Interiors for Business

What Interiors for Business does

Interiors for Business, Inc. (IFB) is a privately held, family-owned commercial furniture dealership and interior design services firm headquartered in Batavia, Illinois, founded in 1995. The company operates as an authorized Steelcase Premier Partner and is described as Chicagoland's oldest Steelcase dealership. IFB maintains two physical showrooms — a headquarters and design center in a 150-year-old restored windmill factory in Batavia, and a West Loop Chicago location opened in 2019 — and serves corporate, healthcare, education, and government clients throughout Northern Illinois. Its ownership rests with two couples, Ann & Pat Gosselin and Heidi & Pete Molenhouse.

IFB's core offering is a comprehensive commercial furniture portfolio sourced from Steelcase and affiliated brands (Coalesse, turnstone, West Elm Work, Orangebox, Blu Dot, Viccarbe), spanning seating, desks and tables, storage, architectural and space division products (including Falkbuilt), technology-integrated collaboration solutions (Microsoft Surface Hub 2, media:scape, sound masking), accessories, and surface materials. It complements product resale with professional services: needs assessment, space planning, interior design, procurement coordination, project management, and professional installation. Notable technical differentiators include documented LEED, Fitwel, and WELL furniture-credit expertise and a Quick Ship program offering 5-business-day delivery on popular items.

IFB's revenue model combines one-time furniture product sales with project-based professional services revenue, both delivered through enterprise field sales and showroom-driven engagement. Pricing is quote-based per project with no public list pricing; sales cycles are multi-year and project-based. Distribution runs through direct field sales, two showrooms, a website project-request channel, and the Steelcase Premier dealer network. The company has 11–50 employees and competes as a regional, vertical-specialized dealership rather than a national or technology-centric platform.

Name

Interiors for Business

Legal name

Interiors for Business, Inc.

Website

https://interiorsforbusiness.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Interiors for Business is a privately held Steelcase Premier Partner and commercial interior design firm founded in 1995, serving corporate, healthcare, education, and government clients across Northern Illinois with furniture, space planning, and project management services from showrooms in Batavia and Chicago.

Ownership category

akta.pro rank

Headquarters

HQ city

Batavia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Product Sales: IFB resells a broad portfolio of office furniture from Steelcase and partner brands including seating, desks, tables, storage, architectural elements, technology, accessories, and surface materials. Revenue is generated through one-time product sales, likely with project-based procurement cycles.
2. Interior Design & Workplace Consulting Services: IFB provides needs assessment, space planning, interior design layouts, product selection, procurement, and professional installation services as part of project engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Interiors for Business (IFB) is a commercial furniture dealership and workplace solutions provider operating as Chicagoland's oldest authorized Steelcase Premier Partner. The company resells Steelcase and partner brand furniture (seating, desks, tables, storage, architectural elements, technology-integrated furniture, accessories, and surface materials) while delivering complementary interior design, space planning, procurement, and professional installation services for corporate, healthcare, education, and government clients.

