Great Jones Spa

What Great Jones Spa does

Great Jones Spa is a single-location, family-owned premium day spa operating from a 15,000-square-foot subterranean facility at 29 Great Jones Street in NoHo, Manhattan. Founded in 2004 by Marshall Sohne (lawyer and real estate developer), Danny Levy (former proprietor of Mintz Poultry), and Bob Pollock (hospitality background), the spa was constructed over a five-year build-out and has since served more than 400,000 guests. Following the 2018 and 2022 deaths of founding family members Ellen Sohne and Danny Levy respectively, operational control has transitioned to the next generation — Marshall's sons Zev and Noah Sohne, Danny's son Eli Levy, and Danny's wife Lee Levy — who completed major renovations of the reception area, couples rooms, locker rooms, facade, and a pre-massage serenity lounge in 2024.

The service portfolio spans four pillars: the Water Lounge (thermal circuit with three-story indoor waterfall, river rock sauna, eucalyptus steam room, cold plunge, and hot tub, available via standalone day pass at $60–$70 or complimentary with any service of $125+), 12+ facial treatments (including multiple HydraFacial variants, Stem Cell Facial, NuFace Microcurrent Lifting, LightStim LED, Environ Cool Peel, and Gua Sha Contouring), 10+ massage modalities (Swedish, Deep Tissue, Sports, Hot Stone, Aromatherapy, Shiatsu, Thai Table, Reflexology, PreNatal, and the Great Jones Signature), and 4+ body treatments (Rosemary Citron and Italian Blood Orange sea salt scrubs, Pure Fiji Coconut Sugar Glow, and the forthcoming NoHo Body Polish & Massage Ritual). Treatment technology is licensed rather than proprietary: HydraFacial Vortex-Fusion, LightStim LED, NuFace TRINITY+ microcurrent, Environ Cool Peel, and stem-cell skincare formulations.

The business is a direct-to-consumer, services-led operation with no third-party distribution or enterprise contracts. Revenue streams comprise service bookings (most 60-minute massages priced $170–$205, 90-minute facials up to $375), standalone Water Lounge passes, retail sales of partner-brand skincare (Jurlique, Naturopathica, Dr. Hauschka, Dr. Dennis Gross, Environ, Pure Fiji, Red Flower, Biotone), gift cards from $25 to $5,000 with no expiration, and group/corporate event bookings of up to 10 simultaneous treatments. Customer segments span urban wellness seekers, NYC visitors, couples and celebration groups, and corporate wellness buyers; channels include direct online booking via Meevo, phone, walk-in, and a GJ Rewards loyalty program. Distribution is exclusive to the Manhattan location, with no geographic expansion disclosed. Two new service launches (Dr. Alkaitis Collagen Boosting Facial; NoHo Body Polish & Massage Ritual) and an on-site Kettl teashop are slated for 2026, alongside continued earned media coverage in outlets such as ELLE, The New York Times, Harper's Bazaar, Marie Claire, CNBC, Timeout New York, and the official NYC Tourism website.

Name

Great Jones Spa

Legal name

Great Jones Spa

Website

https://gjspa.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Jones Spa is a family-owned, premium day spa in NoHo, Manhattan, offering massage therapies, facial and body treatments, and a 15,000-square-foot subterranean Water Lounge thermal circuit serving New York City residents, tourists, and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Day Spa Services

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Couples Spa Treatment Services (HSALAFAK), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Day spa services
• Massage therapy
• Facial treatments
• Thermal bath house
• Wellness spa

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Spa Services: Core revenue from massage therapies (10+ varieties), facial treatments (12+ types), body treatments (4+ options), and Water Lounge access. Services range from 30-90 minutes. Weekend/holiday pricing $10-15 higher. 90-minute massage services not available on weekends.
2. Retail Products: Sale of premium skincare and body care products from brands including Jurlique, Naturopathica, Dr. Hauschka, Dr. Dennis Gross, Environ, Pure Fiji, Red Flower, Biotone. GJ Rewards loyalty program earns $5 credit per $150 spent on services and retail.
3. Gift Cards: Gift cards available in denominations from $25 to $5,000, purchasable online or in-person. No expiration date. Redeemable for services or retail products.
4. Water Lounge Day Passes: Standalone access to Water Lounge without booking a service. Weekday passes $60+tax, weekend/holiday passes $70+tax. Includes sauna, steam room, cold plunge, and hot tub access.
5. Group Bookings & Events: Private event hosting for birthdays, showers, fundraisers, and corporate wellness days. Accommodates up to 10 simultaneous treatments. 20% gratuity added for groups of 5 or more. Additional Water Lounge passes available for non-treatment guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Great Jones Spa operates a 15,000-square-foot subterranean day spa in NoHo, Manhattan offering massage therapies, facial treatments, body treatments, and a Water Lounge thermal circuit (sauna, steam room, cold plunge, hot tub, three-story waterfall). Services are sold individually per booking, with retail skincare products and gift cards as supplementary offerings. The Water Lounge is also available standalone via day passes.

