BayCare Clinic
BayCare Clinic is a physician-owned, for-profit multispecialty healthcare provider headquartered in Green Bay, Wisconsin, operating 20 medical specialties with 140+ physicians to serve patients across northeastern Wisconsin and Michigan's Upper Peninsula.
- Company typePrivate
- Founded1999
- HeadquartersGreen Bay, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What BayCare Clinic does
BayCare Clinic is a physician-owned, for-profit specialty healthcare provider headquartered in Green Bay, Wisconsin, and founded in 1999. The clinic delivers specialty medical care across 20 service lines — including orthopedics, radiology, cardiology, vascular surgery, sports medicine, neuropsychology, and anesthesiology — staffed by more than 140 physicians and a broader workforce of 501-1000 employees. Its primary service area spans northeastern Wisconsin and Michigan's Upper Peninsula, where it is positioned as the largest physician-owned specialty-care clinic in the region. Patient acquisition occurs through self-referral, direct physician referrals from regional primary-care providers (via a secure referral portal), and employer/insurance network relationships.
The clinic's core technology infrastructure is anchored by Epic Systems' MyChart platform, branded as 'myBayCare,' which provides patients with virtual visits, appointment scheduling, medical records access, and bill payment. Distribution of services occurs through multiple physical clinic locations across the two-state region, supplemented by the MyChart self-service digital channel and a referring-provider network. The clinic operates a nonprofit-affiliated foundation (BayCare Clinic Foundation) supporting community health education and patient care initiatives.
BayCare Clinic's business model is fee-for-service medical care delivery billed through insurance plans and patient payments across its 20 specialties. Pricing is not publicly disclosed. The clinic supplements its core service delivery with content marketing (HealthWatch articles, physician profiles, patient success stories), email communications via Constant Contact, physician-led presentations at professional conferences, and community engagement through its foundation — all aimed at reinforcing patient acquisition and referral pipelines in its defined regional market. No institutional investors, parent companies, or ownership changes are disclosed.
BayCare Clinic firmographics
Firmographics- Name
- BayCare Clinic
- Legal name
- BayCare Clinic
- Website
- https://baycare.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BayCare Clinic is a physician-owned, for-profit multispecialty healthcare provider headquartered in Green Bay, Wisconsin, operating 20 medical specialties with 140+ physicians to serve patients across northeastern Wisconsin and Michigan's Upper Peninsula.
- Ownership category
- akta.pro rank
BayCare Clinic industry classification
Industry- Product category
- Specialty Healthcare Services
- NAICS
- Ambulatory Health Care Services (621), Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)
- akta.pro secondary industry
- Single-Specialty ASCs (HLAFAIAB)
Keywords
Where BayCare Clinic is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BayCare Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Medical Services Revenue: BayCare Clinic generates revenue through fee-for-service medical care delivery across 20 medical specialties including orthopedics, radiology, and various surgical disciplines. Revenue is derived from patient visits, procedures, and treatments billed through insurance plans and patient payments.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BayCare Clinic product offering
Product offeringCore offering
BayCare Clinic is a physician-owned specialty-care clinic that delivers outpatient and inpatient specialty medical services across 20 disciplines (orthopedics, radiology, cardiology, vascular surgery, sports medicine, neuropsychology, anesthesia, and others) through more than 140 physicians. Patient access is facilitated by the myBayCare patient portal (Epic MyChart), supporting appointment requests, virtual visits, medical record retrieval, and bill payment.
Product overview
BayCare Clinic is a physician-owned specialty healthcare organization offering 20 medical services through a network of 140+ physicians. The primary patient-facing digital product is the MyBayCare patient portal, which provides appointment scheduling, virtual visits, medical records access, and bill payment functionality. The clinic operates multiple locations across northeastern Wisconsin and Michigan's Upper Peninsula.
Differentiator
Problem solved
Functional benefit
Products and services
- BayCare Clinic Medical Services Specialty healthcare services across 20 medical disciplines (including orthopedics, radiology, cardiology, vascular surgery, sports medicine, neuropsychology, and anesthesia) delivered by more than 140 physicians at multiple clinic locations across northeastern Wisconsin and Michigan's Upper Peninsula.
- myBayCare Patient Portal (MyChart by Epic) Epic Systems-licensed MyChart patient portal branded as myBayCare, enabling BayCare Clinic patients to schedule appointments, request appointments, conduct virtual visits, access medical records, communicate with care teams, and pay bills online.
