payroll, benefits, and workers' comp to SMBs and mid-market employers; directly comparable to Avalon's core PEO service model, just at much greater scale and national footprint.
- TriNet: Pure-play PEO serving small and mid-market businesses with bundled HR, payroll, benefits, and compliance services; directly comparable service stack to Avalon's four-module PEO offering.
- Justworks: Tech-enabled PEO targeting SMBs with co-employment payroll, benefits, HR support, and compliance; overlaps Avalon on target customer (SMB) and core services but differentiates on a self-serve digital experience versus Avalon's high-touch local model.
- ExtensisHR: PEO providing bundled HR, payroll, benefits, workers' comp, and compliance services to SMB and mid-market employers; comparable service stack and customer profile to Avalon across the Southeast.
- Vensure Employer Services: Large national PEO offering co-employment, payroll, benefits, risk management, and HR outsourcing to SMB clients; comparable PEO service model and SMB target segment to Avalon.
- BBSI: Public PEO focused on small and mid-sized businesses offering co-employment payroll, benefits, risk management, and HR consulting; directly comparable operating model and customer target to Avalon HR.
- G&A Partners: PEO delivering co-employment payroll, benefits, HR, and risk management to SMB clients; comparable service mix and customer segment to Avalon, with overlapping Southeast U.S. presence.
Broad incumbents
- ADP TotalSource: Broad incumbent HCM provider with a dedicated PEO division (TotalSource) offering co-employment, payroll, benefits, and HR outsourcing to SMBs; competes for the same Florida/Alabama mid-market clients as Avalon from a much larger platform.
- Paychex PEO: National payroll and HR outsourcing giant with a full PEO solution bundling payroll, benefits, HR, and workers' comp; directly comparable product set but distributed through a much broader sales infrastructure than Avalon's regional team.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Avalon HR social profiles
Digital presenceAvalon HR compliance and trust
Trust signalCompliance2 records
Avalon HR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avalon HR leadership team
Management profileNumber of profiles
Profiles10 records
Avalon HR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avalon HR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avalon HR
What does Avalon HR do?
Avalon HR operates as a Professional Employer Organization (PEO) that co-employs client workforces and delivers integrated payroll processing, HR management, employee benefits administration, and workers' compensation services to small and mid-sized businesses. The firm combines these four core service modules with the PrismHR client/employee portal and Swipeclock time tracking, supported by a localized Gulf Coast support team based in Pensacola, Florida.
Is Avalon HR a public or private company?
Avalon HR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avalon HR founded?
Avalon HR was founded in 2008. It employs 11 to 50 people.
Where is Avalon HR based?
Avalon HR is headquartered in Pensacola, United States, in the North America region.
How does Avalon HR make money?
One revenue line is on record: PEO/HR Outsourcing Services.
Who are Avalon HR's main competitors?
Direct peers on record are CoAdvantage, Insperity, TriNet, Justworks, ExtensisHR, Vensure Employer Services, BBSI and G&A Partners. Broad incumbents are ADP TotalSource and Paychex PEO.
Does Avalon HR have an API?
No public API is recorded for Avalon HR.
What industry is Avalon HR in?
Avalon HR's product category is Professional Employer Organization (PEO) Services. Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services, with a secondary code of BPACAJAE, HR Service Delivery, Shared Services & HR Operating Model Advisory. Its NAICS code is 56133 and its SIC code is 8700.