8squad
8Squad is an Australian boutique Salesforce consulting partner delivering 100% onshore implementation, managed services, AppExchange product development, and AI/Agentforce integration across financial services, healthcare, government, retail, and high-tech verticals.
- Company typePrivate
- Founded2019
- HeadquartersSouthbank, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What 8squad does
8Squad Pty Ltd is an Australian privately-held boutique Salesforce consulting partner founded in 2019 and headquartered in Southbank, Melbourne. The company delivers end-to-end Salesforce services across Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Data Cloud, Financial Services Cloud, Health Cloud, Public Sector Solutions, and the Agentforce AI platform, supported by MuleSoft integration work and Service Cloud Voice deployments with Amazon Connect and Genesys. Approximately 90-100 certified Salesforce professionals (400+ collective certifications) deliver 100% onshore from offices in Sydney, Melbourne, Brisbane, Adelaide, and Perth, with a reported average CSAT of 9.8 across more than 1,000 projects.
The business operates four primary service lines: core Salesforce Consulting and Implementation (including failed-implementation remediation), a Centre of Excellence (CoE) managed-services retainer, a certified Product Development Outsourcer (PDO) practice building commercial AppExchange products, and the proprietary 8SSure continuous-assurance platform mapped to ISO/IEC 27001:2022, ISO 27017, ISO 27018, APRA CPS 230, and CPS 234. Sub-brands include Elev8 Academy (human-performance training) and dedicated industry practices for Financial Services, Healthcare, Public Sector, Retail/Consumer Goods, High Technology, and Contact Centre Transformation. The company reports an internal delivery methodology called Ide8-Cre8-Oper8 and adopted a Holacracy operating model in 2021.
Revenue is generated primarily through project-based professional services engagements, supplemented by managed-services retainers (CoE) and the emerging subscription-based 8SSure assurance product. Go-to-market is direct consultative enterprise and mid-market sales across Australia, supported by thought-leadership content, SEO, case studies, LinkedIn, and Salesforce ecosystem events such as Agentforce World Tour. Salesforce Ventures participated in a 2022 funding round, and the company acquired Perth-based Salesforce partner Two21 in January 2023 to expand its Western Australia footprint.
8squad firmographics
Firmographics- Name
- 8squad
- Legal name
- 8Squad Pty Ltd
- Website
- https://8squad.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 8Squad is an Australian boutique Salesforce consulting partner delivering 100% onshore implementation, managed services, AppExchange product development, and AI/Agentforce integration across financial services, healthcare, government, retail, and high-tech verticals.
- Ownership category
- akta.pro rank
8squad industry classification
Industry- Product category
- Salesforce Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
- akta.pro secondary industries
- Robotic Process Automation (RPA) Platforms (HDAEAHAB), Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)
Keywords
Where 8squad is headquartered
LocationHeadquarters
- HQ city
- Southbank
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
8squad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Salesforce Consulting & Implementation Services: Professional services revenue from Salesforce CRM strategy, planning, implementation, integration, and optimization engagements. Billed on a project basis or through scoping and proposals. Covers first-time implementations, failed implementation fixes, and expansion projects.
- Managed Services / Centre of Excellence (CoE): Ongoing managed services retainer providing proactive Salesforce platform maintenance, support, and continuous improvement. Flexible support that scales up and down with demand month to month, no penalty fees.
- Product Development Outsourcer (PDO) Services: Full-lifecycle ISV product development services for building commercial Salesforce apps and listing on the AppExchange. Covers product strategy, architecture, managed package development, security review preparation, and AppExchange launch.
- 8SSure Assurance Reporting: Subscription-based independent Salesforce assurance reporting service. Annual Platform Assurance Review as base subscription, with optional domain-specific modules. Monthly interstitial reports and quarterly management attestation reports included.
- Elev8 Academy Training Programs: Human performance and development training programs delivered to client teams. Customizable support ranging from project troubleshooting to full Academy experiences. Revenue recognized as part of broader service engagements or standalone training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No published tiers; all pricing is quote-based following discovery conversations. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
8squad product offering
Product offeringCore offering
8squad is an Australian boutique Salesforce consulting partner that delivers end-to-end Salesforce CRM implementation, integration, and managed services across Sales Cloud, Service Cloud, Experience Cloud, and industry clouds. It operates as a certified Product Development Outsourcer (PDO) to build and launch commercial apps on the Salesforce AppExchange, and provides ongoing managed services through its onshore Centre of Excellence (CoE) and 8SSure continuous assurance platform.