Product overview

Interiors for Business (IFB) is a Steelcase Premier Partner and furniture dealership offering a comprehensive portfolio of commercial furniture and workplace solutions. The company provides an extensive product ecosystem spanning seating (office chairs, guest chairs, collaborative chairs, lounge seating, healthcare seating), desks and tables (desk systems, height-adjustable desks, conference tables, benching), storage solutions, architectural and space division products (pods, walls, screens), technology products (collaboration tools, acoustic solutions), accessories (power management, lighting, whiteboards, organization tools), and surface materials. Products are sourced from Steelcase and affiliated brands including Coalesse, turnstone, West Elm Work, Blu Dot, Orangebox, Viccarbe, and others. IFB also offers a Quick Ship program with 5-day delivery on popular items. As a workplace solutions provider, IFB supports the entire project lifecycle from needs assessment and space planning through product selection, procurement, and professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Seating Comprehensive seating portfolio including office chairs (Steelcase Amia, Think, Gesture, Leap, Series 1, Series 2, SILQ, Karman, Reply, Chord, Siento, Cachet, Cobi, Crew, Jack, Kart, QiVi, Bindu, Criterion, Jersey, Uno), guest chairs and stools, collaborative chairs, lounge seating, benches, ottomans, clinicians and patient chairs, and sofas and sleepers. Sourced from Steelcase, Coalesse, turnstone, West Elm Work, Blu Dot, Orangebox, Viccarbe, and other brands. Intended for corporate, healthcare, education, and government workplace buyers.
• Desks and Tables Desks and tables including conference/collaborative tables (Ocular), desk systems (Kick, Steelcase Flex Collection, c:scape, Currency, Answer Freestanding, Mackinac, Elective Elements), height-adjustable desks (Lagunitas Focus Nook, Migration SE, Ology Walkstation, Steelcase Flex Height-Adjustable Desk, Ology, Airtouch, West Elm Sutton), benches (FrameOne, Series Bench, West Elm Work Greenpoint Bench, Campfire Slim Table), and occasional tables for corporate, healthcare, education, and government workplaces.
• Storage Solutions Storage solutions including lateral files and pedestals (Universal Storage, TS Series Pedestal), bookcases and cabinets (Campfire Mobile Cabinet, Davenport, High Density Storage, West Elm Work Greenpoint Storage), storage towers (Denizen Storage Tower and Wardrobe), bins and shelves (Duo, Opus, Bassline Storage, Depot), high-density mobile storage, and waste/recycling solutions for commercial workplaces.
• Architecture and Space Division Products Architectural and space division products including pods (Orangebox On the QT Pod, Campers & Dens), walls and work walls (Lite Scale Glazing, Privacy Wall, V.I.A., Everwall, Air3), panels (Answer Panel Systems, Kick Panel Systems, Avenir), screens (Overhead Tent, Table Tent, Radia, KwickScreen, Boundary Tent, Divisio, Corrugated Curtain, Soffio Screen, Separation Screens), beams (Answer Beam), power and flooring (Thread, Low-Profile Floor), window shades, and fences for space configuration in commercial environments.
• Workplace Technology Products Technology products for workplace collaboration including Steelcase Flex Media Cart, Steelcase Roam (mobile stands and wall mounts co-developed with Microsoft for Surface Hub 2), media:scape (technology-integrated furniture), QtPro and Sonet Qt sound masking systems for acoustic solutions. Intended for corporate, healthcare, education, and government buyers outfitting collaboration and meeting environments.
• Office Accessories Office accessories including power and cable management (Tabletop Power, Steelcase Universal Cable Management Kit, Universal Modular Power System, Steelcase Flex Mobile Power, SOTO, Powerstrip Intro, PowerPod, USB Powerstrips), whiteboards and podiums (Exponents White Board, Senti Series, a3 CeramicSteel Mobile, Verb Whiteboard, Motif, Slatwall + SlatRail, 110 Series, 555 Series, Edge Series), lighting (Shelf Lights, FLOS, Campfire Big Lamp, LED Linear Shelf, LED Radial Desktop, SOTO LED, dash), computer support (CPU Holder, Eyesite, Keyboard Platforms, CF Series, Flex Dock, Forco, Pocket, Relay), and organization tools.
• Surface Materials Steelcase Surface Materials including textiles, paints, laminates, veneer, glass, and other surface finishes designed for coordination across furniture lines and for environmental thoughtfulness.
• Quick Ship Program Quick Ship program offering popular office products from the Steelcase family of brands available to ship in as soon as 5 business days, providing accelerated fulfillment for time-sensitive workplace needs.
• Curated Product Collections Curated product collections including the Migration Desking Collection and Ocular Collection, designed for evolving workplace floorplans and offered to commercial clients seeking coordinated furniture solutions.
• Interior Design and Workplace Consulting Services Full-service workplace consulting and interior design offering needs assessment, space planning, interior design layouts, product selection, procurement coordination, and professional installation for corporate, healthcare, education, and government clients across Northern Illinois.

