FrodX
FrodX is a Slovenia-based CX and CRM consulting firm (founded 2010) that helps B2B and B2C companies across Central and Eastern Europe transform marketing, sales and product development through HubSpot and SAP CX implementation, AI agent deployment, and outsourced Growth-as-a-Service engagements.
- Company typePrivate
- Founded2010
- HeadquartersLjubljana, Slovenia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FrodX does
FrodX is a Slovenia-headquartered customer experience (CX) and CRM consulting firm founded in 2010 that helps B2B and B2C companies transform marketing, sales, and product development through platform implementation, AI agent deployment, and outsourced growth operations. The firm employs 11-50 people organized across C-level leadership, developers, designers, consultants, and trainees, with a wholly-owned Croatian subsidiary (Frodx Hrvatska d.o.o.) in Zagreb. It positions itself as the leading regional HubSpot and SAP CX implementation partner across Central and Eastern Europe, holding HubSpot Platinum and SAP Gold partner certifications.
The company's technology stack is anchored on HubSpot and SAP CX as primary platforms, augmented by Emarsys for omnichannel lifecycle marketing, OpenLoyalty for loyalty programs, and Kinetara for voice AI. Proprietary offerings include FrodX.One, a CRM solution for SMBs built on HubSpot, and InstantFeedback, a customer satisfaction measurement tool (NPS, CSAT, CES) with AI-generated insights. AI capabilities — delivered largely through third-party models and platforms including OpenAI APIs — span voice (Kinetara call automation), text (chatbots, response suggestions, sentiment analysis) and structured data (lead scoring, conversation intelligence, CRM enrichment), with documented client outcomes such as a 98.6% reduction in cost per resolved support ticket and 80% of voice calls answered within three seconds.
FrodX generates revenue through professional services: project-based CRM and CX implementation engagements across HubSpot, SAP CX, Emarsys, and OpenLoyalty; AI agent deployment and custom agent development; ongoing managed services via its "Growth as a Service" offering; and CX consulting/advisory retainers. Go-to-market is sales-led, targeting mid-to-large enterprises in Slovenia, Croatia, and DACH/CEE through direct sales, platform-vendor referral pipelines, and content-driven demand generation including a multi-language blog, webinars, and the Game Changer publication. Engagement pricing is scope-based and quoted per project, with Growth-as-a-Service positioning toward a recurring revenue motion.
FrodX firmographics
Firmographics- Name
- FrodX
- Legal name
- FrodX d.o.o.
- Website
- https://frodx.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FrodX is a Slovenia-based CX and CRM consulting firm (founded 2010) that helps B2B and B2C companies across Central and Eastern Europe transform marketing, sales and product development through HubSpot and SAP CX implementation, AI agent deployment, and outsourced Growth-as-a-Service engagements.
- Ownership category
- akta.pro rank
FrodX industry classification
Industry- Product category
- Customer Experience Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- CRM Strategy & Consulting (BPAFAFAA)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer Success & Account Management CRM (HDAEAFAD)
Keywords
Where FrodX is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices2 records
Markets served
FrodX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consulting and Advisory Services: CX consulting engagements including ICP definition, buyer persona development, USP design, customer journey mapping, customer engagement planning, and loyalty program design. Delivered as project-based or retainer engagements.
- CRM and CX Implementation: Implementation of HubSpot, SAP CX, and OpenLoyalty platforms. Includes CRM setup, integrations, automation workflows, and system configuration. Typically project-based with scope defined per engagement.
- AI Agent Deployment: Deployment and configuration of Kinetara AI, HubSpot AI agents, and custom AI agents for sales, support, and customer service. Includes ongoing optimization and development.
- Growth as a Service: Ongoing operational service where FrodX manages lifecycle marketing, loyalty programs, customer journeys, trigger-based communications, and first-party data integration on behalf of clients. Functions as an outsourced growth team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Engagements are scoped and quoted per project/contract |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
FrodX product offering
Product offeringCore offering
FrodX is a customer experience (CX) and CRM consulting and implementation firm that helps B2B and B2C companies design customer journeys, deploy CRM/CX platforms (HubSpot, SAP CX, Emarsys, OpenLoyalty), and integrate AI agents (Kinetara voice AI, HubSpot Customer/Prospecting Agents, custom AI agents). It sells consulting engagements, implementation projects, and a recurring Growth as a Service offering that operates as an outsourced growth team managing lifecycle marketing, loyalty programs, and trigger-based customer communications on the client's behalf.
Product overview
FrodX is a customer experience (CX) and CRM solutions provider operating as a platform-plus-services model. The core offering encompasses three main pillars: (1) CX/CRM consulting and implementation on HubSpot and SAP CX platforms, (2) AI agents for customer work including Kinetara AI (voice), HubSpot Customer Agent, HubSpot Prospecting Agent, and custom AI agents for CX, and (3) Growth as a Service for lifecycle marketing, loyalty programs, and customer journey optimization. FrodX.One serves as their proprietary comprehensive CRM solution for small businesses, while InstantFeedback provides NPS/CSAT/CES measurement integrated with CRM and CX platforms. The portfolio includes specialized modules for inbound marketing, B2B sales, omnichannel contact center, partner channel management, loyalty programs (SAP CX), and omnichannel lifecycle marketing (Emarsys) - all delivered as implementation services with ongoing operational support.
Differentiator
Problem solved
Functional benefit
Brands
- FrodX.One: A comprehensive CRM solution for growth and customer engagement in small businesses.