Product overview

Great Jones Spa is a day spa offering a unified wellness experience built around four core service pillars: the Water Lounge (thermal bath house amenities), Facial Treatments, Massage Therapies, and Body Treatments. The Water Lounge serves as the signature differentiator — a 15,000-square-foot subterranean space with a three-story waterfall, river rock sauna, eucalyptus steam room, cold plunge, and hot tub — available standalone via day passes or complimentary with services of $125+. The core service portfolio comprises over 40 curated treatments including HydraFacial variants, classic and specialized facials (Deluxe, Stem Cell, NuFace Microcurrent, LightStim LED, Environ Cool Peel, Dr. Alkaitis Collagen Boosting), massage modalities (Swedish, Deep Tissue, Sports, Hot Stone, Aromatherapy, Shiatsu, Thai Table, Reflexology, PreNatal, Signature), and body scrubs/rituals (Sea Salt Scrubs, Pure Fiji Coconut Sugar Glow, NoHo Body Polish). Supplementary offerings include a GJ Rewards loyalty program and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Lounge A 15,000-square-foot subterranean thermal wellness circuit featuring a three-story indoor waterfall, river rock sauna, eucalyptus steam room, cold plunge pool, and hot tub. Designed as a contrast therapy experience for detoxification, circulatory renewal, muscle release, and nervous system balance. Complimentary 2-hour access included with any service of $125 or more.
• Water Lounge Day Pass Standalone access to the Water Lounge amenities (sauna, steam room, hot tub, cold plunge) for guests not booking a treatment. Weekday pass $60, weekend/holiday pass $70, plus tax.
• Swedish Massage Classic full-body massage using long, fluid strokes to enhance circulation, stimulate lymphatic flow, and release deep-seated tension with light to medium pressure. Available 60-min ($185+) and 90-min ($260+).
• Deep Tissue Massage Results-driven treatment targeting chronic muscle tension, inflammation, and restricted range of motion using slow, deliberate strokes with sustained pressure deep into muscle fibers. Available 60-min ($195+) and 90-min.
• Aromatherapy Massage Full-body Swedish massage elevated with organic essential oils such as Ginger Root, Lavender Blossom, or Alpine Arnica for relaxation, re-energization, or de-stressing. Available 60-min ($190+) and 90-min ($265+).
• Hot Stone Massage Therapeutic massage using heated basalt river stones to melt away muscle tension, soothe the nervous system, and promote circulation and deep relaxation. Available 60-min ($195+) and 90-min ($275+).
• PreNatal Massage Gentle pregnancy massage for second or third trimester guests, easing tired muscles, improving circulation, relieving stress, and minimizing swelling. Available 60-min ($180+) and 90-min ($255+).
• Great Jones Signature Massage Signature full-body massage blending Hot Stone Therapy, Hot Towel Compresses, and Aromatherapy using Swedish techniques and wild-crafted essential oils. Available 60-min ($205+) and 90-min ($290+).
• Sports Massage Deeply therapeutic massage using strong, focused pressure to release tension in overworked muscles, targeting knots, trigger points, and chronic tightness.
• Reflexology Massage Foot-focused treatment engaging corresponding pressure points to invigorate and align the body's energy flow, promoting deep systemic balance. 60-min $170+.
• Shiatsu Massage Japanese bodywork inspired by Traditional Chinese Medicine, applying rhythmic pressure along meridians using hands, thumbs, and palms combined with gentle stretches. 60-min $175+.
• Thai Table Massage Ancient bodywork technique performed on a table combining rhythmic compressions, gentle rocking, and guided stretches to stimulate circulation and open energy pathways.
• Aromatic Hot Towel Massage Swedish massage combined with warm towels infused with wild-crafted essential oils applied to ease muscle tension and soften fascia.
• Couple's Massage Shared spa experience in a private suite where couples or friends receive side-by-side massages, with each guest selecting their preferred treatment of equal duration. Available in Swedish, Deep Tissue, Signature, Aromatherapy, Sports, and Hot Stone variants.
