What AidandAttendance.com does

AidandAttendance.com, operated by Aid & Attendance, LLC, is a U.S.-based, privately held service platform that assists veterans and their surviving spouses in applying for the Department of Veterans Affairs (VA) Aid & Attendance pension benefit, which pays qualifying recipients $1,558 to $2,874 per month to offset the cost of senior care. The company's flagship product is a public-facing website offering an under-5-minute self-service eligibility checker, educational content, and a resource library; downstream of qualification, applicants gain access to a secure member portal at portal.aidandattendance.com for application management and status tracking. A complementary 800-number phone channel (800-626-7145) is operated for applicants preferring human-assisted intake.

The business is positioned as a vertically specialized lead- and application-assistance service in the veteran benefits category, organized around a rule-based screening workflow that encodes eligibility by qualifying military service period (WWII, Korean Conflict, Vietnam Era, American Merchant Marines, Gulf War) and care setting (assisted living, home care, senior living with care, memory care, adult day care, nursing home). Trust is reinforced through Better Business Bureau accreditation and HCAOA membership, and the company explicitly clarifies that it is not affiliated with the VA or any government agency. Operationally, the company is a 1-10 person team legally domiciled as Aid & Attendance, LLC in the United States, with a Hendersonville, TN operational office and a parent relationship to SilverAssist that supplies shared privacy, terms-of-use, and a network of affiliated senior-care brands (Family Assets, Caring.com, Care Changes, Elder Life Financial, Oasis Senior Advisors).

Revenue mechanics are not publicly disclosed; the firm operates a professional-services model in which applicants pay for eligibility assessment and application assistance. Go-to-market is hybrid: SEO/organic content marketing and the self-service website capture top-of-funnel demand, while an inside-sales motion over the 800-number converts mid-funnel. Customer base is B2C and distributed across two primary personas — veterans requiring care and surviving spouses of veterans requiring care — with secondary awareness among the care facilities serving those populations. The relationship with SilverAssist provides cross-promotion with adjacent senior-care properties as the principal channel-economics lever.

Name

AidandAttendance.com

Legal name

Aid & Attendance, LLC

Website

https://aidandattendance.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

AidandAttendance.com (operated by Aid & Attendance, LLC, a SilverAssist subsidiary) is a U.S. online platform that helps veterans and surviving spouses assess eligibility and apply for the VA Aid & Attendance pension benefit, providing a self-service qualification checker, member portal, and phone-assisted application support.

Ownership category

akta.pro rank

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. VA Benefits Assistance Service: AidandAttendance.com assists veterans and surviving spouses in applying for VA Aid & Attendance pension benefits. The company helps determine eligibility, guides applicants through the process, and may provide ongoing membership benefits. Revenue appears to come from service fees for application assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

AidandAttendance.com, operated by Aid & Attendance, LLC (a SilverAssist company), helps U.S. veterans and their surviving spouses determine eligibility for and apply for the Department of Veterans Affairs Aid & Attendance pension benefit. The service provides a free online qualification check that takes under five minutes, followed by guided application support for qualifying individuals. The pension benefit provides qualifying recipients with monthly payments ranging from $1,558 to $2,874.

Product overview

AidandAttendance.com is a web-based eligibility and application platform for VA Aid & Attendance pension benefits, assisting veterans and their surviving spouses in determining qualification and applying for monthly benefit payments ranging from $1,558 to $2,874. The platform consists of a public-facing website (aidandattendance.com) for initial eligibility assessment and educational content, and a secure member portal (portal.aidandattendance.com) for authenticated users to complete applications and track their benefit claims. The service covers qualifying care types including assisted living, home care, senior living with care, memory care, adult day care, and nursing home care.

Differentiator

Problem solved

Functional benefit

Products and services

• VA Aid & Attendance Qualification Check Free online qualification tool that evaluates whether a veteran or surviving spouse meets the criteria for the VA Aid & Attendance pension benefit, completed in under five minutes.
• VA Aid & Attendance Application Assistance End-to-end guided assistance preparing and submitting applications for the VA Aid & Attendance pension benefit on behalf of qualifying veterans and surviving spouses.
• Member Portal Secure online portal that allows applicants to access, track, and manage their VA Aid & Attendance benefit application.

Quantifiable outcome

• VA benefits pay $1,558 to $2,874 monthly to qualifying veterans and spouses

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SilverAssistcoreStrategic or Co-development PartnerAid & Attendance, LLC is a SilverAssist Company. SilverAssist appears to be the parent company providing privacy policy and terms of use for the service. The company also maintains logos for Family Assets, Caring.com, Care Changes, Elder Life Financial, Oasis Senior Advisors, and Silver Assist as part of their referral or resource network for seniors.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Oasis Senior Advisors: Senior living placement advisory serving families evaluating assisted living, memory care, and home care. Already a listed partner in the SilverAssist ecosystem; comparable service model of paid senior placement support.
• A Place for Mom: Largest senior-living referral platform in the US, helping families find and finance assisted living, memory care, and home care. Directly comparable because both companies connect seniors/veterans with care funding and senior-living placement, often using VA benefits as part of the solution.
• Patriot Angels: Private VA benefits assistance firm that helps veterans and surviving spouses apply for Aid & Attendance and Housebound pensions. The closest head-to-head competitor: same service, same customer, same federal benefit program.
• Elderlife Financial: Financial solutions provider focused on helping seniors and families bridge funding gaps for senior living and home care (including bridge loans and Veterans benefits financing). Listed partner in the SilverAssist network; directly comparable as a senior-care funding intermediary.
• Care Changes: Senior care advisory and placement service listed in AidandAttendance.com's referral network. Comparable in audience and service model — guiding families through senior-care decisions and funding.
• SeniorAdvisor.com: Senior living directory and review platform helping families compare assisted living, memory care, and home care providers. Comparable as a digital lead-generation and referral channel for the same downstream care categories AidandAttendance.com helps fund.
• Family Assets: Senior-living search and resource platform already co-branded in AidandAttendance.com's referral network. Directly comparable in audience (families seeking senior care) and monetization (referral-driven senior placement).
• Caring.com: Senior care resource and referral site covering assisted living, home care, and memory care, with content and matching services for families. Highly comparable — already named in AidandAttendance.com's referral network — serving the same senior-care decision journey.

Broad incumbents

• Amedisys: Large national home health and hospice provider whose patient base directly overlaps with AidandAttendance.com's qualifying population (veterans needing home health care). Comparable as a downstream care provider whose services are often funded by VA A&A.

Emerging players

• HelpAdvisor: Online resource connecting seniors and veterans to benefits, financial assistance, and senior-care information. Comparable as a digital benefits-navigation funnel, though with broader content scope than A&A specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/aidandattendance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AidandAttendance.com