What Simply.Coach does

Simply.Coach is a Pune, India-based SaaS company that provides an all-in-one digital coaching platform for independent and small-practice coaches, therapists, counselors, consultants, and trainers. The product bundles client management, scheduling, session delivery, goal tracking, worksheets/journeys, invoicing, and a branded client portal into a single workflow, with a template and content library aimed at accelerating onboarding for practitioners. It is built around per-coach subscriptions and supports self-serve onboarding, with a custom Enterprise tier layered on top of the standard plans.

The platform is differentiated less by novel technology than by compliance breadth and integration depth: it maintains SOC 2, HIPAA, GDPR, and ISO 27001 certifications, integrates with 1000+ apps via Zapier alongside native connectors to Google Calendar, Outlook, Stripe, Zoom, Mailchimp, and Google Pay/Apple Pay, and is offered as three product lines — Coaching Software, Mental Health Software, and Training Management Software — to address adjacent practitioner segments.

Go-to-market is product-led growth with an inside-sales overlay and community/event-driven demand generation. The company claims 12,000+ coaches across 35+ countries, 1.86M+ sessions managed, 42,000+ clients coached, and 1M+ hours of coaching delivered. Operating with 11–50 employees and no disclosed external funding, Simply.Coach appears to be a bootstrapped, capital-efficient SMB SaaS whose strategic posture emphasizes breadth of product surface, compliance-led credibility, and geographic dispersion rather than aggressive capital deployment.

Name

Simply.Coach

Legal name

Simply.Coach

Website

https://simply.coach

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply.Coach is a Pune-based SaaS platform that provides an all-in-one coaching, therapy, and training management solution to independent coaches, therapists, counselors, and trainers across 35+ countries on a per-coach subscription model.

Ownership category

akta.pro rank

Product category

Coaching Practice Management Software

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industries

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), 1:1 Speech, Rhetoric & Communication Coaching (EDAMAOAK), Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB), General Health Coaching (HSADAGAA), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Behavior Change & Motivational Coaching (HSADAGAF), Wellness Program Design & Accountability Coaching (HSADAGAC), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Virtual Routine, Maintenance & Habits Coaching (HSAFALAK)

Keywords

• Coaching practice software
• Coaching client management
• Therapist practice management
• Coaching scheduling software
• Coaching business management

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Tiered subscription model with plans for solopreneurs, businesses, and enterprises. Plans differentiated by number of clients, features, and white-labeling capabilities. Annual billing offers significant discounts. No payment processing fees charged to coaches.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Simply.Coach is a cloud-based digital coaching platform that enables professional coaches, therapists, counselors, consultants, and trainers to manage their entire practice from a single system. The platform unifies client management (goal planning, action plans, session notes, scheduling, resources, reports, stakeholder integration) with business management (program journeys, subscriptions, contracts with e-signature, invoicing, payments, contact and prospect management) and is offered with role-specific solutions for solopreneurs, multi-coach businesses, L&D/HR teams, and universities.

Product overview

Simply.Coach is a unified digital coaching platform that provides a comprehensive suite of tools for professional coaches, therapists, counselors, consultants, and trainers. The platform operates as a single integrated system with specialized solutions for different user segments: Solopreneurs, Multi-Coach Businesses, L&D Teams, and Universities. The core platform encompasses Client Management and Business Management modules, while specialized offerings include Mental Health Software and Training Management Software. Additional resources such as Coaching Tracks, Templates, Digital Forms, The Digital Coach Newsletter, and the Growth Dialogues Podcast support the coaching community. The platform is built on SOC2, HIPAA, and GDPR compliance foundations and integrates with calendars (Google Calendar, Outlook, iCal), video conferencing (Zoom, Google Meet, Microsoft Teams, Webex), payment processors (Stripe, PayPal, Google Pay, Apple Pay), and marketing tools (Mailchimp, Zapier).

Differentiator

Problem solved

Functional benefit

Products and services

• Simply.Coach Platform Core SaaS platform for coaches, therapists, counselors, consultants, and trainers to run their practice end-to-end, including client management, scheduling, invoicing, contracts with e-signature, payments, program delivery, and reporting.
• Solopreneurs Solution Tailored edition for individual coaches and solo practitioners to automate admin, deliver client experiences, and grow a coaching practice without operational overwhelm.
• Multi-Coach Businesses Solution Coaching business edition providing team coordination, multi-coach management, associate onboarding, role-based access, and business-level tool repositories for coaching firms with multiple practitioners.
• L&D Teams Solution Enterprise edition for learning and development and HR departments to run internal talent development and coaching programs at scale with stakeholder integration, ROI reporting, participant tracking, NPS reports, and compliance/transparency controls.
• Universities Solution Coaching software for educational institutions to deliver scalable student coaching programs with administrative oversight and dedicated student workspaces.
• Mental Health Software HIPAA-compliant therapy practice management software for therapists to manage their practice, including automated note taking, scheduling, invoicing, client portal, and group therapy support.
• Therapy & Counselling Software HIPAA-compliant practice management software for therapists and counselors that helps manage clients, sessions, invoicing, and provides secure data handling.
• Training Management Software Training management software for designing, delivering, and tracking blended training and development programs with resource libraries, content delivery, and participant engagement tools.

