Weita
Weita AG is a privately held Swiss B2B distributor, founded 1989, selling professional hygiene, cleaning, healthcare, safety, and foodservice consumables to Swiss businesses via a multi-language e-commerce webshop and WeCare digital procurement platform.
- Company typePrivate
- Founded1989
- HeadquartersAesch, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Weita does
Weita AG is a privately held Swiss B2B distribution company headquartered in Aesch, Basel-Landschaft, founded in 1989. The company specializes in professional hygiene, cleaning, healthcare, safety/PPE, and foodservice consumables, organized across six main product categories and supported by five proprietary brand families (Weitaglove, Weitafresh, Weitaclean, Weitamed) plus the exclusive sustainable hospitality brand Verive. It distributes third-party brands from strategic partners including Tork, Kimberly-Clark Professional, Dr. Schumacher, Ontex, Dr. Schnell, and Diversey (the latter contributing over 600 SKUs to the webshop).
The underlying technology platform is a multi-language (German, French, Italian) e-commerce webshop at weita.ch, complemented by WeCare, a digital B2B procurement solution that integrates online ordering with direct sales-team support for enterprise accounts. Weita holds ISO 9001 and ISO 13485 quality certifications, EcoVadis Silver (2025), FSC, ClimatePartner, and Great Place to Work, supporting sales into regulated healthcare and foodservice verticals. Distribution is exclusively domestic to Switzerland, with no disclosed cross-border operations.
The revenue model is B2B product sales on a transactional unit-pricing basis, with no subscription or membership tiers. Customers span five verticals — healthcare/medical, professional cleaning/facility management, safety/PPE, foodservice/hospitality, and general industry/trade — served through a combination of self-service webshop, WeCare digital procurement, and an inside-sales team. The company employs 51-100 people and operates without disclosed funding rounds, parent company, or public listing, indicating independent private ownership.
Weita firmographics
Firmographics- Name
- Weita
- Legal name
- Weita AG
- Website
- https://weita.ch
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Weita AG is a privately held Swiss B2B distributor, founded 1989, selling professional hygiene, cleaning, healthcare, safety, and foodservice consumables to Swiss businesses via a multi-language e-commerce webshop and WeCare digital procurement platform.
- Ownership category
- akta.pro rank
Weita industry classification
Industry- Product category
- Professional Hygiene & Cleaning Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)
- akta.pro secondary industries
- Cleaning Tools, Mops, Brooms & Brushes Distribution (CRAOAGAD), Tissue & Hygiene Paper Distribution (IMAMAIAH)
Keywords
Where Weita is headquartered
LocationHeadquarters
- HQ city
- Aesch
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Weita business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- B2B Product Sales: Wholesale distribution of hygiene, cleaning, medical, foodservice, and safety products to professional businesses in Switzerland. Products sold through e-commerce web shop and sales team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing through web shop |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Weita product offering
Product offeringCore offering
Weita AG is a Swiss B2B distributor of professional hygiene, cleaning, medical, safety, and foodservice products. The company operates an e-commerce webshop (www.weita.ch) and a digital procurement platform (WeCare) serving professional businesses across Switzerland with multi-language support (German, French, Italian). Its offering spans six product assortments with over 600 partner-brand SKUs plus five proprietary and exclusive brands (Weitaglove, Weitafresh, Weitaclean, Weitamed, Verive, WeitaClean Eco) covering PPE, medical, cleaning, and sustainable hospitality needs.
Product overview
Weita is a Swiss B2B distributor of consumables and hygiene products operating as an e-commerce platform. The offering is organized around six main product categories (General, Safety & Hygiene, Healthcare, Foodservice, Cleaning, and Offers) plus four private label brands (Weitaglove, Weitafresh, Weitaclean, Weitamed) and an exclusive sustainable brand (Verive). A digital procurement platform called WeCare enables online ordering with direct sales support. The company also offers related services including consulting, training, logistics solutions, and custom/printed articles. Weita positions itself as a comprehensive supplier for professional hygiene, cleaning, healthcare, and foodservice needs in the Swiss market.