Product overview
8squad is an Australian boutique Salesforce consulting partner offering human-centered Salesforce solutions since 2019. The core offering comprises Salesforce Consulting & Implementation (covering Sales Cloud, Service Cloud, Experience Cloud, and Industry Clouds), a certified PDO (Product Development Outsourcer) service for building AppExchange products, and Managed Services through a Centre of Excellence (CoE). The product portfolio spans AI & Agentforce for AI integration, MuleSoft Integration for enterprise connectivity, and 8SSure for continuous platform assurance. Industry-specific sub-brands cover Financial Services, Healthcare, and Public Sector implementations. Elev8 Academy provides human performance training. All services are delivered 100% onshore from Australia, with approximately 100 experts having delivered over 1,000 Salesforce projects with a 9.8 average CSAT.
Differentiator
Problem solved
Functional benefit
Brands
- Elev8 Academy: Innovative learning framework designed to accelerate human performance, built on three key systems: System of Knowledge, System of Embodiment, and System of Belief
- 8SSure
- Centre of Excellence (CoE)
- Ide8/Cre8/Oper8
- AI Accelerator
Products and services
- Salesforce Consulting & Implementation End-to-end Salesforce CRM implementation services covering strategy, platform configuration, data migration, integration, user training, and post-go-live support. Includes fixing failed implementations and expanding existing Salesforce footprints across Sales Cloud, Service Cloud, Experience Cloud, and Industry Clouds. Targeted at Australian enterprise and mid-market organisations across financial services, healthcare, government, and retail.
- Managed Services (Centre of Excellence) Ongoing managed services retainer delivered by an onshore-only Centre of Excellence team that proactively monitors Salesforce platform health, clears backlogs, strengthens security and governance, and helps organisations adopt new Salesforce capabilities. Flexible support that scales up/down with demand month to month, with no lock-in penalties.
- Salesforce Product Development Outsourcer (PDO) Certified Salesforce PDO service that builds and launches commercial products on the Salesforce platform and AppExchange. Covers full product lifecycle from concept through managed package development, ISV technologies (LMA, COA, FMA), security review preparation, and AppExchange listing. For ISVs, startups, and enterprises needing native Salesforce apps.
- AI & Agentforce Services Salesforce AI consulting services that help organisations assess readiness for, implement, and scale AI capabilities including Einstein (predictive lead scoring, next-best-action, conversation summaries) and Agentforce (autonomous AI agents for multi-step customer service tasks), plus Prompt Builder. Provides honest assessment of which AI capabilities will deliver genuine productivity gains, and implements use cases on a Data Cloud foundation.
- MuleSoft Integration and Automation Integration services that connect Salesforce with enterprise systems using MuleSoft, building API-led integrations and automating routine workflows between systems. Enables seamless data flow between Salesforce and external platforms (HR, financial, core banking, identity providers, government systems), eliminating manual data entry and breaking down silos.
- 8SSure Continuous Assurance Continuous subscription-based assurance reporting service for enterprise Salesforce environments. Turns platform metadata into board-ready evidence of security, governance, and operational health, with evidence-referenced reporting mapped to ISO/IEC 27001:2022, ISO 27017, ISO 27018, APRA CPS 230, and CPS 234. Annual Platform Assurance Review is the base subscription, with optional domain-specific modules and quarterly management attestation reports.
- Contact Centre Transformation Contact centre modernisation service combining Service Cloud Voice, Amazon Connect, and Genesys Cloud to unify telephony with CRM in one screen, with real-time AI assistance, automatic call transcription and notes, and omnichannel routing. For organisations with contact centres across financial services, healthcare, government, and retail.
- Elev8 Academy Human performance learning framework built on three systems — System of Knowledge, System of Embodiment, and System of Belief — based on the Adaptive Human High Performance model. Customisable offerings ranging from project troubleshooting through to full Academy experiences for client teams.
- Financial Services Industry Solution Industry-specific Salesforce implementation service for Australian financial services organisations — banks, lenders, wealth managers, insurers, and financial advice businesses. Implements Financial Services Cloud, Data Cloud, Tableau, and MuleSoft integration with core systems (e.g., GBST WealthConnect) to address regulated industry requirements including APRA CPS 230/234.
- Healthcare Industry Solution Industry-specific Salesforce implementation service for Australian healthcare and life sciences organisations — allied health, public health, health insurers, aged care. Implements Health Cloud, Data Cloud, Service Cloud Voice with Amazon Connect, and MuleSoft integration to address NDIS, clinical governance, and privacy compliance requirements.
- Public Sector Industry Solution Industry-specific Salesforce implementation service for Australian federal, state, and local government agencies. Implements Public Sector Solutions, Service Cloud, Experience Cloud, Analytics Studio, MuleSoft integration, and 8SSure assurance. Includes Classic-to-Lightning migrations and 17-system integration architectures.