• HydraFacial Treatment Advanced multi-step facial using patented HydraFacial Vortex-Fusion technology that simultaneously exfoliates, extracts, and hydrates skin while infusing antioxidants, peptides, and hyaluronic acid. Includes variants: Firming Retinol ($295), Brightening, Clarifying ($250), Age Refining, Ultimate Repair ($350), and Insta-Glow ($225).
• Essential Facial Classic facial designed to re-mineralize tired, dehydrated skin through gentle exfoliation and antioxidant infusion, leaving skin soft and radiant. Suitable for sensitive and prenatal care. Price $175.
• Deep Cleansing Facial Skin detox treatment using natural fruit enzyme or blended acid peel to eliminate impurities, reduce blemishes, and nourish congested skin. Includes options for Rose Collagen Mask with Red LED, and NuFace Microcurrent add-ons. Prices $195 (60-min) / $275 (90-min).
• Deluxe Facial Advanced 90-minute facial combining LightStim LED Light Therapy, NuFace Trinity Microcurrent, and Stem Cell Therapy for firmer, smoother, and visibly radiant skin. Price $350.
• Gentleman's Facial Facial tailored for men's unique skincare needs, addressing sun exposure and shaving stress through exfoliation, extractions, tension-relieving massage, and hydrating finish.
• Gua Sha Contouring Stone Facial Age-defying facial blending Traditional Chinese Medicine techniques with jade and rose quartz stones to stimulate chi, detoxify skin, and encourage lymphatic drainage. Price $185.
• Nature's Spa by Jurlique Rare Rose Holistic Facial Intensely hydrating facial featuring Jurlique's exclusive farm-grown rose, rose quartz facial massage to boost natural radiance.
• Nature's Spa by Jurlique Vitamin C Facial Supreme facial featuring professional vitamin C treatment for exfoliation and revival, paired with hand/arm or foot massage and signature facial massage.
• Stem Cell Facial Advanced facial using cutting-edge stem cell technology to stimulate collagen and elastin production, reduce inflammation, and brighten dull skin. Price $225.
• TLC NuFace Microcurrent Lifting Facial Age-defying facial using NuFace microcurrent device to visibly lift, tone, and contour the face by stimulating collagen production and reducing fine lines.
• LightStim Light Therapy Facial Facial using LightStim LED light treatment to reduce fine lines and wrinkles, stimulate collagen and elastin production, and restore skin moisture balance.
• Environ Cool Peel Technology Non-invasive, intelligent exfoliation system using Environ's lactic acid and TCA peels to safely remove dead skin cells without damaging skin barrier. Includes 10% Lactic Acid Gel Peel, 2.5% Lactic Acid Cream Peel, and 2.5% TCA Cream Peel options. Price $245.
• Rosemary Citron Sea Salt Scrub Energizing full-body exfoliation using mineral-rich sea salts with rosemary and lemon peel extracts to stimulate circulation and smooth rough patches. 60-min $180.
• Italian Blood Orange Sea Salt Scrub Full-body exfoliation featuring sea salts from the southern Atlantic coast with magnesium, calcium, and potassium, followed by aloe vera and organic safflower oil hydration.
• Pure Fiji Coconut Sugar Glow Invigorating full-body exfoliation using pure cane sugar from Fiji with coconut and exotic nut oils (macadamia, kukui, and dilo) to nourish and hydrate skin.
• Group Bookings & Private Events Private event hosting for birthdays, showers, fundraisers, and corporate wellness days. Accommodates up to 10 simultaneous treatments. 20% gratuity added for groups of 5 or more. Additional Water Lounge passes available for non-treatment guests.
• Gift Cards Gift cards available in denominations from $25 to $5,000, purchasable online or in-person. No expiration date. Redeemable for services or retail products.
• GJ Rewards Loyalty Program Loyalty program allowing guests to earn $5 in rewards for every $150 purchase, redeemable toward retail products. Includes birthday rewards and $5 sign-up bonus.

