Prodin Business Solutions

What Prodin Business Solutions does

Prodin Business Solutions B.V. is a privately held Dutch software and services company headquartered in Hilversum that develops and sells the Prodin ERP and INVEX enterprise resource planning systems to mid-market and SMB companies. Founded around 1974 and operating for 50 years, the company focuses on three vertical segments: trade/commerce (Handel & Financieel, with integrated financial administration, multi-site, multi-company, and warehouse management), production and assembly (mass, piece, and series production, composite articles, traceability, and quality control), and service and maintenance (mobile field-service app, configurable checklists, customer portal, service contracts, and service requests). Both ERP products are proprietary, developed and maintained by an in-house Dutch development team, and complemented by a Dutch servicedesk.

The company's commercial model combines software licensing (subscription and perpetual), implementation services, advisory and improvement programs, and recurring servicedesk and support. Distribution is direct, through an enterprise field-sales and inside-sales team targeting the Dutch MKB, with case-study customers spanning door manufacturing (Matex Deuren), medical technology (Logic Medical), and several other Dutch enterprises (Unique, Romal, Elvedes, Noten, Auerhaan). Marketing relies on a corporate website (now available in Dutch, English, and German), a LinkedIn presence, and published customer case studies, with no public pricing, channel partners, or app marketplace presence.

Strategic posture is that of a long-tenured, narrowly focused vertical-ERP specialist: revenue is anchored in long-term customer relationships and high switching costs, product development prioritizes deep domain functionality over breadth, and a small technology partner ecosystem (IBM, OpenText, INVERA, Basis International, Software Borg) extends platform capabilities. With 11-50 employees, no disclosed funding, no M&A activity, and no visible AI roadmap, the company reads as a mature, cash-funded SMB software business incrementally extending product surface and geographic reach rather than pursuing venture-scale expansion.

Name

Prodin Business Solutions

Legal name

Prodin Business Solutions B.V.

Website

https://prodin.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Prodin Business Solutions is a Dutch ERP software and services vendor (Prodin ERP, INVEX) serving mid-market companies in trade, production/assembly, and service/maintenance sectors, with implementation, advisory, and servicedesk support delivered by an in-house Dutch team.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Professional Services Automation (PSA) & Services ERP (HDAEAEAF), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• ERP software solutions
• Business process management
• Warehouse management systems
• Field service management
• Production planning software

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Licenses: Prodin ERP and INVEX software licenses, offered as both subscription and perpetual license options. Includes CRM and extensible functionality.
2. Implementation Services: Implementation services to deploy and configure ERP systems for customer environments. Consultants work with customers to optimize business processes.
3. Consultancy and Advisory Services: Advisory and consulting services including process optimization, improvement trajectories (verbetertrajecten), and business process outsourcing such as invoicing and annual price changes.
4. Servicedesk and Support: Dutch servicedesk providing ongoing support, remote assistance via TeamViewer, and customer portal access for incident and request management.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Prodin develops and sells proprietary ERP software — Prodin ERP and INVEX — for trading, production/assembly, and service/maintenance companies. The standardized base ERP is complemented by branch-specific modules and supported by implementation, advisory, consultancy, and ongoing servicedesk services delivered by an in-house Dutch development and consulting team.

Product overview

Prodin Business Solutions offers a unified ERP software ecosystem targeting Dutch mid-market companies in trading, production/assembly, and service/maintenance sectors. The core offering is Prodin ERP, a standardized business software platform with integrated CRM, complemented by INVEX as an alternative ERP solution. The portfolio includes branch-specific modules for Commerce (with WMS), Production & Assembly, and Service & Maintenance, along with consulting services for implementation, advisory, and improvement projects. All products are developed in-house in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Prodin ERP: Core ERP software solution developed by Prodin Business Solutions for trade, production, assembly, and service/maintenance companies.
• INVEX ERP

Products and services

• Prodin ERP Proprietary ERP system for trading, production/assembly, and service/maintenance companies. Includes integrated CRM, financial administration, multi-site and multi-company support, custom fields, and Warehouse Management System (WMS). Designed for Dutch mid-market companies seeking to standardize and integrate their business processes.
• INVEX ERP (also referenced as Stratix) Alternative ERP system developed and implemented by Prodin Business Solutions, offering enterprise resource planning capabilities as a total solution that makes business information quickly and easily accessible.
• Implementations (Implementation Services) Implementation services to deploy and configure Prodin ERP and INVEX systems in customer environments, with consultants working alongside customers to optimize business processes during rollout.
• Advies- en Verbetertrajecten (Advisory and Improvement Programs) Advisory and improvement programs (verbetertrajecten) to optimize administrative and operational business processes, plus business process outsourcing such as invoicing and annual price changes.
• Consultancy Professional consulting services leveraging deep knowledge of both the ERP system and customer business processes, supporting customers in optimizing their operations.
• Servicedesk and Support Ongoing Dutch servicedesk providing support, remote assistance via TeamViewer, and customer portal access for incident and request management for Prodin ERP and INVEX customers.

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Five partnerships are on record, tiered not specified.

• Basis Internationalnot specifiedTechnology or IntegrationPartner ensuring Prodin ERP meets modern standards and can offer more solutions.
• IBMnot specifiedTechnology or IntegrationTechnology partner contributing to Prodin's ERP ecosystem.
• INVERAnot specifiedTechnology or IntegrationPartner featured in Prodin's technology ecosystem.
• OpenTextnot specifiedTechnology or IntegrationEnterprise information management partner integrated with Prodin ERP.
• Software Borgnot specifiedTechnology or IntegrationTechnology partner in Prodin's software ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SnelStart: Dutch accounting and SMB ERP software company serving small businesses in the Netherlands. Directly comparable to Prodin's trade and financial-administration focus in the MKB segment.
• King Software (Visma): Dutch accounting/ERP software for SMB, part of Visma. Direct competition to Prodin's trade and financial-administration modules in the Dutch MKB segment.
• AFAS Software: Dutch ERP and HRM software vendor serving SMB/mid-market in the Netherlands. Direct competitor to Prodin in localized ERP for trade, production, and service SMBs with similar pricing and SaaS-led GTM.
• Exact (Visma): Dutch-origin accounting and ERP suite (now part of Visma) targeting SMB and mid-market. Closely overlaps Prodin's commerce and financial-administration modules.

Broad incumbents

• Visma: Nordic-headquartered business software conglomerate owning Exact, Visma Software, and multiple ERP/HRM brands across Northern Europe and Benelux. Competes with Prodin in Dutch SMB/mid-market via its portfolio of acquired products.
• Unit4: Dutch-origin mid-market ERP and finance software vendor (now owned by Advent International). Overlaps with Prodin in mid-market ERP targeting services, production, and trade verticals with broader cloud capabilities.
• SAP Business One: SAP's SMB ERP product targeting mid-market manufacturing, distribution, and service companies - the same verticals Prodin addresses. Indirect incumbent competitor with far greater scale and R&D budget.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMB/mid-market with finance, supply chain, and operations modules. A key competitive threat for Prodin's Dutch mid-market prospects considering Microsoft-stack standardization.
• Sage Intacct / Sage Business Cloud: UK-origin global accounting and ERP vendor for SMB and mid-market. Comparable to Prodin in financial-administration ERP focus, with much larger scale and broader international footprint.

Emerging players

• Odoo: Open-source modular ERP/CRM platform with apps for manufacturing, inventory, and services. Comparable to Prodin's trade/production/service vertical model, with a freemium go-to-market that pressures traditional licenses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prodin-business-solutions-b.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodin Business Solutions