Event Marketer

What Event Marketer does

Event Marketer is a B2B trade media brand serving the experiential marketing, brand activation, and trade show industry. Founded in 2002 and headquartered in Norwalk, Connecticut (with operational base in New York City), the publication operates as a brand under Access Intelligence, LLC, distributed through the Chief Marketer Network alongside sister titles including Chief Marketer, AdExchanger, PR News Online, Cynopsis, LeadsCon, and AdMonsters. Its product portfolio centers on editorial content (website and print magazine), industry research (the annual EventTrack study produced with Sparks), a podcast (Event Peeps), flagship live events (Experiential Marketing Month with Trendwatch seminars in Los Angeles, Chicago, New York City, and Dallas, plus the Experiential Marketing Summit), and an integrated awards and lists franchise that includes the It List (Top 100 Agencies), Fab 50 (Top Event Builders), B-to-B Dream Team, Ex Awards, Experience Design Awards, and the Experiential Marketing Hall of Fame.

The publication does not offer a software platform, public API, or proprietary technology product; its underlying technology stack is conventional — WordPress-based CMS on eventmarketer.com, BigMarker for webinar hosting, DragonForms for newsletter signup, and standard social/RSS distribution. Revenue is generated through two streams: (1) advertising and sponsorship across digital, print, events, and the Experiential Marketing Month marquee program (with named enterprise sponsors including American Express, JPMorganChase, Netflix, Red Bull, Sephora, Bosch, Kia, Lenovo, Siemens, and others); and (2) recurring subscriptions for the print magazine, digital editions, newsletters, and Experiential Intelligence Reports. Pricing is not publicly disclosed and is quote-based for both advertising and subscription access.

Event Marketer serves four primary customer segments — brand marketers and event strategists, event and experiential agencies, trade show organizers, and B2C experiential marketers — with the first two representing the dominant revenue base. The 2026 launch of a measurement-focused FastSensor partnership signals incremental movement toward event measurement content, though the company has not disclosed proprietary AI or data-product initiatives. Three named editors lead content operations: Rachel Boucher (Head of Content), Juanita Chavarro Arias (Managing Editor), and Kait Shea (Senior Editor and Manager of Digital Content). No funding rounds, M&A activity, or equity events are disclosed in the source material.

Name

Event Marketer

Legal name

Access Intelligence, LLC

Website

https://eventmarketer.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Event Marketer is a B2B trade media brand, owned by Access Intelligence, LLC, that publishes editorial content, awards programs, proprietary research, and live events serving brand marketers, experiential agencies, and trade show organizers in the experiential marketing industry.

Ownership category

akta.pro rank

Product category

Trade Media / Experiential Marketing Publishing

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising (7310)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Experiential marketing media
• Trade show publications
• Event marketing research
• Industry awards programs
• Marketing intelligence reports

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: Event Marketer generates revenue through sponsored content, banner advertising, and event sponsorships. The site features dedicated advertising pages (Advertise With Us) and experiential marketing month is supported by named sponsors including American Express, Bosch, JPMorganChase, Netflix, Red Bull, Sephora, and others.
2. Subscriptions and Content Access: The publication offers paid subscriptions for its magazine, digital editions, newsletters, and Experiential Intelligence Reports. Subscribers gain access to white papers, research studies, and the EventTrack annual research report.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Event Marketer is a B2B trade media brand that produces editorial content, research reports, industry awards programs, live events, and a podcast serving professionals in the experiential marketing, brand activation, and trade show industries. The publication operates a website, print/digital magazine, and the annual EventTrack research benchmark, alongside awards (Ex Awards, It List, Fab 50) and experiential marketing events including Experiential Marketing Month and the Experiential Marketing Summit.

