WEDOO

What WEDOO does

WEDOO is an Italian digital agency founded in 2007 and headquartered in Turin, with operational offices in Rome and a US regional headquarters in Birmingham, Michigan (Detroit area). The company specializes in UX/UI design, CGI production, real-time 3D experiences, AR/VR/MR development, and product configurator platforms, serving enterprise clients across automotive (Stellantis, Dodge, Alfa Romeo), food and beverage (Lavazza, SMEG, Disaronno, Caffè Vergnano), industrial manufacturing (Prima Power), pharmaceuticals (Indena), and Italian public administration. WEDOO operates as a private limited company (WEDOO Srl) under the management and coordination of parent company Almaviva S.p.A., a major Italian technology and digital services group, with share capital of €840,000.

The company's technical stack centers on Unreal Engine 5 and Unity for real-time CGI, WebGL for browser-based 3D, AWS pixel streaming for cross-device accessibility, and Microsoft HoloLens for AR applications. WEDOO has developed proprietary assets including the trademarked "Asset picker©" image provisioning system and a pluggable product configurator framework. Its flagship deployment, the Stellantis multi-brand car configurator, supports 14 brands, 520 trims, and operates across 44 countries in EMEA, NAFTA, and APAC markets. The Twin Vision AR Remote Assistance platform integrates with ITSM tools (Jira, Redmine, ServiceNow) for industrial maintenance use cases.

WEDOO generates revenue through bespoke, project-based professional services engagements with enterprise clients and government bodies. Go-to-market is relationship-driven and case-study-led, with offices positioned near key clients (Detroit for Stellantis and Dodge) and an award-recognized portfolio (FWA, ADI Design Index, Interactive KEY Award). The company employs approximately 60 multidisciplinary professionals and is led by owner-operators Alberto Clara (CEO), Michele Marchitto (COO), and Fabio Clara (CAO), with Alessandro Mantelli as President and Franco Bevione as CEO of WEDOO US.

Name

WEDOO

Legal name

WEDOO Srl

Website

https://wedoo.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

WEDOO is an Italian digital agency providing UX/UI design, CGI production, real-time 3D configurators, and AR/VR experiences for enterprise clients in automotive, food and beverage, industrial, pharmaceutical, and public-sector verticals. Headquartered in Turin with offices in Rome and Detroit, it operates as a subsidiary of Almaviva S.p.A.

Ownership category

akta.pro rank

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Agency Services: WEDOO operates as a digital agency providing professional services across experience design, creative strategy, CGI production, AR/VR development, IT services, and product configurator development. Revenue is generated through project-based engagements with enterprise clients, government bodies, and branded companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WEDOO is a digital agency that designs and develops digital experiences for enterprise clients, providing experience design (UX/UI, HMI, motion design), CGI production (Unreal Engine, Unity, WebGL), AR/VR/MR applications, product configurator platforms, and full-stack IT services including front-end, back-end, CMS, and system integration. The company combines creative strategy, experience design, and technical development under one roof to deliver bespoke digital solutions such as car configurators, immersive metaverse environments, and remote assistance platforms.

Product overview

WEDOO is a digital agency providing a comprehensive portfolio of services and products. Their core service offerings include Experience Design, Creative Strategy and Contents, Product Configurator & Customization, CGI & Mixed Reality (AR/VR), and IT Services (front-end, back-end, CMS, system integration, mobile apps, DevOps). The product portfolio includes Twin Vision AR Remote Assistance platform for industrial maintenance, the Stellantis multi-brand Car Configurator platform with Asset Picker technology serving 44 countries, Lavazza WebGL Configurator for Desea espresso machines, the Dodge Charger EV Real-time 3D Configurator using Unreal Engine 5, Real-time CGI and Immersive Experiences for automotive and real estate, Made in Italy Metaverse Experience for virtual exhibitions, and the UI Kit for Italian Public Administration. These products leverage WebGL, Unreal Engine, Unity, and AR/VR technologies to deliver immersive digital experiences across automotive, food & beverage, industrial, and public sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Design User experience design service encompassing design thinking, HMI (Human-Machine Interface), UX/UI design, prototyping, interaction design, motion design, and design system kit creation for enterprise clients.
• Creative Strategy and Contents Communication strategy and content production service including brand experience, customer experience, data-driven marketing, and content creation for storytelling campaigns, targeted at enterprise brands.
• Product Configurator and Customization Customization and product configurator development service with configuration frameworks, customer experience strategy, image provisioning, and system integration for multi-channel sales environments, primarily for automotive and consumer product brands.
• CGI and Mixed Reality (AR/VR) CGI production, augmented reality, virtual reality, and real-time interactive experiences using Unreal Engine, Unity, and WebGL technologies for enterprise clients across automotive, food and beverage, and industrial sectors.
• IT Services Full-stack development service covering front-end (React, Angular, Vue, WebGL), back-end (Java, PHP, Node, Python), CMS (Drupal, WordPress, Liferay), system integration, mobile apps, and DevOps.
• Twin Vision AR Remote Assistance Augmented reality platform for remote technical support enabling real-time problem solving, hands-free interaction via Microsoft HoloLens, and ticketing system integration (Jira, Redmine, ServiceNow) for industrial maintenance applications.
• Stellantis Car Configurator (Asset Picker) Multi-brand, multi-channel vehicle configuration platform supporting 44 countries, 520 trims, and 14 brands. Features pluggable architecture separating configuration core from interface for deployment across websites, kiosks, dealer sites, and marketplaces.
• Lavazza WebGL Configurator (Desea) Real-time 3D product configurator for Lavazza espresso machines using WebGL, featuring recipe preparation tutorials, color customization, and responsive interaction for consumer product marketing.
• Dodge Charger EV Real-time 3D Configurator Unreal Engine 5-powered real-time vehicle configurator with pixel streaming for browser access, featuring photorealistic visualization, color/rim/interior customization, and engine sound reproduction for the Dodge Charger EV.
• Real-time CGI and Immersive Experiences Real-time CGI visualization platform using Unreal Engine for car configurators, real estate pre-visualization, and virtual showroom applications with pixel streaming technology.
• Made in Italy Metaverse Experience Immersive virtual environment platform featuring avatar-based exploration, digital twin exhibitions, and pixel streaming via AWS for promoting Italian design at events like LoveITDetroit.
• UI Kit for Italian Public Administration Design system and UI component library developed with Bootstrap Italia for Italian Public Administration websites, including front-end components and design guidelines.
• WebGL Showroom Interactive WebGL-based product showcase and showroom platform for real-time 3D product visualization in web browsers.
• Dodge Charger Daytona CGI Production CGI production project for Dodge Charger Daytona electric vehicle launch, featuring 30 shots of exteriors, interiors, and detailed components created in collaboration with Dodge design center.

