Keono
Keono is a privately held, bootstrapped U.S. digital marketing agency that runs multichannel email, display, social, and geotargeting campaigns for enterprise brands, nonprofits, and political clients, leveraging a proprietary database of 100 million opt-in consumer email addresses.
- Company typePrivate
- Founded2009
- HeadquartersElmhurst, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Keono does
Keono is a privately held, bootstrapped multichannel digital marketing agency headquartered in Elmhurst, United States, operating with a lean team of 1-10 employees since its 2009 founding (with founder Michael Medema referencing a predecessor entity from 2001). The company's stated core competency is email marketing and data services, built around a proprietary database of 100 million opt-in U.S. consumer email addresses that is white-listed across major ISPs and segmented by 150 geographic, demographic, and behavioral selects. Supporting capabilities include display advertising (with claimed access to 99% of inventory sites), paid social advertising across Facebook, Instagram, LinkedIn, and Twitter, geotargeting at city/zip/neighborhood granularity, website optimization, marketplaces media, creative services, and a Match & Deploy postal-to-email matching service delivering 12-20% average match rates.
The product portfolio is unified by a data-centric approach: Keono runs a rigorous five-step data hygiene process, offers data appending, analytics, and licensing, and provides campaign tracking and reporting tools to all clients. Pricing is quote-based across three usage- and outcome-based models (CPM, CPA, CPC), typically structured as multi-year contracts.
Keono's go-to-market is sales-led and targets four primary customer segments: large national enterprise brands (with named clients across automotive, financial, insurance, retail, hospitality, fitness, home improvement, and entertainment), nonprofit organizations (e.g., Wounded Warrior Project, American Cancer Society), political campaigns, and partner marketing agencies that resell Keono's capabilities. The firm is founder-owned and operated, with no disclosed institutional capital, M&A, or geographic expansion beyond U.S.-focused execution despite marketing itself on global campaign experience.
Keono firmographics
Firmographics- Name
- Keono
- Website
- https://keono.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Keono is a privately held, bootstrapped U.S. digital marketing agency that runs multichannel email, display, social, and geotargeting campaigns for enterprise brands, nonprofits, and political clients, leveraging a proprietary database of 100 million opt-in consumer email addresses.
- Ownership category
- akta.pro rank
Keono industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
- akta.pro secondary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
Keywords
Where Keono is headquartered
LocationHeadquarters
- HQ city
- Elmhurst
- HQ country
- United States
- HQ region
- North America
Markets served
Keono business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Email Marketing Services: Core service providing email campaign delivery with match rates between 12-20% on average, converting single-channel data assets into multi-channel digital solutions.
- Display Advertising: Media buying display ad placement across owned and exclusive partner websites, with optimized views and competitive pricing.
- Data Services: Database management, data appending and hygiene, analytics and intelligence gathering, and data licensing services.
- Geotargeting Services: Location-specific email, display, and social media campaigns targeting consumers by city, zip code, or neighborhood.
- Creative Services: Professional creative design services for email and ad messaging to enhance credibility and increase conversions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Multi-year contract | CPM (Cost Per Mille) model |
| Outcome Based/ Performance | Multi-year contract | CPA (Cost Per Action) model |
| Usage-based | Multi-year contract | CPC (Cost Per Click) model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Keono product offering
Product offeringCore offering
Keono is a multichannel digital marketing and advertising agency that primarily provides email marketing services backed by a proprietary database of 100 million opt-in U.S. consumer email addresses. The company augments email with display advertising, paid social media advertising, geotargeting, website optimization, and creative services to plan, execute, and measure campaigns for enterprise brands, nonprofits, political campaigns, and marketing agencies.