Product overview

Event Marketer is a B2B media publication under Access Intelligence's Chief Marketer Network that serves the experiential marketing industry through an integrated portfolio of content, events, and research products. The core offerings include the Event Marketer Website and Magazine for industry news and analysis, the EventTrack annual research report (produced with Sparks) for market benchmarking, and the Event Peeps Podcast for thought leadership. Event Marketer produces major industry events including Experiential Marketing Month (a four-week virtual/in-person series each October with Trendwatch seminars in major cities) and the Experiential Marketing Summit. The company operates award programs including the Ex Awards, Experience Design Awards, and Experiential Marketing Hall of Fame, as well as industry lists such as the It List (Top 100 Agencies), Fab 50 (Top Event Builders), B-to-B Dream Team, and The Watchlist. Additional offerings include white papers, research guides, and downloadable content covering event strategy, ROI measurement, and experience design. The publication does not offer a public API or software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Marketer Website Primary digital platform delivering industry news, case studies, trend analysis, white papers, and expert interviews covering experiential marketing, B2B events, trade shows, and brand activations for brand marketers and event professionals.
• Event Marketer Magazine Print and digital publication providing in-depth coverage of experiential marketing strategies, event technology, and industry insights for brand marketers and event professionals.
• EventTrack Research Annual industry benchmark report providing data on experiential marketing spend, attendance trends, and strategic insights for brand marketers, produced in partnership with Sparks.
• Event Peeps Podcast Industry podcast featuring interviews with experiential marketers, agency leaders, and brand executives discussing trends, strategies, and career insights in live events.
• Experiential Marketing Month Four-week virtual and in-person event series held each October featuring Trendwatch seminars in major cities (Los Angeles, Chicago, NYC, Dallas), casual meetups, and 12+ digital learning modules.
• Experiential Marketing Summit Annual flagship conference bringing together experiential marketers for networking, education, and industry trend discussions.
• Ex Awards Annual awards program recognizing excellence in experiential marketing campaigns, activations, and brand experiences, with category-specific recognition for B2C and B2B activations.
• Experience Design Awards Annual awards celebrating innovation and excellence in event and experience design within the experiential marketing industry.
• It List Annual ranking of the top 100 experiential marketing agencies, recognizing agencies that deliver measurable ROI, set industry trends, and demonstrate excellence in live brand experiences.
• Fab 50 Annual list recognizing the top 50 event builders, fabricators, and exhibit construction companies that demonstrate excellence in physical event execution and structural design.
• B-to-B Dream Team Annual recognition program honoring top B2B event marketers and experiential professionals who demonstrate excellence in trade shows, conferences, and business events.
• Experiential Marketing Hall of Fame Industry recognition program honoring individuals who have made significant, lasting contributions to the experiential marketing discipline over their careers.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• FastSensorcoreTechnology or Integration · 18 March 2026Event Marketer announced a partnership with FastSensor to measure attendee engagement using AI-powered behavioral analytics at the Experiential Marketing Summit 2026. The collaboration aims to understand how audiences interact with experiential environments, representing a strategic technology deployment for the industry event.
• Experiential Marketing Month 2025 Sponsors (American Express, Bosch, JPMorganChase, Netflix, Red Bull, Sephora, Kia, Lexus, Lenovo, Canva, Barilla, BOSE, GameSquare Holdings, NBCUniversal, Pernod Ricard, SHEIN, Siemens, Workiva, Forrester)flagshipGTM or Marketing PartnerMore than 20 leading brands served as sponsors and mentors for Experiential Marketing Month 2025, a four-week program of in-person seminars and online learning spanning October. Brands participated in Trendwatch city events, digital panels, and networking meetups in 8 cities including Atlanta, Austin, Boston, Las Vegas, Miami, San Francisco, St. Louis, and Washington, D.C.
• Spring StudioscoreStrategic or Co-development PartnerSpring Studios in New York City served as the venue partner for the Trendwatch NYC event during Experiential Marketing Month 2025, providing its venue at 50 Varick Street for the in-person seminar.
