What Encore Nationwide does

Encore Nationwide is a privately held event staffing agency founded in 1998-1999 by three former road managers and headquartered in Los Angeles (Hermosa Beach area), California. The company supplies vetted event personnel—brand ambassadors, event managers, tour staff, trade show ambassadors, street teams, product specialists, emcees, registration staff, samplers, and costumed characters—to B2C and B2B brands, marketing agencies, and event organizers across the United States. Service delivery spans three integrated lines: core event staffing, event logistics (CDL drivers, load-in/out crews, warehousing, tour routing, vehicle leasing, shipping, fulfillment, and equipment setup), and outsourced W-2 payroll management for event workers.

The company's core technology is a proprietary event staffing platform that supports detailed staff searches using bios, promotional resumes, photos, and a rating system tracking overall and category-specific performance. A defining structural feature is the all-W2 employment model—every brand ambassador is on Encore's payroll rather than the client's—which provides comprehensive insurance coverage suitable for Fortune 50 brands and creates a regulatory and liability advantage over 1099- or gig-based competitors. The platform is operated by dedicated account teams with a 24-hour response guarantee and is positioned to scale from single-ambassador deployments to 1,000+ person teams for mega-events.

Encore generates revenue through professional-services fees across its three service lines, targeting enterprise marketing buyers with a hybrid segmentation strategy across consumer brands, B2B companies, Olympic-partner brands for the 2028 LA Games, and event-staffing talent. Named customers include Engage Marketing, Marketing Werks (15+ year relationship), Zumba, GSD&M, and Mattel. The company has built specialized vertical offerings for the 2028 LA Olympics (covering all 80 venues and surrounding activation areas), the FIFA World Cup, and festivals. The firm is founder/management-owned with no disclosed external institutional investment, a stated 94% five-star client rating, and a corporate footprint of 11-50 employees supporting a substantially larger W-2 field workforce.

Name

Encore Nationwide

Legal name

Encore Nationwide

Website

https://encorenationwide.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Encore Nationwide is a US-based, founder-owned event staffing agency providing vetted W-2 brand ambassadors, event managers, and logistics staff to enterprise brands, agencies, and mega-events including the 2028 LA Olympics and FIFA World Cup.

Ownership category

akta.pro rank

Product category

Event Staffing Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Event Staffing & Brand Ambassadors (BPAFAGAC)

akta.pro secondary industries

Experiential Staffing & Brand Ambassadors (MPAAAGAJ), Event Staffing & Brand Ambassadors (Hosts, Greeters, Promoters) (THAHALAA), Event Staffing, Ushers & Brand Ambassadors (HSACAAAF)

Keywords

• Event staffing services
• Brand ambassadors
• Experiential marketing staffing
• Event logistics services
• Outsourced payroll services

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Staffing Services: Encore Nationwide provides event staffing services including brand ambassadors, event managers, tour staff, trade show ambassadors, street teams, product specialists, emcees, registration staff, samplers, and costumed characters. The company operates an all-W2 employment model where all brand ambassadors are employed by Encore rather than the client, enabling the company to generate revenue through staffing fees charged to enterprise clients.
2. Event Logistics Services: Supporting core staffing, the company also provides logistics services including CDL drivers, load-in/out teams, warehousing, tour routing, vehicle leasing, shipping, fulfillment, and equipment setup. This extends revenue streams beyond pure staffing to comprehensive event logistics support.
3. Outsourced Payroll Services: The company offers outsourced payroll services as a distinct service offering, managing W-2 payroll for event staffing workers on behalf of clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Encore Nationwide provides event staffing, event logistics, and outsourced payroll services for brands, marketing agencies, and event organizers. All brand ambassadors, event managers, tour staff, and related roles are W-2 employees of Encore rather than the client. The company supports B2B and B2C events including trade shows, festivals, product launches, roadshows, and large-scale mega-events such as the 2028 LA Olympics, using proprietary staffing software to match vetted talent from its nationwide database.

Product overview

Encore Nationwide is a premier event staffing company providing a unified platform of staffing, logistics, and payroll services. The core offerings include Event Staffing (providing Brand Ambassadors, Event Managers, Tour Staff, and specialized roles like Costume Characters and Emcees), Event Logistics (CDL drivers, load-in/out teams, warehousing, tour routing, and equipment set-up), and Outsourced Payroll (W-2 processing for all staff). The company operates proprietary staffing software for talent matching and ratings. Specialized verticals include Festival Staffing, LA Olympics Staffing Services, and FIFA World Cup staffing. The company recruits Brand Ambassadors through a dedicated program offering flexible local and national traveling positions including Tour Managers, Field Managers, and Drivers. All staff are W-2 employees of Encore Nationwide, not the client brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Staffing
• Event Logistics
• Outsourced Payroll
• Festival Staffing
• LA Olympics Staffing Services
• FIFA World Cup Staffing

Quantifiable outcome

• 94% of clients give Encore Nationwide a five-star rating

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MKG: MKG is an experiential marketing agency that produces brand experiences, pop-ups, and event staffing programs for enterprise brands. Comparable to Encore in producing staffed experiential activations for B2C brands.
• GMR Marketing: GMR Marketing is a global experiential agency focused on sports, entertainment, and consumer brand activations, providing staffing and event management at scale. Comparable to Encore in delivering brand ambassador teams for major events and sponsorships.
• Sparks: Sparks is a global experiential marketing agency that designs and executes brand experiences, trade shows, and event staffing programs for Fortune 500 clients. Comparable to Encore on the experiential staffing and activation delivery side.
• Mosaic: Mosaic is a North American event staffing and experiential marketing agency providing brand ambassadors, field teams, and event execution for enterprise clients. It is a direct competitor to Encore in the B2B event staffing space.

Broad incumbents

• 160over90: 160over90 is a Stagwell-owned brand activation and experiential agency that executes campaigns, events, and sponsorships for major brands. Comparable to Encore as a broader incumbent delivering staffed brand experiences.
• George P. Johnson Experience Marketing: George P. Johnson is a large-scale experiential marketing agency best known for brand activations, exhibits, and event programs. Overlaps with Encore in providing staffing and execution for trade shows and brand events.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency within IPG that builds experiential campaigns, events, and activations for major brands. A broader incumbent that overlaps with Encore's enterprise experiential staffing work as part of a wider portfolio.
• Momentum Worldwide: Momentum Worldwide is an IPG-owned experiential agency delivering brand experiences, sponsorships, and retail activations globally. Comparable to Encore as a broader incumbent serving enterprise experiential marketing needs.

Emerging players

• Allied Experiential: Allied Experiential is an event staffing and brand activation agency serving agencies and brands with on-the-ground talent. Directly comparable to Encore's brand ambassador and experiential staffing model.
• Linder Global Events: Linder Global Events provides event staffing, production, and management services for corporate and brand events. Comparable to Encore as a focused staffing and event execution firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/encore-nationwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore Nationwide