Quantifiable outcome

• Helping companies attract the best talent and maximize productivity through optimized workplace design
• +1 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SteelcasecoreChannel Partner/ Reseller/ DistributorIFB is an authorized Steelcase Premier Partner and Chicagoland's oldest Steelcase dealership. The partnership grants IFB rights to resell the full Steelcase product portfolio including seating, desking, storage, architectural elements, technology solutions, and accessories. IFB also distributes related brands within the Steelcase family such as West Elm Work, turnstone, Coalesse, Orangebox, and Viccarbe. Steelcase provides global brand backing, product innovation, and marketing support.
• FalkbuiltminorStrategic or Co-development PartnerIFB team members Dennis Foote (Director of Architectural Specialties) and Claire Makoviecki (Designer) specialize in Falkbuilt products, while Chris Wilke serves as Project Manager for Falkbuilt installations. This indicates a specialized partnership for architectural specialty products.
• LEED (USGBC)minorStrategic or Co-development PartnerIFB's team is well-versed with LEED requirements for furniture credits and has helped multiple clients achieve LEED certification. IFB previously led a USGBC branch in Chicago suburbs and has team members actively involved with LEED processes.
• FitwelminorStrategic or Co-development PartnerIFB team is well-versed with Fitwel certification requirements for furniture credits and has helped clients navigate the Fitwel accreditation process. Team members are actively involved with Fitwel organizations and processes.
• WELL Building StandardminorStrategic or Co-development PartnerIFB team is well-versed with WELL certification requirements for furniture credits and has helped clients achieve WELL accreditation.
• West Elm WorkcoreChannel Partner/ Reseller/ DistributorWest Elm Work is a brand within the Steelcase family. IFB resells the West Elm Work collection of residential-inspired office furniture including the Greenpoint, Fulton, Sterling, Kent, and Sutton lines.
• turnstonecoreChannel Partner/ Reseller/ Distributorturnstone is a Steelcase brand targeting small businesses. IFB resells turnstone products including Campfire Big Table, Bivi, Slingshot, and other turnstone furniture.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Haworth: Global contract furniture manufacturer (seating, desking, architectural, technology) competing directly with Steelcase-brand offerings IFB resells; targets the same corporate, healthcare, and education segments through its own dealer network.
• Allsteel (a HNI brand): Major office furniture manufacturer competing with Steelcase, with its own dealer network reselling a broad seating/desking/workspace portfolio to commercial and institutional buyers — same product category and customer base as IFB, different supply chain.
• Other Steelcase Premier Dealers in the Midwest (e.g., Workplace Resource): Other authorized Steelcase Premier Partners selling the same Steelcase family of products through a showroom-and-field-sales dealership model to commercial, healthcare, and education buyers. Direct channel competition in adjacent geographies.

Regional players

• Continental Office Environments: Contract office furniture dealership with showrooms, workplace consulting, and design services serving corporate, healthcare, and education in the Midwest — closely comparable operating model and customer mix to IFB.
• Workspace Solutions: Office furniture dealership offering project-based sales, interior design, and installation across Midwest geographies; mirrors IFB's combination of furniture dealership with design services in a similar regional market.
• Office Elements: Regional office furniture dealership serving Midwestern markets with multiple showrooms; uses a similar dealership model selling Steelcase/Haworth/Allsteel products to corporate, healthcare, and education clients — direct analog to IFB in a different regional market.

Broad incumbents

• Herman Miller (now MillerKnoll): Iconic office furniture manufacturer (Aeron, Mirra, Embody) with a national dealer network selling directly competing products into the same workspace market IFB serves, including through co-owned brands like Knoll and Design Within Reach.
• Knoll (part of MillerKnoll): Premium contract furniture manufacturer including seating, desking, and architectural products sold through a dealer channel to corporate, healthcare, and education customers — directly overlapping IFB's portfolio and customer base.

Others

• Interior Architects / IA Interior Architects: Global interior architecture and design firm providing workspace planning, design, and furniture/finish specifications to corporate clients — adjacent competitor in workplace design services that are a key complement to IFB's furniture sales.

Emerging players

• Falkbuilt (construction-tech hybrid): Prefabricated/modular architectural interior wall and millwork provider; IFB has a partnership with Falkbuilt and includes Falkbuilt in its specialty offerings — adjacent category increasingly blending with furniture in modern office fit-outs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/interiors4
• YouTubeyoutube.com/user/interiorsforbusiness
• Facebookfacebook.com/153374711138
• LinkedInlinkedin.com/company/1366756?trk=vsrp_companies_res_name&trkInfo=VSRPsearchId2208435871379017227323VSRPtargetId1366756VSRPcmptprimary
• Instagraminstagram.com/interiorsforbusiness
• Pinterestpinterest.com/interiorsforbus

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interiors for Business