Quantifiable outcome

• 30% reduction in time spent on administrative tasks
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationZapier integration enables Simply.Coach to connect with thousands of apps for scheduling, bookkeeping, video conferencing, email marketing, and more, extending the platform's interoperability without custom development.
• StripecoreTechnology or IntegrationStripe integration enables secure payment collection across 135+ currencies and 35+ countries with automated invoicing, payment reminders, and payment link generation.
• PayPalcoreTechnology or IntegrationPayPal integration provides alternative payment processing options for coaches and their clients globally.
• ZoomcoreTechnology or IntegrationNative Zoom integration automatically adds video conferencing details to scheduled sessions, enabling seamless virtual coaching delivery.
• Google MeetcoreTechnology or IntegrationNative Google Meet integration for video conferencing within coaching sessions, automatically syncing meeting details with session schedules.
• Microsoft TeamscoreTechnology or IntegrationNative Microsoft Teams integration providing video conferencing capability for coaching sessions, particularly valued by enterprise clients.
• Cisco WebexcoreTechnology or IntegrationWebex integration provides additional video conferencing option for coaching sessions with automatic meeting link generation.
• Google CalendarcoreTechnology or IntegrationGoogle Calendar integration for bidirectional calendar sync, enabling coaches to manage availability and scheduling from their existing calendar.
• Outlook / Office 365 CalendarcoreTechnology or IntegrationOutlook and Office 365 Calendar integration providing calendar sync and availability management for users in Microsoft ecosystems.
• iCal / Apple CalendarcoreTechnology or IntegrationiCal integration for Apple ecosystem users, enabling calendar synchronization and scheduling across devices.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS hosting provides enterprise-grade infrastructure with high availability, security, and scalability for the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Practice.do: Practice.do is a coaching practice management platform serving individual coaches and small coaching businesses with scheduling, client management, and billing features. Direct competitor listed explicitly on Simply.Coach's comparison pages and overlapping heavily on solopreneur and SMB coaching use cases.
• Satori: Satori is a coaching software platform built for executive and business coaches, offering client management, session tracking, and program delivery. Listed by Simply.Coach as a comparison competitor and addresses the same coach-and-client workflow.
• upcoach: upcoach is a coaching platform for coaches and consultants with program templates, client engagement, and group coaching tools. Directly comparable feature set and target customer (coaches running structured programs), and named on Simply.Coach's comparison pages.
• Profi: Profi is an all-in-one platform for coaches, consultants, and therapists offering scheduling, billing, content delivery, and client portals. Direct competitor in the coaching/therapy practice management category with comparable pricing and segmentation strategy.
• CoachAccountable: CoachAccountable is an established coaching software platform focused on habit tracking, action items, and accountability for coaching engagements. A veteran direct peer targeting professional coaches with overlapping client-management and engagement features.
• Paperbell: Paperbell is a coaching business management platform for solo coaches and small firms combining scheduling, contracts, payments, and client portals. Directly comparable in target segment, pricing model, and feature scope for solopreneur coaches.
• CoachVantage: CoachVantage is a coaching practice management platform offering session management, goal tracking, and client engagement tools for individual coaches. Listed by Simply.Coach as an alternative and serves the same SMB coaching market.
• SimplePractice: SimplePractice is a leading practice management platform for health and wellness professionals, including therapists and counselors, with HIPAA-compliant scheduling, notes, and billing. Direct peer in the HIPAA-grade therapy practice management category that Simply.Coach is targeting.
• ClarityFlow: ClarityFlow is a coaching engagement platform enabling structured conversations, feedback loops, and client-coach workflows. Listed on Simply.Coach's comparison pages and overlapping on coach-client engagement and workflow management.

Broad incumbents

• Calendly (Acquisition by Francisco Partners): Calendly is a widely adopted scheduling platform used by coaches alongside other professionals for appointment booking and calendar management. While not a full coaching suite, it represents the broader scheduling incumbents that some coaches use instead of integrated platforms like Simply.Coach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SimplyCoachHQ
• YouTubeyoutube.com/channel/UCD8sAUjERHz7M4NRsM_yaZQ
• Facebookfacebook.com/simply.coach
• LinkedInlinkedin.com/company/simplycoach
• Instagraminstagram.com/simply.coach

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply.Coach