Quantifiable outcome

• Car configurator platform supporting 14 brands across 44 countries with 520 trims
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Italian Trade Agency (ITA)coreStrategic or Co-development Partner · 1 January 2022WEDOO collaborated with ITA for the BeIT worldwide campaign dedicated to Made in Italy, featured within the LoveITDetroit Metaverse Experience (2022). ITA - Italian Trade Agency promotes Italian excellence internationally.
• Phoenix (Design Agency)minorStrategic or Co-development PartnerPhoenix collaborated with WEDOO on the visual identity and design of the Indena corporate portal (2020). Phoenix handled the visual identity while WEDOO managed digital strategy, UX, and development.
• MicrosoftcoreTechnology or IntegrationWEDOO is a Microsoft Partner for augmented reality content production on Microsoft HoloLens. The AR Car Configurator demo application is hosted at Microsoft Tech Centers in the US and China. WEDOO developed Twin Vision AR platform integrated with Microsoft HoloLens.
• Vogue ItaliacoreStrategic or Co-development PartnerVogue Italia curated the Fashion Panorama project for the 2023 LoveITDetroit Metaverse Experience, showcasing 10 Italian fashion brands in WEDOO's metaverse environment. Partnership with Italian Ministry of Foreign Affairs.
• AdverteamminorStrategic or Co-development PartnerAdverteam is the historic creative agency partner for Disaronno The Mixing Star contest (2010–2015). WEDOO collaborated with Adverteam on digital communication and video content production for all events.
• Kiwa CermetminorOthersKiwa Cermet is a certification body that provides quality and compliance certifications. WEDOO displays Kiwa Cermet certification among its credentials on the company website.
• National Gallery of Modern and Contemporary Art, RomeminorStrategic or Co-development PartnerFor LoveITDetroit 2022 metaverse experience, WEDOO created digital twins of 13 masterpieces from the Galleria Nazionale d'Arte Moderna e Contemporanea di Roma, as part of the BeIT Made in Italy campaign.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unit9: Creative technology studio specialising in real-time CGI, AR/VR, interactive experiences and product visualisation — directly comparable in craft and tooling to WEDOO's CGI & Mixed Reality service line.
• Ustwo: Digital product studio with strong UX/UI, product design and prototyping credentials; competes with WEDOO's Experience Design practice for enterprise digital product engagements.
• ZeroLight: Specialist in real-time 3D product visualisation and car configurators for automotive OEMs; the closest pure-play peer to WEDOO's automotive configurator business.
• Resn: Award-winning interactive and creative technology studio focused on immersive web and CGI experiences; comparable in craft, scale and brand-driven CGI work to WEDOO.
• Dept Agency: Global digital agency combining creative, technology and data; built configurator and CGI capabilities for major brands. Closest large-scale direct peer to WEDOO's enterprise CGI/configurator offering.
• North Kingdom: Swedish creative-tech studio with a portfolio spanning CGI, AR/VR and interactive product experiences; comparable in size, craft and enterprise client mix to WEDOO.

Broad incumbents

• AKQA: Long-standing global design and innovation agency with deep automotive and luxury experience design work; competes for the same enterprise clients as WEDOO but at significantly larger scale.
• R/GA: Global experience design agency with strong automotive and brand-transformation credentials; overlaps with WEDOO in experience design, product configurators and connected digital products.

Others

• MediaMonks (S4 Capital / Monks): Large digital production network with strong CGI, content and experience capabilities, including automotive and luxury brand work; competes on enterprise content and configurator engagements.

Emerging players

• Touchcast: Immersive experience and metaverse platform company with enterprise 3D/web configurator capabilities; adjacent competitor in the real-time CGI and metaverse experience space where WEDOO has invested.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WEDOO
• LinkedInlinkedin.com/company/wedoo
• Xx.com/wedooagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEDOO