Conapi
CONAPI is Europe's largest beekeeping cooperative, aggregating 600+ beekeepers and 100,000+ hives to produce, process, and distribute organic and conventional honey through private label partnerships and its own Mielizia and Cuor Di Miele brands across retail, specialty, and e-commerce channels.
- Company typePrivate
- Founded1979
- HeadquartersMonterenzio, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Conapi does
CONAPI (Consorzio Nazionale Apicoltori) is Europe's largest beekeeping cooperative, founded in 1979 and headquartered in Monterenzio, Italy. The cooperative aggregates more than 600 beekeepers operating over 100,000 hives that nurture an estimated 5 billion bees across Italy, Spain, and Hungary. Annual honey production ranges from 2,000 to 3,000 tonnes, processed through a state-of-the-art 6,400 sqm facility with capacity for up to 4,000 tonnes annually. Of the cooperative's 238 members, 113 are certified organic, making CONAPI Europe's leading producer of organic honey since adopting organic standards in 1991.
The business operates a fully integrated short supply chain from apiary to consumer, with double verification by certification bodies, external laboratories, and an internal quality office. Revenue is split between two primary streams: a private label production business accounting for approximately 60% of revenue and roughly 40% of the Italian private label honey market, and own-brand sales (Mielizia, the flagship brand since 1986 and third most sold in Italian hypermarkets/supermarkets, plus the Cuor Di Miele organic line distributed exclusively through ECOR NaturaSì specialty shops). Distribution spans Italian large-scale retail, specialty organic shops, the shop.mielizia.com e-commerce platform, and international export markets (11% of revenue) across France, Switzerland, Japan, China, Korea, and Canada. Pricing is unit-based through retail and e-commerce channels; specific pricing details are not publicly disclosed.
The cooperative is led by President Giorgio Baracani and Director General Nicoletta Maffini, with a Board of Directors dominated by beekeeping cooperators (91%). Capital structure reflects mutual cooperative ownership, with Coopfond (Legacoop) and Fondo Sviluppo (Confcooperative) injecting €650,000 in November 2024 to raise share capital to €4.38 million. Certifications include IFS FOOD, ISO 22000, ISO 9001, ISO 14001, ISO 50001, ISO 22005, EMAS, the FDAI mark, and organic certification under EU Regulation 2018/848. The cooperative runs innovation projects including the ECOSEME agroecological pest management initiative with the University of Bologna and an urban beekeeping biomonitoring program across seven Italian cities.
Conapi firmographics
Firmographics- Name
- Conapi
- Legal name
- CONAPI Consorzio Nazionale Apicoltori Società Cooperativa Agricola
- Website
- https://conapi.it
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CONAPI is Europe's largest beekeeping cooperative, aggregating 600+ beekeepers and 100,000+ hives to produce, process, and distribute organic and conventional honey through private label partnerships and its own Mielizia and Cuor Di Miele brands across retail, specialty, and e-commerce channels.
- Ownership category
- akta.pro rank
Conapi industry classification
Industry- Product category
- Organic Honey Production and Distribution
- NAICS
- Apiculture (112910), Apiculture (11291)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Honey Packaging, Bottling & Private Labeling (AFAEAHAL)
- akta.pro secondary industry
- Propolis & Bee Pollen Harvesting/Processing (AFAEAHAD)
Keywords
Where Conapi is headquartered
LocationHeadquarters
- HQ city
- Monterenzio
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Conapi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Private Label Production: Private label production accounts for approximately 60% of CONAPI's business. The cooperative develops private label projects for leading Italian and international retail chains, providing packaging, product range development, and production for large-scale retail, specialist retail, and the hospitality sector. This includes organic and conventional honey, single-flower and wildflower varieties, premium ranges, and customized packaging.
- Own Brand Sales (Mielizia, Cuor Di Miele): Revenue from proprietary brands sold through retail stores, specialist organic shops (ECOR NaturaSì for Cuor Di Miele), and e-commerce platforms. Mielizia is positioned as a premium brand and represents approximately 70% of export revenue. The brand encompasses single-flower and wildflower honeys (organic and conventional), pollen, royal jelly, propolis, fruit compotes, shortbread biscuits, sweets, and 100% natural food supplements.
