Craft Creative
Craft Creative is a full-service creative video production company in Charleston, South Carolina serving enterprise and mid-market clients across law firms, healthcare, national marketing agencies, and other verticals, using AI-assisted workflows and LED-wall virtual production to deliver strategic video content.
- Company typePrivate
- Founded2015
- HeadquartersCharleston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Craft Creative does
Craft Creative, LLC is a full-service creative video production company founded in 2015 and headquartered in Charleston, South Carolina, operating as the creative production division of marketing firm VIP Marketing under common founder Eric Elliott. The company delivers video production services to enterprise and mid-market clients across more than ten industry verticals — law firms, healthcare, automotive, national marketing agencies, hospitality, e-commerce, construction, real estate, non-profits, and political campaigns — with a stated portfolio of 3,000+ videos produced for 100+ brands. The firm maintains twelve market locations across the Southeast and Midwest United States, including Charleston, Greenville, Charlotte, Atlanta, Nashville, Indianapolis, and Fort Wayne, despite a small disclosed headcount of 1–10 employees. Paul Schmidt serves as President of Video Production, having been with the company for eight years.
The company's core technology stack blends professional cinematography with AI-assisted workflows and in-studio virtual production using LED-wall environments. AI tooling augments pre-production by organizing ideas, generating rough outlines, summarizing research, producing early concept directions, and building shot lists and storyboards through the proprietary Storyboarder.AI product. In post-production, AI is used to accelerate footage sorting, transcript and caption generation, clip tagging, VFX, rotoscoping, cleanup, and motion tracking. Virtual production capabilities permit complex scenes — including vehicles, courtrooms, and dinner settings — to be captured in a controlled studio environment, exemplified by a Dunnion Law trucking accident commercial completed in under four hours.
The business runs a professional-services revenue model with project-based, quote-driven pricing in which costs scale to concept, production needs, and deliverables. The GTM motion is sales-led and B2B, combining direct outreach with SEO-optimized location and vertical landing pages, case-study-driven content marketing, industry-award positioning, podcast appearances, and white-label agency partnerships. Revenue derives from commercial, corporate, branding, testimonial, training, and campaign video production, with notable case-study concentration in personal injury law and healthcare. No external funding rounds, M&A activity, or public revenue disclosures are present in the record.
Craft Creative firmographics
Firmographics- Name
- Craft Creative
- Legal name
- Craft Creative
- Website
- https://wecraftcreative.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Craft Creative is a full-service creative video production company in Charleston, South Carolina serving enterprise and mid-market clients across law firms, healthcare, national marketing agencies, and other verticals, using AI-assisted workflows and LED-wall virtual production to deliver strategic video content.
- Ownership category
- akta.pro rank
Craft Creative industry classification
Industry- Product category
- Video Production Services
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where Craft Creative is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Craft Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Video Production Services: Full-service video production including strategic planning, scripting, directing, filming, and post-production. Pricing is project-based and quote-driven, depending on concept, production needs, and deliverables. Revenue is generated through project fees for commercial, corporate, branding, testimonial, and campaign video production for B2B clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing tailored to individual client needs and project scope |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Craft Creative product offering
Product offeringCore offering
Craft Creative is a full-service video production company offering strategic planning, scripting, directing, filming, and post-production for B2B clients. Services span branding, commercial, corporate, and testimonial video production, plus industry-verticalized offerings for law firms, healthcare, automotive, hospitality, ecommerce, non-profit, construction, real estate, and political campaigns. The company differentiates through hybrid AI-powered workflows and virtual production capabilities using LED wall technology.
