Ames Performance Engineering
Ames Performance Engineering is a privately held, direct-to-consumer e-commerce retailer founded in 1976 and headquartered in Spofford, New Hampshire, specializing in replacement and reproduction parts for classic Pontiac vehicles from 1955 to 1992, serving individual restoration enthusiasts and hobbyists through its website, print catalogs, phone, and car-show channels.
- Company typePrivate
- Founded1976
- HeadquartersSpofford, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ames Performance Engineering does
Ames Performance Engineering is a privately held, direct-to-consumer retailer specializing in replacement and reproduction parts for classic Pontiac vehicles spanning model years 1955 to 1992. Founded in 1976 and headquartered in Spofford, New Hampshire, the company serves a defined hobbyist vertical covering Pontiac model lines including Firebird, GTO, LeMans, Tempest, Full Size Pontiac, Grand Prix, Trans Am, Formula, and Ventura. The company self-describes as the nation's largest online supplier of classic Pontiac parts.
The core product is an e-commerce catalog accessible 24/7 at amesperf.com, with an inventory management system that supports part-level search by vehicle model and year. Inventory is supplemented by four specialized printed catalogs segmented by Pontiac platform and model era, and the firm offers multiple ordering channels: web, phone (with extended hours), 24/7 fax, mail, and free-delivery presence at Pontiac car shows throughout the year. The technology stack is a standard retail e-commerce platform built and branded by an external New Hampshire web development firm; no proprietary platform, APIs, or AI-driven recommendation or fitment features are disclosed.
Revenue is generated primarily through one-time parts sales across body, mechanical, interior, wheel, and specialty components, plus gift certificates sold in fixed denominations from $5 to $250. Pricing follows a unit-based model with tiered discounts ranging from 3% to 10% tied to order size and payment method, and the firm claims the lowest backorder rate in the industry. Customer segments are horizontal across individual hobbyists and restoration enthusiasts, with no enterprise or B2B customer concentration disclosed. Marketing relies on the e-commerce site, print catalogs, show appearances, Pontiac club partnerships, and Facebook/Instagram social channels. No funding rounds, investors, leadership disclosures, patents, or AI/ML capabilities are documented in the available record.
Ames Performance Engineering firmographics
Firmographics- Name
- Ames Performance Engineering
- Legal name
- Ames Performance Engineering
- Website
- https://amesperf.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ames Performance Engineering is a privately held, direct-to-consumer e-commerce retailer founded in 1976 and headquartered in Spofford, New Hampshire, specializing in replacement and reproduction parts for classic Pontiac vehicles from 1955 to 1992, serving individual restoration enthusiasts and hobbyists through its website, print catalogs, phone, and car-show channels.
- Ownership category
- akta.pro rank
Ames Performance Engineering industry classification
Industry- Product category
- Classic Automotive Replacement Parts
- NAICS
- Automotive Parts and Accessories Retailers (441330), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industries
- Automotive Parts & Accessories Omnichannel (CRAFAEAL), Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)
Keywords
Where Ames Performance Engineering is headquartered
LocationHeadquarters
- HQ city
- Spofford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ames Performance Engineering business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Automotive Parts Sales: Revenue generated from the sale of classic Pontiac replacement parts and accessories. Products include body parts, mechanical components, interior items, wheels, and specialty items for various Pontiac models from 1955-1992. Sales are primarily one-time transactions with no subscription component.
- Gift Certificates: Sale of gift certificates in denominations ranging from $5 to $250, providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard automotive parts pricing with volume-based discounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Ames Performance Engineering product offering
Product offeringCore offering
Ames Performance Engineering retails new and reproduction replacement parts for classic Pontiac vehicles manufactured from 1955 through 1992. Customers can order parts through the company's e-commerce website, by telephone, fax, mail-in order form, or in person at car shows, with free shipping available on orders over a stated threshold. The company also publishes printed catalogs and supports its parts business with same-day shipping on stocked items and a low-backorder pledge.
Product overview
Ames Performance Engineering operates as an e-commerce platform and catalog retailer specializing in classic Pontiac parts. The core product is an online parts catalog accessible at amesperf.com, offering replacement parts for classic Pontiac vehicles including Firebird, GTO, LeMans, Tempest, Full Size Pontiac, Grand Prix, and Ventura from model years 1955-1992. The company supplements its online platform with printed catalogs covering different Pontiac model lines (1964-77 GTO/LeMans/Tempest/Ventura, 1967-81 Firebird/Trans Am/Formula, 1955-76 Full-Size Pontiac/1962-77 Grand Prix, and 1961-63 Tempest/LeMans). Additional offerings include gift certificates in various denominations and a quick order system for returning customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Pontiac Replacement Parts New and reproduction replacement parts covering classic Pontiac models from 1955 through 1992, sold online, by phone, fax, mail, and at car shows, with free shipping above a stated order threshold and same-day shipping on stocked items. Intended for individual Pontiac owners and restoration hobbyists.
