Sea Hunt Boats

What Sea Hunt Boats does

Sea Hunt Boat Mfg Co., Inc. (operating as Sea Hunt Boats) is a privately held, family-owned manufacturer of recreational saltwater center console boats headquartered and produced at a single manufacturing plant in Columbia, South Carolina. Founded in 1995 by the father-and-son team of Vic and Bubba Roof, the company designs and builds fiberglass hulls in three model families: the Ultra Series (14 models, 21-30 feet) targeting family recreation and versatility; the Gamefish Series (7 models, 25-30 feet) targeting serious saltwater anglers with livewells, fish boxes, and dedicated rod storage; and the BX Series (2 models, 22-25 feet) targeting shallow-water bay fishing. Its signature technical asset is the True Carolina Bow Flare hull design, engineered for dry ride and stable handling, produced through an in-house tooling shop that supports continuous product iteration. Standard drivetrain is Yamaha outboard power (F150 to F350 models) and standard marine electronics are Garmin GPSMAP packages, making the company dependent on two Tier-1 marine OEM suppliers for powertrain and electronics integration.

The company generates revenue almost exclusively through wholesale new-boat sales to a nationwide network of authorized dealers, with no direct-to-consumer e-commerce path and no disclosed service or financing revenue streams. Manufacturer's suggested retail prices span roughly $65,417 (entry-level ULTRA 219) to $276,945 (premium ULTRA 305SE), covering entry, mid, and premium size tiers. Go-to-market is built around the dealer network plus event-driven demand generation, with company participation in more than 30 boat shows annually across major US coastal venues. End customers are recreational boaters, family anglers, and tournament-style saltwater fishermen; the company sells into the United States only and does not claim international distribution. Sea Hunt self-reports a 20-year run as the #1 selling saltwater center console brand in the United States, although this claim is marketing-sourced and not independently verified in the input data.

The business is operationally lean with a stated 51-100 employee headcount, no parent company, no subsidiaries, no disclosed funding events, and no institutional investors. Ownership and management sit with the Roof family, and no financial statements, revenue figures, or unit volumes are publicly disclosed. Strategic positioning is concentrated in the saltwater center console niche rather than the broader recreational boat market, leaving the company exposed to category-specific demand cycles (saltwater angling participation, coastal discretionary spending) and dependent on Yamaha and Garmin for technology continuity.

Name

Sea Hunt Boats

Legal name

Sea Hunt Boat Mfg Co., Inc.

Website

https://seahuntboats.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Sea Hunt Boats is a family-owned, South Carolina-based manufacturer of recreational saltwater center console boats across Ultra, Gamefish, and BX series, sold exclusively through a nationwide US dealer network and boat show circuit for family recreation and saltwater fishing use cases.

Ownership category

akta.pro rank

Product category

Recreational Boat Manufacturing

NAICS

Ship and Boat Building (3366), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

akta.pro secondary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Saltwater boat manufacturing
• Center console boats
• Recreational fishing boats
• Bay boats
• Boat dealer network

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Primary revenue from manufacturing and selling new recreational saltwater center console boats to consumers through dealer network

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sea Hunt Boats designs and manufactures recreational saltwater center console boats across three model series (Ultra, Gamefish, and BX) at a single plant in Columbia, South Carolina. Boats range from 21 to 30 feet and target families and anglers seeking quality, affordable saltwater boats with fishing amenities and onboard entertainment features. Sales are conducted exclusively through a nationwide network of authorized marine dealers in the United States.

Product overview

Sea Hunt Boats is a family-owned saltwater boat manufacturer offering three distinct boat series: the Ultra Series (14 models, 21-30 feet) designed for family recreation and fishing versatility; the Gamefish Series (7 models, 25-30 feet) dedicated to serious angling with livewells and fish storage; and the BX Series (2 models, 22-25 feet) optimized for shallow water bay fishing. All boats feature integrated Garmin electronics packages and Yamaha outboard motors as standard or optional propulsion. The company also offers the proprietary Ultra Entertainment Center as a premium feature option on select models. Sea Hunt Boats operates from Columbia, South Carolina and maintains a network of authorized dealers across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra: Ultra series boats - flagship line featuring luxury entertainment center, mezzanine seating, and family-friendly design with lengths ranging from 21' to 30'
• Gamefish
• BX
• Ultra Entertainment Center