Quantifiable outcome

• 400,000+ guests served since opening in 2004
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• JurliquecoreOthersPremium organic skincare brand used for facial treatments including Rare Rose Holistic Facial and Vitamin C Facial. Jurlique is an Australian brand known for farm-grown botanical ingredients.
• NaturopathicacoreOthersNatural and professional-grade skincare brand used for body treatments and facials. Products include cherry enzyme cleansers and botanical formulations.
• Red FlowercoreOthersLuxury body care brand featured in body treatments including the Red Flower Sento Treatment (Japanese bathing rites-based 90-minute Vichy shower service).
• Pure FijicoreOthersTropical skincare brand whose Coconut Sugar Glow body scrub is used at the spa. Products feature exotic nut oils including macadamia, kukui, and dilo from Fiji.
• BiotoneminorOthersProfessional massage and body care products used in body treatments and massage services.
• HydraFacialcoreTechnology or IntegrationLicensed provider of HydraFacial treatments using patented Vortex-Fusion technology. Offers multiple HydraFacial variations including Brightening, Clarifying, Age Refining, Ultimate Repair, Insta-Glow, and Firming Retinol options.
• LightStimcoreTechnology or IntegrationFDA-cleared LED light therapy technology used in facial treatments. Red and Blue light therapy offered as standalone facial and enhancement add-on.
• NuFace (TLC Nuface)coreTechnology or IntegrationAdvanced TRINITY+ microcurrent device used in facial treatments for lifting, toning, and smoothing. Offered as standalone 30-minute treatment and facial enhancement.
• Stem Cell Beauty InnovationscoreTechnology or IntegrationAdvanced stem cell technology used in Stem Cell Facial treatment to stimulate collagen and elastin production, reduce inflammation, and brighten skin.
• EnvironcoreTechnology or IntegrationCool Peel Technology offered - intelligent exfoliation system using lactic acid and TCA peels designed to safely remove dead skin cells without damaging skin barrier.
• Dr. HauschkaminorOthersAnthroposophical skincare brand with gentle formulations used in facial treatments suitable for pregnancy.
• Dr. Dennis Gross SkincareminorOthersClinical skincare brand featured in facial treatment offerings.
• Dr. AlkaitiscoreOthersOrganic living skincare brand used in Collagen Boosting Facial featuring raw, organic formulations with therapeutic massage techniques including Kansa wand and Gua Sha rituals.
• Kalyan BotanicalsminorOthersProfessional strength CBD massage cream (220mg CBD+CBG) offered as add-on treatment for massage services. THC-free formula with anti-aging ingredients.
• MuradcoreOthersSkincare brand whose Retinol Booster is used in HydraFacial Firming Retinol treatment to renew, hydrate, and visibly plump skin.
• ColorescienceminorOthersSun protection and skincare brand whose Total Eye Treatment is offered as HydraFacial enhancement to target dark circles, puffiness, and fine lines.
• MeevocoreTechnology or IntegrationSpa and salon management software platform used for online booking, customer relationship management, and appointment scheduling.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AIRE Ancient Baths: AIRE Ancient Baths operates thermal bath circuits in NYC, Chicago, and other U.S. cities. It is the closest direct peer to Great Jones Spa's Water Lounge, offering comparable contrast-therapy and thermal-wellness experiences targeting urban wellness seekers and tourists.
• Skin Camp: Skin Camp is a NYC facial studio specializing in advanced facial treatments including HydraFacial variants. It competes directly with Great Jones Spa's facial pillar for high-end facial customers in Manhattan.
• Chillhouse: Chillhouse is a modern NYC wellness studio offering massage, facials, and infrared sauna packages. It targets the same urban wellness seeker demographic and competes directly on massage and facial service lines.
• Bathhouse: Bathhouse is a modern bathhouse and spa with NYC locations featuring thermal bathing, saunas, cold plunge, and massage. It directly competes for the same thermal-circuit, day-pass, and tourist customer segments as Great Jones Spa.
• Joanna Vargas: Joanna Vargas operates a NYC flagship spa and salon known for advanced facials (including microcurrent and LED-based treatments) at premium price points. It competes directly with Great Jones Spa's Deluxe, Stem Cell, and HydraFacial facial offerings.
• Russian & Turkish Baths: A historic NYC bathhouse in the East Village offering Russian and Turkish thermal traditions, including sauna, steam, and plunge pools. Referenced in the same NY Times bathhouse coverage as Great Jones Spa and serves overlapping thermal-wellness customers in Manhattan.

Broad incumbents

• Equinox Spa: Equinox Spa operates within Equinox fitness clubs in NYC and other U.S. cities, offering massage, facial, and body treatments to club members. While part of a broader fitness/wellness platform, it directly competes for the same urban wellness consumer seeking massage and facial services.
• Soho House Spa: Soho House operates members' clubs with integrated spas serving a creative-professional audience. Its NYC spa and Cowshed treatment line target overlapping local wellness customers seeking premium massage and facial services.
• Shibui Spa at The Greenwich Hotel: Shibui Spa is the luxury hotel spa at The Greenwich Hotel in Tribeca, offering massage, facials, and a Japanese-inspired pool/garden experience. As a luxury NYC hotel spa, it competes for the same premium, tourist, and local wellness customer base as Great Jones Spa.
• The Spa at Mandarin Oriental New York: The Spa at Mandarin Oriental is a luxury hotel spa offering massage, facial treatments, and wellness programs in a five-star setting. It serves overlapping premium customer segments (corporate wellness, tourists, affluent locals) though as part of a broader hotel portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greatjonesspa
• Facebookfacebook.com/greatjonespa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Jones Spa