- Printed Pontiac Parts Catalog Printed mail-order catalog(s) listing classic Pontiac replacement parts, offered at a stated price per copy and usable as a stand-alone order form for mail-in purchases. For classic Pontiac owners and restoration hobbyists who prefer offline browsing.
- Gift Certificate Store credit / gift certificates in fixed dollar amounts, redeemable toward the purchase of classic Pontiac parts through the company's website and catalog ordering channels. Intended for individual gift-givers and classic Pontiac enthusiasts.
Companies that use Ames Performance Engineering
Customer profileSegments1 record
Ideal customer profiles1 record
Ames Performance Engineering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ames Performance Engineering partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Ames Performance Engineering competitors and assessment
Company assessmentDirect peers
- Zip Products: Zip Products manufactures and distributes reproduction parts specifically for Pontiac vehicles (catalogs, body panels, interior components). It overlaps directly with Ames on Pontiac product lines and competes in the same enthusiast channels.
- East Coast Pontiac Parts: East Coast Pontiac Parts is a small specialist retailer focused exclusively on classic Pontiac restoration parts. It is a close niche peer to Ames with comparable single-marque positioning, though at a smaller scale.
- Ground Up Restoration Parts (SS396.com): Ground Up specializes in classic GM A/F-body restoration parts (including Pontiac Firebird and Trans Am overlap) and operates an e-commerce + printed catalog model analogous to Ames. It is a directly comparable single-marque-focus GM restoration specialist.
- Concours Restoration Parts: Concours Restoration Parts is a Pontiac-focused restoration parts supplier offering reproduction components across multiple model lines. It is a closely comparable direct peer in the same Pontiac restoration niche.
- Original Parts Group (OPGI): OPGI is a direct Pontiac and GMC restoration parts specialist operating its own e-commerce platform and printed catalogs. It is the most direct competitor to Ames, serving the same classic Pontiac enthusiast segment with overlapping part coverage and similar direct-to-consumer channels.
Broad incumbents
- Classic Industries: Classic Industries is one of the largest classic GM restoration parts retailers in the US, offering parts for multiple GM brands. While broader than Ames' Pontiac-only focus, it competes directly for Pontiac restoration budgets and benefits from cross-brand scale advantages in purchasing and marketing.
- National Parts Depot (NPD): NPD is a major multi-brand classic Ford and GM restoration parts retailer with regional warehouses and extensive printed catalogs. It overlaps directly with Ames on Pontiac parts and competes for the same hobbyist buyer through a similar multi-channel model.
- Year One: Year One is a long-established classic car restoration parts retailer covering GM, Ford, and Mopar marques with deep catalog coverage and direct-to-consumer distribution. It competes with Ames on Pontiac-specific orders and benefits from cross-marque customer acquisition.
Emerging players
- The Right Stuff Detailing: The Right Stuff Detailing specializes in reproduction brake and clutch components for classic GM vehicles including Pontiac applications. It competes with Ames in specific Pontiac part categories with a narrower but deeper product focus.
- Inline Tube: Inline Tube manufactures and sells reproduction brake, fuel, and transmission lines for classic American cars including Pontiac models. It overlaps with Ames on a subset of Pontiac parts categories and is a comparable specialty aftermarket parts supplier to enthusiasts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Ames Performance Engineering social profiles
Digital presenceAmes Performance Engineering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ames Performance Engineering leadership team
Management profileNumber of profiles
Ames Performance Engineering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ames Performance Engineering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ames Performance Engineering
What does Ames Performance Engineering do?
Ames Performance Engineering retails new and reproduction replacement parts for classic Pontiac vehicles manufactured from 1955 through 1992. Customers can order parts through the company's e-commerce website, by telephone, fax, mail-in order form, or in person at car shows, with free shipping available on orders over a stated threshold. The company also publishes printed catalogs and supports its parts business with same-day shipping on stocked items and a low-backorder pledge.
Is Ames Performance Engineering a public or private company?
Ames Performance Engineering is a private company. It is classified as unknown and is currently operating.
When was Ames Performance Engineering founded?
Ames Performance Engineering was founded in 1976. It employs 11 to 50 people.
Where is Ames Performance Engineering based?
Ames Performance Engineering is headquartered in Spofford, United States, in the North America region.
How does Ames Performance Engineering make money?
Two revenue lines are on record. Automotive Parts Sales are the primary driver. The others are gift Certificates.
Who are Ames Performance Engineering's main competitors?
Direct peers on record are Zip Products, East Coast Pontiac Parts, Ground Up Restoration Parts (SS396.com), Concours Restoration Parts and Original Parts Group (OPGI). Broad incumbents are Classic Industries, National Parts Depot (NPD) and Year One. Emerging players are The Right Stuff Detailing and Inline Tube.
Does Ames Performance Engineering have an API?
No public API is recorded for Ames Performance Engineering.
What industry is Ames Performance Engineering in?
Ames Performance Engineering's product category is Classic Automotive Replacement Parts. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAFAEAL, Automotive Parts & Accessories Omnichannel. Its NAICS code is 441330 and its SIC code is 5013.