- Organic Honey Production: CONAPI is Europe's leading producer of organic honey, with 45% of hives certified organic. Organic members account for 113 of 238 total members. The company has adhered to organic standards since 1991 and helped draft European regulations for organic beekeeping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mielizia premium honey and bee products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Conapi product offering
Product offeringCore offering
Conapi is Europe's largest beekeeping cooperative, uniting over 600 beekeepers managing 100,000+ hives to produce 2,000-3,000 tonnes of honey annually. The cooperative operates a fully integrated short supply chain from hive to consumer, producing organic and conventional honey, pollen, royal jelly, propolis, food supplements, and fruit compotes under its flagship Mielizia brand and organic Cuor di Miele line. Approximately 60% of revenue comes from private label production for major Italian and international retail chains, with the remainder sold under proprietary brands through retail, specialist organic shops, and e-commerce.
Product overview
CONAPI is Europe's largest beekeeping cooperative, operating a fully integrated and controlled short supply chain from apiary to consumer. It unites over 600 beekeepers and manages over 100,000 hives producing approximately 3,000 tonnes of honey per year. The cooperative's product portfolio centers on its flagship brand Mielizia (offering single-flower and wildflower honeys, pollen, royal jelly, propolis, compotes, supplements, and innovative formats such as the SportPocket doypack and new gourmet products), its organic sub-brand Cuor di Miele distributed exclusively through ECOR NaturaSì, and a major private label service accounting for ~60% of business, supplying leading Italian and international retailers with organic and conventional honey, custom packaging, and fruit supplement products.
Differentiator
Problem solved
Functional benefit
Brands
- Mielizia: Flagship brand since 1986 representing Italian beekeeping excellence, offering single-flower and wildflower honeys (organic and conventional), pollen, royal jelly, propolis, fruit compotes, and specialty products including SportPocket range
- Cuor di Miele
Products and services
- Mielizia Flagship brand since 1986 offering single-flower and wildflower honeys (organic and conventional), pollen, royal jelly, propolis, fruit compotes, shortbread biscuits, sweets, and 100% natural food supplements, including the SportPocket doypack format for sports consumers.
- Cuor di Miele Organic beekeeping line emphasizing certified organic production that respects natural bee rhythms and ecosystem protection. Includes Italian organic honeys, fresh royal jelly, and pollen from a controlled and certified supply chain, distributed exclusively through ECOR NaturaSì specialist shops.
- Private Label Honey Production B2B service for retailers and brands providing private label honey and bee products development, production, packaging, and supply. Accounts for approximately 40% of Italy's private label honey market and 60% of CONAPI's business. Solutions include organic and conventional honey, single-flower and wildflower varieties, premium ranges, retail and food service formats, customised packaging, and fruit supplements and compotes.
- SportPocket (Mielizia line extension) Handy doypack format within the Mielizia brand designed for sports enthusiasts, providing an instant energy boost during workouts.
- Miele e Peperoncino (Mielizia) Honey and chili pepper fusion product by Mielizia that expands usage occasions into bold savory pairings, representing the brand's innovation into gourmet and contemporary consumption trends.
- Millefiori Liquido (Mielizia) Liquid wildflower honey developed by Mielizia to meet consumer needs for practicality, versatility, and immediate ease of use.
Quantifiable outcome
- Up to 98% reduction in CO2 emissions with doypack packaging compared to glass
- +2 more outcomes
Companies that use Conapi
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Conapi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Conapi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Centro Agricoltura e Ambiente Giorgio Nicoli S.R.L.coreLead organization for the ECOSEME project (EAFRD funded) developing agroecological protection strategies for seed crops to reduce insecticide use and safeguard pollinating insects. CONAPI is a partner in this Operational Group alongside universities and other agricultural entities.
- Alma Mater Studiorum – University of BolognacoreTechnical and scientific coordinator for the ECOSEME project. CONAPI collaborates with the Department of Agri-Food Sciences and Technologies (DISTAL) and Faculty of Veterinary Medicine for bee protection and environmental best practices promotion.
- National Honey ObservatoryminorCONAPI collaborates with the National Honey Observatory and specialist biologists to conduct studies on honey consumption trends and market analysis.
- PSR (Programma Sviluppo Rurale della Regione Emilia-Romagna)coreRegional Rural Development Programme providing partial funding for CONAPI's investment plan including facility expansion, energy efficiency improvements, and production line upgrades. Multiple tranches of funding received through 2024.
- PNRR / Parco Agrisolare (MASAF)corePiano Nazionale di Ripresa e Resilienza funding through the Ministry of Agricultural, Food and Forestry Policies (MASAF) for photovoltaic installations totaling 495 kW capacity, contributing to energy self-sufficiency and sustainability goals.
- MASAF (Ministero dell'Agricoltura, della Sovranità Alimentare e delle Foreste)coreItalian Ministry plays a leading role in various technical working groups for the beekeeping sector and agriculture, with shared objectives of land conservation. CONAPI participates in national and European institutional forums through MASAF.