Product overview
Keono is a multichannel digital marketing agency founded in 2009, offering a unified suite of services centered on email marketing and data. Its core products include an email marketing service powered by a proprietary database of 100M opt-in U.S. consumer email addresses (white-listed across major ISPs, with 150 data selects), supplemented by Match & Deploy (postal-to-email matching at 12-20% average match rates), Data Services (database management, appending, hygiene, analytics, licensing), and Geotargeting. Supporting service modules include Website Optimization, Display Advertising / Customer Retention, Paid Social Media Advertising (Facebook, Instagram, LinkedIn, Twitter), Marketplaces, and Creative Services. All offerings are backed by Campaign Tracking & Reporting Tools for performance measurement. Keono operates on CPM, CPA, or CPC pricing models.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Marketing Services
Quantifiable outcome
- 95-99% email delivery rate
- +4 more outcomes
Companies that use Keono
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles4 records
Keono technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Keono partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LashBackcoreIndustry leader partnership for email marketing compliance. LashBack is an email marketing compliance specialist that helps ensure Keono's campaigns meet industry standards and best practices.
- HitPathcoreIndustry leader partnership for tracking and analytics. HitPath provides campaign tracking and performance analytics capabilities that support Keono's data-driven marketing approach.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Keono competitors and assessment
Company assessmentDirect peers
- Zeta Global: Public data-driven marketing platform combining a large consumer data asset (Data Cloud) with email, display, social, and identity resolution capabilities. Closest publicly traded analog to Keono's data-plus-multichannel model.
- Merkle: Dentsu's data-driven performance marketing agency with deep expertise in email, CRM, analytics, and identity. Operates at the same intersection of proprietary data, targeting, and multichannel execution as Keono but at enterprise scale.
- Klaviyo: Public email and SMS marketing platform built around first-party customer data, segmentation, and ecommerce activation. Directly comparable to Keono on email deliverability, behavioral targeting, and outcome-based pricing.
- Yes Lifecycle Marketing: Email-centric marketing services firm offering data, creative, deployment, and analytics for enterprise brands. Operates in the same email-marketing-services category as Keono with similar multichannel extensions.
- Stirista: Data-driven multichannel marketing company combining a proprietary B2C data asset with email, display, social, and programmatic execution. Closely mirrors Keono's database-led, multichannel GTM.
- Mailchimp (Intuit): Email and multichannel marketing platform serving SMBs and mid-market with targeting, automation, and creative tools. Comparable to Keono on email-centric offering, although Keono leans enterprise while Mailchimp spans segments.
- Listrak: Email and digital marketing platform focused on retail and ecommerce with data, segmentation, and personalization capabilities. Comparable to Keono on email-driven, data-led multichannel execution.
Broad incumbents
- Epsilon (Publicis): Publicis-owned data, identity, and marketing services giant operating a large consumer data core (CORE ID) plus email, display, and loyalty capabilities. Competes with Keono at the enterprise tier with vastly broader scale.
- Acxiom (IPG): IPG-owned data and marketing services provider offering audience targeting, identity resolution, and multichannel activation. Direct comparable on the proprietary consumer data and targeting-selects layer.
- Experian Marketing Services: Marketing arm of Experian offering consumer data, identity, targeting, and audience activation services across email and digital channels. Overlaps with Keono on consumer demographic/behavioral targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Keono compliance and trust
Trust signalCompliance1 record
Keono financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keono leadership team
Management profileNumber of profiles
Profiles2 records
Keono funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keono M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keono
What does Keono do?
Keono is a multichannel digital marketing and advertising agency that primarily provides email marketing services backed by a proprietary database of 100 million opt-in U.S. consumer email addresses. The company augments email with display advertising, paid social media advertising, geotargeting, website optimization, and creative services to plan, execute, and measure campaigns for enterprise brands, nonprofits, political campaigns, and marketing agencies.
Is Keono a public or private company?
Keono is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keono founded?
Keono was founded in 2009. It employs 1 to 10 people.
Where is Keono based?
Keono is headquartered in Elmhurst, United States, in the North America region.
How does Keono make money?
Five revenue lines are on record. Email Marketing Services are the primary driver. The others are display Advertising, data Services, geotargeting Services and creative Services.
Who are Keono's main competitors?
Direct peers on record are Zeta Global, Merkle, Klaviyo, Yes Lifecycle Marketing, Stirista, Mailchimp (Intuit) and Listrak. Broad incumbents are Epsilon (Publicis), Acxiom (IPG) and Experian Marketing Services.
Does Keono have an API?
No public API is recorded for Keono.
What industry is Keono in?
Keono's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability), with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 5418 and its SIC code is 7310.