Companies that use BayCare Clinic
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
BayCare Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BayCare Clinic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Epic Systems CorporationcoreEpic Systems provides the MyChart patient portal platform licensed to BayCare Clinic. MyChart enables patients to access medical records, schedule appointments, communicate with providers, and pay bills electronically. The platform is branded as 'MyChart powered by Epic' and represents the clinic's primary digital patient engagement infrastructure.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
BayCare Clinic competitors and assessment
Company assessmentRegional players
- Bellin Health: Bellin is an integrated health system based in Green Bay with a multi-specialty physician group, serving the same northeastern Wisconsin market as BayCare. Comparable as a regional specialty care competitor with overlapping services.
- ThedaCare: ThedaCare is a non-profit regional health system serving the Fox Valley and northeastern Wisconsin with multi-specialty clinics. Comparable as a regional competitor offering overlapping specialty services in adjacent markets.
- Aspirus Health: Aspirus is a regional health system serving northern Wisconsin and Michigan's Upper Peninsula with multi-specialty physician services. Comparable as a regional player overlapping BayCare's UP Michigan service area.
- OSF HealthCare: OSF HealthCare is an integrated Catholic health system operating across Illinois and Michigan's Upper Peninsula with multi-specialty physician practices. Comparable as a regional competitor in BayCare's UP Michigan territory.
Direct peers
- Prevea Health: Prevea is a physician-owned multi-specialty group also headquartered in Green Bay, WI, directly overlapping with BayCare's service area and specialty breadth. Most directly comparable peer given shared physician-ownership model, geography, and multi-specialty scope.
- Marshfield Clinic Health System: Marshfield Clinic is one of the largest physician-owned multi-specialty groups in Wisconsin, with a similar model of physician ownership and broad specialty coverage. Comparable as a peer physician-owned multi-specialty clinic, though at a larger scale and broader footprint.
Broad incumbents
- HSHS (Hospital Sisters Health System): HSHS operates hospitals and physician clinics across Wisconsin and Illinois, including specialty services that compete with BayCare's offerings. Comparable as a broader incumbent with multi-specialty capabilities in overlapping geographies.
- Advocate Aurora Health: Advocate Aurora is one of the largest integrated health systems in Wisconsin and the Midwest, with extensive specialty physician networks. Comparable as a large incumbent competing for specialty referrals across BayCare's service area.
- Cleveland Clinic: Cleveland Clinic is a nationally recognized specialty hospital system known for cardiology, orthopedics, and other specialties that overlap with BayCare's service mix. Comparable as a benchmark specialty-care incumbent for clinical reputation and specialty depth.
Emerging players
- Rothman Orthopaedic Institute: Rothman is a large, physician-owned orthopedic specialty group with multiple locations. Comparable as an emerging physician-owned specialty platform focused on musculoskeletal care — one of BayCare's anchor specialties.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
BayCare Clinic social profiles
Digital presenceBayCare Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
BayCare Clinic leadership team
Management profileNumber of profiles
BayCare Clinic subsidiaries and ownership
Company hierarchySubsidiaries1 record
BayCare Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BayCare Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BayCare Clinic
What does BayCare Clinic do?
BayCare Clinic is a physician-owned specialty-care clinic that delivers outpatient and inpatient specialty medical services across 20 disciplines (orthopedics, radiology, cardiology, vascular surgery, sports medicine, neuropsychology, anesthesia, and others) through more than 140 physicians. Patient access is facilitated by the myBayCare patient portal (Epic MyChart), supporting appointment requests, virtual visits, medical record retrieval, and bill payment.
Is BayCare Clinic a public or private company?
BayCare Clinic is a private company. It is classified as management employee owned and is currently operating.
When was BayCare Clinic founded?
BayCare Clinic was founded in 1999. It employs 501 to 1,000 people.
Where is BayCare Clinic based?
BayCare Clinic is headquartered in Green Bay, United States, in the North America region.
How does BayCare Clinic make money?
One revenue line is on record: medical Services Revenue.
Who are BayCare Clinic's main competitors?
Regional players on record are Bellin Health, ThedaCare, Aspirus Health and OSF HealthCare. Direct peers are Prevea Health and Marshfield Clinic Health System. Broad incumbents are HSHS (Hospital Sisters Health System), Advocate Aurora Health and Cleveland Clinic. Rothman Orthopaedic Institute is listed as an emerging player.
Does BayCare Clinic have an API?
No public API is recorded for BayCare Clinic.
What industry is BayCare Clinic in?
BayCare Clinic's product category is Specialty Healthcare Services. Its primary akta.pro industry code is HLAFABAK, Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based), with a secondary code of HLAFAIAB, Single-Specialty ASCs. Its NAICS code is 621 and its SIC code is 8011.