• Encore NationwidecoreGTM or Marketing PartnerEncore Nationwide sponsored the Happy Hour networking event at Trendwatch NYC during Experiential Marketing Month 2025 at Spring Studios, New York.
• Access Intelligence (Chief Marketer Network)flagshipStrategic or Co-development PartnerEvent Marketer operates as a brand under Access Intelligence, LLC and is part of the Chief Marketer Network, which includes publications such as Chief Marketer, AdExchanger, PR News Online, Cynopsis, LeadsCon, and AdMonsters. This affiliation provides cross-promotional distribution and shared audience reach across the network.
• 2020 ExhibitsGTM or Marketing PartnerSponsorship partner for Experiential Marketing Month 2025 events.
• ExhibitusminorGTM or Marketing PartnerSponsorship partner for Experiential Marketing Month 2025 events.
• IntersportminorGTM or Marketing PartnerSponsorship partner for Experiential Marketing Month 2025 events; featured in 2026 It List case studies.
• City Market Social House, Fort Worth Stockyards, Staging SolutionsminorGTM or Marketing PartnerLocal venue and service sponsors for Experiential Marketing Month 2025 Trendwatch events in various cities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• BizBash: BizBash is a B2B media brand covering the events and experiential marketing industry, providing editorial content, industry news, and event coverage. It is one of the most direct competitors to Event Marketer in the events/experiential marketing trade media space, serving overlapping audiences of brand marketers, event planners, and agencies.
• Trade Show News Network (TSNN): TSNN is a leading trade media brand covering the trade show industry, providing news, event listings, and industry data. It directly competes with Event Marketer's trade show coverage and serves a similar audience of trade show organizers, exhibitors, and brand marketers planning B2B trade show presences.
• Exhibitor Magazine: Exhibitor Magazine is a leading B2B trade publication serving the trade show and exhibit industry with content covering exhibit design, trade show marketing, and event technology. It overlaps directly with Event Marketer's Fab 50 (Top Event Builders) and trade show coverage for fabricators and exhibit builders.
• Convene (by PCMA): Convene is the official media brand of the Professional Convention Management Association (PCMA), covering the business events industry with editorial content, research, and events. It serves a similar audience of business event organizers and corporate event marketers that overlaps with Event Marketer's B2B events coverage.
• MeetingsNet: MeetingsNet is a B2B media brand covering the meetings and events industry, providing news, research, and educational content for corporate meeting planners and event marketers. It competes directly with Event Marketer for the corporate event marketer and meetings professional audience.
• Special Events Magazine: Special Events Magazine is a trade publication serving the special events industry, covering event design, production, and business strategy. It competes with Event Marketer for the event agency and corporate event planner audience, with overlapping coverage of event execution and creative strategy.

Broad incumbents

• Adweek: Adweek is a major B2B media brand covering the advertising and marketing industry broadly. While not focused specifically on experiential marketing, it serves an overlapping audience of brand marketers and agencies and competes for advertising and sponsorship dollars within the same marketing ecosystem.
• Ad Age: Ad Age (Advertising Age) is a leading B2B media publication covering the advertising, marketing, and media industries. It serves a broader audience than Event Marketer but competes for the same brand marketer attention and sponsorship revenue across the marketing ecosystem.
• The Drum: The Drum is a global B2B media brand covering the marketing, advertising, and media industries with editorial content, events, and research. It competes with Event Marketer for brand marketer and agency audience attention across the broader marketing ecosystem with a more global footprint.
• Marketing Week: Marketing Week is a UK-based B2B media brand covering the marketing industry with editorial content, research, and events. It serves a similar audience of brand marketers and agencies but with broader marketing scope than Event Marketer's experiential focus, and operates primarily in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eventmarketer
• YouTubeyoutube.com/user/eventmarketer
• Facebookfacebook.com/eventmarketer
• LinkedInlinkedin.com/company/3804215
• Instagraminstagram.com/eventmarketer
• Pinterestpinterest.com/eventmarketer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Marketer