- InstantFeedback
- Kinetara AI
- HubSpot Customer Agent
- HubSpot Prospecting Agent
- Game Changer
Products and services
- Kinetara AI
Quantifiable outcome
- HubSpot prospecting agent significantly reduced manual lead research time, enabling faster outbound prospecting cycles
- +2 more outcomes
Companies that use FrodX
Customer profileNamed customers15 records
Ideal customer profiles1 record
FrodX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature6 records
FrodX partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HubSpotcoreFrodX is a certified HubSpot Platinum Partner — the highest tier — specializing in HubSpot CRM implementation across the CEE region. HubSpot serves as FrodX's primary CRM/CX platform for inbound marketing, B2B sales, omnichannel contact center, loyalty programs, and partner channel management. FrodX also deploys HubSpot's AI agents (Customer Agent, Prospecting Agent) for clients. HubSpot provides referral pipeline to certified partners.
- SAP CX (Customer Experience)coreFrodX is a certified SAP Gold Partner specializing in SAP CX implementation. Provides loyalty programs, omnichannel lifecycle marketing, and customer experience solutions on the SAP CX platform for B2B and B2C clients. Serves as regional implementation expert for SAP CX in CEE markets.
- KinetaracoreFrodX is the primary implementation and go-to-market partner for Kinetara's voice AI solution in the CEE region. Kinetara provides voice AI for phone calls, reservations, call routing, and customer support. FrodX deploys, configures, and integrates Kinetara for client deployments targeting missed call reduction and 24/7 phone coverage.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FrodX competitors and assessment
Company assessmentDirect peers
- Hop Online: Polish HubSpot Elite partner specializing in inbound marketing, CRM implementation and sales enablement. Highly comparable as a CEE-region HubSpot implementation firm with similar SMB-to-enterprise client mix.
- Salted Stone: HubSpot Elite partner delivering CRM, RevOps and inbound marketing implementation for SaaS and B2B clients. Comparable in tier, service portfolio and customer mix to FrodX.
- Blue Frog: HubSpot Diamond partner specializing in CRM implementation, sales enablement and marketing automation for mid-market B2B companies. Same platform-partner business model and customer profile.
- Huble: HubSpot Diamond-tier consultancy offering CRM, CX and revenue operations implementation across the UK and Europe. Closest analogue to FrodX in terms of platform partnership status, CX/CRM focus and project-to-managed-services mix.
- digitlx: Swiss HubSpot Platinum partner focused on CRM, marketing automation and CX implementations for mid-market and enterprise clients. Directly comparable to FrodX in tier, services and customer segment.
Regional players
- Netopia (Slovenia/Croatia): Regional digital agency in Slovenia/Croatia offering marketing automation, web and CRM-adjacent services. Comparable as a CEE competitor in FrodX's home markets with overlapping SMB/mid-market clients.
Broad incumbents
- Deloitte Digital: Global consulting practice focused on digital customer experience, CRM and marketing transformation. Overlaps with FrodX on CX consulting and large-platform (SAP, Salesforce) implementations for enterprise clients.
- WebFX: Large US-based digital marketing and HubSpot Elite partner with a wide portfolio of services. Comparable on HubSpot delivery model but operates at much larger scale and broader service breadth.
- Accenture Interactive / Song: Global consulting and CX implementation arm of Accenture, covering CRM, loyalty and customer experience across enterprise. Compares to FrodX on CX transformation services but at vastly larger scale and across multiple platforms.
Others
- Emarsys (SAP) Implementation Partners (e.g., Stylight Consulting): SAP Emarsys' ecosystem of certified implementation partners delivering omnichannel lifecycle marketing projects. Adjacent peer given FrodX's Emarsys/SAP CX implementation practice; platforms themselves are also ecosystem counterparts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FrodX social profiles
Digital presenceFrodX compliance and trust
Trust signalCompliance4 records
FrodX financial estimates
Financial estimateRevenue estimate
Valuation estimate
FrodX leadership team
Management profileNumber of profiles
Profiles9 records
FrodX subsidiaries and ownership
Company hierarchySubsidiaries1 record
FrodX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FrodX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FrodX
What does FrodX do?
FrodX is a customer experience (CX) and CRM consulting and implementation firm that helps B2B and B2C companies design customer journeys, deploy CRM/CX platforms (HubSpot, SAP CX, Emarsys, OpenLoyalty), and integrate AI agents (Kinetara voice AI, HubSpot Customer/Prospecting Agents, custom AI agents). It sells consulting engagements, implementation projects, and a recurring Growth as a Service offering that operates as an outsourced growth team managing lifecycle marketing, loyalty programs, and trigger-based customer communications on the client's behalf.
Is FrodX a public or private company?
FrodX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FrodX founded?
FrodX was founded in 2010. It employs 11 to 50 people.
Where is FrodX based?
FrodX is headquartered in Ljubljana, Slovenia, in the Europe region.
How does FrodX make money?
Four revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are CRM and CX Implementation, AI Agent Deployment and growth as a Service.
Who are FrodX's main competitors?
Direct peers on record are Hop Online, Salted Stone, Blue Frog, Huble and digitlx. Netopia (Slovenia/Croatia) is listed as a regional player. Broad incumbents are Deloitte Digital, WebFX and Accenture Interactive / Song. Emarsys (SAP) Implementation Partners (e.g., Stylight Consulting) is listed as an others.
Does FrodX have an API?
No public API is recorded for FrodX.
What industry is FrodX in?
FrodX's product category is Customer Experience Consulting. Its primary akta.pro industry code is BPAFAFAA, CRM Strategy & Consulting, with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 54151 and its SIC code is 8742.