Quantifiable outcome
- 9.8 average CSAT across 1,000+ projects
- +4 more outcomes
Companies that use 8squad
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
8squad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability10 records
Feature6 records
8squad partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Two21core8Squad acquired Perth-based Salesforce partner Two21 in January 2023, integrating its staff and expanding 8Squad's national footprint in Australia. The acquisition strengthened 8Squad's presence in Western Australia and was part of its continued growth strategy with clients including major corporations and government agencies.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
8squad competitors and assessment
Company assessmentDirect peers
- Slalom: US-founded boutique consulting firm with a substantial Salesforce practice across ANZ. Closely comparable positioning: relationship-led, mid-market-to-enterprise Salesforce focus, multi-cloud expertise (Sales, Service, Marketing, Data, Industries), and a comparable human-centered brand narrative.
- Simplus (Infosys): Historically a Salesforce pure-play consulting firm (acquired by Infosys in 2020), known for mid-market-to-enterprise Salesforce implementations and PDO/ISV work. Most direct peer to 8squad in business model, pre-acquisition, with similar Salesforce-first DNA and services-plus-product ambition.
- Silverline (Infosys): Salesforce-focused partner (now part of Infosys) with strengths in financial services and healthcare Salesforce clouds. Closely comparable vertical mix and Industry Cloud deployment experience to 8squad's Financial Services and Healthcare practices.
- Persistent Systems: India-headquartered digital engineering firm with a Salesforce-focused practice serving regulated industries (BFSI, healthcare). Directly comparable in Salesforce consulting + managed services shape, with similar multi-cloud and Industry Cloud credentials.
Broad incumbents
- Accenture (Australia): Global SI with one of the largest Australian Salesforce practices (Salesforce Global SI partner of the year multiple times). Competes for the same enterprise financial-services, healthcare, and government Salesforce transformations 8squad targets, but at much larger bench and deal sizes.
- Deloitte Digital (Australia): Big-4 firm operating Deloitte Digital in Australia with a dedicated Salesforce practice. Competes on the same regulated-industry (FS, healthcare, government) opportunities; Deloitte's broader consulting, audit, and risk advisory offerings allow cross-sell that 8squad cannot match.
- PwC Australia: Big-4 with an active Salesforce practice targeting Australian enterprise and government clients on multi-cloud transformations. Comparable in regulated-industry delivery and advisory-led GTM, but with vastly larger scale and cross-line-of-business leverage.
- Capgemini (Australia): Global SI with a Salesforce practice (including the acquisition of Australia's The Right Considered) that delivers Salesforce implementations to enterprise clients, particularly in financial services. Comparable at the transformation-scope layer, but with global delivery centers unlike 8squad's onshore-only model.
- TCS (Australia): Tata Consultancy Services operates a global Salesforce practice and is among the most awarded global SIs in the Salesforce ecosystem. Competes on enterprise transformations; differs from 8squad via global delivery leverage and scale.
Emerging players
- Slalom Build (formerly Think): Slalom's product-engineering arm that overlaps with 8squad's PDO proposition, building digital products and managed packages for clients. Relevant for AppExchange-adjacent productization and ISV-style work that 8squad also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
8squad social profiles
Digital presence8squad compliance and trust
Trust signalCompliance8 records
8squad financial estimates
Financial estimateRevenue estimate
Valuation estimate
8squad leadership team
Management profileNumber of profiles
Profiles4 records
8squad subsidiaries and ownership
Company hierarchySubsidiaries1 record
8squad funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
8squad M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 8squad
What does 8squad do?
8squad is an Australian boutique Salesforce consulting partner that delivers end-to-end Salesforce CRM implementation, integration, and managed services across Sales Cloud, Service Cloud, Experience Cloud, and industry clouds. It operates as a certified Product Development Outsourcer (PDO) to build and launch commercial apps on the Salesforce AppExchange, and provides ongoing managed services through its onshore Centre of Excellence (CoE) and 8SSure continuous assurance platform.
Is 8squad a public or private company?
8squad is a private company. It is classified as venture growth investor backed and is currently operating.
When was 8squad founded?
8squad was founded in 2019. It employs 51 to 100 people.
Where is 8squad based?
8squad is headquartered in Southbank, Australia, in the Oceania region.
How does 8squad make money?
Five revenue lines are on record. Salesforce Consulting & Implementation Services are the primary driver. The others are managed Services / Centre of Excellence (CoE), product Development Outsourcer (PDO) Services, 8SSure Assurance Reporting and elev8 Academy Training Programs.
Who are 8squad's main competitors?
Direct peers on record are Slalom, Simplus (Infosys), Silverline (Infosys) and Persistent Systems. Broad incumbents are Accenture (Australia), Deloitte Digital (Australia), PwC Australia, Capgemini (Australia) and TCS (Australia). Slalom Build (formerly Think) is listed as an emerging player.
Does 8squad have an API?
No public API is recorded for 8squad.
What industry is 8squad in?
8squad's product category is Salesforce Consulting Services. Its primary akta.pro industry code is BPAHAIAM, Instrumentation, Controls & Automation Engineering Consulting, with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 541511 and its SIC code is 7370.