Product overview
Craft Creative is a full-service video production company offering a comprehensive portfolio of video production services. The core offering includes branding, commercial, corporate, and testimonial video production across diverse industries such as law firms, healthcare, construction, ecommerce, non-profit, political campaigns, and real estate. The company operates across multiple locations (Charleston, Charlotte, Atlanta, Indianapolis, Columbia, Greenville, Nashville, Fort Wayne, and various South Carolina communities) serving brands nationwide. Their services are differentiated by a hybrid AI-powered approach that combines professional cinematography with AI-enhanced workflows for pre-production (storyboarding, scripting, concept development) and post-production (footage sorting, VFX, transcription, captioning). Additional offerings include white label production for agencies, virtual production using LED walls, and training video production with various formats including live-action, animated explainers, and microlearning content.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Dunnion Law called the trucking commercial the best they've received in over 40 years, completed in under 4 hours using virtual production
- +1 more outcomes
Companies that use Craft Creative
Customer profileNamed customers15 records
Segments10 records
Ideal customer profiles5 records
Craft Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Craft Creative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VIP MarketingcoreVIP Marketing is the parent company and creative force behind Craft Creative. Eric Elliott is founder of both VIP Marketing and Craft Creative. Craft Creative operates as the creative production division of VIP Marketing, powered by VIP Marketing. The partnership represents integrated marketing and production capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Craft Creative competitors and assessment
Company assessmentDirect peers
- VidMob: VidMob is a creative tech platform that produces ad creative and video assets at scale for brands and agencies using AI-driven creative analytics. It is comparable to Craft Creative as both firms blend creative production with AI tooling to serve marketing-driven video needs for B2B clients.
- Thinkmojo: Thinkmojo is a creative video agency producing brand stories, customer testimonials, and product videos for tech and consumer brands. Comparable to Craft Creative in its brand-storytelling focus, testimonial video work, and tech-forward client roster.
- Lemonlight: Lemonlight is a B2B video production company offering end-to-end content creation for brands and agencies across the US. It is comparable to Craft Creative in its project-based commercial and branded video production model, multi-market footprint, and growing emphasis on AI-assisted workflows.
- Wyzowl: Wyzowl is a B2B video production agency specializing in explainer, animated, and brand videos for SaaS and corporate clients. Comparable to Craft Creative in its full-service production model, multi-format video offering, and agency-style client roster.
- Demo Duck: Demo Duck is a B2B video production and animation agency serving brands, agencies, and nonprofits with explainer, brand, and testimonial videos. It mirrors Craft Creative's project-based service model, brand-vertical focus, and emphasis on combining strategy with production under one roof.
- Yans Media: Yans Media is a video production and animation agency producing explainer, brand, and corporate videos for B2B clients. Comparable to Craft Creative in its full-service project-based video offering and similar mid-market B2B client profile.
- Sandwich Video: Sandwich Video is a creative video production company producing brand films, commercials, and digital content for major brands. It is comparable to Craft Creative in combining creative strategy with high-quality commercial production for B2B and consumer clients.
- Casual Films: Casual Films is a global B2B video production agency producing brand, internal communications, and explainer content for enterprise clients. Comparable to Craft Creative in its corporate video production focus, multi-market operations, and consultative approach to B2B engagements.
Broad incumbents
- Publicis Production: Publicis Production is the production arm of Publicis Groupe, handling commercial content at global scale for major brands. Comparable to Craft Creative as a broad incumbent offering commercial video production and creative services, though operating at holding-company scale with enterprise-grade clients.
- Dentsu Creative: Dentsu Creative is the global creative network of Dentsu International, offering brand, content, and production services at scale. Comparable to Craft Creative as a broader incumbent providing commercial video production and brand campaign development, but operating at significantly larger scale across geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Craft Creative social profiles
Digital presenceCraft Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craft Creative leadership team
Management profileNumber of profiles
Profiles2 records
Craft Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craft Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craft Creative
What does Craft Creative do?
Craft Creative is a full-service video production company offering strategic planning, scripting, directing, filming, and post-production for B2B clients. Services span branding, commercial, corporate, and testimonial video production, plus industry-verticalized offerings for law firms, healthcare, automotive, hospitality, ecommerce, non-profit, construction, real estate, and political campaigns. The company differentiates through hybrid AI-powered workflows and virtual production capabilities using LED wall technology.
Is Craft Creative a public or private company?
Craft Creative is a private company. It is classified as corporate owned and is currently operating.
When was Craft Creative founded?
Craft Creative was founded in 2015. It employs 1 to 10 people.
Where is Craft Creative based?
Craft Creative is headquartered in Charleston, United States, in the North America region.
How does Craft Creative make money?
One revenue line is on record: video Production Services.
Who are Craft Creative's main competitors?
Direct peers on record are VidMob, Thinkmojo, Lemonlight, Wyzowl, Demo Duck, Yans Media, Sandwich Video and Casual Films. Broad incumbents are Publicis Production and Dentsu Creative.
Does Craft Creative have an API?
No public API is recorded for Craft Creative.
What industry is Craft Creative in?
Craft Creative's product category is Video Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its SIC code is 7812.