Products and services

• Ultra Series Sea Hunt's flagship center console boat series featuring 14 models ranging from 21 to 30 feet in length. Designed for family recreation and fishing versatility with features including entertainment centers, mezzanine seating, and Garmin electronics packages (GPSMAP 943xs, 1243xsv, and 9217xsv). Models include ULTRA 305SE, 305CB, 285SE, 285CB, 275SE, 275CB, 265SE, 255SE, 245SE, 239SE, 235SE, 234, 229, and 219.
• Gamefish Series Dedicated fishing-focused center console boat series with 7 models ranging from 25 to 30 feet. Designed for serious saltwater anglers, featuring livewells, fish boxes (up to 200 Qt per side floor fish boxes on the GAMEFISH 30FS), bait tanks, rod storage, and offshore-grade electronics. Models include GAMEFISH 30CB, 30FS, 28CB, 28FS, 27CB, 27FS, and 25.
• BX Series Bay boat series designed for shallow water fishing and versatility with 2 models: BX25FS (25'3") and BX22BR (22'10"). Features casting platforms, lockable rod storage, console livewells, and Seastar 6" hydraulic jack plate for shallow water access.

Quantifiable outcome

• 20 consecutive years as #1 selling saltwater center console

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GarmincoreTechnology or IntegrationGarmin electronics packages are standard on Sea Hunt boats including GPSMAP units, sonar transducers, and VHF radios. Multiple package options available from 9-inch to 17-inch displays with various transducer configurations.
• YamahacoreTechnology or IntegrationYamaha outboard motors are the standard power option across all Sea Hunt boat models, ranging from F150 to F350 engines. The Yamaha Power Match System is featured as a key selling point with a 10-year structural warranty backed by this partnership.
• Authorized Sea Hunt Marine DealerscoreChannel Partner/ Reseller/ DistributorNetwork of authorized dealers across the United States who sell, service, and support Sea Hunt boats. Dealers handle warranty repairs, boat registration, and provide local customer support.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pursuit Boats: Premium offshore and dual console boat builder with comparable product positioning to Sea Hunt's larger Ultra and Gamefish models. Overlaps in target customer (high-end saltwater family/angler) and Yamaha power integration.
• Grady-White Boats: Long-established premium saltwater boat manufacturer with a similar dual-console and center-console lineup. Directly comparable target customer and price tier; competes for the same premium family-angler buyer that Sea Hunt's Ultra SE series addresses.
• Sailfish Boats: Saltwater center console manufacturer targeting essentially the same use cases — family recreation and offshore fishing — at overlapping price points. Sailfish competes directly for dealer shelf space and tournament-angler mindshare with Sea Hunt's Gamefish series.
• Sportsman Boats: Direct head-to-head competitor building saltwater center console boats in a similar length and price band, targeting the same family angler and offshore recreational buyer. Sportsman frequently competes with Sea Hunt on dealer floors and in boat shows across the Southeast and Gulf Coast.
• Scout Boats: Premium South Carolina-based saltwater center console and sportfishing boat builder serving the same family-boat and serious-angler customer. Comparable size, comparable model breadth, and overlapping dealer footprint make Scout a near-direct peer.
• Everglades Boats: Florida-based saltwater fishing boat maker concentrating on center consoles for serious offshore anglers, directly overlapping Sea Hunt's Gamefish customer. Comparable use case (offshore fishing) and comparable price tier.
• Tidewater Boats: Volume saltwater center console manufacturer with broad model lineup competing in many of the same size brackets as Sea Hunt Ultra and BX. Overlapping dealer distribution and similar consumer fishing/family use cases.
• Robalo Boats: Bay boat and center console builder whose product mix overlaps Sea Hunt's BX and lower-end Ultra models. Same target buyer (inshore and nearshore family anglers) at overlapping price points, distributed through many of the same dealer channels.
• Wellcraft Boats: Recreational powerboat brand with saltwater bowrider and center console models comparable to Sea Hunt's family-recreation side of the lineup. Overlapping target customer and overlapping dealer network, particularly in coastal markets.

Emerging players

• Caymas Boats: Newer entrant in saltwater center consoles founded by former offshore boat industry executives, positioning aggressively in the same category Sea Hunt leads. Comparable hull design philosophy and similar Yamaha/Garmin integration, posing a credible share-take threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seahuntboats
• Facebookfacebook.com/seahuntboats

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Hunt Boats