Differentiator
Problem solved
Functional benefit
Brands
- Weitaglove: Proprietary brand of gloves and hand protection products.
- Weitafresh
- Weitaclean
- Weitamed
- Verive
Products and services
- WeCare WeCare is a digital procurement solution enabling B2B customers to manage purchasing digitally through an online webshop combined with direct customer contact from Weita's online sales team. It is targeted at enterprise and mid-market business customers seeking streamlined ordering, account management, and electronic data exchange for hygiene, cleaning, medical, foodservice, and PPE supplies.
- Weitaglove Weitaglove is Weita's private label brand for gloves and hand protection products, including nitrile examination gloves and work gloves featuring rPET material and latex foam coating. It is sold to Swiss professional buyers in healthcare, cleaning, foodservice, and industrial segments through the Weita webshop.
- Weitaclean / WeitaClean Eco Weitaclean is Weita's private label brand for cleaning products, including multi-purpose wipes, non-woven cloths for single use, and eco-friendly cleaning solutions under the WeitaClean Eco sustainable line. It is targeted at professional cleaning companies, facility management firms, and Swiss businesses seeking sustainable cleaning consumables.
- Weitamed Weitamed is Weita's private label brand for medical and healthcare products, including care wipes and medical consumables. It is offered to Swiss hospitals, care homes, medical and dental practices, and other healthcare buyers via the Weita webshop.
Companies that use Weita
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Weita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Weita partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TorkcoreHygiene partner specializing in washroom solutions, soap and hand disinfection systems, paper hygiene products. Tork products featured prominently including Tork Xpress, Tork Matic, Tork Reflex, Tork OptiServe, Tork SmartOne, Tork PeakServe, and Tork S4 & S5 dispensers.
- Kimberly-Clark ProfessionalcoreHygiene partner providing professional hygiene solutions including WypAll cleaning cloths and workplace gear. Products like WypAll X70 wiping materials featured for professional cleaning applications.
- Dr. SchumachercoreHygiene partner offering disinfection and cleaning products including Aseptoman Med hand disinfectant, Optisal Plus, and Descosept Sensitive surface disinfection wipes. Supplies over 450 disinfection and hygiene products.
- OntexcoreContinence partner specializing in incontinence products. Featured products include the iD product line with 4-in-1 technology, X-Core and Y-Core innovations. Partnership includes product range conversion to updated iD assortment.
- Dr. SchnellcoreCleaning partner providing professional cleaning products including MAFOR smart ECO rinse aid and other cleaning chemicals for commercial and industrial cleaning applications.
- DiverseyminorCleaning products partnership with over 600 Diversey products now available in webshop including Diversey Sanitary Cleaner TASKI SA and other professional cleaning solutions.
- Satino by WEPAminorHygienic paper products partner offering sustainable solutions including Satino PureSoft premium hygiene paper made from renewable energy, EU Ecolabel certified products, and Satino GreenGrow toilet paper from 100% green electricity.
- UngerminorProfessional window cleaning tools and equipment partner offering nLite and ErgoTec technology, glass and window cleaning solutions.
- AQUACELminorAdvanced wound care products from ConvaTec featuring AQUACEL family for modern wound management with moisture, exudate and biofilm management capabilities.
- GiascominorOccupational safety footwear partner with 3Cloud solution for professional safety shoes.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Weita competitors and assessment
Company assessmentBroad incumbents
- Diversey Holdings: Global manufacturer and solutions provider of cleaning, hygiene, and infection-prevention products (and an existing Weita partner). Comparable as a principal whose branded products flow through Weita's webshop and as a competitor offering direct service to large Swiss accounts.
