Piana Miele

Name

Piana Miele

Legal name

Piana Miele

Website

https://pianamiele.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Italian Honey Production

NAICS

Apiculture (11291), Apiculture (112910)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Beeswax Production & Processing (AFAEAHAB), Honey Packaging, Bottling & Private Labeling (AFAEAHAL)

Keywords

• Italian honey production
• Beekeeping products
• Traceable honey varieties
• Bee-derived supplements
• Organic certified honey

Headquarters

HQ city

Castel San Pietro Terme

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Honey Products: Piana Miele generates revenue through the sale of various honey products including Wildflower (Millefiori), Acacia, Italian Orange (Arancio Italiano), Chestnut (Castagno), and Wild Tobacco (Tabacco Selvatico) honeys. Products are sold across four main lines: SQUEEZE (squeeze bottles), FILIERA (100% traceable Italian honey), CLASSICO (classic format), and SELEZIONI (premium selections).
2. Royal Jelly Products: Sale of royal jelly products (10g format) positioned as a premium natural food supplement with claims about concentration, memory, and physical recovery benefits.
3. Bee Pollen Products: Sale of bee pollen (225g format) marketed as a natural supplement rich in proteins, minerals, and vitamins with antioxidant properties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Piana Miele is a producer and supplier of Italian honey and bee-derived products. The company offers honey across multiple varietals (Millefiori/Wildflower, Acacia, Castagno/Chestnut, Arancio Italiano/Orange, Tabacco Selvatico/Wild Tobacco, and Millefiori with Royal Jelly) under four branded lines — SQUEEZE, FILIERA, CLASSICO, and SELEZIONI — alongside complementary royal jelly and bee pollen supplements. It controls the full production chain from beekeeping to packaged retail jars.

Differentiator

Problem solved

Functional benefit

Products and services

• SQUEEZE Honey Line Line of Piana Miele honey packaged in squeeze bottles for convenient daily use; targets consumers seeking an easy-to-use honey format for cooking, baking, sweetening and breakfast.
• FILIERA 100% Traceable Italian Honey Line Premium line of 100% Italian honey with full supply-chain traceability under ISO 22005; allows consumers to verify origin of the honey from hive to jar through the dedicated filiera.pianamiele.com portal.
• CLASSICO Honey Line Classic-format Italian honey line from Piana Miele, available in standard jars (e.g., 500g) across the company's core varietals for everyday household use.
• SELEZIONI Premium Honey Line Premium selections line of Piana Miele honey featuring distinctive varietals such as Wild Tobacco (Tabacco Selvatico); positioned as the company's top-tier offering for connoisseurs and gifting.
• Millefiori (Wildflower) Honey Piana Miele's wildflower honey, with a unique flavor that varies by seasonal blooms; available across the company's product lines.
• Acacia Honey (Miele di Acacia) Piana Miele's acacia honey, known for its permanently liquid consistency and mild floral sweetness; sold across the company's standard lines.
• Chestnut Honey (Miele di Castagno) Piana Miele's chestnut honey, characterized by strong flavor and antioxidant properties; sold as part of the standard varietal range.
• Italian Orange Blossom Honey (Arancio Italiano) Piana Miele's Italian orange honey, made from orange blossom nectar and sold across the company's product lines.
• Wild Tobacco Honey (Tabacco Selvatico) Piana Miele's distinctive wild tobacco honey, positioned as a standout varietal within the company's SELEZIONI premium line.
• Millefiori with Royal Jelly (Millefiori e Pappa Reale) Piana Miele's blended honey combined with royal jelly, sold as a functional honey product combining the two bee-derived ingredients.
• Royal Jelly (Pappa Reale) Supplement Piana Miele royal jelly sold in 10g format as a premium natural food supplement, positioned for support of concentration, memory, and physical recovery.
• Bee Pollen (Polline) Supplement Piana Miele bee pollen sold in 225g format as a natural supplement rich in proteins, minerals and vitamins with antioxidant properties.

Quantifiable outcome

• 35% of global agricultural production depends on wild bee pollination by over 20,000 species

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• QUALITHONEY Project PartnerscoreStrategic or Co-development Partner · 29 July 2024QUALITHONEY is a regional rural development project (2014-2020 - Measure 16.2.01) aimed at measuring, improving, and promoting virtuous Emilian-Romagnola beekeeping practices. The project focuses on bee welfare, honey quality (organoleptic, nutritional, chemical, and nutraceutical characteristics), and traceability through specific analyses. Project total cost: €296,941.44 with €204,359.01 contribution. Piana Miele serves as lead applicant (Capofila).
• Bologna FC 1909minorGTM or Marketing Partner · 5 December 2023Piana Miele became an official sponsor of Bologna FC 1909 in December 2023. This partnership represents a significant step strengthening the company's presence in the territory and supporting the football club. The collaboration symbolizes the union of two entities determined to excel in their respective areas, sharing commitment to continuous growth and carrying forward a tradition of success.
• WWF (World Wildlife Fund)coreStrategic or Co-development Partner · 6 November 2023Piana Miele supports the 'Imprese per la Natura' (Businesses for Nature) program, contributing to initiatives with positive impact on society and the environment. The company is committed to defending pollinators and biodiversity, raising awareness about the importance of bees and the dangers of pesticides to food security.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rigoni di Asiago: Italian premium honey, jam, and sweet spreads producer with a comparable heritage story, organic positioning, and Italian-retail distribution; the closest like-for-like peer to Piana Miele in the Italian specialty honey category.
• Mielizia: Italian apiculture cooperative brand that supplies traceable Italian honey through major Italian retail; directly comparable in product, distribution, and target consumer to Piana Miele.
• NaturaSì: Italy's largest organic food retailer with its own private-label honey range; comparable to Piana Miele on organic certification (BIO) and Italian organic-consumer targeting, though primarily a retailer vs. Piana Miele's producer role.
• Conapi: Italian national beekeeping consortium that produces and distributes honey and bee products under multiple brand lines; operates in the same apiary-to-jar value chain with overlapping SKU categories and Italian retail focus.

Broad incumbents

• Rowse Honey: UK mass-market honey brand with extensive grocery distribution and squeezy-pack innovation; broader incumbent with overlapping honey categories and squeezy-format SKU mirroring Piana Miele's SQUEEZE line.
• Sioux Honey Association: US beekeeping cooperative producing Sue Bee and other retail honey brands; comparable as a producer-owned apiary group with multi-decade heritage and broad retail distribution in a different geography.
• Capilano Honey: Australia's largest honey brand with multinational retail distribution and an established multi-SKU portfolio; comparable scale incumbent against which Piana Miele competes on authenticity and traceability claims.
• Dutch Gold Honey: US-based honey packer/private-label supplier serving major retail and foodservice; comparable as a multi-channel honey business operating beyond a single brand, and a useful benchmark for scale packing capabilities Piana Miele could aspire to.
• Comvita: New Zealand-based premium honey (Manuka) brand with global distribution, certifications, and wellness adjacency (propolis, lozenges); comparable in premium positioning, multi-certification portfolio, and move into value-added bee supplements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pianamiele
• LinkedInlinkedin.com/company/apicoltura-piana-s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piana Miele