Zebra

What Zebra does

Zebra Digital LTD is a private, founder-led digital marketing and sales agency headquartered in Sofia, Bulgaria, founded in 2017-2018 by CEO Blagoy Nikushev. The firm operates a sales-led, professional services model focused on ROI-driven, omni-channel B2B prospecting, lead generation, and paid media execution for enterprise and mid-market clients across EMEA and APAC. Its core product is a B2B Prospecting and Outreach service that uses LinkedIn and business email outreach, automated follow-ups, and email warm-up infrastructure to deliver qualified leads directly to client sales teams and CRMs, with stated scaling capability of up to 50 sales reps and 20,000 daily emails.

The company's product surface spans seven service lines: B2B Prospecting and Outreach, Strategy, Lead Generation, Social Media Ads, Search Ads (Google Ads/GMP/Bing), Programmatic Ads, and the Zmatic trading desk. The Zmatic sub-brand is positioned as one of the largest trading desks in Europe with access to 20+ demand-side platforms and ad-networks, providing media procurement and global traffic access. The technical stack is a digital marketing automation platform combining proprietary prospecting tooling, email verification and warm-up systems, omnichannel campaign orchestration (Display, Native, Video, Audio, Paid Social, Paid Search), and integration with Facebook Marketing Partner, Google Partner (Display Video and Search Ads GMP badges), and Adform supply infrastructure.

Zebra generates revenue primarily through professional services fees from custom campaigns and retainer arrangements, with quote-based pricing offered via free consultation. Customer segments include B2B companies, lead generation clients, ecommerce businesses, financial services (FX, CFD, Crypto), SaaS/startups, and IT/tech firms. Named enterprise clients include Decathlon, LG, A1, Arcserve, RE/MAX, Inter Expo Center, Comsed, and Elmark. The firm is privately held with no disclosed external funding, ~12 employees, and operates as a direct-to-client B2B service provider without reseller or third-party distribution channels.

Name

Zebra

Legal name

Zebra Digital LTD

Website

https://zebradigital.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Zebra Digital is a Sofia-based digital marketing and sales agency that runs ROI-driven B2B prospecting, lead generation, and omni-channel paid media campaigns (including the Zmatic trading desk) for enterprise and mid-market clients across EMEA and APAC.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing services
• B2B lead generation
• Programmatic advertising
• Paid media management
• Sales prospecting

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Revenue generated from providing B2B prospecting, lead generation, social media ads, search ads, programmatic ads, and trading desk services to clients. Services are delivered through custom campaigns and retainer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Zebra Digital is a B2B digital marketing agency that builds automated, ROI-driven marketing and sales funnels for businesses. Its core offerings include B2B prospecting and outreach, omni-channel lead generation, paid social media and search advertising, programmatic advertising through the proprietary Zmatic trading desk, and marketing strategy services.

Product overview

Zebra Digital is a digital marketing agency offering a suite of services centered around automated, ROI-driven marketing and sales funnels. The core offering is the B2B Prospecting and Outreach service, complemented by Strategy, Lead Generation, Social Media Ads, Trading Desk (Zmatic), Search Ads, and Programmatic Ads services. The company provides end-to-end digital marketing capabilities from prospecting and lead generation through to paid advertising across multiple channels.

Differentiator

Problem solved

Functional benefit

Brands

• Zmatic: Trading desk platform - described as one of the biggest in Europe with 20+ DSP and ad-networks for programmatic advertising services.

Products and services

• B2B Prospecting and Outreach Full-service omni-channel B2B prospecting and outreach service that identifies ideal customers, contacts them via LinkedIn or business emails, handles follow-ups, and connects prospects with the client's sales team. Scales outreach up to 50 sales reps and 20,000 emails daily with dedicated account managers.
• Strategy Services Senior marketer audits of accounts, channels, and goals to build actionable strategies and media plans, helping clients avoid costly mistakes and reach profitability faster.
• Lead Generation High-quality, low-cost omni-channel lead generation campaigns for B2C and B2B businesses with automation that nurtures leads and sends them directly to CRM.
• Social Media Ads Social media marketing campaigns generating leads and sales from major social channels including Facebook, Instagram, Twitter, and Reddit.
• Trading Desk (Zmatic) One of the largest trading desks in Europe with 20+ DSP and ad networks, providing every type of traffic in every GEO at the best possible price for marketing needs.
• Search Ads Certified Google Ads, Google Marketing Platform, and Bing account management with expertise to improve ROI and execute successful PPC campaigns.
• Programmatic Ads Programmatic advertising services with access to major DSPs for Display, Native, Video, or Audio campaigns worldwide at competitive pricing.

Quantifiable outcome

• 3X+ ROAS increase and 12000% ROI increase for Decathlon
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Facebook/MetacoreGTM or Marketing PartnerOfficial Facebook Marketing Partner providing social media advertising services with platform-certified expertise and access.
• GooglecoreGTM or Marketing PartnerGoogle Partner with certifications in Google Ads and Google Marketing Platform (Display Video and Search Ads badges).

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, PPC, social, and programmatic at significantly greater scale. Directly comparable on service breadth and B2B/enterprise orientation, though with a much larger team and US-centric footprint.
• Tinuiti: Large independent performance marketing agency with strong programmatic, search, and social capabilities. Comparable on the Zmatic-style trading desk model and cross-channel buying, but at substantially greater scale.
• Neil Patel Digital: Globally recognized digital marketing agency offering SEO, paid media, and content services. Comparable on enterprise client mix and lead generation outcomes, though more brand-led than Zebra's prospecting-led approach.
• Power Digital Marketing: Mid-to-large performance marketing agency with services spanning paid media, SEO, and CRO. Directly comparable on enterprise performance marketing model and tech-enabled delivery.

Direct peers

• Disruptive Advertising: Mid-market digital marketing agency specializing in PPC, paid social, and CRO with an ROI-driven positioning similar to Zebra. Closely comparable on full-funnel paid acquisition services and enterprise client focus.
• KlientBoost: Performance marketing agency focused on PPC, paid social, and CRO for SaaS and ecommerce. Comparable in channel mix and ROI-led messaging, targeting overlapping mid-market segments.
• Single Grain: Full-service digital marketing agency with strong SEO, PPC, and content capabilities. Comparable on B2B lead generation and SaaS/enterprise client focus, though with different channel emphasis.
• Thrive Internet Marketing Agency: Full-service digital agency offering PPC, social media, and programmatic services to mid-market and enterprise clients. Comparable channel stack and B2B sales-led GTM, with a larger headcount base.

Others

• Capterra (lead-gen/prospecting): While not a direct agency peer, Capterra operates a vendor-lead-generation platform that competes for the same B2B prospecting budgets. Useful adjacent comparison for the demand-side of Zebra's prospecting service line.
• Adform: Programmatic DSP and ad-tech platform that is both a partner to Zebra (Adform Partner) and a broader industry incumbent. Comparable on the programmatic trading desk layer underlying the Zmatic offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCq36dGWEkPAUrWAFsbDrYnw
• Facebookfacebook.com/ZebraDigitalAgency
• LinkedInlinkedin.com/company/zebra-digital-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zebra