- Brenntag: Global market leader in chemical and ingredient distribution with Swiss operations. Adjacent as a broad-line B2B distributor of cleaning chemicals and hygiene ingredients, operating at significantly larger scale with similar professional customer base.
- Bunzl plc: Global FTSE-listed distribution and outsourcing group supplying cleaning, hygiene, catering, PPE, and safety products across Europe and North America. Relevant as a much larger broad-line competitor with Swiss operations that competes for the same enterprise accounts.
Regional players
- IGEPA group: European wholesale group for paper, hygiene, and packaging products with DACH presence. Comparable as a competing paper/hygiene consumables distributor targeting similar Swiss print, office, and facility customers.
- MEWA Textil-Service: Swiss/German textile services group offering workwear, PPE, cleaning cloths, and mat services. Comparable for the PPE/safety and cleaning textiles segments where Weita competes for industrial and facility management customers.
- Transgourmet Schweiz: Swiss B2B foodservice and hotel supplies distributor owned by Coop. Comparable for the foodservice/hospitality vertical where Weita competes for hotels, catering, and restaurant accounts.
Direct peers
- Hagleitner Hygiene: Austrian-headquartered (with strong Swiss subsidiary presence) manufacturer and distributor of professional hygiene, cleaning, disinfection, and skin-care products. Closely comparable as a DACH regional hygiene/cleaning consumables distributor serving healthcare, hospitality, and facility management customers with a similar private-label and premium-brand model.
- RAJA Group: European B2B distributor of packaging, workplace supplies, PPE, and hygiene products with operations across several European countries. Comparable as a multi-category broad-line distributor serving professional buyers with both catalogue and e-commerce.
- Lyreco Switzerland: Swiss subsidiary of Lyreco, a major European B2B distributor of workplace products (PPE, cleaning, hygiene, catering). Directly comparable broad-line workplace consumables model serving Swiss professional buyers through catalogue and e-commerce.
- CWS (CWS International / CWS-boco): European B2B provider of hygiene, washroom, mat, workwear, and cleanroom services with significant DACH operations. Comparable as a multi-vertical professional hygiene/safety supplier offering consumables, service, and digital ordering to enterprise Swiss accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Weita social profiles
Digital presenceWeita compliance and trust
Trust signalCompliance5 records
Weita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weita leadership team
Management profileNumber of profiles
Profiles1 record
Weita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weita
What does Weita do?
Weita AG is a Swiss B2B distributor of professional hygiene, cleaning, medical, safety, and foodservice products. The company operates an e-commerce webshop (www.weita.ch) and a digital procurement platform (WeCare) serving professional businesses across Switzerland with multi-language support (German, French, Italian). Its offering spans six product assortments with over 600 partner-brand SKUs plus five proprietary and exclusive brands (Weitaglove, Weitafresh, Weitaclean, Weitamed, Verive, WeitaClean Eco) covering PPE, medical, cleaning, and sustainable hospitality needs.
Is Weita a public or private company?
Weita is a private company. It is classified as unknown and is currently operating.
When was Weita founded?
Weita was founded in 1989. It employs 51 to 100 people.
Where is Weita based?
Weita is headquartered in Aesch, Switzerland, in the Europe region.
How does Weita make money?
One revenue line is on record: B2B Product Sales.
Who are Weita's main competitors?
Broad incumbents on record are Diversey Holdings, Brenntag and Bunzl plc. Regional players are IGEPA group, MEWA Textil-Service and Transgourmet Schweiz. Direct peers are Hagleitner Hygiene, RAJA Group, Lyreco Switzerland and CWS (CWS International / CWS-boco).
Does Weita have an API?
No public API is recorded for Weita.
What industry is Weita in?
Weita's product category is Professional Hygiene & Cleaning Distribution. Its primary akta.pro industry code is AFAIABAL, Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care), with a secondary code of CRAOAGAD, Cleaning Tools, Mops, Brooms & Brushes Distribution. Its NAICS code is 423450 and its SIC code is 5190.