Ed Martin

What Ed Martin does

Ed Martin Automotive Group is a privately held, family-owned multi-franchise automotive dealership group headquartered in Anderson, Indiana, and operating since 1955. The group retails new vehicles across 13 manufacturer brands — Acura, Buick, GMC, Chevrolet, Cadillac, Chrysler, Dodge, Jeep, Ram, Ford, Honda, Nissan, and Toyota — through 11+ physical showrooms spanning Anderson, Indianapolis, Carmel, Fishers, and Noblesville in the Indianapolis metropolitan area. Each brand is operated as a wholly owned subsidiary (e.g., Ed Martin Acura, Ed Martin Chevrolet, Ed Martin Honda, Ed Martin Toyota), with shared marketing, website, trade-in valuation tools, and a group-level service and parts infrastructure.

The business makes money across four streams: (1) new vehicle sales at manufacturer-set MSRP plus a $250 documentation fee and variable delivery/handling charges; (2) pre-owned and certified pre-owned vehicle sales, marketed with CarFax 1-Owner and under-$25K filters for value-oriented buyers; (3) financing, both traditional lender-sourced and an in-house Buy Here/Pay Here program operated through Ed Martin Auto Credit for subprime borrowers; and (4) service, parts, and collision repair, the latter run through Ed Martin Collision Centers alongside a Zurich-backed vehicle protection plan co-marketed via a dedicated URL. Pricing follows standard franchise dealer unit pricing with no disclosed subscription, SaaS, or recurring component.

The target customer is individual consumers in Central Indiana seeking new or used vehicles, with no enterprise or fleet segment disclosed. Distribution is exclusively through physical rooftop showrooms plus a group-wide website for inventory search, trade-in valuation, and special offers; there is no proprietary technology, mobile app, API, or AI/ML capability disclosed. The group's competitive positioning rests on brand breadth within a single metro, multi-generational local reputation, and the ability to serve credit-challenged buyers through in-house financing that competitors do not offer.

Name

Ed Martin

Legal name

Ed Martin Automotive Group

Website

https://edmartin.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Short description

Ed Martin Automotive Group is a privately held, family-owned multi-franchise car dealership group headquartered in Anderson, Indiana, operating 13 vehicle brands across 11+ showrooms in the Indianapolis metropolitan area and serving Central Indiana consumers with new and used vehicle sales, in-house financing, service, parts, and collision repair.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Automobile Dealers (4411), Used Car Dealers (441120), Used Car Dealers (44112), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Auto & Vehicle Loan Brokerage (FSAEAEAK), Auto / Vehicle Marketplace Lending (FSAKAHAF)

Keywords

• Automotive dealership
• New vehicle sales
• Pre-owned vehicle sales
• Vehicle financing
• Collision repair services

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple manufacturers including Acura, Chrysler, Dodge, Jeep, Ram, Buick, GMC, Chevrolet, Cadillac, Honda, Toyota, Nissan, and Ford. Revenue generated from vehicle sales with standard manufacturer pricing.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and general used vehicles. Competitive pricing offered on every pre-owned model. Includes CarFax 1 Owner vehicles and vehicles under $25K.
3. Financing & Buy Here/Pay Here: In-house financing through Ed Martin Auto Credit, including Buy Here/Pay Here program for customers with credit challenges. Also offers standard automotive financing through lenders.
4. Service & Parts: Vehicle service and maintenance, collision center services, and parts sales. Includes free recall checks and Zurich vehicle protection plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ed Martin Automotive Group is a multi-franchise automotive dealership group that sells new vehicles from 13 manufacturers (Acura, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Jeep, Nissan, Ram, Toyota) and certified pre-owned and used vehicles across 11+ franchised locations in Central Indiana. In addition to vehicle sales, the group operates in-house and Buy Here/Pay Here financing through Ed Martin Auto Credit, a service and parts department, collision repair centers, trade-in appraisal, and Zurich-backed vehicle protection plans.

Product overview

Ed Martin Automotive Group is a multi-franchise automotive dealership group serving the Indianapolis and Anderson, Indiana areas. The group operates as a unified platform offering new and pre-owned vehicle sales across 13 major automotive brands (Acura, Buick, GMC, Chevrolet, Cadillac, Chrysler, Dodge, Jeep, Ram, Ford, Honda, Nissan, Toyota). The core offering includes vehicle sales, finance services, service and parts departments, collision centers, and trade-in appraisals. The group also offers supplementary services through sub-brands including Buy Here/Pay Here financing (Ed Martin Auto Credit), budget vehicle sales (Ed Martin Budget Car Sales), and vehicle protection plans backed by Zurich. All franchises operate under a common website platform and share integrated services such as trade-in valuation and special offers.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• CarMax: Largest US used-vehicle retailer with ~$30B revenue and a no-haggle omnichannel model. Directly competes for Ed Martin's pre-owned and Budget Car Sales customers, while its in-house financing arm parallels Ed Martin Auto Credit.
• Carvana: Pure-online used-vehicle retailer with home delivery and an in-house financing platform. Represents the digital-first disruptor to traditional dealer groups like Ed Martin, particularly threatening to first-time and subprime buyers.

Direct peers

• Andy Mohr Automotive Group: Indiana-based multi-franchise dealer group operating multiple rooftops in the Indianapolis metro, directly competing for the same regional customer base across similar brand lineups. Closest geographic and structural peer to Ed Martin.
• Hubler Group: Family-owned multi-franchise automotive group based in Central Indiana, competing across overlapping brand franchises in the same Indianapolis metropolitan trade area. Same family-owned, regional-dealer model as Ed Martin.

Broad incumbents

• Asbury Automotive Group: Public, large-scale multi-franchise dealer group with $15B+ revenue operating 150+ rooftops across the US Sunbelt. Comparable business model (new/used sales, F&I, service/parts) but at significantly greater scale and geographic breadth.
• Group 1 Automotive: Public, Fortune 500 multi-brand franchised dealer group with $19B+ in revenue across 200+ dealerships in the US and UK. Same new/used vehicle retail and F&I model as Ed Martin, but at a public-company scale.
• AutoNation: Largest US automotive retailer with $26B+ revenue and 250+ franchises, offering new/used vehicle sales, financing, and aftersales. Represents the scaled, public benchmark for the multi-franchise dealer model Ed Martin operates.
• Lithia Motors: Largest US auto retailer by store count with $36B+ revenue across 300+ US and UK rooftops, plus a digital platform (Driveway). Same multi-franchise model, but with technology and scale Ed Martin lacks.
• Penske Automotive Group: Public global automotive retailer with $30B+ revenue across premium and luxury franchises in the US, UK, and Europe. Provides a premium-brand benchmark relevant to Ed Martin's Acura and Cadillac franchises.
• Sonic Automotive: Public, Fortune 500 franchised dealer group with $14B+ revenue and 150+ US rooftops, including a significant EchoPark used-vehicle digital platform. Same new/used dealer model as Ed Martin with an additional digital used-car initiative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edmartinauto

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ed Martin