- BeeLifecoreCONAPI has been a founding member since 2013 and plays an active role in this European organization, serving as a strategic hub for the protection of the beekeeping sector by monitoring European regulations and advocating for beekeepers' interests.
- Italian Cities (Urban Beekeeping Projects)minorSince 2017, the 'Bees and Urban Gardens' initiative has involved 7 Italian cities (Turin, Milan, Bologna, Faenza, Rome, Bari, Potenza) and over a million bees for urban environmental biomonitoring. Partners include local organizations, cooperatives, and educational institutions.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Conapi competitors and assessment
Company assessmentDirect peers
- Langnese Honig: Germany's leading honey brand and one of Europe's largest honey packers, with strong retail private-label presence. Comparable to CONAPI as a European mass-market honey brand with deep retail relationships.
- Capilano Honey: Australia's largest honey packer, owned by a cooperative of beekeepers. Closely comparable to CONAPI on cooperative governance, private-label leadership, and integrated hive-to-jar model.
- Rowse Honey: UK-based premium honey brand with sourcing from multiple origins and a focus on retail and food-service channels. Comparable to CONAPI in branded honey marketing and retail scale in a European market.
- Billy Bee Honey: Canada's leading retail honey brand (owned by McCormick), sold through major grocery channels. Comparable to CONAPI on Mielizia-style branded honey leadership in a national market.
- Dutch Gold Honey: One of the largest US honey packers with a strong private-label and foodservice business. Comparable to CONAPI on private-label scale, retail/supply-chain execution, and multi-origin sourcing.
- BeeMaid Honey: Canadian honey company owned by the Alberta Beekeepers Commission, operating as a beekeeper cooperative. Comparable to CONAPI's cooperative governance model and integrated producer-packer structure.
- Rigoni di Asiago: Italian organic food company best known for Fiordifrutta and Nocciolata, with an organic honey range. Comparable to CONAPI on Italian origin, organic positioning, and premium retail distribution.
- Apicoltura Piana: Italian beekeeping company producing and packaging honey and bee products for retail and private label. Directly comparable to CONAPI as a domestic Italian honey producer with similar private-label and own-brand activity.
- Comvita: New Zealand-based global premium honey brand with cooperative beekeeper origins and a focus on Manuka and organic honey. Directly comparable to CONAPI in premium positioning, traceability-led supply chain, and own-brand-plus-export model.
Emerging players
- Miel d'Oc: French artisanal honey brand emphasizing short supply chain and regional provenance. Comparable to CONAPI's traceability and origin-led positioning, though at a smaller and more regional scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Conapi social profiles
Digital presenceConapi compliance and trust
Trust signalCompliance9 records
Conapi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conapi leadership team
Management profileNumber of profiles
Profiles12 records
Conapi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conapi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conapi
What does Conapi do?
Conapi is Europe's largest beekeeping cooperative, uniting over 600 beekeepers managing 100,000+ hives to produce 2,000-3,000 tonnes of honey annually. The cooperative operates a fully integrated short supply chain from hive to consumer, producing organic and conventional honey, pollen, royal jelly, propolis, food supplements, and fruit compotes under its flagship Mielizia brand and organic Cuor di Miele line. Approximately 60% of revenue comes from private label production for major Italian and international retail chains, with the remainder sold under proprietary brands through retail, specialist organic shops, and e-commerce.
Is Conapi a public or private company?
Conapi is a private company. It is classified as management employee owned and is currently operating.
When was Conapi founded?
Conapi was founded in 1979. It employs 11 to 50 people.
Where is Conapi based?
Conapi is headquartered in Monterenzio, Italy, in the Europe region.
How does Conapi make money?
Three revenue lines are on record. Private Label Production is the primary driver. The others are own Brand Sales (Mielizia, Cuor Di Miele) and organic Honey Production.
Who are Conapi's main competitors?
Direct peers on record are Langnese Honig, Capilano Honey, Rowse Honey, Billy Bee Honey, Dutch Gold Honey, BeeMaid Honey, Rigoni di Asiago, Apicoltura Piana and Comvita. Miel d'Oc is listed as an emerging player.
Does Conapi have an API?
No public API is recorded for Conapi.
What industry is Conapi in?
Conapi's product category is Organic Honey Production and Distribution. Its primary akta.pro industry code is AFAEAHAL, Honey Packaging, Bottling & Private Labeling, with a secondary code of AFAEAHAD, Propolis & Bee Pollen Harvesting/Processing. Its NAICS code is 112910 and its SIC code is 5140.