WBECS

What WBECS does

WBECS, operating as Coaching.com, is a Saint Paul, Minnesota-based software and education company founded in 2009 that operates an all-in-one platform for professional and executive coaches. The platform unifies three core pillars: an Education Hub (memberships, masterclasses, live programs, and events), a Coaching Management Software suite (engagement management, scheduling, messaging, contracts, payments, resource sharing, and dashboards/reporting that track coaching utilization and ROI), and a Marketplace that lets individual coaches and coaching companies list profiles and services for prospective clients to search. A separate Global Coaching Community sub-brand functions as a community layer for networking and ongoing professional development.

Underlying the platform is a cloud-based architecture that consolidates engagement administration, commerce (contracts and payments), and analytics in a single system, with professional services for strategy and implementation targeting enterprise deployments. The product surface is complemented by a content distribution engine spanning webinars, podcasts, a blog, and e-books, plus an annual CDC Summit as a flagship community event.

Coaching.com monetizes through six revenue streams: monthly and annual subscriptions for membership and live programs, recurring software licensing for the coaching management platform, event and summit ticket revenue, professional services for enterprise onboarding, and marketplace listing/transaction fees. The primary customer segment is individual professional coaches acquired through self-serve product-led and community-led channels, with enterprise organizations such as EY, State Farm, Blanchard, Hult International Business School, and Hogan Assessment served through direct field sales for internal coaching programs.

Name

WBECS

Legal name

Coaching.com

Website

https://wbecs.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Coaching.com (WBECS) is an all-in-one cloud platform serving professional and executive coaches with education, coaching management software, a marketplace, and a global coaching community, complemented by enterprise coaching program deployments.

Ownership category

akta.pro rank

Product category

Professional Coaching Software & Education

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Membership Organizations (8600)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Coaching management software
• Executive coaching platform
• Professional coach education
• Coaching marketplace directory
• Coaching engagement software

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Subscriptions: Recurring subscription model providing access to live learning, on-demand tools, monthly mastery sessions, and global community features
2. Software Licensing: Coaching management software sold as a subscription for engagement management, scheduling, messaging, contracts, payments, and reporting
3. Live Programs and Courses: Interactive courses and expert-led on-demand sessions with real-time practice and focused lessons available for purchase
4. Events and Summits: Revenue from summits, workshops, and live learning day events scheduled throughout the year
5. Professional Services: Coaching strategy consultation and software implementation services for enterprise clients
6. Marketplace Fees: Coaches and coaching companies pay to list themselves in the marketplace to attract new clients

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

WBECS operates Coaching.com, an all-in-one cloud-based platform combining a Coaching Management Software (engagement scheduling, messaging, contracts, payments, and reporting), an Education Hub (Memberships, Masterclasses, Live Programs, on-demand Videos, and an Annual Coaching Summit), a Marketplace where coaches list themselves to connect with clients, and Professional Services offering custom coaching solutions for enterprise clients such as EY, State Farm, and Blanchard.

Product overview

Coaching.com provides an all-in-one coach success platform combining three core pillars: Education Hub (memberships, masterclasses, live programs, and events), Coaching Management Software (engagement management, scheduling, payments, reporting), and Marketplace (coach discovery and listing services). The platform also includes Resources (webinars, podcasts, blogs, e-books) and a Global Coaching Community for networking. The system is designed as a unified platform where coaches can access tools, training, and community to build and sustain successful coaching practices.

Differentiator

Problem solved

Functional benefit

Brands

• Global Coaching Community: Global coaching community platform for connecting, learning, and growing as coaches.

Products and services

• Membership An ongoing subscription offering for coaches that delivers monthly topical content to support continuous professional development, covering the business side of coaching and leadership growth.
• Masterclasses Live sessions (offered at no cost) led by the world's top coaches, designed for live engagement and used as a top-of-funnel for paid education offerings.
• Live Programs Structured live courses focused on building deeper coaching skills, taught by leading coaches.
• Coaching Management Software (CMS) Cloud-based coaching practice management software that streamlines the day-to-day mechanics of running a coaching business via scheduling, secure messaging, contracts, payment processing, automated workflows, and reporting dashboards, used by enterprise clients such as EY and State Farm.
• Marketplace Online marketplace where coaches publish profiles and are discovered by people seeking coaching services, generating thousands of monthly sessions.
• Global Coaching Community A sub-brand of WBECS that provides a global coaching community and operates its own virtual coaching practice, connecting members with coaching resources, events such as the Annual Coaching Summit, and curated experiences.
• Professional Services Tailored coaching solutions delivered by WBECS for organizations, complementing the software and education offerings with bespoke coaching program design and delivery.
• On-Demand Videos On-demand video content available through the Education Hub, featuring the world's top coaches and allowing learners to consume coaching education on demand.

Quantifiable outcome

• Tracks coaching utilization, outcomes, and program ROI through dashboards and custom reporting

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• CoachAccountable: CoachAccountable is a SaaS platform for professional coaches to manage client engagements, scheduling, progress tracking, and reporting—a direct functional competitor to WBECS' Coaching Management Software module.
• Paperbell: Paperbell is a coaching practice management platform offering scheduling, contracts, payments, and client portals, directly overlapping with WBECS' core coaching management software functionality.
• Simply.Coach: Simply.Coach is an all-in-one coaching practice management platform with sessions, goal tracking, payments, and reporting—closely comparable to WBECS' integrated software offering for individual coaches.
• Profi: Profi provides an all-in-one platform for coaches and consultants to run sessions, sell programs, schedule, and accept payments—overlapping substantially with WBECS' software + marketplace positioning.
• Practice (practice.do): Practice offers practice management, scheduling, billing, and coaching session tools for solo professionals, including coaches—a direct competitor in the SMB/individual coaching software segment.
• Sounding Board: Sounding Board is an enterprise coaching platform pairing organizations with vetted coaches and providing program management, matching, and analytics tools—comparable to WBECS' enterprise field-sales motion.
• Torch Leadership Labs: Torch provides an enterprise coaching and leadership development platform with coach matching, program management, and outcome measurement—overlapping with WBECS' enterprise software and reporting capabilities.

Broad incumbents

• BetterUp: BetterUp is a much larger enterprise coaching and leadership development platform combining AI-driven coach matching with a global coach network—a broad incumbent that competes for the same enterprise coaching budget WBECS targets.
• CoachHub: CoachHub is a global digital coaching platform serving enterprises with a broad coach pool and AI-driven matching—an established enterprise incumbent competing for corporate coaching spend.
• iPEC Coaching: iPEC is one of the largest coach training and certification organizations, offering accredited programs—a broad incumbent in the coach education and certification pillar where WBECS is also active.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wbecsummit
• Facebookfacebook.com/wbecs
• LinkedInlinkedin.com/company/coachingdotcom
• Instagraminstagram.com/coachingdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WBECS